Works matching DE "MARKETING planning"

Results: 1395

Unintended consequences in the evolution of affiliate marketing networks: a complexity approach.

Published in:

Service Industries Journal, 2010, v. 30, n. 10, p. 1707, doi. 10.1080/02642060903580714

By:

Mariussen, Anastasia;
Daniele, Roberto;
Bowie, David

Publication type:

Article

'The IKEA Saga': How Service Culture Drives Service Strategy.

Published in:

Service Industries Journal, 2002, v. 22, n. 4, p. 153, doi. 10.1080/714005098

By:

Edvardsson, Bo;
Enquist, Bo

Publication type:

Article

Aggressive and Prudential Marketing Strategy for Financial Services.

Published in:

Service Industries Journal, 1995, v. 15, n. 3, p. 350, doi. 10.1080/02642069500000039

By:

Speed, Richard;
Smith, Gareth

Publication type:

Article

Retailing Post-1992.

Published in:

Service Industries Journal, 1990, v. 10, n. 1, p. 172, doi. 10.1080/02642069000000007

By:

Alexander, Nicholas

Publication type:

Article

Impact of Smart Tourism Technologies on the Overall Destination Image: Interaction Between Cultural Difference and Information Search.

Published in:

Tourism Review International, 2023, v. 27, n. 3, p. 235, doi. 10.3727/154427223X16819417821741

By:

Tavitiyaman, Pimtong;
Zhang, Xinyan;
Qu, Hailin

Publication type:

Article

Fun or Fear? On-Site Versus On-Screen Experiences in Paranormal Tourism: A Case Study of Hashima Island, Japan.

Published in:

Tourism Review International, 2023, v. 27, n. 3, p. 217, doi. 10.3727/154427223X16819417821705

By:

Thongtammachat, Riena;
Chen, Tingzhen;
Osmond, Amy

Publication type:

Article

BETTING ON CASINO TOURISM IN ASIA: SINGAPORE'S INTEGRATED RESORTS.

Published in:

Tourism Review International, 2006, v. 10, n. 3, p. 169, doi. 10.3727/154427206779307196

By:

Henderson, Joan

Publication type:

Article

Business model innovation processes of average market players: a qualitative-empirical analysis.

Published in:

R&D Management, 2017, v. 47, n. 3, p. 420, doi. 10.1111/radm.12208

By:

Laudien, Sven M.;
Daxböck, Birgit

Publication type:

Article

Cost Benefit Study of the New Covent Garden Market.

Published in:

Public Administration, 1979, v. 57, n. 1, p. 108

By:

Kirk, J. H.

Publication type:

Article

Branding in the post-internet era.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 141, doi. 10.1177/1470593108100071

By:

Christodoulides, George

Publication type:

Article

基于 WEAP 模型的流域水资源时空均衡及水市场匹配度分析.

Published in:

Water Conservancy Science & Techonlogy & Economy, 2023, v. 29, n. 4, p. 21, doi. 10.3969/j.issn.1006-7175.2023.04.005

By:

谢广贤

Publication type:

Article

Developing the Strategic Sports Marketing Plan for the Lifeguard and Diving Federation in Islamic Republic of Iran.

Published in:

Journal of New Studies in Sport Management, 2023, v. 4, n. 2, p. 789, doi. 10.22103/jnssm.2023.21313.1180

By:

Rahimizadeh, Meysam;
Rezaei, Farideh;
Adibpour, Nahid

Publication type:

Article

The New Online Era of Consumer Surveys.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 14

By:

McDonald, Paul;
Mohebbi, Matt;
Slatkin, Brett

Publication type:

Article

Website vs. Traditional Survey Ratings DO THEY TELL THE SAME STORY?

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 9

By:

Brandt, D. Randall

Publication type:

Article

THE QUEST FOR BALANCE.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 16

By:

WYMAN, FRANK

Publication type:

Article

What's Your Brand's Pricing Power?

Published in:

Marketing Research, 2011, v. 23, n. 1, p. 14

By:

Riedesel, Paul

Publication type:

Article

HOW INFORMATIVE IS YOUR SEGMENTATION?

Published in:

Marketing Research, 2010, v. 22, n. 4, p. 9

By:

Sheth-Voss, Pieter;
Carreras, Ismael E.

Publication type:

Article

The barbell strategy.

Published in:: Marketing Research, 2008, v. 20, n. 2, p. 4
Publication type:: Article

Marketing's Bottom Line.

Published in:

Marketing Research, 2007, v. 19, n. 4, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

The World Isn't Flat Yet.

Published in:

Marketing Research, 2007, v. 19, n. 2, p. 6

By:

Wyner, Gordon A.

Publication type:

Article

COME Together.

Published in:

Marketing Research, 2007, v. 19, n. 1, p. 17

By:

Pettit, Raymond

Publication type:

Article

Let's Network!

Published in:

Marketing Research, 2007, v. 19, n. 1, p. 30

By:

Iacobucci, Dawn

Publication type:

Article

Segmentation Building Blocks.

Published in:

Marketing Research, 2006, v. 18, n. 2, p. 23

By:

Feldman, David

Publication type:

Article

Double Jeopardy Revisited, Again.

Published in:

Marketing Research, 2002, v. 14, n. 1, p. 40

By:

Ehrenberg, Andrew;
Goodhardt, Gerald

Publication type:

Article

Practical theory.

Published in:

Marketing Research, 1998, v. 10, n. 2, p. 4

By:

Grapentine, Terry

Publication type:

Article

New (not necessarily improved) paradigm.

Published in:

Marketing Research, 1997, v. 9, n. 4, p. 52

By:

Wyner, Gordon

Publication type:

Article

Virtual competition.

Published in:

Marketing Research, 1997, v. 9, n. 4, p. 44

By:

Reibstein, David J.;
Chussil, Mark J.

Publication type:

Article

Marketing Research Forum- The Future Market Researcher.

Published in:

Marketing Research, 1996, v. 8, n. 4, p. 4

By:

Morrison, Andrew J.

Publication type:

Article

Customer valuation: Linking behavior and economics.

Published in:

Marketing Research, 1996, v. 8, n. 2, p. 36

By:

Wyner, Gordon A.

Publication type:

Article

Fusion: Combining data from separate sources.

Published in:

Marketing Research, 1994, v. 6, n. 3, p. 48

By:

Adamek, James C.

Publication type:

Article

Consumer electronics marketer uses a conjoint approach to configure its new product and set the right price.

Published in:

Marketing Research, 1994, v. 6, n. 3, p. 6

By:

Weiner, Jonathan

Publication type:

Article

Service quality from the customers' perspective.

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 4

By:

Devlin, Susan J.;
Dong, H. K.

Publication type:

Article

Live vs. automated telephone interviewing.

Published in:

Marketing Research, 1994, v. 6, n. 1, p. 28

By:

Dickinson, John R.;
Faria, A. J.;
Friesen, Dan

Publication type:

Article

Positioning Products/Services in Attitude Space.

Published in:

Marketing Research, 1992, v. 4, n. 1, p. 46

By:

Myers, James H.

Publication type:

Article

Three condensed importance of interfunctional communication for the acceptance of CRM system.

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1402474

By:

Ashraf, Muhammad;
Humayon, Asad Afzal;
Ahmad, Jamil;
Abbas, Mazhar;
Liu, Shaofeng

Publication type:

Article

The Role of Globalization, Time Acceleration, and Virtual Global Teams in Fostering Successful Global Product Launches.

Published in:

Journal of Product Innovation Management, 2007, v. 24, n. 5, p. 486, doi. 10.1111/j.1540-5885.2007.00265.x

By:

Harvey, Michael G.;
Griffith, David A.

Publication type:

Article

基于旅游意象大数据的武汉旅游空间可达性研究.

Published in:

Journal of Central China Normal University, 2022, v. 56, n. 6, p. 1064, doi. 10.19603/j.cnki.1000-1190.2022.06.018

By:

邹涵;
邱问;
胡明星

Publication type:

Article

A strategic framework for artificial intelligence in marketing.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9

By:

Huang, Ming-Hui;
Rust, Roland T.

Publication type:

Article

The regional and global competitiveness of multinational firms.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 218, doi. 10.1007/s11747-011-0270-5

By:

Rugman, Alan;
Oh, Chang;
Lim, Dominic

Publication type:

Article

Offshoring and international competitiveness: antecedents of offshoring advanced tasks.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 313, doi. 10.1007/s11747-011-0286-x

By:

Jensen, Peter;
Pedersen, Torben

Publication type:

Article

Reflections on international marketing: destructive regeneration and multinational firms.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 202, doi. 10.1007/s11747-011-0287-9

By:

Cavusgil, S.;
Cavusgil, Erin

Publication type:

Article

Assessing multifunctional innovation adoption via an integrative model.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 5, p. 717, doi. 10.1007/s11747-010-0231-4

By:

Sääksjärvi, Maria;
Samiee, Saeed

Publication type:

Article

Cooperative advertising, pricing strategy and firm performance in the e-marketing age.

Published in:

Journal of the Academy of Marketing Science, 2010, v. 38, n. 4, p. 510, doi. 10.1007/s11747-009-0171-z

By:

Ruiliang Yan

Publication type:

Article

What makes strategy making across the sales-marketing interface more successful?

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 400, doi. 10.1007/s11747-009-0132-6

By:

Malshe, Avinash;
Sohi, Ravipreet S.

Publication type:

Article

Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising.

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 298, doi. 10.1007/s11747-009-0133-5

By:

Kilgour, Mark;
Koslow, Scott

Publication type:

Article

Strategic fit to resources versus NPD execution proficiencies: what are their roles in determining success?

Published in:

Journal of the Academy of Marketing Science, 2009, v. 37, n. 3, p. 266, doi. 10.1007/s11747-008-0125-x

By:

Harmancioglu, Nukhet;
Droge, Cornelia;
Calantone, Roger J.

Publication type:

Article

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 67, doi. 10.1007/s11747-007-0063-z

By:

Madhavaram, Sreedhar;
Hunt, Shelby D.

Publication type:

Article

Why "service"?

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 25, doi. 10.1007/s11747-007-0068-7

By:

Vargo, Stephen L.;
Lusch, Robert F.

Publication type:

Article

Service-dominant logic and resource theory.

Published in:

Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 21, doi. 10.1007/s11747-007-0072-y

By:

Arnould, Eric J.

Publication type:

Article

Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence.

Published in:

Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 504, doi. 10.1177/0092070305275857

By:

Kumar, V.;
Petersen, J. Andrew

Publication type:

Article