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GORDON McGOVERN: A MARKETING-ORIENTED PRESIDENT STIRS UP AN OLD COMPANY.
- Published in:
- Management Review, 1985, v. 74, n. 8, p. 17
- By:
- Publication type:
- Article
GORDON McGOVERN: DRIVING CAMPBELL'S PACKAGING INNOVATION.
- Published in:
- 1989
- By:
- Publication type:
- Interview