Works matching DE "MARKETING of new products"
Results: 323
BRAND CAPITAL AND INCUMBENT FIRMS' POSITIONS IN EVOLVING MARKETS.
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- Review of Economics & Statistics, 1995, v. 77, n. 3, p. 522, doi. 10.2307/2109912
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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 402, doi. 10.1086/422118
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The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm.
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- Journal of Consumer Research, 2001, v. 28, n. 3, p. 439, doi. 10.1086/323731
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The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies.
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- Journal of Consumer Research, 2001, v. 28, n. 2, p. 257, doi. 10.1086/322901
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'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products.
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- Journal of Consumer Research, 2001, v. 27, n. 4, p. 489, doi. 10.1086/319623
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The Influence of Positive Mood on Brand Extension Evaluations.
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- Journal of Consumer Research, 2000, v. 26, n. 4, p. 386, doi. 10.1086/209570
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Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.
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- Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333
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Time and the Rate of Adoption of Innovations.
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- Journal of Consumer Research, 1980, v. 6, n. 4, p. 425, doi. 10.1086/208786
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Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames.
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- Journal of Advertising, 2013, v. 42, n. 2/3, p. 196, doi. 10.1080/00913367.2013.775794
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- Article
TOOLS OR TOYS.
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- Journal of Advertising, 2003, v. 32, n. 1, p. 83, doi. 10.1080/00913367.2003.10639052
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Imaging and Analyzing in Response to New Product Advertising.
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- Journal of Advertising, 1993, v. 22, n. 4, p. 35, doi. 10.1080/00913367.1993.10673417
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- Article
MARKETERS UNDERSTANDING ENGINEERS AND ENGINEERS UNDERSTANDING MARKETERS: THE OPPORTUNITIES AND CONSTRAINTS OF A CROSS-DISCIPLINE COURSE USING 3D PRINTING TO DEVELOP MARKETABLE INNOVATIONS.
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- Marketing Education Review, 2015, v. 25, n. 3, p. 259, doi. 10.1080/10528008.2015.1044882
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Teaching User-Centered Design in New Product Marketing.
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- Marketing Education Review, 2011, v. 21, n. 1, p. 29, doi. 10.2753/MER1052-8008210104
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Microarrays and Reagents & enzymes.
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- Nature Biotechnology, 2004, v. 22, n. 2, p. 237, doi. 10.1038/nbt0204-237
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- Article
WEB SITE.
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- Microwave Journal, 2009, v. 52, n. 10, p. 60
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- Article
Effects of marketing-manufacturing integration on new product development time and competitive advantage
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- Journal of Operations Management, 2007, v. 25, n. 1, p. 203, doi. 10.1016/j.jom.2006.03.001
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Sequential Testing in Product Development.
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- Management Science, 2001, v. 47, n. 2, p. 308, doi. 10.1287/mnsc.47.2.308.9838
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Design for the Environment: A Quality-Based Model for Green Product Development.
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- Management Science, 2001, v. 47, n. 2, p. 250, doi. 10.1287/mnsc.47.2.250.9841
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The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success.
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- Management Science, 2001, v. 47, n. 1, p. 69, doi. 10.1287/mnsc.47.1.69.10670
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Appropriateness and Impact of Platform-Based Product Development.
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- Management Science, 2001, v. 47, n. 1, p. 52, doi. 10.1287/mnsc.47.1.52.10665
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Product Development Decisions: A Review of the Literature.
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- Management Science, 2001, v. 47, n. 1, p. 1, doi. 10.1287/mnsc.47.1.1.10668
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Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison.
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- Management Science, 1998, v. 44, n. 12, p. S192, doi. 10.1287/mnsc.44.12.S192
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- Article
Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets.
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- Management Science, 1995, v. 41, n. 1, p. 144, doi. 10.1287/mnsc.41.1.144
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Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages.
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- Management Science, 1994, v. 40, n. 10, p. 1370, doi. 10.1287/mnsc.40.10.1370
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Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies.
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- Management Science, 1993, v. 39, n. 3, p. 255, doi. 10.1287/mnsc.39.3.255
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PATTERNS OF COMMUNICATION AMONG MARKETING, ENGINEERING AND MANUFACTURING--A COMPARISON BETWEEN TWO NEW PRODUCT TEAMS.
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- Management Science, 1992, v. 38, n. 3, p. 360, doi. 10.1287/mnsc.38.3.360
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MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.
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- Management Science, 1992, v. 38, n. 3, p. 345, doi. 10.1287/mnsc.38.3.345
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FORECASTING WITH A REPEAT PURCHASE DIFFUSION MODEL.
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- Management Science, 1988, v. 34, n. 6, p. 734, doi. 10.1287/mnsc.34.6.734
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MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE.
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- Management Science, 1988, v. 34, n. 2, p. 167, doi. 10.1287/mnsc.34.2.167
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OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
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- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
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PREDICTING DEMAND FOR RESIDENTIAL SOLAR HEATING: AN ATTRIBUTE METHOD.
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- Management Science, 1982, v. 28, n. 7, p. 717, doi. 10.1287/mnsc.28.7.717
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PROFIT MAXIMIZING PERCEPTUAL POSITIONS: AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICE.
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- Management Science, 1981, v. 27, n. 1, p. 33, doi. 10.1287/mnsc.27.1.33
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PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES.
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- Management Science, 1980, v. 26, n. 10, p. 1007, doi. 10.1287/mnsc.26.10.1007
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MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
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- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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Company CFOs Who Promote Innovation.
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- Financial Executive, 2007, v. 23, n. 8, p. 44
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- Article
Creative Solution Building: Across Southern Africa.
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- 2019
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- Book Review
The Antecedents of Brand Extension Success and Research on an Apparel Brand.
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- Paradoks: The Journal of Economics, Sociology & Politics, 2016, v. 12, n. 1, p. 48
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The Strategy on Expansion and Advertising of Fashion Brand.
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- China Textile Leader, 2010, n. 8, p. 96
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- Article
The Impact of Price-Based and New Product Promotions on Fast Food Restaurant Sales and Stock Prices.
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- Journal of Food Products Marketing, 2016, v. 22, n. 1, p. 100, doi. 10.1080/10454446.2014.949996
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BANKA SATIN ALMALARININ HEDEF BANKALARIN PERFORMANSINA OLAN ETKİLERİ: TÜRK BANKACILIK SEKTÖRÜ ÜZERİNDE AMPİRİK BİR ÇALIŞMA.
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- Gazi University Journal of Economics & Administrative Sciences, 2008, v. 10, n. 3, p. 229
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- Article
The relative sophistication of Chinese exports.
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- Economic Policy, 2008, v. 23, n. 53, p. 5, doi. 10.1111/j.1468-0327.2007.00195.x
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Concurrency: The new method for quickly bringing new products to market.
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- Review of Business, 1993, v. 15, n. 1, p. 22
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- Article
HOW DO CONSUMERS EVALUATE BRAND EXTENSIONS-RESEARCH FINDINGS FROM INDIA.
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- Journal of Services Research, 2008, v. 8, n. 1, p. 43
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- Article
THE EFFECTS OF VIRTUAL REALITY ON CONSUMER LEARNING: AN EMPIRICAL INVESTIGATION.
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- MIS Quarterly, 2005, v. 29, n. 4, p. 673, doi. 10.2307/25148705
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Issues, Responsibilities and Identities: A Distributed Leadership Perspective on Biotechnology R&D Management.
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- Creativity & Innovation Management, 2011, v. 20, n. 3, p. 157, doi. 10.1111/j.1467-8691.2011.00604.x
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- Article
Call Centres: Pre-evaluation of their Usefulness in Local Government.
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- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
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Adopt a Marketing Model to Increase Client Satisfaction.
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- Journal of Financial Service Professionals, 2007, v. 61, n. 3, p. 8
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Intrafirm Competition and Charter Evolution in the Multibusiness Firm.
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- Organization Science, 2005, v. 16, n. 6, p. 674, doi. 10.1287/orsc.1050.0142
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PRODUCT INNOVATIVENESS, CUSTOMER NEWNESS, AND NEW PRODUCT PERFORMANCE: A TIME-LAGGED EXAMINATION OF THE IMPACT OF SALESPERSON SELLING INTENTIONS ON NEW PRODUCT PERFORMANCE.
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- Journal of Personal Selling & Sales Management, 2008, v. 28, n. 4, p. 351, doi. 10.2753/PSS0885-3134280402
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The Impact of New Product Introductions on Sales Management Strategy.
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- Journal of Personal Selling & Sales Management, 1995, v. 15, n. 1, p. 35, doi. 10.1080/08853134.1995.10754010
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- Article