Works matching DE "MARKETING research -- Methodology"
Results: 49
Constructing the object of research in the manner of Piet Mondrian.
- Published in:
- Marketing Theory, 2016, v. 16, n. 3, p. 279, doi. 10.1177/1470593116635875
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- Publication type:
- Article
An Overview of the Marketing Research Methods Appropriate for Tourism Industry in Romania.
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- Ovidius University Annals, Series Economic Sciences, 2013, v. 13, n. 2, p. 441
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- Publication type:
- Article
What’s Trending in Children’s Literature and Why It Matters.
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- Language Arts, 2018, v. 95, n. 5, p. 287, doi. 10.58680/la201829584
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- Publication type:
- Article
A method for evaluating and selecting field experiment locations.
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- Marketing Letters, 2016, v. 27, n. 3, p. 437, doi. 10.1007/s11002-014-9345-7
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- Publication type:
- Article
USING STRUCTURAL EQUATION AND ITEM RESPONSE MODELS TO ASSESS RELATIONSHIP BETWEEN LATENT TRAITS.
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- Journal of Applied Quantitative Methods, 2011, v. 6, n. 4, p. 44
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- Publication type:
- Article
LOGISTIC REGRESSION RESPONSE FUNCTIONS WITH MAIN AND INTERACTION EFFECTS IN THE CONJOINT ANALYSIS.
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- Journal of Applied Quantitative Methods, 2011, v. 6, n. 4, p. 30
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- Publication type:
- Article
Mystery Shopping durch Fokusgruppen in der Bibliothek - Eine Methode zur Evaluierung der Dienstleistungsqualität in der Kundenberatung.
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- Bibliothek Forschung und Praxis, 2011, v. 35, n. 3, p. 336, doi. 10.1515/bfup.2011.047
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- Publication type:
- Article
Using Regression Analysis in the Market Approach.
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- Value Examiner, 2016, p. 16
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- Publication type:
- Article
Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 8, p. 676, doi. 10.1002/mar.20637
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- Publication type:
- Article
The Implicit Association Test in Market Research: Potentials and Pitfalls.
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- Psychology & Marketing, 2013, v. 30, n. 7, p. 588, doi. 10.1002/mar.20630
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- Publication type:
- Article
Cognitive Lock-In Effects on Consumer Purchase Intentions in the Context of B2 C Web Sites.
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- Psychology & Marketing, 2012, v. 29, n. 10, p. 738, doi. 10.1002/mar.20560
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- Publication type:
- Article
Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.
- Published in:
- Marketing Science, 2011, v. 30, n. 6, p. 950, doi. 10.1287/mksc.1110.0681
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- Publication type:
- Article
Harvesting Brand Information from Social Tags.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 4, p. 88, doi. 10.1509/jm.16.0044
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- Publication type:
- Article
Ethnographic Stories for Market Learning.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 4, p. 1, doi. 10.1509/jm.12.0471
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- Publication type:
- Article
Storying marketing research: The twisted tale of a consumer profiled.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 720, doi. 10.1080/0267257X.2013.771203
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- Publication type:
- Article
Using response behaviour theory to solicit survey participation in consumer research: An empirical study.
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- Journal of Marketing Management, 2012, v. 28, n. 9-10, p. 1174, doi. 10.1080/0267257X.2011.619148
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- Publication type:
- Article
PRESIDENTIAL ADDRESS.
- Published in:
- 2013
- By:
- Publication type:
- Speech
Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 616, doi. 10.1007/s11747-017-0517-x
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- Publication type:
- Article
IMPLEMENTATION OF MARKETING RESEARCH METHODS FOR PRODUCT SALES FORECAST ON THE SPECIFIC CASE STUDY.
- Published in:
- Horizons Series A, 2015, v. 17, p. 23
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- Publication type:
- Article
SITUACIÓN DEL NEUROMARKETING EN ESPAÑA.
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- El Profesional de la Información, 2014, v. 23, n. 2, p. 151, doi. 10.3145/epi.2014.mar.07
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- Publication type:
- Article
Comments on Ralph Day's JMR Editorship-1969 to 1972.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4
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- Publication type:
- Article
Concept Mapping in Marketing: A Research Tool for Uncovering Consumers' Knowledge Structure Associations.
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- Advances in Consumer Research, 1998, v. 25, n. 1, p. 311
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- Publication type:
- Article
A demonstration of structural choice modelling in a market research context.
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- International Journal of Market Research, 2016, v. 58, n. 6, p. 859, doi. 10.2501/IJMR-2016-020
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- Publication type:
- Article
Importance-performance analysis: common misuse of a popular technique.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
Insight Intelligence Market Research Summit 2016, 9-10 May, London.
- Published in:
- International Journal of Market Research, 2016, v. 58, n. 5, p. 749, doi. 10.2501/IJMR-2016-043
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- Publication type:
- Article
Plackett-Burman design in choice-based conjoint analysis.
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- International Journal of Market Research, 2016, v. 58, n. 4, p. 569, doi. 10.2501/IJMR-2015-048
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- Publication type:
- Article
Fit for purpose? The impact of between-wave engagement strategies on response to a longitudinal survey.
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- International Journal of Market Research, 2015, v. 57, n. 4, p. 533, doi. 10.2501/IJMR-2015-046
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- Publication type:
- Article
Making meaning: the fate of the consumer in market research.
- Published in:
- 2014
- By:
- Publication type:
- Opinion
The benefit of social media.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 6, p. 809, doi. 10.2501/IJMR-2013-068
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- Publication type:
- Article
Ideal participants in online market research.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 6, p. 769, doi. 10.2501/IJMR-2013-066
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- Publication type:
- Article
Identifying the real differences of opinion in social media sentiment.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 6, p. 757, doi. 10.2501/IJMR-2013-065
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- Publication type:
- Article
The power (and danger) of the story in social media research.
- Published in:
- 2013
- By:
- Publication type:
- Opinion
Social media: opportunities and risks for regional market research.
- Published in:
- 2013
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- Publication type:
- Opinion
We know exactly what you want.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 3, p. 437, doi. 10.2501/IJMR-2013-038
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- Publication type:
- Article
Towards a better measure of customer experience.
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- International Journal of Market Research, 2013, v. 55, n. 2, p. 227, doi. 10.2501/IJMR-2013-021
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- Publication type:
- Article
'Ready to complete the survey on Facebook'
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- International Journal of Market Research, 2013, v. 55, n. 1, p. 131, doi. 10.2501/IJMR-2013-010
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- Publication type:
- Article
Clustered insights: Improving eye tracking data analysis using scan statistics.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 1, p. 105, doi. 10.2501/IJMR-2013-009
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- Publication type:
- Article
The cookie is still crumbling: the challenges facing cookie tracking research.
- Published in:
- International Journal of Market Research, 2013, v. 55, n. 1, p. 34, doi. 10.2501/IJMR-2013-005
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- Publication type:
- Article
Bending the rules and biting the hand.
- Published in:
- 2013
- By:
- Publication type:
- Opinion
One, few or many?: An integrated framework for identifying the items in measurement scales.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 6, p. 835, doi. 10.2501/IJMR-54-6-835-862
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- Publication type:
- Article
Creative workshops as a qualitative research tool.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 6, p. 781, doi. 10.2501/IJMR-54-6-781-798
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- Publication type:
- Article
More scales than a fish?
- Published in:
- 2012
- By:
- Publication type:
- Opinion
Separating methodologies?
- Published in:
- 2012
- By:
- Publication type:
- Opinion
Opening up access to data.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 6, p. 727, doi. 10.2501/IJMR-54-6-727-734
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- Publication type:
- Article
Choosing the right baskets for your eggs.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 5, p. 689, doi. 10.2501/IJMR-54-5-689-706
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- Publication type:
- Article
Understanding the rural consumer's behaviour in the context of his ecosystem.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 5, p. 603, doi. 10.2501/IJMR-54-5-603-612
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- Publication type:
- Article
Measurement and Research Methods in International Marketing.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
Webethnography.
- Published in:
- International Journal of Market Research, 2012, v. 54, n. 4, p. 503, doi. 10.2501/IJMR-54-4-503-520
- By:
- Publication type:
- Article
NLP in qualitative research.
- Published in:
- 2012
- By:
- Publication type:
- Opinion