Works matching DE "MARKETING strategy -- Methodology"
Results: 26
4 Lessons From 4 Years of Running an Agency.
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- Public Relations Tactics, 2017, v. 24, n. 6, p. 1
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- Article
Dead Celebrity (Deleb) Use in Marketing: An Initial Theoretical Exposition.
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- Psychology & Marketing, 2016, v. 33, n. 7, p. 486, doi. 10.1002/mar.20892
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- Article
An Asymptotic Expansion Approach to Pricing Financial Contingent Claims.
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- Asia-Pacific Financial Markets, 1999, v. 6, n. 2, p. 115, doi. 10.1023/A:1010080610650
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- Article
Exotic Passport Options.
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- Asia-Pacific Financial Markets, 1999, v. 6, n. 2, p. 171, doi. 10.1023/A:1010093029306
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- Article
Contributos para a definição de uma visão estratégica na construção de um percurso profissional de sucesso.
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- Sociologia (08723419), 2014, v. 28, p. 219
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- Article
SYSTEM DESIGN, DEVELOPMENT & DEPLOYMENT USING RAPID BY-CUSTOMER DEMAND WITH BUSINESS PRINCIPLES APPROACH.
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- Malaysian Journal of Computer Science, 2013, v. 26, n. 1, p. 76, doi. 10.22452/mjcs.vol26no1.7
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- Article
Transmedia Branding: Engage Your Audience.
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- 2016
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- Book Review
PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY.
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- Management & Marketing Journal, 2013, v. 11, n. 1, p. 157
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- Article
BAM! 3 TACTICS TO KICK YOUR MARKETING UP A NOTCH.
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- Journal of Property Management, 2017, v. 82, n. 6, p. 15
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From the 'Book to Read' to the 'Book to Collect': Harry Potter and digital platforms in France.
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- LOGOS: The Journal of the World Book Community, 2017, v. 28, n. 1, p. 19, doi. 10.1163/1878-4712-11112122
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- Article
Dairy Products Market Segmentation: The Effects of Country of Origin on Price Premium and Purchase Intention.
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- Journal of International Food & Agribusiness Marketing, 2013, v. 25, n. 2, p. 122, doi. 10.1080/08974438.2013.723998
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- Article
A STUDY OF MARKETING MIX STRATEGIES ON THE INDIAN UPVC WINDOW MARKET.
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- CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 11, p. 41
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- Article
Consumer centric marketing communication: Go beyond the actual sale.
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- EuroEconomica, 2012, v. 31, n. 4, p. 45
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- Article
“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices.
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- Journal of Business-to-Business Marketing, 2015, v. 22, n. 3, p. 161, doi. 10.1080/1051712X.2015.1081013
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- Article
Is “glocalization” still the golden way for Electrolux? Is there more to be done?
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- Thunderbird International Business Review, 2018, v. 60, n. 4, p. 463, doi. 10.1002/tie.21923
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- Article
Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products.
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- Journal of International Consumer Marketing, 2016, v. 28, n. 3, p. 154, doi. 10.1080/08961530.2015.1102670
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- Article
Metrics in Sponsorship Research-Is Credibility an Issue?
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- Psychology & Marketing, 2013, v. 30, n. 5, p. 408, doi. 10.1002/mar.20615
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- Article
New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis.
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- Psychology & Marketing, 2013, v. 30, n. 5, p. 444, doi. 10.1002/mar.20618
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- Article
Measuring Sponsorship Performance: Challenge and Direction.
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- Psychology & Marketing, 2013, v. 30, n. 5, p. 385, doi. 10.1002/mar.20613
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- Article
Marketing Implications of Information Society Privacy Concerns.
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- Review of International Comparative Management / Revista de Management Comparat International, 2012, v. 13, n. 5, p. 733
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- Article
INNOVATING THE SEASON TICKET SERVICE: A MULTIPLE-CASE STUDY OF THE NATIONAL BASKETBALL ASSOCIATION MEMBERSHIP MODEL.
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- International Journal of Sport Management, 2017, v. 18, n. 2, p. 275
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- Article
(De)marketing to Manage Consumer Quality Inferences.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 1, p. 55, doi. 10.1509/jmr.11.0432
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- Article
Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions.
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- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 564, doi. 10.1509/jmr.07.0466
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- Article
PROCESSOS DE IMPLEMENTAÇÃO DE ESTRATÉGIAS DE MARKETING NA INDÚSTRIA CRIATIVA DE JOGOS ELETRÔNICOS.
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- Revista Ibero-Americana de Estratégia (RIAE), 2013, v. 12, n. 2, p. 105, doi. 10.5585/riae.v12i2.1859
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- Article
Older consumers and celebrity advertising.
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- Ageing & Society, 2012, v. 32, n. 8, p. 1319, doi. 10.1017/S0144686X1100095X
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- Article
Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach.
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- Advances in Consumer Research, 1995, v. 22, n. 1, p. 381
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- Article