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Creative Solution Building: Across Southern Africa.
- Published in:
- 2019
- By:
- Publication type:
- Book Review
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
- Published in:
- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
- By:
- Publication type:
- Article
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments.
- Published in:
- Journal of Marketing Research (JMR), 2017, v. 54, n. 4, p. 525, doi. 10.1509/jmr.15.0244
- By:
- Publication type:
- Article
A universal new product development and upgradation framework.
- Published in:
- Journal of Innovation & Entrepreneurship, 2016, v. 5, n. 1, p. 1, doi. 10.1186/s13731-016-0055-7
- By:
- Publication type:
- Article
Brand Extension Strategy : Literature Review and Conceptual Model Development.
- Published in:
- ASBM Journal of Management, 2016, v. 9, n. 2, p. 92
- By:
- Publication type:
- Article
Product Concept Demonstrations in Trade Shows and Firm Value.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 4, p. 90, doi. 10.1509/jm.14.0160
- By:
- Publication type:
- Article
AN EXTENDED CONCEPTUAL FRAMEWORK FOR PRODUCT-MARKET INNOVATION.
- Published in:
- International Journal of Innovation Management, 2016, v. 20, n. 5, p. -1, doi. 10.1142/S1363919616400089
- By:
- Publication type:
- Article
EDITORIAL - 15TH SPECIAL ISSUE FOR THE ISPIM.
- Published in:
- International Journal of Innovation Management, 2016, v. 20, n. 5, p. -1, doi. 10.1142/S1363919616020023
- By:
- Publication type:
- Article
Optimizing Product Launches in the Presence of Strategic Consumers.
- Published in:
- Management Science, 2016, v. 62, n. 6, p. 1778, doi. 10.1287/mnsc.2015.2189
- By:
- Publication type:
- Article
THE APPLICATION OF ECO-COMPASS METHOD IN SUSTAINABLE PRODUCT DEVELOPMENT.
- Published in:
- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 1, p. 5
- By:
- Publication type:
- Article
The Antecedents of Brand Extension Success and Research on an Apparel Brand.
- Published in:
- Paradoks: The Journal of Economics, Sociology & Politics, 2016, v. 12, n. 1, p. 48
- By:
- Publication type:
- Article
Lumpy Mail Attracts Trade Show Attendees.
- Published in:
- 2015
- Publication type:
- Case Study
The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 233, doi. 10.1111/jpim.12175
- By:
- Publication type:
- Article
Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 2, p. 279, doi. 10.1111/jpim.12243
- By:
- Publication type:
- Article
A NEW QFD MODEL CONSIDERING THE TIME DIMENSION AND APPLICATION STRATEGY FOR INTELLECTUAL PROPERTY RIGHT.
- Published in:
- Journal of International Management Studies, 2015, v. 15, n. 1, p. 71, doi. 10.18374/jims-15-1.8
- By:
- Publication type:
- Article
POSICIONAMENTO ESTRATÉGICO DE PRODUTOS COM INOVAÇÃO TECNOLÓGICA: O CASO DO PRODUTO WI-FI.
- Published in:
- 2015
- By:
- Publication type:
- Case Study
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
- Published in:
- Journal of International Marketing, 2014, v. 22, n. 4, p. 1, doi. 10.1509/jim.14.0028
- By:
- Publication type:
- Article
Analysis of Product Rollover Strategies in the Presence of Strategic Customers.
- Published in:
- Management Science, 2014, v. 60, n. 4, p. 1033, doi. 10.1287/mnsc.2013.1803
- By:
- Publication type:
- Article
Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors.
- Published in:
- Journal of Marketing Research (JMR), 2013, v. 50, n. 6, p. 675, doi. 10.1509/jmr.11.0508
- By:
- Publication type:
- Article
Demand-side inertia factors and their benefits for innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 649, doi. 10.1007/s11747-013-0332-y
- By:
- Publication type:
- Article
Targeting Revenue Leaders for a New Product.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 3, p. 65, doi. 10.1509/jm.11.0428
- By:
- Publication type:
- Article
Exploring Celebrity Licensing as Opposed to Celebrity Endorsement : A Consumer Perspective.
- Published in:
- Journal of Marketing & Communication, 2013, v. 8, n. 4, p. 13
- By:
- Publication type:
- Article
Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty? Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 516, doi. 10.1111/jpim.12006
- By:
- Publication type:
- Article
Improving Marketing's Contribution to New Product Development.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 298, doi. 10.1111/j.1540-5885.2012.01010.x
- By:
- Publication type:
- Article
Integrating Multiple Stakeholder Issues in New Product Development: An Exploration Integrating Multiple Stakeholder Issues in New Product Development: An Exploration.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 2, p. 364, doi. 10.1111/j.1540-5885.2012.01004.x
- By:
- Publication type:
- Article
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 342, doi. 10.1287/mksc.1120.0762
- By:
- Publication type:
- Article
Imagination Difficulty and New Product Evaluation.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 76, doi. 10.1111/j.1540-5885.2012.00951.x
- By:
- Publication type:
- Article
Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity Narrative Transportation in Concept Tests for Really New Products: The Moderating Effect of Reader-Protagonist Similarity.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, p. 157, doi. 10.1111/j.1540-5885.2012.00961.x
- By:
- Publication type:
- Article
How Doppelg…nger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic.
- Published in:
- Journal of Marketing, 2012, v. 76, n. 6, p. 55, doi. 10.1509/jm.10.0406
- By:
- Publication type:
- Article
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 6, p. 1047, doi. 10.1111/j.1540-5885.2012.00952.x
- By:
- Publication type:
- Article
Pioneering Orientation and Firm Growth: Knowing When and to What Degree Pioneering Makes Sense.
- Published in:
- Journal of Management, 2012, v. 38, n. 5, p. 1517, doi. 10.1177/0149206310380249
- By:
- Publication type:
- Article
Can Brand Extension Signal Product Quality?
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 756, doi. 10.1287/mksc.1120.0723
- By:
- Publication type:
- Article
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
- By:
- Publication type:
- Article
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 373, doi. 10.1509/jmr.07.0418
- By:
- Publication type:
- Article
The Evolution of Simplicity and Meaning.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 3, p. 352, doi. 10.1111/j.1540-5885.2012.00906.x
- By:
- Publication type:
- Article
Win the Brand Relevance Battle and then Build Competitor Barriers.
- Published in:
- California Management Review, 2012, v. 54, n. 2, p. 43, doi. 10.1525/cmr.2012.54.2.43
- By:
- Publication type:
- Article
The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products.
- Published in:
- Journal of Product Innovation Management, 2011, n. s1, p. 28, doi. 10.1111/j.1540-5885.2011.00859.x
- By:
- Publication type:
- Article
Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
- Published in:
- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
- By:
- Publication type:
- Article
Designers and Marketers: Toward a Shared Understanding.
- Published in:
- Design Management Review, 2011, v. 22, n. 3, p. 62, doi. 10.1111/j.1948-7169.2011.00141.x
- By:
- Publication type:
- Article
Strategic orientations and new product commercialization: mediator, moderator, and interplay.
- Published in:
- R&D Management, 2011, v. 41, n. 4, p. 337, doi. 10.1111/j.1467-9310.2011.00650.x
- By:
- Publication type:
- Article
Assessing the product architecture decision about product features - a real options approach.
- Published in:
- R&D Management, 2011, v. 41, n. 4, p. 393, doi. 10.1111/j.1467-9310.2011.00652.x
- By:
- Publication type:
- Article
System dynamics modeling of engineering change management in a collaborative environment.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2011, v. 55, n. 9-12, p. 1225, doi. 10.1007/s00170-010-3143-z
- By:
- Publication type:
- Article
Devil or angel?
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 3, p. 415, doi. 10.2501/IJMR-53-3-415-437
- By:
- Publication type:
- Article
Measuring Contagion in the Diffusion of Consumer Packaged Goods.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 28, doi. 10.1509/jmkr.48.1.28
- By:
- Publication type:
- Article
MARKETING INNOVATIVE PRODUCTS AND SERVICES.
- Published in:
- Consortium Journal of Hospitality & Tourism, 2011, v. 15, n. 2, p. 45
- By:
- Publication type:
- Article
MARKETING DETERMINANTS OF BRAND.
- Published in:
- Interdisciplinary Management Research, 2011, v. 7, p. 86
- By:
- Publication type:
- Article
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 1, p. 96, doi. 10.1509/jmkg.75.1.96
- By:
- Publication type:
- Article
The Strategy on Expansion and Advertising of Fashion Brand.
- Published in:
- China Textile Leader, 2010, n. 8, p. 96
- Publication type:
- Article
Forecasting Marketing-Mix Responsiveness for New Products.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 444, doi. 10.1509/jmkr.47.3.444
- By:
- Publication type:
- Article
Communication practices in global product development projects of Brazilian multinational firms.
- Published in:
- Revista de Administração, 2010, v. 45, n. 2, p. 142, doi. 10.1016/S0080-2107(16)30534-9
- By:
- Publication type:
- Article