Works matching DE "MARKETING strategy"

Results: 5000

The Effect of Company Size on Aggregate Word-of-Mouth Valence.

Published in:

Journal of Marketing, 2025, v. 89, n. 5, p. 130, doi. 10.1177/00222429251320603

By:

Klostermann, Jan;
Flaswinkel, Anne Mareike;
Hydock, Chris;
Decker, Reinhold

Publication type:

Article

Analysis of a Marketing Strategy in the Australian Floral Sector: A Case Study.

Published in:

Journal of New Business Ideas & Trends, 2025, v. 23, n. 1, p. 30

By:

Farlow-Williams, Jenifer;
Williams, Marina

Publication type:

Article

INOVAÇÃO E EMPREENDEDORISMO NO SETOR DE SAÚDE BRASILEIRO: UMA ANÁLISE DE CENÁRIOS E PERSPECTIVAS.

Published in:

Revista Foco (Interdisciplinary Studies Journal), 2025, v. 18, n. 6, p. 1, doi. 10.54751/revistafoco.v18n6-235

By:

Paz Vieira, Robson;
Torres Albuquerque, Cristiane;
Bottoni, Andrea;
Vieira Machado, Adriana Paz;
Rodrigues, Evandro

Publication type:

Article

COMPETITIVE STRATEGY FORMULATION IN THE FURNITURE INDUSTRY.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2025, v. 11, n. 2, p. 586, doi. 10.17358/jabm.11.2.586

By:

Fasya, Hannika;
Hannan, Sufrin;
Asnawi, Yudha Heryawan

Publication type:

Article

Determining Factors In The Adoption Of Digital Marketing Technologies And Their Influence On The Competitiveness Of Commercial Smes In Guayaquil.

Published in:

Revista Iberoamericana de la Educación, 2025, v. 9, n. 2, p. 1, doi. 10.31876/rie.v9i2.301

By:

Mogollón-Claudett, Michel;
Pisco, Diana;
Díaz, Wendy

Publication type:

Article

Economic-Oriented Robust Optimization Design Considering Model Parameter Uncertainty.

Published in:

Arabian Journal for Science & Engineering (Springer Science & Business Media B.V. ), 2025, v. 50, n. 14, p. 11219, doi. 10.1007/s13369-024-09567-5

By:

Han, Yunxia;
Zhang, Man;
Wu, Jiawei;
Yang, Shijuan;
Wang, Weilu

Publication type:

Article

Marketing Through Sports: A Quadrant Analysis of Organizational Strategies.

Published in:

Cuestiones de Fisioterapia, 2025, v. 54, n. 3, p. 3337

By:

Prasad, K. Raghav;
M. V., Sunil;
Malappa, Suresh

Publication type:

Article

Assessing Perception and Practices in Value Addition at Kisan Mela, GBPUAT, Pantnagar.

Published in:

IAHRW International Journal of Social Sciences Review, 2025, v. 13, n. 3, p. 699

By:

Das, Manisha;
Kandpal, Arpita Sharma;
Goswami, Pooja;
Gupta, Vanshika;
Tripathi, Gagan

Publication type:

Article

The Impact of ArtificialIntelligence on Transforming Advertising.

Published in:

Cuestiones de Fisioterapia, 2024, v. 53, n. 3, p. 3129

By:

Vincent, Vinitha;
kanchan, Arpit;
Devashetra, Shashidhar B.

Publication type:

Article

Havayolu Şirketleri Özel Yemek Hizmetlerinin Kabin Ekibi Bakış Açısıyla Değerlendirilmesi.

Published in:

Journal of Travel & Tourism Research, 2025, v. 26, n. 26, p. 53

By:

KAYA ÜNAL, Şule;
KÜÇÜKALTAN, Derman;
İMANÇER, Elif Dila;
KAYA, Burcu;
TUNÇAY, Cem;
AVCI, Cem

Publication type:

Article

Strategic behavior and entry deterrence by branded drug firms: the case of authorized generic drugs.

Published in:

European Journal of Health Economics, 2025, v. 26, n. 4, p. 561, doi. 10.1007/s10198-024-01721-y

By:

Yao, Lu;
Liu, Mengde

Publication type:

Article

Unpacking Green Consumer Behavior Among Chinese Consumers: Dual Role of Perceived Value and Greenwashing.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 13, p. 6174, doi. 10.3390/su17136174

By:

Zhang, Donger;
Ji, Ruixia;
Park, Sang-Do

Publication type:

Article

The Role of Sustainability in Shaping Customer Perceptions at Farmers' Markets: A Quantitative Analysis.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 13, p. 6095, doi. 10.3390/su17136095

By:

Hassanein, Fida Ragheb;
Solanki, Sandip;
Inumula, Krishna Murthy;
Daouk, Amira;
Abdel Rahman, Nadine;
Tahan, Suha;
Ibnou-Laaroussi, Samah

Publication type:

Article

Cartooning Consumption: The Power of Mascots in the Plant-Based Consumer Sustainable Behavior.

Published in:

Sustainability (2071-1050), 2025, v. 17, n. 13, p. 5865, doi. 10.3390/su17135865

By:

Takács, Dávid;
Košičiarová, Ingrida;
Kádeková, Zdenka;
Mateášiková, Adriana

Publication type:

Article

Understanding the Perceived Cultural Factors on Food Preferences among Generation Z in Bulacan: Insights for the Local Food Business Sector.

Published in:

International Journal on Culture, History, & Religion, 2025, v. 7, p. 111, doi. 10.63931/ijchr.v7iSI2.145

By:

Pleno, Allan B.;
River, Loui Maie C.;
De Asis Jr., Bayani O.

Publication type:

Article

A QUANTITATIVE STUDY ON THE ORGANIZATION OF MARKETING ACTIVITY IN ROMANIAN ENTERPRISES.

Published in:

Review of Management & Economic Engineering, 2025, v. 24, n. 2, p. 138, doi. 10.71235/rmee.205

By:

(PLEȘA), Andra-Emanuela CHIOREAN;
RITI, Raul Ionuț;
BACALI, Laura

Publication type:

Article

WHEN AGE IS JUST A NUMBER. PREMISES AND IMPLICATIONS FOR USING INTERGENERATIONAL MARKETING.

Published in:

Optimum. Economic Studies, 2025, v. 120, n. 2, p. 336, doi. 10.15290/oes.2025.02.120.17

By:

Daszkiewicz, Magdalena

Publication type:

Article

التسويق الإلكتروني ودوره في تحقيق الميزة التنافسية للمشاريع الصغيرة.

Published in:

Larq Journal for Philosophy, Linguistics & Social Sciences, 2025, v. 17, n. 3, Part 1, p. 730, doi. 10.31185/lark.4482

By:

ميادة احمد حنون ا
سالم جاسم محمد ا&#1604

Publication type:

Article

الأساليب الابتكارية في التسويق الرقمي لشركات السيارات العالمية على إنستغرام BMW دراسة تحليلية لإعلانات شركة.

Published in:

Larq Journal for Philosophy, Linguistics & Social Sciences, 2025, v. 17, n. 3, Part 1, p. 773, doi. 10.31185/lark.4446

By:

بثينة مصطفى محي ا
سالم جاسم محمد

Publication type:

Article

BIST 100 ENDEKSİNDE İKİLİ ALIM-SATIM STRATEJİSİ: UZAKLIK METODUNUN ETKİNLİĞİ VE EŞİK SEVİYELERİNİN ROLÜ.

Published in:

Journal of Mehmet Akif Ersoy University Social Science Institute, 2025, n. 41, p. 103, doi. 10.20875/makusobed.1566348

By:

YERLİ, Çiğdem

Publication type:

Article

Next-Gen Sustainability: Enfoque Eco-Consciente en Generaciones Z y Alfa hacia estrategias de Marketing Digital Sostenible.

Published in:

Revista FACE, 2025, v. 25, n. 2, p. 18

By:

Morales Priego, Esther;
Delgado Gutiérrez, José Luis

Publication type:

Article

Análisis de sentimientos de las opiniones textuales asociadas al complejo turístico Las Terrazas.

Published in:

Cooperativismo y Desarrollo (COODES), 2024, v. 12, n. 3, p. 1

By:

Quintana Cala, Jorge Félix;
Acosta Mesa, Sandro Felipe;
Guerra Castellón, Emilio Enrique;
Vázquez Alfonso, Yasser

Publication type:

Article

La propuesta de valor en la comercialización de bebidas y refrescos.

Published in:

Cooperativismo y Desarrollo (COODES), 2024, v. 12, n. 3, p. 1

By:

Martínez Pérez, Yasiel;
Pérez Martínez, Jineht;
de la Nuez Hernández, Diana;
Ameneiro Torres, María Consuelo

Publication type:

Article

A Neutrosophic ß-Generalized a-Closed and d-Ideal-Based Framework for Cross-Border Digital Marketing Optimization in Fashion E-Commerce.

Published in:

Neutrosophic Sets & Systems, 2025, v. 88, p. 805

By:

Nuo Chen

Publication type:

Article

ASSESSMENT OF THE EFFECTIVENESS OF THE ADAPTIVE STRATEGY FOR MANAGING MARKETING ACTIVITIES OF OPEN SOCIOECONOMIC SYSTEMS THROUGH THE FORMATION OF SECURITY CONDITIONS FOR FUNCTIONING.

Published in:

Financial & Credit Activity: Problems of Theory & Practice, 2025, v. 3, n. 62, p. 471, doi. 10.55643/fcaptp.3.62.2025.4802

By:

Kryshtanovych, Myroslav;
Mishchenko, Dmytro;
Chala, Veronika;
Fisunenko, Pavlo;
Tadeoshchuk, Olha;
Prokopenko, Iryna

Publication type:

Article

CURRENT TRENDS IN THE WORLD BEER MARKET AND WAYS TO DEVELOP THE BEER MARKET IN UKRAINE.

Published in:

Economics: Time Realities, 2025, v. 79, n. 3, p. 149, doi. 10.5281/zenodo.15750599

By:

Shcherbak, Anatolii V.

Publication type:

Article

Art Basel Hong Kong 2025.

Published in:

Sculpture, Monuments & Open Space, 2024, v. 73, n. 3/4, p. 199, doi. 10.1002/smo3.12023

By:

Chu, Aaron

Publication type:

Article

ENTREPRENEURIAL ORIENTATION VERSUS ENTREPRENEURIAL LEADERSHIP: WHICH BEHAVIOR DRIVES ASEAN SME PERFORMANCE DURING ENVIRONMENTAL TURBULENCE?

Published in:

Journal of Developmental Entrepreneurship, 2025, v. 30, n. 2, p. 1, doi. 10.1142/S108494672550013X

By:

RAIMI, LUKMAN;
RASHID, FAIRUL RIZAL BIN HAJI;
ABDULLAH, ANNIE DAYANI BINTI AHAD

Publication type:

Article

TikTok y la comunicación en la universidad: nuevas dinámicas de conexión y contenido.

Published in:

Dilemas Contemporáneos: Educación, Política y Valores, 2025, v. 12, n. 3, p. 1

By:

Freire Alarcón, Patricio Andrés;
Medina Chicaiza, Patricio

Publication type:

Article

A deep understanding of influencer marketing in the tourism industry: a structural analysis of unstructured text.

Published in:

Current Issues in Tourism, 2025, v. 28, n. 14, p. 2231, doi. 10.1080/13683500.2024.2368152

By:

Son, Hyunsang;
Park, Young Eun

Publication type:

Article

What does personality tell us about travellers' social media use, social return, and travel intentions?

Published in:

Current Issues in Tourism, 2025, v. 28, n. 13, p. 2063, doi. 10.1080/13683500.2024.2364771

By:

Rahman, Sabrina;
Boley, B. Bynum

Publication type:

Article

Literatur zum Thema: Data-Driven Marketing.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 55

By:

Kaufmamnn, Philipp

Publication type:

Article

Wie UBS Schweiz das Marketing datengetrieben steuert: Ein Interview mit Aydin Sahin, Head of Marketing & Digital Sales, UBS Schweiz.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 6

By:

Reinecke, Sven;
Bleeker, Malte

Publication type:

Article

Data-Driven Marketing - von Daten zu Handlungen.

Published in:

Marketing Review St. Gallen, 2025, n. 4, p. 3

By:

Reinecke, Sven

Publication type:

Article

دور التسويق الرياض ي الرقمي على تنمية السياحة 1 باململكة العربية السعودية.

Published in:

Global Journal of Economics & Business, 2025, v. 15, n. 3, p. 335, doi. 10.31559/GJEB2025.15.3.5

By:

روان علي ال رايح;
عبير الـسيد فايد

Publication type:

Article

De la Confianza a la Compra: Experiencia Omnicanal, Confianza de Marca e Intención de Compra.

Published in:

Investigación Administrativa, 2025, v. 54, n. 135, p. 1, doi. 10.35426/IAv54n135.07

By:

Guzmán Martínez, Francisco Jesús;
Castro Calvo, Ana Valeria;
González Salgado, Lizet Marina

Publication type:

Article

Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores.

Published in:

Management & Marketing, 2018, v. 13, n. 1, p. 748, doi. 10.2478/mmcks-2018-0003

By:

BHAT, Ishfaq Hussain;
SINGH, Sapna

Publication type:

Article

Research on Noise Mitigation for VoC Analysis: A Study of Managers and Designers.

Published in:

International Journal of Contents, 2025, v. 21, n. 2, p. 134, doi. 10.5392/IJoC.2025.21.2.134

By:

Liu Ying;
Hong Jungpyo;
Lee Sungplee

Publication type:

Article

Aerobic Effects of Marketing Activities on Doctors' Probations.

Published in:

Journal of Organisational Studies & Innovation, 2025, v. 12, p. 1, doi. 10.51659/josi.24.216

By:

Karri, Venkataramana;
Bhaskar, N. Udaya

Publication type:

Article

Capabilities and collaborative marketing practices among rival cluster-based wine producers.

Published in:

Journal of Marketing Management, 2025, v. 41, n. 7/8, p. 667, doi. 10.1080/0267257X.2025.2499105

By:

Crick, James M.;
Crick, Dave

Publication type:

Article

Digital Marketing Intervention on Dynamic Finance and Feasibility Using Simulation: A Case Study.

Published in:

SAGE Open, 2025, v. 15, n. 2, p. 1, doi. 10.1177/21582440251336516

By:

Chumaidiyah, Endang;
Madao, Melodiva;
Fauzi, Putri Maulani

Publication type:

Article

EXPLORING COLLABORATIVE MARKETING STRATEGIES FOR SUSTAINABLE GROWTH IN TEA TOURISM: A SYSTEMATIC LITERATURE REVIEW.

Published in:

Market / Trziste, 2025, v. 37, n. 1, p. 53, doi. 10.22598/mt/2025.37.1.53

By:

Abeykoon, Herman Mahendra

Publication type:

Article

DEVELOPING A MARKETING STRATEGY FOR EFFICIENT MANAGEMENT OF THE INFORMATION ENVIRONMENT OF THE TECHNOLOGY PARK.

Published in:

Eastern-European Journal of Enterprise Technologies, 2025, v. 135, n. 13, p. 26, doi. 10.15587/1729-4061.2025.330483

By:

Mammadov, Javanshir;
Huseynov, Yusif;
Ahmadova, Metanet;
Mammadova, Galiba;
Askerov, Arzu

Publication type:

Article

Building strong brand image in the smartphone industry: the interplay of brand familiarity, brand awareness, and brand extension.

Published in:

Jurnal Mantik, 2025, v. 8, n. 5, p. 1857

By:

Kamal, Nabila Salwa;
Agesta, Tirani;
Dedu, May

Publication type:

Article

PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF SERUNI HOTEL, BOGOR.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1837, doi. 10.59141/jrssem.v4i11.879

By:

Tanaga, Selwin Malta

Publication type:

Article

Peran Fear Of Missing Out (FOMO) Memediasi Pengaruh Promo Twin Date Event dan Scarcity Message terhadap Impulse Buying (Studi Pada Generasi Z Pengguna Aplikasi Shopee di Kabupaten Purworejo).

Published in:

Journal of Syntax Literate, 2025, v. 10, n. 6, p. 5988, doi. 10.36418/syntax-literate.v10i6.60372

By:

Putri, Riska Anisa;
Puspitasari, Intan;
Runanto, Dedi

Publication type:

Article

Perceptions of Artificial Intelligence in the Context of Marketing Innovations of Healthcare Institutions.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2025, v. 16, n. 1, p. 63, doi. 10.21272/mmi.2025.1-05

By:

Gallo, Peter;
Cug, Juraj;
Dobrovic, Jan;
Balogova, Beata

Publication type:

Article

Proposed Strategy to Increase Brand Awareness in the Digital Market Through Influencer and Content Marketing for SHAKTI Spice Product.

Published in:

Journal of Social Research, 2025, v. 4, n. 7, p. 1521

By:

Wirajaya, Abirackshaan;
Astuti, Novika Candra

Publication type:

Article

Proposed Marketing Strategy for Increasing Sales in Restaurant Business.

Published in:

Cerdika : Jurnal Ilmiah Indonesia, 2025, v. 5, n. 6, p. 1574, doi. 10.59141/cerdika.v5i6.2686

By:

Kesumaputra, Muhamad Fachrian

Publication type:

Article

Pemanfaatan AI dalam Automated Market Intelligence (AMI) untuk Pengambilan Keputusan Strategis di Era Digital.

Published in:

Journal of Social & Technology / Jurnal Sosial dan Teknologi (SOSTECH), 2025, v. 5, n. 6, p. 1

By:

Akbaruddin;
Herdian, Yoga;
Irawan, Debi;
Iqbal, Muhamad;
Ramadhan, Febriyansyah

Publication type:

Article