Works about MATHEMATICAL models of marketing

Results: 359

Multisensory design: Reaching out to touch the consumer.

Published in:

Psychology & Marketing, 2011, v. 28, n. 3, p. 267, doi. 10.1002/mar.20392

By:

Spence, Charles;
Gallace, Alberto

Publication type:

Article

Understanding two-sided persuasion: An empirical assessment of theoretical approaches.

Published in:

Psychology & Marketing, 2007, v. 24, n. 7, p. 615, doi. 10.1002/mar.20176

By:

Eisend, Martin

Publication type:

Article

Influences on what consumers know and what they think they know regarding marketer pricing tactics.

Published in:

Psychology & Marketing, 2007, v. 24, n. 2, p. 117, doi. 10.1002/mar.20155

By:

Carlson, Jay P.;
Bearden, William O.;
Hardesty, David M.

Publication type:

Article

A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model.

Published in:

Management Science, 2006, v. 52, n. 11, p. 1764, doi. 10.1287/mnsc.1060.0584

By:

Raz, Gal;
Porteus, Evan L.

Publication type:

Article

Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1370, doi. 10.1287/mnsc.40.10.1370

By:

Huff, Lenard C.;
Robinson, William T.

Publication type:

Article

Investigating the Relationship Between Time in Market and Pioneering Advantage.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1361, doi. 10.1287/mnsc.40.10.1361

By:

Brown, Christina L.;
Lattin, James M.

Publication type:

Article

MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.

Published in:

Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788

By:

Gupta, Sunil

Publication type:

Article

STRATEGIC IMPLICATIONS OF MARKET SHARE ATTRACTION MODELS.

Published in:

Management Science, 1985, v. 31, n. 5, p. 536, doi. 10.1287/mnsc.31.5.536

By:

Karnani, Aneel

Publication type:

Article

Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 217, doi. 10.1086/208670

By:

Green, Paul E.;
Carmone, Frank J.

Publication type:

Article

An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral Intention.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 197, doi. 10.1086/208668

By:

Lutz, Richard J.

Publication type:

Article

Consumer Segmentation Via Latent Class Analysis.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 3, p. 170, doi. 10.1086/208664

By:

Green, Paul E.;
Carmone, Frank J.;
Wachspress, David P.

Publication type:

Article

Do Consumers Evaluate Products by Adding or Averaging Attribute Information.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 2, p. 101, doi. 10.1086/208657

By:

Troutman, C. Michael;
Shanteau, James

Publication type:

Article

An Alternative Interpretation of the Linear learning Model of Brand Choice.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 2, p. 76, doi. 10.1086/208654

By:

Srinivasan, V.;
Kesavan, R.

Publication type:

Article

The Influence of Price Differences and Brand Familiarity on Brand Preferences .

Published in:

Journal of Consumer Research, 1976, v. 3, n. 1, p. 42, doi. 10.1086/208649

By:

Monroe, Kent B.

Publication type:

Article

A Simple Mathematical Theory of Innovative Behavior.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 1, p. 31, doi. 10.1086/208648

By:

Midgley, David F.

Publication type:

Article

Bootstrapping of Data and Decisions.

Published in:

Journal of Consumer Research, 1975, v. 2, n. 3, p. 229, doi. 10.1086/208636

By:

Huber, Joel

Publication type:

Article

The Effect of Ad Claims and Ad Context on Attitude Toward the Advertisement.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 3, doi. 10.1080/00913367.1988.10673098

By:

Burton, Scot;
Lichtenstein, Donald R.

Publication type:

Article

Advertising Budgeting: Process and Structure as Explanatory Variables.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 34, doi. 10.1080/00913367.1987.10673075

By:

Piercy, Nigel

Publication type:

Article

AN OBJECTIVE AND TASK MEDIA SELECTION DECISION MODEL AND ADVERTISING COST FORMULA TO DETERMINE INTERNATIONAL ADVERTISING BUDGETS.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 68, doi. 10.1080/00913367.1982.10672823

By:

Barnes, Jimmy D.;
Moscove, Brenda J.;
Rassouli, Javad

Publication type:

Article

A COMPARATIVE STUDY OF TELEVISION DUPLICATION MODELS.

Published in:

Journal of Advertising, 1981, v. 10, n. 3, p. 42, doi. 10.1080/00913367.1981.10672775

By:

Rust, Roland T.;
Klompmaker, Jay E.;
Headen, Robert S.

Publication type:

Article

Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 10, doi. 10.1080/00913367.1977.10672673

By:

Park, C. Whan;
Lessig, V. Parker

Publication type:

Article

Choosing Competing Magazines for Tourism Advertising Programs Using a Net Revenue Approach.

Published in:

Journal of Advertising, 1976, v. 5, n. 3, p. 25, doi. 10.1080/00913367.1976.10672648

By:

Woodside, Arch G.;
Reid, David M.

Publication type:

Article

The Hofstede model.

Published in:

International Journal of Advertising, 2010, v. 29, n. 1, p. 85, doi. 10.2501/S026504870920104X

By:

de Mooij, Marieke;
Hofstede, Geert

Publication type:

Article

How to Choose the Optimum Advertising investment.

Published in:

International Journal of Advertising, 1984, v. 3, n. 4, p. 321, doi. 10.1080/02650487.1984.11105031

By:

Simon, Julian L.

Publication type:

Article

MATERIALISM IN CONSUMER BEHAVIOR AND MARKETING: A REVIEW.

Published in:

Management & Marketing, 2013, v. 8, n. 2, p. 329

By:

Manchiraju SRIKANT

Publication type:

Article

USING Customer Relationship Management TO INCREASE PROFITS.

Published in:

Strategic Finance, 2004, v. 85, n. 9, p. 37

By:

Kennedy, Michael E.

Publication type:

Article

ESTIMACIÓN DE ÍNDICES DE CAPACIDAD DE PROCESOS USANDO LA DISTRIBUCIÓN GENERALIZADA DE PARETO.

Published in:

Revista Ingeniería Industrial, 2010, v. 9, n. 2, p. 93

By:

Márquez, Martha Rosa Valdiviezo;
Fermín, José Simón

Publication type:

Article

Minimized Regret is Sufficient to Model the Asymmetrically Dominated Decoy Effect.

Published in:

Marketing Bulletin, 2005, v. 16, p. 1

By:

Sachley, David

Publication type:

Article

Constructing demand curves from purchase probability data: An application of the Juster scale.

Published in:

Marketing Bulletin, 1995, v. 6, p. 51

By:

Brennan, Mike

Publication type:

Article

New product diffusion models in marketing: An assessment of two approaches.

Published in:

Marketing Bulletin, 1995, v. 6, p. 32

By:

Wright, Malcolm;
Charlett, Don

Publication type:

Article

MODELS AND MANAGERS: THE CONCEPT OF A DECISION CALCULUS.

Published in:

Management Science, 1970, v. 16, n. 8, p. B-466, doi. 10.1287/mnsc.16.8.B466

By:

Little, John D. C.

Publication type:

Article

MODELS OF FACT: EXAMPLES FROM MARKETING.

Published in:

Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435

By:

Ehrenberg, A. S. C.

Publication type:

Article

MATHEMATICAL MODEL FOR A DUOPOLISTIC MARKET.

Published in:

Management Science, 1967, v. 13, n. 7, p. 568, doi. 10.1287/mnsc.13.7.568

By:

Krishnan, K. S.;
Gupta, Shiv K.

Publication type:

Article

A DYNAMIC MODEL FOR COMPETITIVE MARKETING IN COUPLED MARKETS.

Published in:

Management Science, 1966, v. 12, n. 12, p. B-525, doi. 10.1287/mnsc.12.12.B525

By:

Shakun, Melvin F.

Publication type:

Article

PERFORMANCE EVALUATION IN MARKETING SYSTEMS.

Published in:

Management Science, 1964, v. 10, n. 4, p. 659, doi. 10.1287/mnsc.10.4.659

By:

King, William R.

Publication type:

Article

Understanding Price Controls and Nonprice Competition with Matching Theory.

Published in:

American Economic Review, 2012, v. 102, n. 3, p. 371, doi. 10.1257/aer.102.3.371

By:

Hatfield, John William;
Plott, Charles R;
Tanaka, Tomomi

Publication type:

Article

Profits in the 'New Trade' Approach to Trade Negotiations.

Published in:

American Economic Review, 2012, v. 102, n. 3, p. 466, doi. 10.1257/aer.102.3.466

By:

Ossa, Ralph

Publication type:

Article

On the misleading signals in simultaneous schemes for the mean vector and covariance matrix of multivariate i.i.d. output.

Published in:

Statistical Papers, 2016, v. 57, n. 2, p. 471, doi. 10.1007/s00362-015-0663-5

By:

Ramos, Patrícia;
Morais, Manuel;
Pacheco, António;
Schmid, Wolfgang

Publication type:

Article

POST-HOC SEGMENTATION USING MARKETING RESEARCH.

Published in:

Annals of the University of Petrosani Economics, 2012, v. 12, n. 3, p. 39

By:

CONSTANTIN, CRISTINEL

Publication type:

Article

IS PROTECTIONISM ON THE RISE? ASSESSING NATIONAL TRADE POLICIES DURING THE CRISIS OF 2008.

Published in:

Review of Economics & Statistics, 2013, v. 95, n. 1, p. 342, doi. 10.1162/REST_a_00241

By:

Hiau Looi Kee;
Neagu, Cristina;
Nicita, Alessandro

Publication type:

Article

Identification of constitutive parameters - optimization strategies and applications.

Published in:

Materialwissenschaft und Werkstoffechnik, 2015, v. 46, n. 4/5, p. 477, doi. 10.1002/mawe.201500423

By:

Vaz, M.;
Cardoso, E. L.;
Muñoz‐Rojas, P. A.;
Carniel, T. A.;
Luersen, M. A.;
Tomiyama, M.;
da Silva, J. O.;
Stahlschmidt, J.;
Trentin, R. G.

Publication type:

Article

MARKET SHARE ANALYSIS: THE CASE OF THE BRITISH BREAKFAST CEREALS INDUSTRY.

Published in:

Journal of Management Studies (Wiley-Blackwell), 1980, v. 17, n. 3, p. 316, doi. 10.1111/j.1467-6486.1980.tb00406.x

By:

Wheale, P. R.;
Stubbs, P. C.

Publication type:

Article

Pricing and Performance in Health Maintenance Organizations: A Strategic Management Perspective.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 1, p. 25

By:

Conant, Jeffrey S.;
Mokwa, Michael P.;
Burnett, John J.

Publication type:

Article

Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010) Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010)

Published in:

Journal of Product Innovation Management, 2012, v. 29, p. 211, doi. 10.1111/j.1540-5885.2012.00966.x

By:

Goodwin, Paul;
Meeran, Sheik

Publication type:

Article

A theoretical model to predict customer satisfaction in relation to service quality in selected university libraries in Sri Lanka.

Published in:

South African Journal of Libraries & Information Science, 2009, v. 75, n. 2, p. 179, doi. 10.7553/75-2-98

By:

Jayasundara, Chaminda;
Ngulube, Patrick;
Minishi-Majanja, Mabel K.

Publication type:

Article

Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL.

Published in:

Marketing Review, 2002, v. 2, n. 3, p. 253

By:

Straughan, Robert D.;
Cooper, Marjorie J.

Publication type:

Article

Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms.

Published in:

Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 95, doi. 10.1080/1051712X.2015.1021589

By:

Woodside, Arch G.

Publication type:

Article

PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC PROFILE OF MOBILE USERS IN MAN.

Published in:

International Journal of Mobile Marketing, 2010, v. 5, n. 1, p. 98

By:

Shrivastava, Mithun;
Israel, D.

Publication type:

Article

QCs-linkage model based quality problem processing framework: a Chinese experience in complex product development.

Published in:

Journal of Intelligent Manufacturing, 2015, v. 26, n. 2, p. 239, doi. 10.1007/s10845-013-0776-4

By:

Duan, Gui-jiang;
Wang, Yang

Publication type:

Article

A New Use for NBD: Old models can fit new data and conditions.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 31

By:

Lee, Richard

Publication type:

Article