Found: 651
Select item for more details and to access through your institution.
Behavioral Labeling: Prompting Consumer Behavior Through Activity Tags.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 4, p. 22, doi. 10.1177/00222429231213011
- By:
- Publication type:
- Article
The shocks and integrations of COVID-19 pandemic on Chinese agricultural markets: comparative empirical evidence from China and other countries.
- Published in:
- Ciência Rural, 2024, v. 54, n. 6, p. 1, doi. 10.1590/0103-8478cr20220312
- By:
- Publication type:
- Article
Innovation and the labor market: theory, evidence, and challenges.
- Published in:
- Industrial & Corporate Change, 2024, v. 33, n. 3, p. 519, doi. 10.1093/icc/dtad066
- By:
- Publication type:
- Article
United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 2, p. 348, doi. 10.1177/02761467231222540
- By:
- Publication type:
- Article
Power-Based Typology of Marketing Systems: Foundation for Alternative Marketing Theory in the Post-Capitalist Marketing Era.
- Published in:
- Journal of Macromarketing, 2024, v. 44, n. 2, p. 453, doi. 10.1177/02761467231203007
- By:
- Publication type:
- Article
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 29, doi. 10.1177/00222429231196122
- By:
- Publication type:
- Article
Buyer–Supplier Relationship Dynamics in Buyers' Bankruptcy Survival.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 3, p. 127, doi. 10.1177/00222429231193994
- By:
- Publication type:
- Article
Making new enemies: How suppliers' digital disintermediation strategy shifts consumers' use of incumbent offerings.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 672, doi. 10.1007/s11747-023-00963-1
- By:
- Publication type:
- Article
How within-person research can extend marketing knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 695, doi. 10.1007/s11747-023-00978-8
- By:
- Publication type:
- Article
Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 3, p. 859, doi. 10.1007/s11747-023-00950-6
- By:
- Publication type:
- Article
SUSTAINABLE MARKETING IN THEORY AND PRACTICE. RESEARCH RESULTS.
- Published in:
- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 194, p. 535, doi. 10.29119/1641-3466.2024.194.32
- By:
- Publication type:
- Article
A Comprehensive Overview of Micro-Influencer Marketing: Decoding the Current Landscape, Impacts, and Trends.
- Published in:
- Behavioral Sciences (2076-328X), 2024, v. 14, n. 3, p. 243, doi. 10.3390/bs14030243
- By:
- Publication type:
- Article
Atmospheric Water Harvesting Technology: Review and Future Prospects.
- Published in:
- Journal of Ecological Engineering, 2024, v. 25, n. 3, p. 291, doi. 10.12911/22998993/182814
- By:
- Publication type:
- Article
Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 2, p. 576, doi. 10.1007/s11747-023-00936-4
- By:
- Publication type:
- Article
The Mediating Impact of Innovation Types in the Relationship between Innovation Use Theory and Market Performance.
- Published in:
- Stats, 2024, v. 7, n. 1, p. 1, doi. 10.3390/stats7010001
- By:
- Publication type:
- Article
Pricing Power in Advertising Markets: Theory and Evidence.
- Published in:
- American Economic Review, 2024, v. 114, n. 2, p. 500, doi. 10.1257/aer.20220943
- By:
- Publication type:
- Article
Application of Market Timing Theory: Evidence from Canadian Firms.
- Published in:
- International Journal of Management, Accounting & Economics, 2024, v. 11, n. 2, p. 183, doi. 10.5281/zenodo.10892753
- By:
- Publication type:
- Article
Bottled Water Purchase Decisions: A Study of Brand Image as a Green Marketing Medium in Purchase Decisions.
- Published in:
- International Journal of Supply & Operations Management, 2024, v. 11, n. 1, p. 83, doi. 10.22034/IJSOM.2023.110194.2961
- By:
- Publication type:
- Article
„Believing without belonging“!?
- Published in:
- Heiliger Dienst, 2024, v. 78, n. 1, p. 5
- By:
- Publication type:
- Article
Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing.
- Published in:
- Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 164, doi. 10.1007/s11747-023-00926-6
- By:
- Publication type:
- Article
Marketing Schools of Thought and Their Present Day Relevance.
- Published in:
- FIIB Business Review, 2023, v. 12, n. 4, p. 351, doi. 10.1177/23197145211045773
- By:
- Publication type:
- Article
Skill‐replacing process innovation and the labour market: Theory and evidence.
- Published in:
- Canadian Journal of Economics, 2023, v. 56, n. 4, p. 1583, doi. 10.1111/caje.12681
- By:
- Publication type:
- Article
Virtual influencers as an emerging marketing theory: A systematic literature review.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 6, p. 2479, doi. 10.1111/ijcs.12956
- By:
- Publication type:
- Article
Advancing basic psychological needs theory in marketing research.
- Published in:
- International Journal of Market Research, 2023, v. 65, n. 6, p. 745, doi. 10.1177/14707853231184740
- By:
- Publication type:
- Article
Bitcoin in Conventional Markets: A Study on Blockchain-Induced Reliability, Investment Slopes, Financial and Accounting Aspects.
- Published in:
- Mathematics (2227-7390), 2023, v. 11, n. 21, p. 4508, doi. 10.3390/math11214508
- By:
- Publication type:
- Article
Media Review: Callon's Ode to Markets.
- Published in:
- 2023
- By:
- Publication type:
- Interview
Face or Relational Benefits? Research on the Influencing Mechanism on Repurchase Intention for Agricultural Inputs.
- Published in:
- Sustainability (2071-1050), 2023, v. 15, n. 20, p. 15137, doi. 10.3390/su152015137
- By:
- Publication type:
- Article
THE INTERPLAY OF ECO-INNOVATION AND MARKET UNCERTAINTY ON GREEN MARKETING ORIENTATION AND BUSINESS PERFORMANCE.
- Published in:
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2023, v. 14, n. 4, p. 48, doi. 10.21272/mmi.2023.4-04
- By:
- Publication type:
- Article
芬兰教育品牌建构与国际传播一基于整合营销传播理论视角.
- Published in:
- International & Comparative Education, 2023, v. 45, n. 9, p. 3, doi. 10.20013/j.cnki.ICE.2023.09.01
- By:
- Publication type:
- Article
MARKET INFORMATION ACCESSIBILITY AND SUCCESSFUL COLLABORATION INNOVATION: MEDIATION EFFECT ON START-UPS SALES GROWTH.
- Published in:
- International Journal of Business & Society, 2023, v. 24, n. 3, p. 1015, doi. 10.33736/ijbs.6398.2023
- By:
- Publication type:
- Article
Drivers and outcomes of smallholder market participation in Sub-Saharan Africa.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 1165, doi. 10.1007/s11747-022-00914-2
- By:
- Publication type:
- Article
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2023, v. 18, n. 3, p. 1601, doi. 10.3390/jtaer18030081
- By:
- Publication type:
- Article
What Kind of Market Is Conducive to the Development of High-Tech Industry? Configuration Analysis Based on Market Field Theory.
- Published in:
- Systems, 2023, v. 11, n. 9, p. 444, doi. 10.3390/systems11090444
- By:
- Publication type:
- Article
Impacts of Market Orientation on Firm Performance in SMEs of Turkey: A Serial Mediation Approach.
- Published in:
- Journal of Information & Knowledge Management, 2023, v. 22, n. 4, p. 1, doi. 10.1142/S0219649223500132
- By:
- Publication type:
- Article
How Entrepreneurial Marketing Facilitates Direct Sellers’ Entrepreneurial Process: A Dynamic Adjustment Perspective.
- Published in:
- NTU Management Review, 2023, v. 33, n. 2, p. 127, doi. 10.6226/NTUMR.202308_33(2).0004
- By:
- Publication type:
- Article
The visual naturalness effect: Impact of natural logos on brand personality perception.
- Published in:
- International Journal of Consumer Studies, 2023, v. 47, n. 4, p. 1351, doi. 10.1111/ijcs.12912
- By:
- Publication type:
- Article
THE INFLUENCE ON IMPLEMENTING EXPERIENTIAL MARKETING STRATEGY--A CASE STUDY OF VILLAGE THEME PARK IN MIDDLE TAIWAN.
- Published in:
- International Journal of Organizational Innovation, 2023, v. 16, n. 1, p. 215
- By:
- Publication type:
- Article
Nigerian Youths, Social Protection, and Desperation Migration.
- Published in:
- Nsukka Journal of the Humanities, 2023, v. 31, n. 2, p. 78, doi. 10.62250/nsuk.2023.31.2.78-94
- By:
- Publication type:
- Article
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 7, p. 1372, doi. 10.1002/mar.21813
- By:
- Publication type:
- Article
SUBJUGATED AND DISQUALIFIED KNOWLEDGE IN MARKETING THEORY: HISTORICAL STRUGGLES AND THE CONDITIONS OF REPUDIATION.
- Published in:
- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 86, doi. 10.4025/rimar.v13i2.67574
- By:
- Publication type:
- Article
Rational or Impulsive? Early Backers' Investment Behavior in Agri-Food Crowdfunding from 4P-4C Perspectives.
- Published in:
- SAGE Open, 2023, v. 13, n. 3, p. 1, doi. 10.1177/21582440231193353
- By:
- Publication type:
- Article
Mapping the intellectual linkage of sustainability in marketing.
- Published in:
- Business & Society Review (00453609), 2023, v. 128, n. 2, p. 251, doi. 10.1111/basr.12313
- By:
- Publication type:
- Article
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 321, doi. 10.1007/s11002-022-09655-2
- By:
- Publication type:
- Article
Squeezed out by the market, seeking strength in the network: Makeshift temples and the spatio‐affective logics of survival in Singapore.
- Published in:
- Transactions of the Institute of British Geographers, 2023, v. 48, n. 2, p. 351, doi. 10.1111/tran.12583
- By:
- Publication type:
- Article
Exploring the Influential Factors of Personal Media Bloggers on Followers' Continuous Following Intention Based on Relationship Marketing Theory.
- Published in:
- Behavioral Sciences (2076-328X), 2023, v. 13, n. 5, p. 416, doi. 10.3390/bs13050416
- By:
- Publication type:
- Article
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.
- Published in:
- Journal of Marketing, 2023, v. 87, n. 3, p. 319, doi. 10.1177/00222429221129200
- By:
- Publication type:
- Article
WHEN MACROECONOMIC CONDITIONS INFLUENCE MARKETING INVESTMENTS.
- Published in:
- RAE: Revista de Administração de Empresas, 2023, v. 63, n. 3, p. 1, doi. 10.1590/S0034-759020230306x
- By:
- Publication type:
- Article
Gibt es die Marktwirtschaft noch?: Ein Versuch über politische Ökonomie im einundzwanzigsten Jahrhundert.
- Published in:
- Perspektiven der Wirtschaftspolitik, 2023, v. 24, n. 1, p. 110, doi. 10.1515/pwp-2022-0014
- By:
- Publication type:
- Article
Two-Stage Game-Based Pricing Strategy for the Duopoly Online Freight Platform.
- Published in:
- Mathematical Problems in Engineering, 2023, p. 1, doi. 10.1155/2023/1049758
- By:
- Publication type:
- Article
INTERNACIONALIZAÇÃO DE RENNER: UM ESTUDO DE CASO DA MARCA NO MERCADO INTERNACIONAL.
- Published in:
- Brazilian Business Law Journal / Administração de Empresas em Revista, 2023, v. 2, n. 32, p. 402
- By:
- Publication type:
- Article