The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media.
- Published in:
- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 41
- Publication type:
- Article
Works matching DE "MASS media industry advertising"
Results: 9
1
2
El nuevo modelo de la televisión pública española.
- Published in:
- Comunicación y Sociedad, 2010, v. 23, n. 2, p. 329
- By:
- Publication type:
- Article
3
Media Literacy Interventions: A Meta-Analytic Review.
- Published in:
- Journal of Communication, 2012, v. 62, n. 3, p. 454, doi. 10.1111/j.1460-2466.2012.01643.x
- By:
- Publication type:
- Article
4
MEDIA ADVERTISING AND BALLOT INITIATIVES: THE CASE OF ANIMAL WELFARE REGULATION.
- Published in:
- Contemporary Economic Policy, 2013, v. 31, n. 1, p. 145, doi. 10.1111/j.1465-7287.2011.00292.x
- By:
- Publication type:
- Article
5
FASHIONING INTELLECTUAL PROPERTY: EXHIBITION, ADVERTISING AND THE PRESS, 1789–1918.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
6
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 45, doi. 10.1509/jm.15.0372
- By:
- Publication type:
- Article
7
A Meta-Analysis of Marketing Communication Carryover Effects.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 6, p. 990, doi. 10.1509/jmr.13.0580
- By:
- Publication type:
- Article
8
A clash between journalistic and capitalist values? How advertisers meddle in journalists' decisions at the Nation Media Group in Kenya.
- Published in:
- Journal of African Media Studies, 2014, v. 6, n. 1, p. 27, doi. 10.1386/jams.6.1.27_1
- By:
- Publication type:
- Article
9
Televisión y concentración en España:el duopolio de Mediaset y Atresmedia.
- Published in:
- Palabra Clave, 2013, v. 16, n. 2, p. 366
- By:
- Publication type:
- Article