INDICIA OF RECOVERY.Published in:American Economic Review, 1937, v. 27, p. 225By:King, Willford I.Publication type:Article
RESEARCH AND MERCHANDISING IN A MODERN ADVERTISING AGENCY.Published in:Journal of Marketing, 1949, v. 13, n. 4, p. 506, doi. 10.2307/1247790By:Britt, Steuart HendersonPublication type:Article