Works matching DE "MARKETING personnel"

Results: 351

When to Showcase Automated Production Processes? Disclosing Production Processes Increases Evaluation of Low‐End but Decreases Evaluation of High‐End Products.

Published in:

Psychology & Marketing, 2025, v. 42, n. 7, p. 1762, doi. 10.1002/mar.22202

By:

Liu, Diyi;
Qi, Suntong;
Dai, Xianchi;
Du, Huibin

Publication type:

Article

تحليل اثر مؤشرات الابتكار العالمي في تعزيز الصادرات التركية للمدة : 2011 -2021.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 76, doi. 10.31272/IJES2023.79.4

By:

سردار عثمان خضر ب
م. م. ميديا صلاح يا
م. م. فرهنك عبد الك&#1

Publication type:

Article

A longitudinal study of online non-relationship intentions.

Published in:

Service Industries Journal, 2011, v. 31, n. 3, p. 343, doi. 10.1080/02642060802712772

By:

Ha, Hong-Youl;
Janda, Swinder

Publication type:

Article

The Adoption of a Retail-Oriented Marketing Mix for Bank Branch Operations.

Published in:

Service Industries Journal, 1992, v. 12, n. 3, p. 404, doi. 10.1080/02642069200000047

By:

Wilson, Alan M.

Publication type:

Article

Productivity and Effectiveness in Service Firms.

Published in:

Service Industries Journal, 1984, v. 4, n. 3, p. 49, doi. 10.1080/02642068400000061

By:

Blois, Keith J.

Publication type:

Article

DIGITAL CONTENT MARKETING DESIGN ON THE SOCIAL MEDIA ACCOUNT INSTAGRAM THE AWAN VILLAS, BALI IN INCREASING BRAND ENGAGEMENT.

Published in:

Eduvest: Journal Of Universal Studies, 2025, v. 5, n. 1, p. 866, doi. 10.59188/eduvest.v5i1.50277

By:

Binar Baskara, I. Made;
Damayanti, Titien;
Dewa Rucika, Nyoman Gede

Publication type:

Article

Certification Through Professional Development.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 63

By:

Parmeriee, David;
Wukitsch, Michael R.

Publication type:

Article

The Customer Visit: Qualitative Research for Business-to-Business Marketers.

Published in:

Marketing Research, 1991, v. 3, n. 1, p. 15

By:

McQuarrie, Edward F.

Publication type:

Article

A contingency model of emotional intelligence in professional selling.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 108, doi. 10.1007/s11747-015-0435-8

By:

McFarland, Richard;
Rode, Joseph;
Shervani, Tasadduq

Publication type:

Article

Classification and Retrieval of Commodity Images Oriented to Internet Marketing.

Published in:

Traitement du Signal, 2022, v. 39, n. 6, p. 2087, doi. 10.18280/ts.390621

By:

Shijiao Yuan

Publication type:

Article

Využitie sociálnych médií v personálnom marketingu.

Published in:

Studia Commercialia Bratislavensia, 2023, v. 16, n. 55, p. 75

By:

Ožvoldová, Katarína

Publication type:

Article

The Conversational Geography of Word-of-Mouth Communication and Marketing Practices.

Published in:

Communication Quarterly, 2008, v. 56, n. 2, p. 184, doi. 10.1080/01463370802031927

By:

Carl, WalterJ.;
Noland, CareyM.

Publication type:

Article

Pazarlama Performans Ölçütleri: Bir Literatür Taraması.

Published in:

Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 1, p. 59

By:

Hacioğlu, Güngör

Publication type:

Article

When Marketers and Academics Share a Research Platform.

Published in:

Journal of Applied Social Sciences (19367244), 2016, v. 10, n. 1, p. 3, doi. 10.1177/1936724415569953

By:

Breese, Elizabeth Butler

Publication type:

Article

“I know half the money I spend on advertising is wasted, but I do not know which half (J. Wannamaker)”: Semiotic answers to perennial branding troubles.

Published in:

Social Semiotics, 2013, v. 23, n. 4, p. 545, doi. 10.1080/10350330.2013.799009

By:

Rossolatos, George

Publication type:

Article

Sujeito proativo, autonomia e novas tecnologias: desafios na construção do humano na pós-modernidade.

Published in:

Revista FAMECOS - Mídia, Cultura e Tecnologia, 2010, v. 17, n. 2, p. 112

By:

Nascimento, Robéria Nádia Araújo;
da Silva, Edileusa Regina Pena;
da Silva, Oluzimere Pena

Publication type:

Article

New Landscape Requires Expanded Marketing Leadership.

Published in:

Marketing Health Services, 2010, v. 30, n. 4, p. 6

By:

Weiss, Rhoda

Publication type:

Article

Refresh your course.

Published in:

Marketing Health Services, 2007, v. 27, n. 2, p. 6

By:

Brond, David

Publication type:

Article

Degree Debate.

Published in:

Marketing Health Services, 2006, v. 26, n. 2, p. 12

By:

Endresen, Karen W.

Publication type:

Article

BATTER UP.

Published in:

Marketing Health Services, 2005, v. 25, n. 4, p. 26

By:

Marino, Phyllis;
Salls, Holli

Publication type:

Article

Breaking through the ceiling.

Published in:

Marketing Health Services, 2003, v. 23, n. 3, p. 14

By:

BOHNE, PAUL W. H.

Publication type:

Article

Did You Hear?

Published in:

Marketing Health Services, 2002, v. 22, n. 2, p. 16

By:

Iacobucci, Dawn;
Calder, Bobby J.;
Malthouse, Edward;
Duhachek, Adam

Publication type:

Article

"Service Excellence in Health Care"

Published in:: Marketing Health Services, 1999, v. 19, n. 4, p. 49
Publication type:: Article

A Framework for the Analysis of Strategic Approaches Employed by Non-profit Sport Organisations in Seeking Corporate Sponsorship.

Published in:

Sport Management Review, 2001, v. 4, n. 1, p. 21, doi. 10.1016/S1441-3523(01)70068-X

By:

Berrett, Tim;
Slack, Trevor

Publication type:

Article

Mini-profile:.

Published in:

Serials, 2010, v. 23, n. 3, p. 179

By:

Gillingham, Emily

Publication type:

Article

What Exactly Do You Do Here? Marketing-Related Jobs in Public and Academic Libraries.

Published in:

Journal of Library Administration, 2014, v. 54, n. 5, p. 347, doi. 10.1080/01930826.2014.946736

By:

McClelland, Timothy

Publication type:

Article

Representing the Perceived Ethical Work Climate Among Marketing Employees.

Published in:

Journal of the Academy of Marketing Science, 2000, v. 28, n. 3, p. 345, doi. 10.1177/0092070300283004

By:

Babin, Barry J.;
Boles, James S.;
Robin, Donald P.

Publication type:

Article

Corporate Citizenship: Cultural Antecedents and Business Benefits.

Published in:

Journal of the Academy of Marketing Science, 1999, v. 27, n. 4, p. 455, doi. 10.1177/0092070399274005

By:

Maignan, Isabelle;
Ferrell, O. C.;
Hult, G. Tomas M.

Publication type:

Article

The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department.

Published in:

Journal of the Academy of Marketing Science, 1989, v. 17, n. 2, p. 109, doi. 10.1007/BF02723369

By:

Piercy, Nigel F.

Publication type:

Article

Pooled Marketing: The Challenge and the Opportunity.

Published in:

Journal of the Academy of Marketing Science, 1976, v. 4, n. 2, p. 527, doi. 10.1007/BF02722057

By:

Sands, Saul;
Warwick, Kenneth M.

Publication type:

Article

Reputation building: beyond our control? Inferences in consumers' ethical perception formation.

Published in:

Journal of Consumer Behaviour, 2010, v. 9, n. 4, p. 275, doi. 10.1002/cb.317

By:

Brunk, Katja H.

Publication type:

Article

Club 2.0: Investigating the Social Media Marketing Strategies of Nightclubs in the Midlands and West of Ireland.

Published in:

Irish Journal of Management, 2012, v. 32, n. 1, p. 77

By:

NEVIN, FRIEDA;
TORRES, ANN M.

Publication type:

Article

Sidelined? The Future of Marketing in the Contemporary Organisation.

Published in:

Irish Journal of Management, 2006, v. 27, n. 2, p. 99

By:

Egan, John

Publication type:

Article

Aligning rights-holders' marketing assets with brand marketers' needs.

Published in:

Journal of Brand Strategy, 2018, v. 7, n. 2, p. 141, doi. 10.69554/cpje1276

By:

GIOVINO, MARK

Publication type:

Article

How Wimbledon embraced social media.

Published in:

Journal of Brand Strategy, 2018, v. 7, n. 2, p. 102, doi. 10.69554/rvmy2634

By:

WILLIS, ALEXANDRA

Publication type:

Article

Infusing pasion (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 212, doi. 10.69554/gnyt7667

By:

WOOD, ORLANDO

Publication type:

Article

Total market: Driving strategy in a multicultural nation.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 206, doi. 10.69554/tdnw5913

By:

BURGOS, DAVID

Publication type:

Article

The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo.

Published in:

2014

By:

Farfan, Javier

Publication type:

Interview

In the Industry, On the Move.

Published in:: CoatingsTech, 2019, v. 18, n. 4, p. 23
Publication type:: Article

MODELING THE CHOICE OF STRATEGIES OF MARKETING MANAGEMENT OF ENTERPRISE PERSONNEL.

Published in:

Scientific Bulletin of National Mining University, 2019, n. 2, p. 163, doi. 10.29202/nvngu/2019-2/17

By:

Kovalchuk, S. V .;
Kobets, D. L .;
Zaburmekha, Ye. M .

Publication type:

Article

Relating the curriculum to marketing competence: a conceptual framework.

Published in:

Marketing Review, 2010, v. 10, n. 2, p. 119, doi. 10.1362/146934710X505735

By:

Wellman, Neil

Publication type:

Article

Methods for detecting non-linear effects in latent variable structural equation models: an exhibition of the two-stage least squares method.

Published in:

Marketing Review, 2010, v. 10, n. 2, p. 135, doi. 10.1362/146934710X505744

By:

Vlachos, Pavlos A.

Publication type:

Article

Virtual snakes and ladders: social networks and the relationship marketing loyalty ladder.

Published in:

Marketing Review, 2009, v. 9, n. 2, p. 171, doi. 10.1362/146934709X442692

By:

Harridge-March, Sally;
Quinton, Sarah

Publication type:

Article

Product classification: an ethical perspective.

Published in:

Marketing Review, 2009, v. 9, n. 2, p. 127, doi. 10.1362/146934709X442665

By:

Harris, Fiona

Publication type:

Article

Are marketers only half right?

Published in:

Marketing Review, 2009, v. 9, n. 1, p. 19, doi. 10.1362/146934709X414305

By:

Corkindale, David

Publication type:

Article

Personal professional development.

Published in:

Marketing Review, 2009, v. 9, n. 2, p. 99, doi. 10.1362/146934709X442647

By:

Baker, Michael J.

Publication type:

Article

Models of advertising standardisation and adaptation: it's time to move the debate forward.

Published in:

Marketing Review, 2008, v. 8, n. 4, p. 383, doi. 10.1362/146934708X378668

By:

Krolikowska, Ewa;
Kuenzel, Sven

Publication type:

Article

Ethical Ideology and the Ethical Judgment of Marketing Professionals.

Published in:

Journal of Business Ethics, 1998, v. 17, n. 7, p. 715, doi. 10.1023/A:1005736404300

By:

Barnett, Tim;
Bass, Ken;
Brown, Gene;
Hebert, Frederic J.

Publication type:

Article

Modeling Ethical Attitudes and Behaviors under Conditions of Environmental Turbulence: The Case of South Africa.

Published in:

Journal of Business Ethics, 1996, v. 15, n. 10, p. 1119, doi. 10.1007/BF00412052

By:

Morris, Michael H.;
Marks, Amy S.;
Allen, Jeffrey A.;
Peery Jr., Newman S.

Publication type:

Article

Marketing Research Interviewers and Their Perceived Necessity of Moral Compromise.

Published in:

Journal of Business Ethics, 1996, v. 15, n. 10, p. 1107, doi. 10.1007/BF00412051

By:

Nelson, J. E.;
Kiecker, P. L.

Publication type:

Article