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Mini-profile:.
- Published in:
- Serials, 2010, v. 23, n. 3, p. 179
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- Publication type:
- Article
WILL THE REAL HEALTH CARE MARKETER PLEASE STAND UP?
- Published in:
- 1990
- By:
- Publication type:
- Editorial
CULTURE CONFLICT IN HEALTH CARE MARKETING.
- Published in:
- 1987
- By:
- Publication type:
- Editorial
ACHIEVING EXCELLENCE IN HEALTH CARE MARKETING: THE NEED TO MEASURE IMPACT.
- Published in:
- 1985
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- Publication type:
- Editorial
EMPLOYEE INPUT AS AN AID IN PREPAID HEALTH CARE BUYING DECISIONS.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 39
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- Publication type:
- Article
HOW TO INITIATE A MARKETING PERSPECTIVE IN A HEALTH SERVICES ORGANIZATION.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 29
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- Publication type:
- Article
TACTICAL HOSPITAL MARKETING: A SURVEY OF THE STATE OF THE ART.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 1, p. 9
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- Publication type:
- Article
Guest Editorial: Is Marketing Academia Losing Its Way?
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 44, doi. 10.2307/1251143
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- Publication type:
- Article
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 1, p. 1, doi. 10.2307/1251140
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- Publication type:
- Article
The Relationship of Satisfaction and Performance to Salesforce Turnover.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 4, p. 33, doi. 10.1177/002224298404800404
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- Publication type:
- Article
Is Marketing Defaulting Its Responsibilities?
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 32, doi. 10.1177/002224298304700404
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- Publication type:
- Article
Marketing Issues.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
Enhancing the Role of Marketing Research in Public Policy Decision Making.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 63, doi. 10.2307/1250492
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- Publication type:
- Article
Marketing Integration for Land Developers.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 105, doi. 10.1177/002224297604000416
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- Publication type:
- Article
Cannibalism in the Marketplace.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 103, doi. 10.1177/002224297604000415
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- Publication type:
- Article
A Review and Critical Evaluation of the Consumer Product Safety Commission: Marketing Management Implications.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 41, doi. 10.2307/1251067
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- Publication type:
- Article
Interpersonal Influence in Product Management.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 33, doi. 10.2307/1251066
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- Publication type:
- Article
Contributions to the Marketing Discipline.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 74, doi. 10.1177/002224297604000317
- Publication type:
- Article
COMMENTS.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 79
- Publication type:
- Article
The Prejudice against Marketing.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 2, doi. 10.2307/1249988
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- Publication type:
- Article
From the Editor.
- Published in:
- 1976
- By:
- Publication type:
- Editorial
The Changing Role of the Product Manager in Consumer Goods Companies.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 3, p. 3, doi. 10.1177/002224297503900303
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- Publication type:
- Article
Employment Barriers in Marketing.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 2, p. 67, doi. 10.2307/1250200
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- Publication type:
- Article
Trends Affecting the Implementation of Advertising and Promotion.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 1, p. 19, doi. 10.1177/002224297303700104
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- Publication type:
- Article
Interfaces of a Product Manager.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 4, p. 32, doi. 10.2307/1248670
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- Publication type:
- Article
Marketing Information Systems.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 4, p. 16, doi. 10.2307/1248668
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- Publication type:
- Article
Why Not Create Opinion Leaders for New Product Introductions?
- Published in:
- Journal of Marketing, 1969, v. 33, n. 3, p. 20, doi. 10.2307/1248476
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- Publication type:
- Article
Market Risk--An Analytical Framework.
- Published in:
- Journal of Marketing, 1968, v. 32, n. 2, p. 46, doi. 10.2307/1248928
- By:
- Publication type:
- Article
12. Marketing Management.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
10. International Marketing.
- Published in:
- 1967
- By:
- Publication type:
- Abstract
Marketing Education and Marketing Personnel as Research Areas.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 4, p. 56, doi. 10.2307/1249468
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- Publication type:
- Article
Commentary on "Marketing Education and Marketing Personnel as Research Areas".
- Published in:
- 1967
- By:
- Publication type:
- Editorial
LEADERS IN MARKETING: E.T. Grether.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 2, p. 60, doi. 10.2307/1249675
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- Publication type:
- Article
Measuring Chance in the Advertising Agency Business.
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- Journal of Marketing, 1967, v. 31, n. 1, p. 56, doi. 10.2307/1249304
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- Publication type:
- Article
Educating Men for International Marketing.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 51, doi. 10.2307/1249303
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- Publication type:
- Article
Marketing Management Concepts Yesterday and Today.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 9, doi. 10.2307/1249294
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- Publication type:
- Article
Marketing and the United States Supreme Court.
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 4, doi. 10.2307/1249293
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- Publication type:
- Article
Would You Want Your Daughter to Marry a Marketing Man?
- Published in:
- Journal of Marketing, 1967, v. 31, n. 1, p. 1, doi. 10.2307/1249292
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- Publication type:
- Article
LEADERS IN MARKETING: Wendell R. Smith.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 4, p. 64, doi. 10.2307/1249504
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- Publication type:
- Article
The Refounding Process in Business.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 4, p. 1, doi. 10.2307/1249490
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- Publication type:
- Article
17. Research and Forecasting.
- Published in:
- 1966
- By:
- Publication type:
- Abstract
LEADERS IN MARKETING: Sol Polk.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 61, doi. 10.2307/1249067
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- Publication type:
- Article
Theory or Research for the Marketing Decision-maker?
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 52, doi. 10.2307/1249064
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- Publication type:
- Article
Requiem for the Truth-in-packaging Bill?
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- Journal of Marketing, 1966, v. 30, n. 2, p. 1, doi. 10.2307/1249054
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- Publication type:
- Article
The Marketing Concept and the Aerospace Business.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 2, p. 9, doi. 10.2307/1249056
- By:
- Publication type:
- Article
14. Planning and Strategy.
- Published in:
- 1966
- By:
- Publication type:
- Abstract
How Long Does It Take to Introduce New Products?
- Published in:
- 1965
- By:
- Publication type:
- Editorial
What Is the Next Breakthrough in Research?
- Published in:
- Journal of Marketing, 1965, v. 29, n. 1, p. 25, doi. 10.2307/1248776
- By:
- Publication type:
- Article
Growth Perspective for Industrial Advertising.
- Published in:
- 1964
- By:
- Publication type:
- Editorial