Understanding the Press Kit and Its Use by the Media: When PR Material Becomes News.
- Published in:
- 2006
- By:
- Publication type:
- Case Study
Works matching DE "MASS media %26 business"
Results: 363
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Being good or being known: corporate governance, media coverage, and earnings announcements.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 3, p. 405, doi. 10.1080/02642060802236152
- By:
- Publication type:
- Article
3
ON BUYING PUBLIC RELATIONS.
- Published in:
- Public Opinion Quarterly, 1944, v. 8, n. 2, p. 226, doi. 10.1086/265683
- By:
- Publication type:
- Article
4
Assessing Media Effectiveness With "Where Did You Happen to Hear About Us?" Questions.
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 21
- By:
- Publication type:
- Article
5
Media discourse of corporate social responsibility in China: a content analysis of newspapers.
- Published in:
- Asian Journal of Communication, 2012, v. 22, n. 3, p. 270, doi. 10.1080/01292986.2012.662515
- By:
- Publication type:
- Article
6
Corporate Reputation and the News Media: Agenda-Setting within Business News Coverage in Developed, Emerging, and Frontier Markets.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
7
FEAR, AUTHORITY, AND JUSTICE: CRIME-RELATED TV VIEWING AND ENDORSEMENTS OF CAPITAL PUNISHMENT AND GUN OWNERSHIP.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 343, doi. 10.1177/107769900408100208
- By:
- Publication type:
- Article
8
OWNERSHIP AND BARRIERS TO ENTRY IN NON-METROPOLITAN DAILY NEWSPAPER MARKETS.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 327, doi. 10.1177/107769900408100207
- By:
- Publication type:
- Article
9
PRSA: SCALE DEVELOPMENT FOR EXPLORING THE IMPETUS OF PUBLIC RELATIONS STRATEGIES.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 307, doi. 10.1177/107769900408100206
- By:
- Publication type:
- Article
10
MEDIA OR PERSONAL RELATIONS? EXPLORING MEDIA RELATIONS DIMENSIONS IN SOUTH KOREA.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 292
- By:
- Publication type:
- Article
11
Economía y medios de comunicación en la década de los setenta.
- Published in:
- Comunicación y Sociedad, 2000, v. 13, n. 2, p. 9
- By:
- Publication type:
- Article
12
La formación de los periodistas españoles.
- Published in:
- Comunicación y Sociedad, 1993, v. 6, n. 1/2, p. 93
- By:
- Publication type:
- Article
13
La mercantilización de la información periodística.
- Published in:
- Comunicación y Sociedad, 1993, v. 6, n. 1/2, p. 17
- By:
- Publication type:
- Article
14
Nuevas tendencias de la información.
- Published in:
- Comunicación y Sociedad, 1990, v. 3, n. 1/2, p. 157
- By:
- Publication type:
- Article
15
Perfiles de la programación infantil y juvenil en Andalucía: «La Banda» de RTVA.
- Published in:
- Comunicar, 2008, v. 16, n. 31, p. 339, doi. 10.3916/c31-2008-03-016
- By:
- Publication type:
- Article
16
Branding without Unique Brands: Managing similarity and difference in a public sector context.
- Published in:
- Public Management Review, 2015, v. 17, n. 3, p. 443, doi. 10.1080/14719037.2013.841976
- By:
- Publication type:
- Article
17
The secrets to marketing success.
- Published in:
- British Dental Journal, 2013, v. 215, n. 2, p. 98, doi. 10.1038/sj.bdj.2013.729
- Publication type:
- Article
18
"Back to the Future" sci-fi at (KO)Media.
- Published in:
- 2016
- By:
- Publication type:
- Proceeding
19
Advertising and the Development of Media: The Forgotten Connection.
- Published in:
- Journal of Media Business Studies, 2006, v. 3, n. 1, p. 19
- Publication type:
- Article
20
Media and Entrepreneurship: What Do We Know and Where Should We Go?
- Published in:
- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 51
- Publication type:
- Article
21
Does Media Management Matter? Establishing the Scope, Rationale, and Future Research Agenda for the Discipline.
- Published in:
- Journal of Media Business Studies, 2007, v. 4, n. 1, p. 21
- Publication type:
- Article
22
COMMUNICATION - A KEY TO AGRIBUSINESS SUCCESS.
- Published in:
- Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2014, v. 16, n. 2, p. 53
- By:
- Publication type:
- Article
23
Curbing Enthusiasm: Media Sentiment and the Disciplining Role of Quarterly Earnings Announcements.
- Published in:
- Accounting Review, 2023, v. 98, n. 7, p. 315, doi. 10.2308/TAR-2020-0104
- By:
- Publication type:
- Article
24
Who Pays Attention to SEC Form 8-K?
- Published in:
- Accounting Review, 2022, v. 97, n. 5, p. 59, doi. 10.2308/TAR-2019-0425
- By:
- Publication type:
- Article
25
Organizational Image Construction in a Fragmented Online Media Environment.
- Published in:
- Journal of Public Relations Research, 2010, v. 22, n. 3, p. 265, doi. 10.1080/10627261003614393
- By:
- Publication type:
- Article
26
Contextualized Qualitative Research in Venezuela: Coercive Isomorphic Pressures of the Socioeconomic and Political Environments on Public Relations Practices.
- Published in:
- Journal of Public Relations Research, 2008, v. 20, n. 1, p. 49, doi. 10.1080/10627260701727010
- By:
- Publication type:
- Article
27
Understanding Influence on Corporate Reputation: An Examination of Public Relations Efforts, Media Coverage, Public Opinion, and Financial Performance From an Agenda-Building and Agenda-Setting Perspective.
- Published in:
- Journal of Public Relations Research, 2007, v. 19, n. 2, p. 147, doi. 10.1080/10627260701290661
- By:
- Publication type:
- Article
28
Predicting Indonesian Journalists' Use of Public Relations-Generated News Material.
- Published in:
- Journal of Public Relations Research, 2007, v. 19, n. 1, p. 69, doi. 10.1207/s1532754xjprr1901_4
- By:
- Publication type:
- Article
29
Corporate influence on the media in South Korea: The case of Samsung.
- Published in:
- International Journal of Media & Cultural Politics, 2017, v. 13, n. 1/2, p. 25, doi. 10.1386/macp.13.1-2.25_1
- By:
- Publication type:
- Article
30
Journalists, the Makers and Breakers of Relational Capital.
- Published in:
- Electronic Journal of Knowledge Management, 2007, v. 5, n. 1, p. 97
- By:
- Publication type:
- Article
31
Programming the purchase funnel.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 275, doi. 10.69554/twzg7009
- By:
- Publication type:
- Article
32
Switching off TV, turning on touchpoints: New ways to communicate in a new world.
- Published in:
- Journal of Brand Strategy, 2016, v. 5, n. 3, p. 266, doi. 10.69554/wkou6453
- By:
- Publication type:
- Article
33
Information and advertising: The case of fat consumption in the United States.
- Published in:
- American Economic Review, 1995, v. 85, n. 2, p. 91
- By:
- Publication type:
- Article
34
ECONOMIC AND REGULATORY PROBLEMS OF THE BROADCASTING INDUSTRY.
- Published in:
- American Economic Review, 1954, v. 44, n. 2, p. 686
- By:
- Publication type:
- Article
35
Can media deter management from manipulating earnings? Evidence from China.
- Published in:
- Review of Quantitative Finance & Accounting, 2014, v. 42, n. 3, p. 571, doi. 10.1007/s11156-013-0353-0
- By:
- Publication type:
- Article
36
FASHION FOR ALL?
- Published in:
- 2013
- By:
- Publication type:
- Essay
37
Limitaciones y riesgos de la investigación transcultural en RR. PP. y Comunicación estratégica. El auge de las macroencuesta.
- Published in:
- Revista Latina de Comunicación Social, 2009, n. 64, p. 1, doi. 10.4185/10.4185/rlcs-64-2009-851-646-653
- By:
- Publication type:
- Article
38
Editorial.
- Published in:
- JMM: The International Journal on Media Management, 2009, v. 11, n. 3/4, p. 91, doi. 10.1080/14241270903352283
- By:
- Publication type:
- Article
39
Changing Business Models of Online Content Services.
- Published in:
- JMM: The International Journal on Media Management, 2000, v. 2, n. 2, p. 60, doi. 10.1080/14241270009389923
- By:
- Publication type:
- Article
40
Should We Fear Media Cross-Ownership?
- Published in:
- Regulation, 2003, v. 26, n. 2, p. 16
- By:
- Publication type:
- Article
41
Ink & air.
- Published in:
- Public Relations Tactics, 1998, v. 5, n. 2, p. 4
- Publication type:
- Article
42
Ink & air.
- Published in:
- Public Relations Tactics, 1997, v. 4, n. 8, p. 4
- Publication type:
- Article
43
When management needs your best shot.
- Published in:
- Public Relations Tactics, 1997, v. 4, n. 7, p. 17
- Publication type:
- Article
44
Is this coverage too good to be true?
- Published in:
- Public Relations Tactics, 1996, v. 3, n. 1, p. 10
- By:
- Publication type:
- Article
45
Dumb And Dumber.
- Published in:
- Public Relations Tactics, 1995, v. 2, n. 8, p. 16
- By:
- Publication type:
- Article
46
Improving your media relations with research.
- Published in:
- Public Relations Tactics, 1994, v. 1, n. 3, p. 10
- By:
- Publication type:
- Article
47
Planning Media Schedules in the Presence of Dynamic Advertising Quality.
- Published in:
- Marketing Science, 1998, v. 17, n. 3, p. 214, doi. 10.1287/mksc.17.3.214
- By:
- Publication type:
- Article
48
Public Opinion and Executive Compensation.
- Published in:
- Management Science, 2012, v. 58, n. 7, p. 1249, doi. 10.1287/mnsc.1110.1490
- By:
- Publication type:
- Article
49
Estrategias de programación de la información económica en la radio española.
- Published in:
- Comunicación y Sociedad, 2009, v. 22, n. 1, p. 89
- By:
- Publication type:
- Article
50
Social Media Practices Among Small Business-to-Business Enterprises.
- Published in:
- Small Business Institute® Journal (SBIJ), 2015, v. 11, n. 1, p. 37
- By:
- Publication type:
- Article