Works matching DE "MARKETING research -- Methodology"

Results: 49

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 5, p. 616, doi. 10.1007/s11747-017-0517-x

By:

Hair, Joseph;
Hult, G.;
Ringle, Christian;
Sarstedt, Marko;
Thiele, Kai

Publication type:

Article

Using Regression Analysis in the Market Approach.

Published in:

Value Examiner, 2016, p. 16

By:

Hall III, C. Fred

Publication type:

Article

Mystery Shopping durch Fokusgruppen in der Bibliothek - Eine Methode zur Evaluierung der Dienstleistungsqualität in der Kundenberatung.

Published in:

Bibliothek Forschung und Praxis, 2011, v. 35, n. 3, p. 336, doi. 10.1515/bfup.2011.047

By:

Bertele, Maria;
Obermeier, Ilona

Publication type:

Article

Constructing the object of research in the manner of Piet Mondrian.

Published in:

Marketing Theory, 2016, v. 16, n. 3, p. 279, doi. 10.1177/1470593116635875

By:

Pomiès, Anissa;
Tissier-Desbordes, Elisabeth

Publication type:

Article

Storying marketing research: The twisted tale of a consumer profiled.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 720, doi. 10.1080/0267257X.2013.771203

By:

Quinn, Lee;
Patterson, Anthony

Publication type:

Article

Using response behaviour theory to solicit survey participation in consumer research: An empirical study.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 9-10, p. 1174, doi. 10.1080/0267257X.2011.619148

By:

Evangelista, Felicitas;
Poon, Patrick;
Albaum, Gerald

Publication type:

Article

IMPLEMENTATION OF MARKETING RESEARCH METHODS FOR PRODUCT SALES FORECAST ON THE SPECIFIC CASE STUDY.

Published in:

Horizons Series A, 2015, v. 17, p. 23

By:

Gorgieska, Marika Baseska;
Zdravkov, Blazo

Publication type:

Article

SITUACIÓN DEL NEUROMARKETING EN ESPAÑA.

Published in:

El Profesional de la Información, 2014, v. 23, n. 2, p. 151, doi. 10.3145/epi.2014.mar.07

By:

Andreu-Sánchez, Celia;
Contreras-Gracia, Aroa;
Martín-Pascual, Miguel-Ángel

Publication type:

Article

Concept Mapping in Marketing: A Research Tool for Uncovering Consumers' Knowledge Structure Associations.

Published in:

Advances in Consumer Research, 1998, v. 25, n. 1, p. 311

By:

Joiner, Christopher

Publication type:

Article

Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework.

Published in:

Psychology & Marketing, 2013, v. 30, n. 8, p. 676, doi. 10.1002/mar.20637

By:

Ha, Young Wook;
Park, Myeong Cheol

Publication type:

Article

The Implicit Association Test in Market Research: Potentials and Pitfalls.

Published in:

Psychology & Marketing, 2013, v. 30, n. 7, p. 588, doi. 10.1002/mar.20630

By:

Gregg, Aiden P.;
Klymowsky, James

Publication type:

Article

Cognitive Lock-In Effects on Consumer Purchase Intentions in the Context of B2 C Web Sites.

Published in:

Psychology & Marketing, 2012, v. 29, n. 10, p. 738, doi. 10.1002/mar.20560

By:

Shih, Hung‐Pin

Publication type:

Article

Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.

Published in:

Marketing Science, 2011, v. 30, n. 6, p. 950, doi. 10.1287/mksc.1110.0681

By:

Reiss, Peter C.

Publication type:

Article

Comments on Ralph Day's JMR Editorship-1969 to 1972.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4

By:

AAKER, DAVID

Publication type:

Article

What’s Trending in Children’s Literature and Why It Matters.

Published in:

Language Arts, 2018, v. 95, n. 5, p. 287, doi. 10.58680/la201829584

By:

Short, Kathy G.

Publication type:

Article

Harvesting Brand Information from Social Tags.

Published in:

Journal of Marketing, 2017, v. 81, n. 4, p. 88, doi. 10.1509/jm.16.0044

By:

Nam, Hyoryung;
Joshi, Yogesh V.;
Kannan, P. K.

Publication type:

Article

Ethnographic Stories for Market Learning.

Published in:

Journal of Marketing, 2013, v. 77, n. 4, p. 1, doi. 10.1509/jm.12.0471

By:

Cayla, Julien;
Arnould, Eric

Publication type:

Article

A method for evaluating and selecting field experiment locations.

Published in:

Marketing Letters, 2016, v. 27, n. 3, p. 437, doi. 10.1007/s11002-014-9345-7

By:

Trafimow, David;
Leonhardt, James;
Niculescu, Mihai;
Payne, Collin

Publication type:

Article

USING STRUCTURAL EQUATION AND ITEM RESPONSE MODELS TO ASSESS RELATIONSHIP BETWEEN LATENT TRAITS.

Published in:

Journal of Applied Quantitative Methods, 2011, v. 6, n. 4, p. 44

By:

SIMONETTO, Anna

Publication type:

Article

LOGISTIC REGRESSION RESPONSE FUNCTIONS WITH MAIN AND INTERACTION EFFECTS IN THE CONJOINT ANALYSIS.

Published in:

Journal of Applied Quantitative Methods, 2011, v. 6, n. 4, p. 30

By:

DE LUCA, Amedeo;
CIAPPARELLI, Sara

Publication type:

Article

PRESIDENTIAL ADDRESS.

Published in:

2013

By:

LAVRAKAS, PAUL J.

Publication type:

Speech

An Overview of the Marketing Research Methods Appropriate for Tourism Industry in Romania.

Published in:

Ovidius University Annals, Series Economic Sciences, 2013, v. 13, n. 2, p. 441

By:

Andreea-Daniela, Moraru;
Silvia, Ghita-Mitrescu;
Cristina, Duhnea

Publication type:

Article

A demonstration of structural choice modelling in a market research context.

Published in:

International Journal of Market Research, 2016, v. 58, n. 6, p. 859, doi. 10.2501/IJMR-2016-020

By:

Bowe, Jasha;
Lee, Richard;
Lockshin, Larry;
Rungie, Cam

Publication type:

Article

Importance-performance analysis: common misuse of a popular technique.

Published in:

2016

By:

Mikulić, Josip;
Prebežac, Darko;
Dabić, Marina

Publication type:

Opinion

Insight Intelligence Market Research Summit 2016, 9-10 May, London.

Published in:

International Journal of Market Research, 2016, v. 58, n. 5, p. 749, doi. 10.2501/IJMR-2016-043

By:

Bramley, Ian;
Bramwell, Emma

Publication type:

Article

Plackett-Burman design in choice-based conjoint analysis.

Published in:

International Journal of Market Research, 2016, v. 58, n. 4, p. 569, doi. 10.2501/IJMR-2015-048

By:

Huertas-Garcia, Ruben;
Guitart-Tarrés, Laura;
Núñez-Carballosa, Ana

Publication type:

Article

Fit for purpose? The impact of between-wave engagement strategies on response to a longitudinal survey.

Published in:

International Journal of Market Research, 2015, v. 57, n. 4, p. 533, doi. 10.2501/IJMR-2015-046

By:

Cleary, Andrew;
Balmer, Nigel

Publication type:

Article

Making meaning: the fate of the consumer in market research.

Published in:

2014

By:

Barnham, Chris

Publication type:

Opinion

The benefit of social media.

Published in:

International Journal of Market Research, 2013, v. 55, n. 6, p. 809, doi. 10.2501/IJMR-2013-068

By:

Rolland, Sylvie E.;
Parmentier, Guy

Publication type:

Article

Ideal participants in online market research.

Published in:

International Journal of Market Research, 2013, v. 55, n. 6, p. 769, doi. 10.2501/IJMR-2013-066

By:

Heinze, Aleksej;
Ferneley, Elaine;
Child, Paul

Publication type:

Article

Identifying the real differences of opinion in social media sentiment.

Published in:

International Journal of Market Research, 2013, v. 55, n. 6, p. 757, doi. 10.2501/IJMR-2013-065

By:

Pettit, Annie

Publication type:

Article

The power (and danger) of the story in social media research.

Published in:

2013

By:

Price, Gareth

Publication type:

Opinion

Social media: opportunities and risks for regional market research.

Published in:

2013

By:

Aichner, Thomas;
Perkmann, Urban

Publication type:

Opinion

We know exactly what you want.

Published in:

International Journal of Market Research, 2013, v. 55, n. 3, p. 437, doi. 10.2501/IJMR-2013-038

By:

Voeth, Markus;
Herbst, Uta;
Liess, Frank

Publication type:

Article

Towards a better measure of customer experience.

Published in:

International Journal of Market Research, 2013, v. 55, n. 2, p. 227, doi. 10.2501/IJMR-2013-021

By:

Klaus, Philipp `Phil¿;
Maklan, Stan

Publication type:

Article

'Ready to complete the survey on Facebook'

Published in:

International Journal of Market Research, 2013, v. 55, n. 1, p. 131, doi. 10.2501/IJMR-2013-010

By:

Gregori, Aleix;
Baltar, Fabiola

Publication type:

Article

Clustered insights: Improving eye tracking data analysis using scan statistics.

Published in:

International Journal of Market Research, 2013, v. 55, n. 1, p. 105, doi. 10.2501/IJMR-2013-009

By:

Purucker, Christian;
Landwehr, Jan R.;
Sprott, David E.;
Herrmann, Andreas

Publication type:

Article

The cookie is still crumbling: the challenges facing cookie tracking research.

Published in:

International Journal of Market Research, 2013, v. 55, n. 1, p. 34, doi. 10.2501/IJMR-2013-005

By:

Ball, Adam

Publication type:

Article

Bending the rules and biting the hand.

Published in:

2013

By:

Pettit, Annie

Publication type:

Opinion

One, few or many?: An integrated framework for identifying the items in measurement scales.

Published in:

International Journal of Market Research, 2012, v. 54, n. 6, p. 835, doi. 10.2501/IJMR-54-6-835-862

By:

Malhotra, Naresh K.;
Mukhopadhyay, Soumya;
Xiaoyan Liu;
Dash, Satyabhusan

Publication type:

Article

Creative workshops as a qualitative research tool.

Published in:

International Journal of Market Research, 2012, v. 54, n. 6, p. 781, doi. 10.2501/IJMR-54-6-781-798

By:

Richards, Martyn

Publication type:

Article

More scales than a fish?

Published in:

2012

By:

Cramphorn, Michael

Publication type:

Opinion

Separating methodologies?

Published in:

2012

By:

Barnham, Chris

Publication type:

Opinion

Opening up access to data.

Published in:

International Journal of Market Research, 2012, v. 54, n. 6, p. 727, doi. 10.2501/IJMR-54-6-727-734

By:

Mouncey, Peter

Publication type:

Article

Choosing the right baskets for your eggs.

Published in:

International Journal of Market Research, 2012, v. 54, n. 5, p. 689, doi. 10.2501/IJMR-54-5-689-706

By:

Davis, Sam

Publication type:

Article

Understanding the rural consumer's behaviour in the context of his ecosystem.

Published in:

International Journal of Market Research, 2012, v. 54, n. 5, p. 603, doi. 10.2501/IJMR-54-5-603-612

By:

Mohanta, Saroj Kumar;
Mishra, Abhishek;
Dash, Satya

Publication type:

Article

Measurement and Research Methods in International Marketing.

Published in:

2012

By:

Wilson, Bradley

Publication type:

Book Review

Webethnography.

Published in:

International Journal of Market Research, 2012, v. 54, n. 4, p. 503, doi. 10.2501/IJMR-54-4-503-520

By:

Prior, Daniel D.;
Miller, Lucy M.

Publication type:

Article

NLP in qualitative research.

Published in:

2012

By:

Bartkowiak, Judy

Publication type:

Opinion