Found: 292
Select item for more details and to access through your institution.
Leveraging Opportunities and Managing Risks in Marketing Research.
- Published in:
- Journal of Marketing Research (JMR), 2024, v. 61, n. 1, p. 1, doi. 10.1177/00222437231221425
- By:
- Publication type:
- Article
Introducing another new JAMS Co-Editor.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 1, doi. 10.1007/s11747-022-00912-4
- By:
- Publication type:
- Article
Emergence in marketing: an institutional and ecosystem framework.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 2, doi. 10.1007/s11747-022-00849-8
- By:
- Publication type:
- Article
Moving the stakeholder journey forward.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3
- By:
- Publication type:
- Article
A multi-system organizing framework for inter-firm control: a comprehensive perspective on control.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 66, doi. 10.1007/s11747-022-00870-x
- By:
- Publication type:
- Article
The Journal of the Academy of Marketing Science at 50: A historical analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3
- By:
- Publication type:
- Article
To boldly go...
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Frontmatter.
- Published in:
- Review of Marketing Science, 2021, v. 19, n. 1, p. i, doi. 10.1515/roms-2021-frontmatter1
- Publication type:
- Article
Digitalization of Marketing Education: New Approaches for Universities in the Post-Covid-19 Era.
- Published in:
- Journal of University Research / Üniversite Araştırmaları Dergisi, 2021, v. 4, n. 1, p. 61, doi. 10.26701/uad.878216
- By:
- Publication type:
- Article
Editorial Board.
- Published in:
- Marketing Science, 2021, v. 40, n. 2, p. ii, doi. 10.1287/mksc.2021.eb.v40n2
- Publication type:
- Article
ABSTRACTS.
- Published in:
- 2020
- Publication type:
- Abstract
Frontmatter.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2018-frontmatter1
- Publication type:
- Article
Frontmatter.
- Published in:
- Review of Marketing Science, 2019, v. 17, n. 1, p. i, doi. 10.1515/roms-2019-frontmatter1
- Publication type:
- Article
Reports of the Workshops of the 32nd AAAI Conference on Artificial Intelligence.
- Published in:
- 2018
- By:
- Publication type:
- Proceeding
Identifying research topics in marketing science along the past decade: a content analysis.
- Published in:
- Scientometrics, 2018, v. 117, n. 1, p. 293, doi. 10.1007/s11192-018-2851-2
- By:
- Publication type:
- Article
“Keep on Turkin’”?
- Published in:
- 2018
- By:
- Publication type:
- Editorial
From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry.
- Published in:
- Revista Brasileira de Pesquisa em Turismo, 2018, v. 12, n. 2, p. 112, doi. 10.7784/rbtur.v12i2.1357
- By:
- Publication type:
- Article
Introducing A New Section--Marketing Science: Frontiers.
- Published in:
- Marketing Science, 2018, v. 37, n. 1, p. 1, doi. 10.1287/mksc.2018.1091
- By:
- Publication type:
- Article
UNCERTAINTIES DURING THE EVOLUTION OF MARKETING.
- Published in:
- Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2017, v. 6, n. 3, p. 37
- By:
- Publication type:
- Article
Editorial-Acknowledging 2016 Marketing Science Contributions.
- Published in:
- Marketing Science, 2017, v. 36, n. 3, p. 327, doi. 10.1287/mksc.2017.1056
- By:
- Publication type:
- Article
2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers.
- Published in:
- Marketing Science, 2017, v. 36, n. 2, p. 324, doi. 10.1287/mksc.2017.1033
- Publication type:
- Article
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 849, doi. 10.1287/mksc.2016.0989
- By:
- Publication type:
- Article
Investigating Purchase Conversion by Uncovering Online Visit Patterns.
- Published in:
- Marketing Science, 2016, v. 35, n. 6, p. 894, doi. 10.1287/mksc.2016.0990
- By:
- Publication type:
- Article
FORMULATION OF THE CLUSTER DEVELOPMENT STRATEGY - SELECTED ASPECTS.
- Published in:
- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2016, n. 439, p. 344, doi. 10.15611/pn.2016.439.30
- By:
- Publication type:
- Article
Editorial-Marketing Science and Big Data.
- Published in:
- Marketing Science, 2016, v. 35, n. 3, p. 341, doi. 10.1287/mksc.2016.0996
- By:
- Publication type:
- Article
Editorial: the past, present, and future of JAMS.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.
- Published in:
- Marketing Science, 2016, v. 35, n. 1, p. 1, doi. 10.1287/mksc.2015.0974
- By:
- Publication type:
- Article
JAMS 2010-2015: literature themes and intellectual structure.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
Building, measuring, and profiting from customer loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4
- By:
- Publication type:
- Article
A Descriptive Analysis of Publications in Marketing Science Over Its History.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 779, doi. 10.1287/mksc.2015.0957
- By:
- Publication type:
- Article
Special Section Introduction.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960
- By:
- Publication type:
- Article
Menu Labeling Fills the Gaps in Consumers' Knowledge of the Calorie Content of Restaurant Foods.
- Published in:
- Agribusiness, 2015, v. 31, n. 4, p. 491, doi. 10.1002/agr.21417
- By:
- Publication type:
- Article
Editorial: A Field Guide to Publishing in an Era of Doubt.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
2015 SHETH FOUNDATION/JOURNAL OF MARKETING AWARD.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 1
- Publication type:
- Article
Past, Present, and Future of Gay and Lesbian Consumer Research: Critical Review of the Quest for the Queer Dollar.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 8, p. 821, doi. 10.1002/mar.20821
- By:
- Publication type:
- Article
Развитие и достижения на маркетинговата наука в периода 1920-1930 г.
- Published in:
- Journal Business Directions / Journal Biznes Posoki, 2015, n. 2, p. 9
- By:
- Publication type:
- Article
Consumer resistance to innovation-a behavioral reasoning perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 528, doi. 10.1007/s11747-014-0399-0
- By:
- Publication type:
- Article
Marketing Science in Emerging Markets.
- Published in:
- Marketing Science, 2015, v. 34, n. 4, p. 473, doi. 10.1287/mksc.2015.0934
- By:
- Publication type:
- Article
Evaluating whether direct-to-consumer marketing can increase demand for evidence-based practice among parents of adolescents with substance use disorders: rationale and protocol.
- Published in:
- Addiction Science & Clinical Practice, 2015, v. 10, p. 1, doi. 10.1186/s13722-015-0028-3
- By:
- Publication type:
- Article
ANÁLISE BIBLIOMÉTRICA DA CONTRIBUIÇÃO DE MARKETING PARA OUTRAS CIÊNCIAS.
- Published in:
- Revista de Ciências da Administração, 2014, v. 16, n. 40, p. 29, doi. 10.5007/2175-8077.2014v16n40p29
- By:
- Publication type:
- Article
Socially Engaging Both Sides of the Brain.
- Published in:
- Marketing Insights, 2014, v. 26, n. 6, p. 20
- By:
- Publication type:
- Article
The business case for better analytics: A retrospective and the future of theory and practice of marketing science.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 295
- By:
- Publication type:
- Article
EXPLORING THE PERSUASIVE EFFECT OF MEMBER-GET-MEMBER REFERRAL PROGRAMS.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 891, doi. 10.2224/sbp.2014.42.6.891
- By:
- Publication type:
- Article
MODERNÉ PRÍSTUPY K MARKETINGOVÉMU RIADENIU V SÚČASNOSTI.
- Published in:
- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 2
- By:
- Publication type:
- Article
HIDDEN RESEARCH SUBJECTS IN MARKETING SCIENCE.
- Published in:
- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 56
- By:
- Publication type:
- Article
THE EFFECTS OF SCARCITY APPEAL ON PRODUCT EVALUATION: CONSUMERS' COGNITIVE RESOURCES AND COMPANY REPUTATION.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 5, p. 743, doi. 10.2224/sbp.2014.42.5.743
- By:
- Publication type:
- Article
Consumers' Sense of belonging to Apple's Brand Community: Drivers of the Decision, Reasons and Effects.
- Published in:
- Quality - Access to Success, 2014, v. 15, n. 140, p. 178
- By:
- Publication type:
- Article
Investigating Gender-Schema Congruity Effects on Consumers' Evaluation of Anthropomorphized Products.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 4, p. 264, doi. 10.1002/mar.20693
- By:
- Publication type:
- Article
Has Reality Television Come of Age as a Promotional Platform? Modeling the Endorsement Effectiveness of Celebreality and Reality Stars.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 4, p. 294, doi. 10.1002/mar.20695
- By:
- Publication type:
- Article
JMR: The Bass Years (1972-1975).
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 96, doi. 10.1509/jmr.51.1.5
- By:
- Publication type:
- Article