Transmedia Branding: Engage Your Audience.
- Published in:
- 2016
- By:
- Publication type:
- Book Review
Works matching DE "MARKETING strategy -- Methodology"
Results: 26
1
2
A STUDY OF MARKETING MIX STRATEGIES ON THE INDIAN UPVC WINDOW MARKET.
- Published in:
- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 11, p. 41
- By:
- Publication type:
- Article
3
SYSTEM DESIGN, DEVELOPMENT & DEPLOYMENT USING RAPID BY-CUSTOMER DEMAND WITH BUSINESS PRINCIPLES APPROACH.
- Published in:
- Malaysian Journal of Computer Science, 2013, v. 26, n. 1, p. 76, doi. 10.22452/mjcs.vol26no1.7
- By:
- Publication type:
- Article
4
Marketing Implications of Information Society Privacy Concerns.
- Published in:
- Review of International Comparative Management / Revista de Management Comparat International, 2012, v. 13, n. 5, p. 733
- By:
- Publication type:
- Article
5
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892
- By:
- Publication type:
- Article
6
“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices.
- Published in:
- Journal of Business-to-Business Marketing, 2015, v. 22, n. 3, p. 161, doi. 10.1080/1051712X.2015.1081013
- By:
- Publication type:
- Article
7
INNOVATING THE SEASON TICKET SERVICE: A MULTIPLE-CASE STUDY OF THE NATIONAL BASKETBALL ASSOCIATION MEMBERSHIP MODEL.
- Published in:
- International Journal of Sport Management, 2017, v. 18, n. 2, p. 275
- By:
- Publication type:
- Article
8
An Asymptotic Expansion Approach to Pricing Financial Contingent Claims.
- Published in:
- Asia-Pacific Financial Markets, 1999, v. 6, n. 2, p. 115, doi. 10.1023/A:1010080610650
- By:
- Publication type:
- Article
9
Exotic Passport Options.
- Published in:
- Asia-Pacific Financial Markets, 1999, v. 6, n. 2, p. 171, doi. 10.1023/A:1010093029306
- By:
- Publication type:
- Article
10
PROCESSOS DE IMPLEMENTAÇÃO DE ESTRATÉGIAS DE MARKETING NA INDÚSTRIA CRIATIVA DE JOGOS ELETRÔNICOS.
- Published in:
- Revista Ibero-Americana de Estratégia (RIAE), 2013, v. 12, n. 2, p. 105, doi. 10.5585/riae.v12i2.1859
- By:
- Publication type:
- Article
11
Older consumers and celebrity advertising.
- Published in:
- Ageing & Society, 2012, v. 32, n. 8, p. 1319, doi. 10.1017/S0144686X1100095X
- By:
- Publication type:
- Article
12
Consumer centric marketing communication: Go beyond the actual sale.
- Published in:
- EuroEconomica, 2012, v. 31, n. 4, p. 45
- By:
- Publication type:
- Article
13
BAM! 3 TACTICS TO KICK YOUR MARKETING UP A NOTCH.
- Published in:
- Journal of Property Management, 2017, v. 82, n. 6, p. 15
- By:
- Publication type:
- Article
14
From the 'Book to Read' to the 'Book to Collect': Harry Potter and digital platforms in France.
- Published in:
- LOGOS: The Journal of the World Book Community, 2017, v. 28, n. 1, p. 19, doi. 10.1163/1878-4712-11112122
- By:
- Publication type:
- Article
15
Is “glocalization” still the golden way for Electrolux? Is there more to be done?
- Published in:
- Thunderbird International Business Review, 2018, v. 60, n. 4, p. 463, doi. 10.1002/tie.21923
- By:
- Publication type:
- Article
16
Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 381
- By:
- Publication type:
- Article
17
Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products.
- Published in:
- Journal of International Consumer Marketing, 2016, v. 28, n. 3, p. 154, doi. 10.1080/08961530.2015.1102670
- By:
- Publication type:
- Article
18
4 Lessons From 4 Years of Running an Agency.
- Published in:
- Public Relations Tactics, 2017, v. 24, n. 6, p. 1
- By:
- Publication type:
- Article
19
Metrics in Sponsorship Research-Is Credibility an Issue?
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 408, doi. 10.1002/mar.20615
- By:
- Publication type:
- Article
20
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 444, doi. 10.1002/mar.20618
- By:
- Publication type:
- Article
21
Measuring Sponsorship Performance: Challenge and Direction.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 5, p. 385, doi. 10.1002/mar.20613
- By:
- Publication type:
- Article
22
Dairy Products Market Segmentation: The Effects of Country of Origin on Price Premium and Purchase Intention.
- Published in:
- Journal of International Food & Agribusiness Marketing, 2013, v. 25, n. 2, p. 122, doi. 10.1080/08974438.2013.723998
- By:
- Publication type:
- Article
23
(De)marketing to Manage Consumer Quality Inferences.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 55, doi. 10.1509/jmr.11.0432
- By:
- Publication type:
- Article
24
Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 564, doi. 10.1509/jmr.07.0466
- By:
- Publication type:
- Article
25
PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY.
- Published in:
- Management & Marketing Journal, 2013, v. 11, n. 1, p. 157
- By:
- Publication type:
- Article
26
Contributos para a definição de uma visão estratégica na construção de um percurso profissional de sucesso.
- Published in:
- Sociologia (08723419), 2014, v. 28, p. 219
- By:
- Publication type:
- Article