Works matching DE "MATHEMATICAL models of marketing"

Results: 359

Back to the future: Islamic Spain as a model for marketing efflorescence.

Published in:

Marketing Theory, 2013, v. 13, n. 4, p. 513, doi. 10.1177/1470593113499699

By:

Hirschman, Elizabeth C.

Publication type:

Article

A New Use for NBD: Old models can fit new data and conditions.

Published in:

Marketing Research, 2009, v. 21, n. 3, p. 31

By:

Lee, Richard

Publication type:

Article

Comparing Apples to Oranges.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 29

By:

Bacon, Lynd;
Lenk, Peter;
Seryakova, Katya;
Veccia, Ellen

Publication type:

Article

Data, but No Information.

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 36

By:

Ehrenberg, Andrew

Publication type:

Article

Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010) Robust Testing of the Utility-based High-technology Product Sales Forecasting Models Proposed by Decker and Gnibba- Yukawa (2010)

Published in:

Journal of Product Innovation Management, 2012, v. 29, p. 211, doi. 10.1111/j.1540-5885.2012.00966.x

By:

Goodwin, Paul;
Meeran, Sheik

Publication type:

Article

Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 86, doi. 10.1007/s11747-022-00888-1

By:

Steenkamp, Jan-Benedict E. M.;
Maydeu-Olivares, Alberto

Publication type:

Article

STRAIGHTFORWARD MODELS FOR MANAGING FIRMS.

Published in:

ASBBS eJournal, 2013, v. 9, n. 1, p. 41

By:

Claggett, E. Tylor

Publication type:

Article

Seeking Closure: Competition in Complementary Markets.

Published in:

Decision Sciences, 2009, v. 40, n. 4, p. 817, doi. 10.1111/j.1540-5915.2009.00252.x

By:

Cattani, Kyle;
Heese, Hans Sebastian

Publication type:

Article

ECONOMIC PHENOMENA VIA MATHEMATICAL MODELLING IN MAPLE SYSTEM.

Published in:

Business, Management & Education / Verslas, Vadyba ir Studijos, 2011, v. 9, n. 2, p. 260, doi. 10.3846/bme.2011.18

By:

Chvatalova, Zuzana;
Simberova, Iveta

Publication type:

Article

RESEARCHES AND RESULTS ABOUT THE MEAT MARKET IN ROMANIA.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2012, v. 14, n. 2, p. 185

By:

SOARE, ELENA;
COFAS, ELENA;
BALAN, AURELIA;
DAVID, LIVIA

Publication type:

Article

On the misleading signals in simultaneous schemes for the mean vector and covariance matrix of multivariate i.i.d. output.

Published in:

Statistical Papers, 2016, v. 57, n. 2, p. 471, doi. 10.1007/s00362-015-0663-5

By:

Ramos, Patrícia;
Morais, Manuel;
Pacheco, António;
Schmid, Wolfgang

Publication type:

Article

A political economy model of market intervention.

Published in:

Public Choice, 2013, v. 157, n. 1/2, p. 169, doi. 10.1007/s11127-012-9933-0

By:

Candel-Sánchez, Francisco;
Perote-Peña, Juan

Publication type:

Article

Informative Advertising with Differentiated Products.

Published in:

Review of Economic Studies, 1984, v. 51, n. 1, p. 63, doi. 10.2307/2297705

By:

Grossman, Gene M.;
Shapiro, Carl

Publication type:

Article

Complexity of Product Positioning and Ball Intersection Problems.

Published in:

Mathematics of Operations Research, 1995, v. 20, n. 4, p. 885, doi. 10.1287/moor.20.4.885

By:

Crama, Yves;
Hansen, Pierre;
Jaumard, Brigitte

Publication type:

Article

Shortage Marketing: A Comprehensive Framework.

Published in:

Journal of the Academy of Marketing Science, 1983, v. 11, n. 1, p. 40, doi. 10.1007/BF02721860

By:

Papadopoulos, Nicolas G.

Publication type:

Article

The Hofstede model.

Published in:

International Journal of Advertising, 2010, v. 29, n. 1, p. 85, doi. 10.2501/S026504870920104X

By:

de Mooij, Marieke;
Hofstede, Geert

Publication type:

Article

Managing Internal Markets: A Conceptual Framework Adapted from SERVQUAL.

Published in:

Marketing Review, 2002, v. 2, n. 3, p. 253

By:

Straughan, Robert D.;
Cooper, Marjorie J.

Publication type:

Article

Structure Selection and Coordination in Dual-Channel Supply Chains.

Published in:

Journal of Industrial Engineering & Management, 2015, v. 8, n. 2, p. 453, doi. 10.3926/jiem.1320

By:

Cai Jingjing;
Wu Jing;
Xiao Meidan;
Liu Bin;
Wang Wenliang

Publication type:

Article

Temporal and spatial aggregation: Alternative marketing margin models.

Published in:

American Journal of Agricultural Economics, 1993, v. 75, n. 3, p. 523, doi. 10.2307/1243560

By:

Lyon, Charles C.;
Thompson, Gary D.

Publication type:

Article

RAZVOJ TEORIJE I PRAKSE MARKETINGA.

Published in:

Economic Themes, 2012, v. 50, n. 4, p. 599

By:

Stanković, Ljiljana;
Đukić, Suzana;
Popović, Ana

Publication type:

Article

USING Customer Relationship Management TO INCREASE PROFITS.

Published in:

Strategic Finance, 2004, v. 85, n. 9, p. 37

By:

Kennedy, Michael E.

Publication type:

Article

Bid–ask spread and order size in the foreign exchange market: an empirical investigation.

Published in:

International Journal of Finance & Economics, 2009, v. 14, n. 1, p. 98, doi. 10.1002/ijfe.365

By:

Ding, Liang

Publication type:

Article

Market interdependence and financial volatility transmission in East Asia.

Published in:

International Journal of Finance & Economics, 2009, v. 14, n. 1, p. 24, doi. 10.1002/ijfe.382

By:

Gallo, Giampiero M.;
Velucchi, Margherita

Publication type:

Article

El coste del ciclo de vida importa -- 2ª parte: la revolución de los contadores de eje.

Published in:

DYNA - Ingeniería e Industria, 2015, v. 90, n. 2, p. 132, doi. 10.6036/7272

By:

Losada-Martín, César A.;
González-Fernández, Francisco Javier

Publication type:

Article

Online service quality: Content and process of analysis.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 747, doi. 10.1080/0267257X.2013.839571

By:

Piercy, Niall

Publication type:

Article

Rules of engagement: A discrete choice analysis of sponsorship decision making.

Published in:

Journal of Marketing Management, 2014, v. 30, n. 7-8, p. 634, doi. 10.1080/0267257X.2013.838986

By:

Johnston, Margaret A.;
Paulsen, Neil

Publication type:

Article

The value drivers of high-tech consumer products.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 5-6, p. 582, doi. 10.1080/02672571003737783

By:

Munnukka, Juha;
Järvi, Pentti

Publication type:

Article

Towards a strategic place brand-management model.

Published in:

Journal of Marketing Management, 2011, v. 27, n. 5-6, p. 458, doi. 10.1080/02672571003683797

By:

Hanna, Sonya;
Rowley, Jennifer

Publication type:

Article

Applying organisational capability models to assess the maturity of digital-marketing governance.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 3-4, p. 187, doi. 10.1080/02672571003612192

By:

Chaffey, Dave

Publication type:

Article

Art or Science?: Fifty Years of Marketing Debate.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 4, p. 243, doi. 10.1080/0267257X.1996.9964413

By:

Brown, Stephen

Publication type:

Article

A Practical Approach to Maximizing Customer Retention in the Credit Card Industry.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 151, doi. 10.1080/0267257X.1995.9964335

By:

Hamilton, Robert;
Howcroft, J. Barry

Publication type:

Article

Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes.

Published in:

Journal of International Marketing, 2009, v. 17, n. 3, p. 1, doi. 10.1509/jimk.17.3.1

By:

Homburg, Christian;
Cannon, Joseph P;
Krohmer, Harley;
Kiedaisch, Ingo

Publication type:

Article

CUSTOMER LIFETIME VALUE ANALYSIS: CHALLENGES AND WORDS OF CAUTION.

Published in:

Marketing Management Journal, 2005, v. 15, n. 2, p. 87

By:

Bechwati, Nada Nasr;
Eshghi, Abdolreza

Publication type:

Article

Assessing the validity of a niche strategy model in predicting the potential and success of niche markets and products.

Published in:

Journal of the Textile Institute, 2012, v. 103, n. 8, p. 900, doi. 10.1080/00405000.2011.627156

By:

Allen, Reece;
Parrish, Erin;
Cassill, NancyL.;
Oxenham, William

Publication type:

Article

URBAN GENERAL EQUILIBRIUM MODELS WITH NON-CENTRAL PRODUCTION.

Published in:

Journal of Regional Science, 1978, v. 18, n. 2, p. 203, doi. 10.1111/j.1467-9787.1978.tb00542.x

By:

Brueckner, Jan K.

Publication type:

Article

Identification of constitutive parameters - optimization strategies and applications.

Published in:

Materialwissenschaft und Werkstoffechnik, 2015, v. 46, n. 4/5, p. 477, doi. 10.1002/mawe.201500423

By:

Vaz, M.;
Cardoso, E. L.;
Muñoz‐Rojas, P. A.;
Carniel, T. A.;
Luersen, M. A.;
Tomiyama, M.;
da Silva, J. O.;
Stahlschmidt, J.;
Trentin, R. G.

Publication type:

Article

Returns Policies Between Channel Partners for Durable Products.

Published in:

Marketing Science, 2013, v. 32, n. 4, p. 622, doi. 10.1287/mksc.2013.0784

By:

Gümüş, Mehmet;
Ray, Saibal;
Shuya Yin

Publication type:

Article

Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 950, doi. 10.1287/mksc.1110.0681

By:

Reiss, Peter C.

Publication type:

Article

Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.

Published in:

2011

By:

Gordon, Brett R.;
Thomadsen, Raphael;
Bradlow, Eric T.;
Dubé, Jean-Pierre;
Staelin, Richard

Publication type:

Proceeding

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 1115, doi. 10.1287/mksc.1110.0666

By:

Ebbes, Peter;
Papies, Dominik;
van Heerde, Harald J.

Publication type:

Article

Assessing the Effect of Marketing Investments in a Business Marketing Context.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 924, doi. 10.1287/mksc.1110.0661

By:

Kumar, V.;
Sriram, S.;
Luo, Anita;
Chintagunta, Pradeep K.

Publication type:

Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 903, doi. 10.1287/mksc.1110.0652

By:

Lauga, Dominique Olié;
Ofek, Elie

Publication type:

Article

New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.

Published in:

Marketing Science, 2011, v. 30, n. 5, p. 866, doi. 10.1287/mksc.1110.0654

By:

Jerath, Kinshuk;
Fader, Peter S.;
Hardie, Bruce G. S.

Publication type:

Article

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 909, doi. 10.1287/mksc.1100.0570

By:

Montoya, Ricardo;
Netzer, Oded;
Jedidi, Kamel

Publication type:

Article

Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 880, doi. 10.1287/mksc.1100.0565

By:

Ying Liu;
Ram, Sudha;
Lusch, Robert F.;
Brusco, Michael

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

Equilibrium Returns Policies in the Presence of Supplier Competition.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 846, doi. 10.1287/mksc.1100.0563

By:

Bandyopadhyay, Subhajyoti;
Paul, Anand A.

Publication type:

Article

The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 566, doi. 10.1287/mksc.1080.0402

By:

Hui, Sam K.;
Fader, Peter S.;
Bradlow, Eric T.

Publication type:

Article

Statement from the Editor Regarding "'Counting Your Customers' One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.".

Published in:

2009

By:

Bradlow, Eric T.

Publication type:

Correction Notice

"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model.

Published in:

Marketing Science, 2009, v. 28, n. 3, p. 541, doi. 10.1287/mksc.1090.0502

By:

Abe, Makoto

Publication type:

Article