Works matching DE "MATHEMATICAL models of consumer attitudes"


Results: 48
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    A Tale of Two TESTS.

    Published in:
    Marketing Research, 2008, v. 20, n. 2, p. 20
    By:
    • Hellebusch, Stephen J.;
    • Mullet, Gary M.
    Publication type:
    Article
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    Decisions, decisions, decisions.

    Published in:
    International Journal of Market Research, 2008, v. 50, n. 6, p. 797, doi. 10.2501/S1470785308200213
    Publication type:
    Article