Works matching DE "MARKETING theory"

Results: 1090

The role of theory in finance research.

Published in:

Financial Review, 2025, v. 60, n. 3, p. 657, doi. 10.1111/fire.12443

By:

Goldstein, Itay

Publication type:

Article

EXPLORING COLLABORATIVE MARKETING STRATEGIES FOR SUSTAINABLE GROWTH IN TEA TOURISM: A SYSTEMATIC LITERATURE REVIEW.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 53, doi. 10.22598/mt/2025.37.1.53

By:

Abeykoon, Herman Mahendra

Publication type:

Article

Effects of digital marketing on departmental choice and awareness in higher education.

Published in:

International Journal of Engineering Business Management, 2025, p. 1, doi. 10.1177/18479790251339786

By:

Eum, Seong-Won

Publication type:

Article

Contemporary Themes and Issues in Management and Business Research: Impact of IoT on Consumer Behaviour.

Published in:

Management Dynamics, 2023, v. 23, n. 1, p. 158, doi. 10.57198/2583-4932.1320

By:

Remadna, Amira

Publication type:

Article

The mirror effect in online survey data: Evidence and implications for marketing theory and strategy.

Published in:

Psychology & Marketing, 2024, v. 41, n. 9, p. 1997, doi. 10.1002/mar.22023

By:

Stocchi, Lara;
Bellman, Steve;
Pourazad, Naser;
Michaelidou, Nina;
Wright, Malcolm

Publication type:

Article

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions.

Published in:

Psychology & Marketing, 2023, v. 40, n. 7, p. 1372, doi. 10.1002/mar.21813

By:

Pizzi, Gabriele;
Vannucci, Virginia;
Mazzoli, Valentina;
Donvito, Raffaele

Publication type:

Article

Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect.

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1075, doi. 10.1002/mar.20374

By:

Yoon, Sukki;
Vargas, Patrick T.

Publication type:

Article

Do satisfied customers bad-mouth innovative products?

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1134, doi. 10.1002/mar.20377

By:

Parthasarathy, Madhavan;
Forlani, David

Publication type:

Article

The relationship between packaging uniformity and variety seeking.

Published in:

Psychology & Marketing, 2010, v. 27, n. 12, p. 1122, doi. 10.1002/mar.20376

By:

Roehm, Michelle L.;
Roehm, Harper A.

Publication type:

Article

Proposition for an improved version of the consumer entitlement inventory.

Published in:

Psychology & Marketing, 2010, v. 27, n. 3, p. 285, doi. 10.1002/mar.20327

By:

Butori, Raphaëlle

Publication type:

Article

25 years of Psychology & Marketing: a multidimensional review.

Published in:

Psychology & Marketing, 2009, v. 26, n. 12, p. 1031, doi. 10.1002/mar.20311

By:

Shabbir, Haseeb Ahmed;
Reast, Jon;
Palihawadana, Dayananda

Publication type:

Article

Understanding two-sided persuasion: An empirical assessment of theoretical approaches.

Published in:

Psychology & Marketing, 2007, v. 24, n. 7, p. 615, doi. 10.1002/mar.20176

By:

Eisend, Martin

Publication type:

Article

ŞİRKETLER TARAFINDAN YÜRÜTÜLEN ORTAK PAZAR YÖNELİMİNİN ÖLÇÜMLENMESİNE YÖNELİK ÖLÇEK GELİŞTİRME ÇALIŞMASI.

Published in:

Akademi Sosyal Bilimler Dergisi, 2024, v. 11, n. 31, p. 1, doi. 10.34189/asbd.11.31.001

By:

KUZU, Erkan;
BAŞ, Mehmet

Publication type:

Article

IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION IN TANZANIA AIRLINE INDUSTRY.

Published in:

Journal of International Trade, Logistics & Law, 2025, v. 11, n. 1, p. 24

By:

MTAMIKE, Siraji;
MAGASI, Chacha

Publication type:

Article

How does spatial dependence affect cost pass-through? Evidence from the Hungarian retail gasoline market.

Published in:

Regional Statistics, 2024, v. 14, n. 3, p. 432, doi. 10.15196/RS140302

By:

Farkas, Richárd

Publication type:

Article

How does spatial dependence affect cost pass-through? Evidence from the Hungarian retail gasoline market.

Published in:

Regional Statistics, 2024, v. 14, n. 2, p. 432, doi. 10.15196/RS140302

By:

Farkas, Richárd

Publication type:

Article

Urban Planning in the Spontaneous City.

Published in:

Cosmos + Taxis, 2020, v. 8, n. 8/9, p. 1

By:

ANDERSSON, DAVID EMANUEL

Publication type:

Article

Interpersonal and Organizational Trust in Customer- service Provider Relationship: Case of Customer -- Bank relationship.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

From the concept of image to its measure, a social representation approach. Application in the French banking sector.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14

By:

Gardes, Nathalie;
Béguinet, Sophie;
Liquet, Jean-Claude

Publication type:

Article

The theory of predation in marketing -- an understanding of the market agents' behaviours?

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13

By:

Mesly, Olivier;
Mangin, Jean-Pierre Lévy

Publication type:

Article

Tradition and consumer behavior in Senegal an exploratory study on the dress.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 13

By:

Diop, Fatou

Publication type:

Article

The social interactions between members of dyads in strong links: the resemblances of brand attachment on the market of cosmetics.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 11

By:

Gouteron, Joël

Publication type:

Article

And if prices were not always numerals in the consumer's head ? The role of the mental number line.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9

By:

Bernard, Yohan

Publication type:

Article

9-ending prices' influence on consumers' choice.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9

By:

Legohérel, Patrick;
Ngobo, Paul-Valentin;
Guéguen, Nicolas

Publication type:

Article

Marketing and Cultures.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 9

By:

Naszályi, Philippe

Publication type:

Article

La confiance interpersonnelle et la confiance organisationnelle dans la relation client-prestataire de service : cas de la relation client-banque.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 167, doi. 10.3917/rsg.261.0167

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

Du concept d'image à sa mesure, une approche par les représentations sociales Application au secteur bancaire français.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 157, doi. 10.3917/rsg.261.0157

By:

Gardes, Nathalie;
Béguinet, Sophie;
Liquet, Jean-Claude

Publication type:

Article

La théorie de la prédation en marketing : Une interprétation des comportements des agents de marché ?

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 131, doi. 10.3917/rsg.261.0131

By:

Mesly, Olivier;
Mangin, Jean-Pierre Lévy

Publication type:

Article

Tradition et comportement de consommation au Sénégal : une étude exploratoire sur la tenue vestimentaire.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 121, doi. 10.3917/rsg.261.0121

By:

Diop, Fatou

Publication type:

Article

Les interactions sociales entre membres de dyades à liens forts : les similitudes d'attachement à la marque sur le marché des cosmétiques.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 81, doi. 10.3917/rsg.261.0081

By:

Gouteron, Joël

Publication type:

Article

Et si les prix n'étaient pas toujours des chiffres dans la tête du consommateur ? L'apport de la ligne numérique mentale.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 27, doi. 10.3917/rsg.261.0027

By:

Bernard, Yohan

Publication type:

Article

Effets des prix à terminaison 9 sur le choix des consommateurs.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 17

By:

Legohérel, Patrick;
Ngobo, Paul-Valentin;
Guéguen, Nicolas

Publication type:

Article

L'approche du genre pour comprendre l'achat des biens durables à gain de temps: cas des femmes tunisiennes en l'an 2000.

Published in:

Revue des Sciences de Gestion, 2008, n. 229, p. 29, doi. 10.1051/larsg:2008004

By:

Guirat, Rafika Ben

Publication type:

Article

Competencia y desigualdad de acceso en la educación superior privada de México.

Published in:

Areas: Revista Internacional de Ciencias Sociales, 2023, n. 44, p. 43, doi. 10.6018/areas.512801

By:

Cruz Castro, Christian;
Montalvo Romero, María Teresa

Publication type:

Article

Operationalizing Economic Models of Demand for Product Characteristics.

Published in:

Journal of Consumer Research, 1979, v. 6, n. 1, p. 76, doi. 10.1086/208750

By:

Ratchford, Brian T.

Publication type:

Article

Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 33, doi. 10.1080/00913367.1988.10673111

By:

Gill, James D.;
Grossbart, Sanford;
Laczniak, Russell N.

Publication type:

Article

Toward a Hierarchical Taxonomy of Magazine Readership.

Published in:

Journal of Advertising, 1988, v. 17, n. 2, p. 15, doi. 10.1080/00913367.1988.10673109

By:

Cannon, Hugh M.;
Williams, David L.

Publication type:

Article

The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 23, doi. 10.1080/00913367.1988.10673100

By:

Shimp, Terence A.;
Urbany, Joel E.;
Camlin, Sarah E.

Publication type:

Article

Trends In Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 12, doi. 10.1080/00913367.1988.10673099

By:

Yale, Laura;
Gilly, Mary C.

Publication type:

Article

The Effect of Ad Claims and Ad Context on Attitude Toward the Advertisement.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 3, doi. 10.1080/00913367.1988.10673098

By:

Burton, Scot;
Lichtenstein, Donald R.

Publication type:

Article

ADVERTISING: Its Role in Modern Marketing.

Published in:

1987

By:

Pitta, Dennis;
King, Robert L.

Publication type:

Book Review

Assessing the Homogeneity of Single Females in Respect to Advertising, Media, and Technology.

Published in:

Journal of Advertising, 1987, v. 16, n. 3, p. 31, doi. 10.1080/00913367.1987.10673083

By:

Bush, Alan J.;
Burnett, John J.

Publication type:

Article

Comparison of Cigarette and Alcohol Advertising Controversies.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 26, doi. 10.1080/00913367.1987.10673074

By:

Schuster, Camille P.;
Powell, Christine Pacelli

Publication type:

Article

The Cognitive Effects of Time-Compressed Advertising.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 10, doi. 10.1080/00913367.1987.10673072

By:

Vann, John W.;
Rogers, Robert D.;
Penrod, John P.

Publication type:

Article

HUMOR AND ADVERTISING EFFECTIVENESS REEXAMINED.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 66, doi. 10.1080/00913367.1987.10673063

By:

Zinkhan, George M.;
Gelb, Betsy D.

Publication type:

Article

COMPARATIVE ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE- AND TWO-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 18, doi. 10.1080/00913367.1987.10673056

By:

Golden, Linda L.;
Alpert, Mark I.

Publication type:

Article

SPONSORSHIP: AN IMPORTANT COMPONENT OF THE PROMOTIONS MIX.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 11, doi. 10.1080/00913367.1987.10673055

By:

Gardner, Meryl Paula;
Shuman, Philip Joel

Publication type:

Article

AROUSAL AND ADVERTISING EFFECTIVENESS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 4, doi. 10.1080/00913367.1987.10673054

By:

Singh, Surendra N.;
Churchill, Jr., Gilbert A.

Publication type:

Article

THE EFFECTS OF CORRECTIVE ADVERTISING ON COMPANY IMAGE.

Published in:

Journal of Advertising, 1982, v. 11, n. 4, p. 39, doi. 10.1080/00913367.1982.10672820

By:

Armstrong, Gary M.;
Franke, George R.;
Russ, Frederick A.

Publication type:

Article

MOTIVES UNDERLYING MARKETING INFORMATION ACQUISITION AND KNOWLEDGE TRANSFER.

Published in:

Journal of Advertising, 1982, v. 11, n. 3, p. 25, doi. 10.1080/00913367.1982.10672809

By:

Hirschman, Elizabeth C.;
Wallendorf, Melanie

Publication type:

Article