Assessing the product architecture decision about product features - a real options approach.
- Published in:
- R&D Management, 2011, v. 41, n. 4, p. 393, doi. 10.1111/j.1467-9310.2011.00652.x
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- Publication type:
- Article
Works matching DE "MARKETING of new products"
Results: 324
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Strategic orientations and new product commercialization: mediator, moderator, and interplay.
- Published in:
- R&D Management, 2011, v. 41, n. 4, p. 337, doi. 10.1111/j.1467-9310.2011.00650.x
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- Publication type:
- Article
3
RECENT TRENDS IN ADVERTISING.
- Published in:
- Public Opinion Quarterly, 1937, v. 1, n. 2, p. 135, doi. 10.1086/265077
- By:
- Publication type:
- Article
4
Marketing segmentation misfire.
- Published in:
- Marketing Research, 2008, v. 20, n. 4, p. 4
- Publication type:
- Article
5
Misguided marketing moment.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 4
- Publication type:
- Article
6
The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 233, doi. 10.1111/jpim.12175
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- Publication type:
- Article
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Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 279, doi. 10.1111/jpim.12243
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- Publication type:
- Article
8
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
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- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 516, doi. 10.1111/jpim.12006
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- Publication type:
- Article
9
Integrating Multiple Stakeholder Issues in New Product Development: An Exploration Integrating Multiple Stakeholder Issues in New Product Development: An Exploration.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 364, doi. 10.1111/j.1540-5885.2012.01004.x
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- Publication type:
- Article
10
Improving Marketing's Contribution to New Product Development.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
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- Publication type:
- Article
11
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x
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- Publication type:
- Article
12
Imagination Difficulty and New Product Evaluation.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 76, doi. 10.1111/j.1540-5885.2012.00951.x
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- Publication type:
- Article
13
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x
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- Publication type:
- Article
14
The Evolution of Simplicity and Meaning.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 352, doi. 10.1111/j.1540-5885.2012.00906.x
- By:
- Publication type:
- Article
15
The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products.
- Published in:
- Journal of Product Innovation Management, 2011, n. s1, p. 28, doi. 10.1111/j.1540-5885.2011.00859.x
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- Publication type:
- Article
16
Managing Seller–Buyer Relationships during New Product Development.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 5, p. 566, doi. 10.1111/j.1540-5885.2009.00681.x
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- Publication type:
- Article
17
Information, Promotion, and the Adoption of Innovative Consumer Durables.
- Published in:
- Journal of Product Innovation Management, 2009, v. 26, n. 4, p. 441, doi. 10.1111/j.1540-5885.2009.00670.x
- By:
- Publication type:
- Article
18
The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 2, p. 117, doi. 10.1111/j.1540-5885.2007.00238.x
- By:
- Publication type:
- Article
19
Toward a Model of New Product Preannouncement Timing.
- Published in:
- Journal of Product Innovation Management, 1997, v. 14, n. 1, p. 4, doi. 10.1016/S0737-6782(96)00092-6
- By:
- Publication type:
- Article
20
Demand-side inertia factors and their benefits for innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 649, doi. 10.1007/s11747-013-0332-y
- By:
- Publication type:
- Article
21
Innovativeness and new product success: insights from the cumulative evidence.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 35, doi. 10.1007/s11747-006-0014-0
- By:
- Publication type:
- Article
22
Does innate consumer innovativeness relate to new product/ service adoption behavior? The intervening role of social learning via vicarious innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 63, doi. 10.1007/s11747-006-0007-z
- By:
- Publication type:
- Article
23
The Effects of Sharing Upstream Information on Product Rollover.
- Published in:
- Production & Operations Management, 2008, v. 17, n. 5, p. 522, doi. 10.3401/poms.1080.0057
- By:
- Publication type:
- Article
24
A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market.
- Published in:
- Production & Operations Management, 2008, v. 17, n. 1, p. 44, doi. 10.3401/poms.1070.0002
- By:
- Publication type:
- Article
25
MARKETING DETERMINANTS OF BRAND.
- Published in:
- Interdisciplinary Management Research, 2011, v. 7, p. 86
- By:
- Publication type:
- Article
26
ORGANIZATION AND APPLICATION OF INFORMATION TECHNOLOGIES IN ENTERPRISES OF HERZEGOVINA REGION.
- Published in:
- Interdisciplinary Management Research, 2009, v. 5, p. 185
- By:
- Publication type:
- Article
27
BANKA SATIN ALMALARININ HEDEF BANKALARIN PERFORMANSINA OLAN ETKİLERİ: TÜRK BANKACILIK SEKTÖRÜ ÜZERİNDE AMPİRİK BİR ÇALIŞMA.
- Published in:
- Gazi University Journal of Economics & Administrative Sciences, 2008, v. 10, n. 3, p. 229
- By:
- Publication type:
- Article
28
Developing Customer Databases.
- Published in:
- Marketing Health Services, 2000, v. 20, n. 4, p. 10
- By:
- Publication type:
- Article
29
Communication practices in global product development projects of Brazilian multinational firms.
- Published in:
- Revista de Administração, 2010, v. 45, n. 2, p. 142, doi. 10.1016/S0080-2107(16)30534-9
- By:
- Publication type:
- Article
30
Pioneering Orientation and Firm Growth: Knowing When and to What Degree Pioneering Makes Sense.
- Published in:
- Journal of Management, 2012, v. 38, n. 5, p. 1517, doi. 10.1177/0149206310380249
- By:
- Publication type:
- Article
31
Causes and consequences of follower firms' low-fat food advertising spending.
- Published in:
- International Journal of Advertising, 2000, v. 19, n. 4, p. 449, doi. 10.1080/02650487.2000.11104814
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- Publication type:
- Article
32
Success Factors in New Services Performance: A Research Agenda.
- Published in:
- Marketing Review, 2006, v. 6, n. 3, p. 265, doi. 10.1362/146934706778605269
- By:
- Publication type:
- Article
33
MARKETING INNOVATIVE PRODUCTS AND SERVICES.
- Published in:
- Consortium Journal of Hospitality & Tourism, 2011, v. 15, n. 2, p. 45
- By:
- Publication type:
- Article
34
Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
- Published in:
- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
- By:
- Publication type:
- Article
35
Call Centres: Pre-evaluation of their Usefulness in Local Government.
- Published in:
- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
- By:
- Publication type:
- Article
36
The introduction of new products.
- Published in:
- American Economic Review, 1990, v. 80, n. 2, p. 421
- By:
- Publication type:
- Article
37
Adopt a Marketing Model to Increase Client Satisfaction.
- Published in:
- Journal of Financial Service Professionals, 2007, v. 61, n. 3, p. 8
- By:
- Publication type:
- Article
38
Do Customer and Technology Orientations Influence Product Innovativeness in SMEs? Some New Evidence from Greece.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 307, doi. 10.1362/0267257053779082
- By:
- Publication type:
- Article
39
Stakeholders' Contribution to the Green New Product Development Process.
- Published in:
- Journal of Marketing Management, 1998, v. 14, n. 6, p. 533, doi. 10.1362/026725798784867707
- By:
- Publication type:
- Article
40
The Adoption of Direct Banking Services.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 8, p. 791, doi. 10.1080/0267257X.1997.9964512
- By:
- Publication type:
- Article
41
New Product Performance: Keys to Success, Profitability & Cycle Time Reduction.
- Published in:
- Journal of Marketing Management, 1995, v. 11, n. 4, p. 315, doi. 10.1080/0267257X.1995.9964347
- By:
- Publication type:
- Article
42
How Product Innovators Can Foreclose the Options of Adaptive Followers.
- Published in:
- Journal of Marketing Management, 1989, v. 4, n. 3, p. 277, doi. 10.1080/0267257X.1989.9964077
- By:
- Publication type:
- Article
43
The Theory and Practice of User-Initiated Innovation.
- Published in:
- Journal of Marketing Management, 1988, v. 4, n. 2, p. 230, doi. 10.1080/0267257X.1988.9964071
- By:
- Publication type:
- Article
44
The Effects of Managerial Attitudes to Design on Company Performance.
- Published in:
- Journal of Marketing Management, 1988, v. 4, n. 2, p. 217, doi. 10.1080/0267257X.1988.9964070
- By:
- Publication type:
- Article
45
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 1, doi. 10.1509/jim.14.0028
- By:
- Publication type:
- Article
46
From the Editor in Chief.
- Published in:
- 1996
- By:
- Publication type:
- Editorial
47
Concurrency: The new method for quickly bringing new products to market.
- Published in:
- Review of Business, 1993, v. 15, n. 1, p. 22
- By:
- Publication type:
- Article
48
An agent-based simulation approach for the new product diffusion of a novel biomass fuel.
- Published in:
- Journal of the Operational Research Society, 2011, v. 62, n. 1, p. 12, doi. 10.1057/jors.2009.170
- By:
- Publication type:
- Article
49
System dynamics modeling of engineering change management in a collaborative environment.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 9-12, p. 1225, doi. 10.1007/s00170-010-3143-z
- By:
- Publication type:
- Article
50
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
- By:
- Publication type:
- Article