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HOW DO CONSUMERS EVALUATE BRAND EXTENSIONS-RESEARCH FINDINGS FROM INDIA.
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- Journal of Services Research, 2008, v. 8, n. 1, p. 43
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- Article
Targeting Revenue Leaders for a New Product.
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- Journal of Marketing, 2013, v. 77, n. 3, p. 65, doi. 10.1509/jm.11.0428
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- Publication type:
- Article
How Doppelg…nger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic.
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- Journal of Marketing, 2012, v. 76, n. 6, p. 55, doi. 10.1509/jm.10.0406
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- Article
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes.
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- Journal of Marketing, 2011, v. 75, n. 1, p. 96, doi. 10.1509/jmkg.75.1.96
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- Publication type:
- Article
The Role of Hubs in the Adoption Process.
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- Journal of Marketing, 2009, v. 73, n. 2, p. 1, doi. 10.1509/jmkg.73.2.1
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- Article
Indirect Network Effects in New Product Growth.
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- Journal of Marketing, 2007, v. 71, n. 3, p. 52, doi. 10.1509/jmkg.71.3.52
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- Publication type:
- Article
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 95, doi. 10.1509/jmkg.71.1.095
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- Publication type:
- Article
Upgrades and New Purchases.
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- Journal of Marketing, 2006, v. 70, n. 4, p. 92, doi. 10.1509/jmkg.70.4.92
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- Publication type:
- Article
Drivers of Brand Extension Success.
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- Journal of Marketing, 2006, v. 70, n. 2, p. 18, doi. 10.1509/jmkg.70.2.018
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- Publication type:
- Article
Brand Dilution: When Do New Brands Hurt Existing Brands?
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- Journal of Marketing, 2006, v. 70, n. 2, p. 52, doi. 10.1509/jmkg.70.2.052
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- Publication type:
- Article
Does Distance Still Matter? Geographic Proximity and New Product Development.
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- Journal of Marketing, 2005, v. 69, n. 4, p. 44, doi. 10.1509/jmkg.2005.69.4.44
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- Publication type:
- Article
Resolving the Capability—Rigidity Paradox in New Product Innovation.
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- Journal of Marketing, 2005, v. 69, n. 4, p. 61, doi. 10.1509/jmkg.2005.69.4.61
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- Publication type:
- Article
Product Development Resources and the Scope of the Firm.
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- Journal of Marketing, 2005, v. 69, n. 2, p. 15, doi. 10.1509/jmkg.69.2.15.60763
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- Publication type:
- Article
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry.
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- Journal of Marketing, 2004, v. 68, n. 4, p. 142, doi. 10.1509/jmkg.68.4.142.42724
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- Publication type:
- Article
Customer Knowledge Development: Antecedents and Impact on New Product Performance.
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- Journal of Marketing, 2004, v. 68, n. 4, p. 47, doi. 10.1509/jmkg.68.4.47.42722
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- Publication type:
- Article
Market Orientation, Creativity, and New Product Performance in High-Technology Firms.
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- Journal of Marketing, 2004, v. 68, n. 2, p. 114, doi. 10.1509/jmkg.68.2.114.27788
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- Publication type:
- Article
When Is a Preannounced New Product Likely to Be Delayed?
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- Journal of Marketing, 2004, v. 68, n. 2, p. 101, doi. 10.1509/jmkg.68.2.101.27792
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- Publication type:
- Article
Beyond Adoption: Development and Application of a Use-Diffusion Model.
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- Journal of Marketing, 2004, v. 68, n. 1, p. 59, doi. 10.1509/jmkg.68.1.59.24029
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- Publication type:
- Article
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
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- Journal of Marketing, 2003, v. 67, n. 2, p. 49, doi. 10.1509/jmkg.67.2.49.18606
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- Publication type:
- Article
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales.
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- Journal of Marketing, 2002, v. 66, n. 2, p. 1, doi. 10.1509/jmkg.66.2.1.18472
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- Publication type:
- Article
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation.
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- Journal of Marketing, 2000, v. 64, n. 3, p. 1, doi. 10.1509/jmkg.64.3.1.18033
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- Publication type:
- Article
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers.
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- Journal of Marketing, 2000, v. 64, n. 2, p. 92, doi. 10.1509/jmkg.64.2.92.18002
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- Publication type:
- Article
Strategic Foretelling: Communication-Based Antecedents of a Firm's Propensity to Preannounce.
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- Journal of Marketing, 2000, v. 64, n. 1, p. 17, doi. 10.1509/jmkg.64.1.17.17990
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- Publication type:
- Article
Modular Architectures in the Marketing Process.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 92, doi. 10.2307/1252104
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- Publication type:
- Article
Retaliatory Behavior to New Product Entry.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
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- Publication type:
- Article
A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness.
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- Journal of Marketing, 1999, v. 63, n. 2, p. 55, doi. 10.1177/002224299906300204
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- Publication type:
- Article
Using Advertising Alliances for New Product Introduction: Interactions Between Product Complementarity and Promotional Strategies.
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- Journal of Marketing, 1999, v. 63, n. 1, p. 57, doi. 10.2307/1252001
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- Publication type:
- Article
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
- Published in:
- Journal of Marketing, 1998, v. 62, n. 4, p. 30, doi. 10.1177/002224299806200403
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- Publication type:
- Article
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination.
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- Journal of Marketing, 1998, v. 62, n. 4, p. 13, doi. 10.1177/002224299806200402
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- Publication type:
- Article
From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management.
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- Journal of Marketing, 1998, v. 62, n. 4, p. 1, doi. 10.1177/002224299806200401
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- Publication type:
- Article
The Convergence of Planning and Execution: Improvisation in New Product Development.
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- Journal of Marketing, 1998, v. 62, n. 3, p. 1, doi. 10.1177/002224299806200301
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- Publication type:
- Article
The economic worth of celebrity endorsers: An event study analysis.
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- Journal of Marketing, 1995, v. 59, n. 3, p. 56, doi. 10.1177/002224299505900305
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- Publication type:
- Article
A framework for entry deterrence strategy: The competitive environment, choices, and consequences.
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- Journal of Marketing, 1995, v. 59, n. 3, p. 44, doi. 10.1177/002224299505900304
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- Publication type:
- Article
New product announcement signals and incumbent reactions.
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- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
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- Article
Book reviews.
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- 1993
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- Publication type:
- Book Review
Book reviews.
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- 1993
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- Publication type:
- Book Review
Diluting brand beliefs: When do brand extensions have a negative impact?
- Published in:
- Journal of Marketing, 1993, v. 57, n. 3, p. 71, doi. 10.2307/1251855
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- Publication type:
- Article
Consumer Evaluations of Brand Extensions.
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- Journal of Marketing, 1990, v. 54, n. 1, p. 27, doi. 10.1177/002224299005400102
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- Publication type:
- Article
New Product Diffusion Models in Marketing: A Review and Directions for Research.
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- Journal of Marketing, 1990, v. 54, n. 1, p. 1, doi. 10.1177/002224299005400101
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- Publication type:
- Article
Barriers to Entry and Market Entry Decisions in Consumer and Industrial Goods Markets.
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- Journal of Marketing, 1989, v. 53, n. 2, p. 80, doi. 10.1177/002224298905300206
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- Article
Modeling the Decision to Add New Products by Channel Intermediaries.
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- Journal of Marketing, 1989, v. 53, n. 1, p. 80, doi. 10.1177/002224298905300107
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- Article
A Model for Studying R&D--Marketing Interface in the Product Innovation Process.
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- Journal of Marketing, 1986, v. 50, n. 2, p. 7, doi. 10.1177/002224298605000201
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- Article
Market Segmentation and Positioning in Specialized Industrial Markets.
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- Journal of Marketing, 1985, v. 49, n. 2, p. 24, doi. 10.1177/002224298504900202
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- Article
Timing of Market Research in New Industrial Product Situations.
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- Journal of Marketing, 1984, v. 48, n. 4, p. 84, doi. 10.1177/002224298404800409
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- Article
Forecasting Acceptance of New Industrial Products with Judgment Modeling.
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- Journal of Marketing, 1984, v. 48, n. 2, p. 54, doi. 10.1177/002224298404800205
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- Publication type:
- Article
Alternatives to the Traditional Retail Store Audit: A Field Study.
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- Journal of Marketing, 1984, v. 48, n. 1, p. 54, doi. 10.1177/002224298404800105
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- Publication type:
- Article
New Product Models for Test Market Data.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 11, doi. 10.1177/002224298304700102
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- Publication type:
- Article
THE IMPACT OF INFLATION ACCOUNTING ON MARKETING DECISIONS.
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- Journal of Marketing, 1980, v. 44, n. 4, p. 9, doi. 10.1177/002224298004400402
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- Publication type:
- Article
MARKET-BASED GUIDELINES FOR DESIGN OF INDUSTRIAL PRODUCTS.
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- Journal of Marketing, 1978, v. 42, n. 3, p. 27, doi. 10.2307/1250530
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- Publication type:
- Article
SUCCESSFUL INDUSTRIAL PRODUCTS FROM CUSTOMER IDEAS.
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- Journal of Marketing, 1978, v. 42, n. 1, p. 39, doi. 10.2307/1250327
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- Publication type:
- Article