Works matching DE "MARKETING of academic libraries"
Results: 39
And That's How I Connect to MY Library: How a 42-second Promotional Video Helped to Launch the UTSA Libraries' New Summon Mobile Application.
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- Reference Librarian, 2012, v. 53, n. 3, p. 322, doi. 10.1080/02763877.2012.679845
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- Article
What's Brewing?
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- Reference & User Services Quarterly, 2015, v. 55, n. 1, p. 30, doi. 10.5860/rusq.55n1.30
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- Article
The Management and Support of Outreach in Academic Libraries.
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- Reference & User Services Quarterly, 2011, v. 51, n. 2, p. 163, doi. 10.5860/rusq.51n2.163
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- Article
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students.
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- 2010
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- Publication type:
- Book Review
It's All in the Marketing: The Impact of a Virtual Reference Marketing Campaign at Texas A&M University.
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- 2008
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- Publication type:
- Case Study
A Study of the Variables Influencing Academic Library Staff's Attitudes Toward Marketing.
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- New Review of Academic Librarianship, 2011, v. 17, n. 2, p. 185, doi. 10.1080/13614533.2011.610217
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- Article
The Undergraduate Prospectus as a Marketing Tool for Academic Libraries.
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- New Review of Academic Librarianship, 2010, v. 16, n. 2, p. 160, doi. 10.1080/13614531003791725
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- Article
Government Information Use at the University of Idaho: The Results of a National Depository Library Survey.
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- PNLA Quarterly, 2012, v. 76, n. 2, p. 29
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- Article
ROI EN MEDIOS SOCIALES: CAMPAÑAS DE MARKETING EN BIBLIOTECAS.
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- El Profesional de la Información, 2015, v. 24, n. 1, p. 22, doi. 10.3145/epi.2015.ene.03
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- Article
We're Gonna Geek This Mother Out.
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- In the Library with the Lead Pipe, 2009, p. 1
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- Article
Visual Resources Outreach: Successes and Challenges in a New Role.
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- Visual Resources Association Bulletin, 2013, v. 40, n. 1, p. 1
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- Article
Raising the Library Profile to Fight Budget Challenges.
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- Serials Librarian, 2010, v. 59, n. 3-4, p. 360, doi. 10.1080/03615261003623112
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- Publication type:
- Article
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students by Brian Scott Mathews.
- Published in:
- 2010
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- Publication type:
- Book Review
Hitting the Spot: Marketing Federated Searching Tools to Students and Faculty.
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- Serials Librarian, 2007, v. 53, n. 3, p. 147, doi. 10.1300/J123v53n03_10
- Publication type:
- Article
Marketing to Community College Users.
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- Serials Librarian, 2007, v. 53, n. 3, p. 57, doi. 10.1300/J123v53n03_05
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- Article
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian.
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- 2010
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- Publication type:
- Book Review
Naming Academic Libraries: Is Institutional Identity Obscuring the Generous Benefactors and Illustrious Educators of Old?
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- Names: A Journal of Onomastics, 2012, v. 60, n. 2, p. 90, doi. 10.1179/0027773812Z.00000000012
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- Publication type:
- Article
Ein Schmökerabend als neues Format für die Lange Nacht einer wissenschaftlichen Bibliothek Reading Nights as New Format for Long Night Events at Research Libraries.
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- Bibliotheksdienst, 2014, v. 48, n. 2, p. 176, doi. 10.1515/bd-2014-0023
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- Publication type:
- Article
From the PRESIDENT.
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- Georgia Library Quarterly, 2018, v. 55, n. 2, p. 10, doi. 10.62915/2157-0396.2122
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- Article
CHINESE ACADEMIC LIBRARY RESEARCH EVALUATION SERVICES.
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- Journal of Library Administration, 2019, v. 59, n. 1, p. 97, doi. 10.1080/01930826.2018.1549416
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- Article
What Exactly Do You Do Here? Marketing-Related Jobs in Public and Academic Libraries.
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- Journal of Library Administration, 2014, v. 54, n. 5, p. 347, doi. 10.1080/01930826.2014.946736
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- Article
Designing User-Focused Marketing Culture in Academic Libraries: A Conceptual Outline.
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- Journal of Library Administration, 2013, v. 53, n. 2-3, p. 122, doi. 10.1080/01930826.2013.853487
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- Publication type:
- Article
Promoting Discovery: Creating an In-Depth Library Marketing Campaign.
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- 2013
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- Publication type:
- Case Study
Provision Recognition: Increasing Awareness of the Library's Value in Delivering Electronic Information Resources.
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- Journal of Library Administration, 2011, v. 51, n. 7-8, p. 810, doi. 10.1080/01930826.2011.601277
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- Article
Marketing Gets Personal: Promoting Reference Staff to Reach Users.
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- Journal of Library Administration, 2011, v. 51, n. 3, p. 291, doi. 10.1080/01930826.2011.556945
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- Publication type:
- Article
Moving Users, Moving Results: Exploring Customer Engagement for Deeper Relationships.
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- College & Undergraduate Libraries, 2015, v. 22, n. 3-4, p. 261, doi. 10.1080/10691316.2015.1081084
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- Publication type:
- Article
Advertise with Confidence: Evaluating Advertising Assessment in Light of Business Best Practices.
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- College & Undergraduate Libraries, 2015, v. 22, n. 1, p. 45, doi. 10.1080/10691316.2013.876903
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- Publication type:
- Article
Strategic Marketing of Library Resources and Services.
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- College & Undergraduate Libraries, 2011, v. 18, n. 4, p. 333, doi. 10.1080/10691316.2011.624937
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- Publication type:
- Article
Catholic Academic Libraries and Print Promotional Materials.
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- Catholic Library World, 2013, v. 84, n. 2, p. 94
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- Article
"How do you do, fellow kids?": staying relevant with college students on your academic library's social media.
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- Public Services Quarterly, 2023, v. 19, n. 3, p. 233, doi. 10.1080/15228959.2023.2229730
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- Article
At Least Seven Touches: One Academic Library’s Marketing and Outreach Strategy for Graduate Professional Programs.
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- Public Services Quarterly, 2017, v. 13, n. 3, p. 200, doi. 10.1080/15228959.2017.1328297
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- Publication type:
- Article
Library Public Relations: Recent Articles on Marketing and Branding in University Libraries.
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- Public Services Quarterly, 2009, v. 5, n. 2, p. 135, doi. 10.1080/15228950902794510
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- Publication type:
- Article
If You Pour It, They Will Come: Hosting a Cocktail Reception to Promote Services to Faculty.
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- Public Services Quarterly, 2008, v. 4, n. 3, p. 269, doi. 10.1080/15228950802128777
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- Publication type:
- Article
The Brain Campaign: Effective Marketing of Library Services during Special Events.
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- Tennessee Libraries, 2014, v. 64, n. 2, p. 1
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- Article
Academic Library Websites as Marketing Tools.
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- Library Philosophy & Practice, 2011, p. 64
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- Article
A New Service Model for the Reference Desk: The Student Research Center.
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- Library Philosophy & Practice, 2011, p. 18
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- Article
Partnership between Librarians and Faculty at a Malaysian University Library: A Focus Group Survey.
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- Library Philosophy & Practice, 2009, p. 1
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- Article
Marketing Research as a Tool for Finding Library Users' Needs and Demands: Application of Three Party Theory.
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- Library Philosophy & Practice, 2009, p. 1
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- Publication type:
- Article
Marketing of Library and Information Services and Products in University Libraries: A Case Study of Goa University Library.
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- 2008
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- Publication type:
- Case Study