Found: 293
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Socially Engaging Both Sides of the Brain.
- Published in:
- Marketing Insights, 2014, v. 26, n. 6, p. 20
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- Article
Epistemological limitations in quantitative marketing research: implications for empirical generalisations.
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- Journal of Empirical Generalisations in Marketing Science, 2007, v. 11, p. 1
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- Article
Equivalence between the GNL Models and Entropy Models: Equivalence in Disaggregate Level.
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- Journal of Japan Industrial Management Association, 2013, v. 64, n. 1, p. 9
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- Article
Typology and Characteristics of Strategic Planning.
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- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 808
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- Article
Brand Equity Model and Marketing Stimuli.
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- Seoul Journal of Business, 2011, v. 17, n. 2, p. 32, doi. 10.35152/snusjb.2011.17.2.002
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- Article
Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.
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- Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639
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- Article
Frontmatter.
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- Review of Marketing Science, 2021, v. 19, n. 1, p. i, doi. 10.1515/roms-2021-frontmatter1
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- Article
Frontmatter.
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- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2019-frontmatter1
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- Article
Frontmatter.
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- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2018-frontmatter1
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- Article
The Unbundling of Advertising Agency Services: An Economic Analysis.
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- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1164
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- Article
Competitive Effects of Mass Customization.
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- Review of Marketing Science, 2012, v. 10, n. 1, p. -1, doi. 10.1515/1546-5616.1139
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- Article
Solving Share Equations in Logit Models Using the LambertW Function.
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- Review of Marketing Science, 2011, v. 9, n. 1, p. 1, doi. 10.2202/1546-5616.1120
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- Article
Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms.
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- Review of Marketing Science, 2010, v. 8, n. 1, p. 1, doi. 10.2202/1546-5616.1122
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- Article
INFORMS MEETING CALENDAR.
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- Decision Analysis, 2013, v. 10, n. 2, p. 186, doi. 10.1287/deca.10.2.186
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- Article
INFORMS MEETING CALENDAR.
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- Decision Analysis, 2009, v. 6, n. 4, p. 278, doi. 10.1287/deca.6.4.278
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- Article
Editorial Board.
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- Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
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- Article
Introducing A New Section--Marketing Science: Frontiers.
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- Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091
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- Article
Editorial-Acknowledging 2016 Marketing Science Contributions.
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- Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056
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- Article
2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
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- Marketing Science, 2017, v. 36, n. 2, p. 324, doi. 10.1287/mksc.2017.1033
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- Article
Investigating Purchase Conversion by Uncovering Online Visit Patterns.
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- Marketing Science, 2016, v. 35, n. 6, p. 894, doi. 10.1287/mksc.2016.0990
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- Article
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
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- Marketing Science, 2016, v. 35, n. 6, p. 849, doi. 10.1287/mksc.2016.0989
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- Article
Editorial-Marketing Science and Big Data.
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- Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
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- Article
The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.
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- Marketing Science, 2016, v. 35, n. 1, p. 1, doi. 10.1287/mksc.2015.0974
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- Article
Special Section Introduction.
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- Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960
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- Article
A Descriptive Analysis of Publications in Marketing Science Over Its History.
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- Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957
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- Article
Marketing Science in Emerging Markets.
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- Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934
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- Article
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
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- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
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- Article
The Benefit of Uniform Price for Branded Variants.
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- Marketing Science, 2013, v. 32, n. 1, p. 36, doi. 10.1287/mksc.1120.0751
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A Keyword History of Marketing Science.
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- Marketing Science, 2013, v. 32, n. 1, p. 8, doi. 10.1287/mksc.1120.0764
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- Article
Marketing Science: A Strategic Review.
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- 2013
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- Publication type:
- Editorial
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search?
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- Marketing Science, 2012, v. 31, n. 5, p. 819, doi. 10.1287/mksc.1120.0724
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- Article
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons.
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- Marketing Science, 2012, v. 31, n. 5, p. 801, doi. 10.1287/mksc.1120.0731
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- Article
Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act.
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- Marketing Science, 2012, v. 31, n. 5, p. 717, doi. 10.1287/mksc.1110.0692
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- Article
People of Marketing Science.
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- 2012
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- Publication type:
- Editorial
The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World.
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- Marketing Science, 2012, v. 31, n. 1, p. 1, doi. 10.1287/mksc.1110.0697
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- Article
Modeling Customer Lifetimes with Multiple Causes of Churn.
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- Marketing Science, 2011, v. 30, n. 5, p. 881, doi. 10.1287/mksc.1110.0665
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- Article
Social Learning and Dynamic Pricing of Durable Goods.
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- Marketing Science, 2011, v. 30, n. 5, p. 851, doi. 10.1287/mksc.1110.0649
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- Article
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services.
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- Marketing Science, 2011, v. 30, n. 5, p. 820, doi. 10.1287/mksc.1110.0655
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- Article
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.
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- Marketing Science, 2011, v. 30, n. 4, p. 595, doi. 10.1287/mksc.1100.0610
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- Article
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
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- Marketing Science, 2011, v. 30, n. 4, p. 586, doi. 10.1287/mksc.1100.0619
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- Article
It's Never Good-bye to Marketing Science.
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- 2010
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- Publication type:
- Editorial
Equilibrium Returns Policies in the Presence of Supplier Competition.
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- Marketing Science, 2010, v. 29, n. 5, p. 846, doi. 10.1287/mksc.1100.0563
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- Article
The Evolving Social Network of Marketing Scholars.
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- Marketing Science, 2010, v. 29, n. 3, p. 561, doi. 10.1287/mksc.1090.0539
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- Article
Durable Products with Multiple Used Goods Markets: Product Upgrade and Retail Pricing Implications.
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- Marketing Science, 2010, v. 29, n. 3, p. 540, doi. 10.1287/mksc.1090.0545
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- Article
Modeling the Underreporting Bias in Panel Survey Data.
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- Marketing Science, 2010, v. 29, n. 3, p. 525, doi. 10.1287/mksc.1090.0536
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- Article
The Length of Product Line in Distribution Channels.
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- Marketing Science, 2010, v. 29, n. 3, p. 474, doi. 10.1287/mksc.1090.0533
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- Article
Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search.
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- Marketing Science, 2010, v. 29, n. 3, p. 438, doi. 10.1287/mksc.1090.0525
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- Article
Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis.
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- Marketing Science, 2010, v. 29, n. 3, p. 422, doi. 10.1287/mksc.1090.0524
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- Article
The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity.
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- Marketing Science, 2010, v. 29, n. 3, p. 393, doi. 10.1287/mksc.1090.0508
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- Article
Uncertainty, Risk Aversion, and WTA vs. WTP.
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- Marketing Science, 2010, v. 29, n. 1, p. 75, doi. 10.1287/mksc.1080.0480
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- Article