Works matching DE "MARKETING science"

Results: 325

Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach.

Published in:

Annals of the Institute of Statistical Mathematics, 2008, v. 60, n. 4, p. 763, doi. 10.1007/s10463-008-0194-0

By:

Ando, Tomohiro

Publication type:

Article

Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.

Published in:

Addiction Science & Clinical Practice, 2015, v. 10, p. 1, doi. 10.1186/s13722-015-0028-3

By:

Becker, Sara J.

Publication type:

Article

ORGANIZATIONS AS A SOURCE OF OPERATIONAL RISK.

Published in:

Economics, Management & Financial Markets, 2010, v. 5, n. 2, p. 310

By:

Enescu, Marian;
Enescu, Maria

Publication type:

Article

EXPLORING THE PERSUASIVE EFFECT OF MEMBER-GET-MEMBER REFERRAL PROGRAMS.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 891, doi. 10.2224/sbp.2014.42.6.891

By:

CHAN, SIMON T. H.;
LIN, TOM M. Y.;
BODHI, PRIY

Publication type:

Article

THE EFFECTS OF SCARCITY APPEAL ON PRODUCT EVALUATION: CONSUMERS' COGNITIVE RESOURCES AND COMPANY REPUTATION.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 5, p. 743, doi. 10.2224/sbp.2014.42.5.743

By:

SEUNG YUN LEE;
SANGDO OH;
SUNHO JUNG

Publication type:

Article

Delineating the effect of market orientation on services performance: a component-wise approach.

Published in:

Service Industries Journal, 2010, v. 30, n. 3, p. 375, doi. 10.1080/02642060802236103

By:

Tsiotsou, RodoulaH.

Publication type:

Article

Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era.

Published in:

Journal of University Research / Üniversite Araştırmaları Dergisi, 2021, v. 4, n. 1, p. 61, doi. 10.26701/uad.878216

By:

Telli, Gonca;
Aydın, Samet

Publication type:

Article

Haine du marketing : analyse d'une relation consumériste ambivalente.

Published in:

Revue des Sciences de Gestion, 2011, n. 252, p. 13, doi. 10.3917/rsg.252.0013

By:

Lehu, Jean-Marc

Publication type:

Article

Introducing another new JAMS Co-Editor.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 1, doi. 10.1007/s11747-022-00912-4

By:

Hulland, John

Publication type:

Article

The Journal of the Academy of Marketing Science at 50: A historical analysis.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3

By:

Borah, Abhishek;
Bonetti, Francesca;
Calma, Angelito;
Martí-Parreño, José

Publication type:

Article

Moving the stakeholder journey forward.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3

By:

Hollebeek, Linda D.;
Kumar, V.;
Srivastava, Rajendra K.;
Clark, Moira K.

Publication type:

Article

A multi-system organizing framework for inter-firm control: a comprehensive perspective on control.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 66, doi. 10.1007/s11747-022-00870-x

By:

Gilliland, David I.

Publication type:

Article

Emergence in marketing: an institutional and ecosystem framework.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 2, doi. 10.1007/s11747-022-00849-8

By:

Vargo, Stephen L.;
Peters, Linda;
Kjellberg, Hans;
Koskela-Huotari, Kaisa;
Nenonen, Suvi;
Polese, Francesco;
Sarno, Debora;
Vaughan, Claudia

Publication type:

Article

To boldly go...

Published in:

2022

By:

Hulland, John;
Houston, Mark B.

Publication type:

Editorial

“Keep on Turkin’”?

Published in:

2018

By:

Hulland, John;
Miller, Jeff

Publication type:

Editorial

Editorial: the past, present, and future of JAMS.

Published in:

2016

By:

Palmatier, Robert

Publication type:

Editorial

Building, measuring, and profiting from customer loyalty.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4

By:

Watson, George;
Beck, Joshua;
Henderson, Conor;
Palmatier, Robert

Publication type:

Article

JAMS 2010-2015: literature themes and intellectual structure.

Published in:

2015

By:

Hult, G.

Publication type:

Editorial

Consumer resistance to innovation-a behavioral reasoning perspective.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 528, doi. 10.1007/s11747-014-0399-0

By:

Claudy, Marius;
Garcia, Rosanna;
O'Driscoll, Aidan

Publication type:

Article

Frontiers of the marketing paradigm in the third millennium.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 35, doi. 10.1007/s11747-011-0255-4

By:

Achrol, Ravi;
Kotler, Philip

Publication type:

Article

Expanding our understanding of marketing in society.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 53, doi. 10.1007/s11747-011-0277-y

By:

Wilkie, William;
Moore, Elizabeth

Publication type:

Article

A tribute to forty years of top-level marketing research.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 1, p. 1, doi. 10.1007/s11747-011-0294-x

By:

Hult, G.;
Ferrell, O.

Publication type:

Article

The role of method: some parting thoughts from a departing editor.

Published in:

2009

By:

Stewart, David W.

Publication type:

Editorial

A meta-analysis of humor in advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 2, p. 191, doi. 10.1007/s11747-008-0096-y

By:

Eisend, Martin

Publication type:

Article

How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 445, doi. 10.1007/s11747-007-0033-5

By:

Evans, Kenneth R.;
Landry, Timothy D.;
Po-Chien Li;
Shaoming Zou

Publication type:

Article

Stress and consumer behavior.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 430, doi. 10.1007/s11747-007-0035-3

By:

Moschis, George P.

Publication type:

Article

A simulation of moral behavior within marketing exchange relationships.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 417, doi. 10.1007/s11747-007-0025-5

By:

Hill, Ronald Paul;
Watkins, Alison

Publication type:

Article

Crises in business markets: implications for interfirm linkages.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 398, doi. 10.1007/s11747-007-0045-1

By:

Grewal, Rajdeep;
Johnson, Jean L.;
Sarker, Suprateek

Publication type:

Article

A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 382, doi. 10.1007/s11747-007-0046-0

By:

McNally, Regina C.;
Griffin, Abbie

Publication type:

Article

Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 369, doi. 10.1007/s11747-007-0038-0

By:

Ganesh, Jaishankar;
Reynolds, Kristy E.;
Luckett, Michael G.

Publication type:

Article

Transcendent customer experience and brand community.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 357, doi. 10.1007/s11747-007-0034-4

By:

Schouten, John W.;
McAIexander, James H.;
Koenig, Harold F.

Publication type:

Article

Product intelligence: its conceptualization, measurement and impact on consumer satisfaction.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 340, doi. 10.1007/s11747-007-0040-6

By:

Rijsdijk, Serge A.;
Hultink, Erik Jan;
Diamantopoulos, Adamantios

Publication type:

Article

Gadget lovers.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 329, doi. 10.1007/s11747-007-0051-3

By:

Bruner II, Gordon C.;
Kumar, Anand

Publication type:

Article

How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 317, doi. 10.1007/s11747-007-0026-4

By:

Johnson, Allison R.;
Folkes, Valerie S.

Publication type:

Article

Spontaneous visualization and concept evaluation.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 309, doi. 10.1007/s11747-007-0048-y

By:

Lehmann, Donald R.;
Stuart, Jennifer Ames;
Johar, Gita Venkataramani;
Thozhur, Anil

Publication type:

Article

New and improved! A look at the future.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 1, doi. 10.1007/s11747-007-0023-7

By:

Stewart, David W.

Publication type:

Article

Who teaches them to consume: a study of Brazilian youngsters.

Published in:

International Journal of Consumer Studies, 2010, v. 34, n. 3, p. 298, doi. 10.1111/j.1470-6431.2009.00857.x

By:

Beyda, Tânia Tisser

Publication type:

Article

QUADRO INSTITUCIONAL E INTERNACIONALIZAÇÃO: um estudo de caso da Brasil Sul Fitness no mercado argentino.

Published in:

Revista Eletrônica de Ciência Administrativa, 2010, v. 9, n. 1, p. 104, doi. 10.5329/RECADM.2010.0901008

By:

Maehler, Alisson Eduardo;
Ladeira, Wagner Júnior;
Araújo, Clécio Falcão

Publication type:

Article

INFORMS MEETING CALENDAR.

Published in:: Decision Analysis, 2013, v. 10, n. 2, p. 186, doi. 10.1287/deca.10.2.186
Publication type:: Article

INFORMS MEETING CALENDAR.

Published in:: Decision Analysis, 2009, v. 6, n. 4, p. 278, doi. 10.1287/deca.6.4.278
Publication type:: Article

Considerations on the evolution of political marketing theory.

Published in:

Marketing Theory, 2009, v. 9, n. 2, p. 149, doi. 10.1177/1470593109103022

By:

Butler, Patrick;
Harris, Phil

Publication type:

Article

SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES.

Published in:

International Journal of Management Studies (2232-1608), 2025, v. 32, n. 1, p. 219, doi. 10.32890/ijms2025.32.1.12

By:

Aggarwal, Ekta;
Misra, Richa;
Mahajan, Renuka;
Singh, Anurupa B.

Publication type:

Article

CATEGORISATION OF SOCIAL MEDIA INFLUENCERS AND DETERMINANTS OF THEIR ENGAGEMENT EFFECTIVENESS.

Published in:

International Journal of Multidisciplinarity in Business & Science (IJMBS), 2024, v. 10, n. 16, p. 12, doi. 10.56321/IJMBS.10.16.12

By:

OPIĆ, ALMA;
BAJS, IRENA PANDŽA

Publication type:

Article

Twenty years of IMC.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 373, doi. 10.2501/IJA-33-2-373-390

By:

Kliatchko, Jerry G.;
Schultz, Don E.

Publication type:

Article

Consumer advertising as a signal of employer attractiveness.

Published in:

International Journal of Advertising, 2014, v. 33, n. 2, p. 253, doi. 10.2501/IJA-33-2-253-269

By:

Rosengren, Sara;
Bondesson, Niklas

Publication type:

Article

Развитие и достижения на маркетинговата наука в периода 1920-1930 г.

Published in:

Journal Business Directions / Journal Biznes Posoki, 2015, n. 2, p. 9

By:

Катранджиев, Христо

Publication type:

Article

A MODEL FOR FIRST AND SUBSTITUTION ADOPTION OF SUCCESSIVE GENERATIONS OF A PRODUCT.

Published in:

International Journal of Modelling & Simulation, 2008, v. 28, n. 4, p. 487, doi. 10.1080/02286203.2008.11442502

By:

Bardhan, A. K.;
Chanda, U.

Publication type:

Article

From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry.

Published in:

Revista Brasileira de Pesquisa em Turismo, 2018, v. 12, n. 2, p. 112, doi. 10.7784/rbtur.v12i2.1357

By:

da Silva-Lacerda, Jefferson Oliveira;
de Castro, Marcela Nunes;
Veiga, Ricardo Teixeira

Publication type:

Article

Information and communication technology and marketing science: a long term perspective on evolving consumer behaviour.

Published in:

Journal of Customer Behaviour, 2010, v. 9, n. 1, p. 77, doi. 10.1362/147539210X497639

By:

Lock, Andrew

Publication type:

Article

Frontmatter.

Published in:: Review of Marketing Science, 2021, v. 19, n. 1, p. i, doi. 10.1515/roms-2021-frontmatter1
Publication type:: Article