Works matching DE "MARKETING science"

Results: 325

Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.

Published in:

Psychology & Marketing, 2015, v. 32, n. 8, p. 821, doi. 10.1002/mar.20821

By:

Ginder, Whitney;
Byun, Sang‐Eun

Publication type:

Article

Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.

Published in:

Psychology & Marketing, 2014, v. 31, n. 4, p. 294, doi. 10.1002/mar.20695

By:

Tran, Gina A.;
Strutton, David

Publication type:

Article

Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.

Published in:

Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693

By:

Hende, Ellis A.;
Mugge, Ruth

Publication type:

Article

Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination.

Published in:

Management Science, 2004, v. 50, n. 4, p. 429, doi. 10.1287/mnsc.1030.0171

By:

Ho, Teck H.;
Tang, Christopher S.

Publication type:

Article

A Psychological Perspective on Service Segmentation Models: The Significance of Accounting for Consumers' Perceptions of Waiting and Service.

Published in:

Management Science, 1995, v. 41, n. 11, p. 1806, doi. 10.1287/mnsc.41.11.1806

By:

Carmon, Ziv;
Shanthikumar, J. George

Publication type:

Article

Haine du marketing : analyse d'une relation consumériste ambivalente.

Published in:

Revue des Sciences de Gestion, 2011, n. 252, p. 13, doi. 10.3917/rsg.252.0013

By:

Lehu, Jean-Marc

Publication type:

Article

Consumer Decision Making- Fact or Fiction?

Published in:

Journal of Consumer Research, 1979, v. 6, n. 2, p. 93, doi. 10.1086/208753

By:

Olshavsky, Richard W.;
Granbois, Doanld H.

Publication type:

Article

Children and Commercial Persuasion: Some Comments.

Published in:

1975

By:

Ryans, Adrian B.;
Deutscher, Terry

Publication type:

Editorial

More Information is better: A Reevaluation of Jacoby.

Published in:

Journal of Consumer Research, 1974, v. 1, n. 3, p. 68, doi. 10.1086/208601

By:

Russo, J. Edward

Publication type:

Article

John B. Watson at J. Walter Thompson: The Legitimation of "Science" in Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 2, p. 49, doi. 10.1080/00913367.1990.10673187

By:

Kreshel, Peggy J.

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Consumer advertising as a signal of employer attractiveness.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269

By:

Rosengren, Sara;
Bondesson, Niklas

Publication type:

Article

The academician--practitioner gap in advertising.

Published in:

International Journal of Advertising, 2007, v. 26, n. 4, p. 425, doi. 10.1080/02650487.2007.11073027

By:

Nyilasy, Gergely;
Reid, Leonard N.

Publication type:

Article

Развитие и достижения на маркетинговата наука в периода 1920-1930 г.

Published in:

Journal Business Directions / Journal Biznes Posoki, 2015, n. 2, p. 9

By:

Катранджиев, Христо

Publication type:

Article

Digital Revolution, Marketing, and East Asia Economies.

Published in:

Global Economic Review, 2014, v. 43, n. 1, p. 1, doi. 10.1080/17538963.2014.884044

By:

Moon, Junyean;
Wagner, Udo

Publication type:

Article

EXPLORING THE PERSUASIVE EFFECT OF MEMBER-GET-MEMBER REFERRAL PROGRAMS.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 891, doi. 10.2224/sbp.2014.42.6.891

By:

CHAN, SIMON T. H.;
LIN, TOM M. Y.;
BODHI, PRIY

Publication type:

Article

THE EFFECTS OF SCARCITY APPEAL ON PRODUCT EVALUATION: CONSUMERS' COGNITIVE RESOURCES AND COMPANY REPUTATION.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 5, p. 743, doi. 10.2224/sbp.2014.42.5.743

By:

SEUNG YUN LEE;
SANGDO OH;
SUNHO JUNG

Publication type:

Article

The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game.

Published in:

Journal of Marketing Education, 2012, v. 34, n. 3, p. 251, doi. 10.1177/0273475312455648

By:

Vander Schee, Brian A.

Publication type:

Article

Complexity Modelling in Marketing: A Look "Under the Hood" of the NBD.

Published in:

Marketing Bulletin, 2008, v. 19, p. 1

By:

Habel, Cullen;
Goodman, Steve

Publication type:

Article

MARKETING SCIENCE.

Published in:

1969

By:

Sommers, Alexis N.;
Longman, Kenneth A.

Publication type:

Editorial

MARKETING SCIENCE.

Published in:

1967

By:

Longman, Kenneth A.

Publication type:

Editorial

Marketing Science.

Published in:

1967

By:

Longman, Kenneth A.

Publication type:

Editorial

MANAGEMENT SCIENCE AND MARKETING SCIENCE.

Published in:

Management Science, 1964, v. 10, n. 3, p. 557, doi. 10.1287/mnsc.10.3.557

By:

Starr, Martin Kenneth

Publication type:

Article

The Teaching of Advanced Marketing Courses in Specialized Programs.

Published in:

Journal of Marketing, 1937, v. 1, n. 4, p. 379, doi. 10.2307/1246792

By:

Duncan, D. J.

Publication type:

Article

Teaching Advanced Courses in Marketing to Undergraduate Students.

Published in:

Journal of Marketing, 1937, v. 1, n. 4, p. 374, doi. 10.2307/1246791

By:

Leigh, W. W.

Publication type:

Article

Direct Advertising also Favors Scientific Marketing.

Published in:

1937

By:

Raymond, Leonard J.

Publication type:

Editorial

Guide-Posts in Marketing Control.

Published in:

1937

By:

Hypps, Frank T.

Publication type:

Editorial

Scientific Marketing Makes Progress.

Published in:

1937

By:

Coutant, Frank R.

Publication type:

Editorial

Where Are We Bound in Marketing Research?

Published in:

Journal of Marketing, 1936, v. 1, n. 1, p. 28, doi. 10.2307/1246114

By:

Coutant, Frank R.

Publication type:

Article

Epistemological limitations in quantitative marketing research: implications for empirical generalisations.

Published in:

Journal of Empirical Generalisations in Marketing Science, 2007, v. 11, p. 1

By:

Robertshaw, Gary

Publication type:

Article

From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry.

Published in:

Revista Brasileira de Pesquisa em Turismo, 2018, v. 12, n. 2, p. 112, doi. 10.7784/rbtur.v12i2.1357

By:

da Silva-Lacerda, Jefferson Oliveira;
de Castro, Marcela Nunes;
Veiga, Ricardo Teixeira

Publication type:

Article

Non-Travellers: The Flip Side of Motivation - Revisited.

Published in:

Tourism Recreation Research, 2009, v. 34, n. 1, p. 91, doi. 10.1080/02508281.2009.11081580

By:

Smith, Wayne W.;
Litvin, Stephen W.;
Nadav, Sharon;
Carmichael, Barbara A.

Publication type:

Article

Sustainable Innovation and Right to Market.

Published in:

Information Systems Management, 2011, v. 28, n. 1, p. 30, doi. 10.1080/10580530.2011.536110

By:

Coakes, ElayneW.;
Smith, PeterA. C.;
Alwis, Dee

Publication type:

Article

FORMULATION OF THE CLUSTER DEVELOPMENT STRATEGY - SELECTED ASPECTS.

Published in:

Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2016, n. 439, p. 344, doi. 10.15611/pn.2016.439.30

By:

Walczyk, Anna

Publication type:

Article

Reflections on the art-science debate.

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 31, doi. 10.1362/146934709X414314

By:

Egan, John

Publication type:

Article

Reports of the Workshops of the 32nd AAAI Conference on Artificial Intelligence.

Published in:

2018

By:

Bouchard, Bruno;
Bouchard, Kevin;
Brown, Noam;
Chhaya, Niyati;
Farchi, Eitan;
Gaboury, Sebastien;
Geib, Christopher;
Gyrard, Amelie;
Jaidka, Kokil;
Keren, Sarah;
Khardon, Roni;
Kordjamshidi, Parisa;
Martinez, David;
Mattei, Nicholas;
Michalowski, Martin;
Mirsky, Reuth;
Osborn, Joseph;
Sahin, Cem;
Shaban-Nejad, Arash;
Shehory, Onn

Publication type:

Proceeding

Identifying research topics in marketing science along the past decade: a content analysis.

Published in:

Scientometrics, 2018, v. 117, n. 1, p. 293, doi. 10.1007/s11192-018-2851-2

By:

Barahona, Igor;
Hernández, Daría Micaela;
Pérez-Villarreal, Héctor Hugo;
del Pilar Martínez-Ruíz, María

Publication type:

Article

Editorial Board.

Published in:: Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
Publication type:: Article

Introducing A New Section--Marketing Science: Frontiers.

Published in:

Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091

By:

Sudhir, K.

Publication type:

Article

Editorial-Acknowledging 2016 Marketing Science Contributions.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056

By:

Sudhir, K.

Publication type:

Article

2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.

Published in:: Marketing Science, 2017, v. 36, n. 2, p. 324, doi. 10.1287/mksc.2017.1033
Publication type:: Article

Investigating Purchase Conversion by Uncovering Online Visit Patterns.

Published in:

Marketing Science, 2016, v. 35, n. 6, p. 894, doi. 10.1287/mksc.2016.0990

By:

Park, Chang Hee;
Park, Young-Hoon

Publication type:

Article

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.

Published in:

Marketing Science, 2016, v. 35, n. 6, p. 849, doi. 10.1287/mksc.2016.0989

By:

Sudhir, K.;
Roy, Subroto;
Cherian, Mathew

Publication type:

Article

Editorial-Marketing Science and Big Data.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996

By:

Chintagunta, Pradeep;
Hanssens, Dominique M.;
Hauser, John R.

Publication type:

Article

The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.

Published in:

Marketing Science, 2016, v. 35, n. 1, p. 1, doi. 10.1287/mksc.2015.0974

By:

Sudhir, K.

Publication type:

Article

Special Section Introduction.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960

By:

Kannan, P. K.

Publication type:

Article

A Descriptive Analysis of Publications in Marketing Science Over Its History.

Published in:

Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957

By:

Murthi, B. P. S.;
Rao, Ram C.;
Ratchford, Brian T.

Publication type:

Article

Marketing Science in Emerging Markets.

Published in:

Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934

By:

Narasimhan, Laxman;
Srinivasan, Kannan;
Sudhir, K.

Publication type:

Article

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.

Published in:

Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830

By:

Gupta, Sunil;
Hanssens, Dominique;
Hauser, John R.;
Lehmann, Donald;
Schmitt, Bernd

Publication type:

Article

The Benefit of Uniform Price for Branded Variants.

Published in:

Marketing Science, 2013, v. 32, n. 1, p. 36, doi. 10.1287/mksc.1120.0751

By:

Yuxin Chen;
Cui, Tony Haitao

Publication type:

Article