Works matching DE "MARKETING models"

Results: 1246

Equitable Redistribution and Inefficiency under Credit Rationing.

Published in:

B.E. Journal of Economic Analysis & Policy, 2025, v. 25, n. 3, p. 731, doi. 10.1515/bejeap-2024-0332

By:

Beladi, Hamid;
Marjit, Sugata;
Mishra, Suryaprakash;
Oladi, Reza

Publication type:

Article

A Neutrosophic ß-Generalized a-Closed and d-Ideal-Based Framework for Cross-Border Digital Marketing Optimization in Fashion E-Commerce.

Published in:

Neutrosophic Sets & Systems, 2025, v. 88, p. 805

By:

Nuo Chen

Publication type:

Article

THE RELEVANCE AND ROBUSTNESS OF GILBERT’S BEHAVIORAL ENGINEERING MODEL IN AN EMERGING MARKET ENVIRONMENT: EMPIRICAL EVIDENCE FROM CHINA.

Published in:

Performance Improvement, 2023, v. 62, n. 2, p. 37, doi. 10.56811/PFI-22-0016

By:

Fu, Frank Q.;
Yi, Hong;
Brock, Timothy R.

Publication type:

Article

Understanding two-sided persuasion: An empirical assessment of theoretical approaches.

Published in:

Psychology & Marketing, 2007, v. 24, n. 7, p. 615, doi. 10.1002/mar.20176

By:

Eisend, Martin

Publication type:

Article

MAMOM: Multicriteria Attribution Model for Online Marketing.

Published in:

International Journal of Information Technology & Decision Making, 2025, v. 24, n. 2, p. 627, doi. 10.1142/S021962202250081X

By:

Patricio, Miguel A.;
Berlanga, Antonio;
Palomero, David;
Molina, José M.

Publication type:

Article

BRADLEY–TERRY CHOICE PROBABILITY IN MAXIMUM LIKELIHOOD AND EIGENPROBLEM SOLUTIONS.

Published in:

International Journal of Information Technology & Decision Making, 2008, v. 7, n. 3, p. 395, doi. 10.1142/S0219622008003010

By:

LIPOVETSKY, STAN

Publication type:

Article

Mean-Field Libor Market Model and Valuation of Long Term Guarantees.

Published in:

Methodology & Computing in Applied Probability, 2025, v. 27, n. 2, p. 1, doi. 10.1007/s11009-025-10146-w

By:

Gach, Florian;
Hochgerner, Simon;
Kienbacher, Eva;
Schachinger, Gabriel

Publication type:

Article

An economic analysis of standard reference materials.

Published in:

Journal of Technology Transfer, 2022, v. 47, n. 6, p. 1847, doi. 10.1007/s10961-022-09960-y

By:

Hall, Michael J.;
Link, Albert N.;
Schaffer, Matthew

Publication type:

Article

Term Structure Models During the Global Financial Crisis: A Parsimonious Text Mining Approach.

Published in:

Asia-Pacific Financial Markets, 2019, v. 26, n. 3, p. 297, doi. 10.1007/s10690-018-09267-9

By:

Nishimura, Kiyohiko G.;
Sato, Seisho;
Takahashi, Akihiko

Publication type:

Article

The Minimal Entropy Martingale Measures for Exponential Additive Processes.

Published in:

Asia-Pacific Financial Markets, 2009, v. 16, n. 1, p. 65, doi. 10.1007/s10690-009-9087-3

By:

Fujiwara, Tsukasa

Publication type:

Article

新零售背景下新疆特色农产品直播电商营销路径分析.

Published in:

Agricultural Outlook (1673-3908), 2022, v. 18, n. 11, p. 141

By:

周子童;
姚娟

Publication type:

Article

The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success.

Published in:

Management Science, 2001, v. 47, n. 1, p. 69, doi. 10.1287/mnsc.47.1.69.10670

By:

Goldenberg, Jacob;
Lehmann, Donald R.;
Mazursky, David

Publication type:

Article

Improving decision making by means of a marketing decision support system.

Published in:

Management Science, 1998, v. 44, n. 5, p. 645, doi. 10.1287/mnsc.44.5.645

By:

van Bruggen, Gerrit H.;
Smidts, Ale;
Wierenga, Berend

Publication type:

Article

Testing new direct marketing offerings: The interplay of management judgement and statistical...

Published in:

Management Science, 1998, v. 44, n. 5, p. 610, doi. 10.1287/mnsc.44.5.610

By:

Morwitz, Vicki G.;
Schmittlein, David C.

Publication type:

Article

Quality, class, and competition.

Published in:

Management Science, 1997, v. 43, n. 1, p. 27, doi. 10.1287/mnsc.43.1.27

By:

Karmarkar, Uday S.;
Pitbladdo, Richard C.

Publication type:

Article

ESTIMATING LOYALTY AND SWITCHING WITH AN APPLICATION TO THE AUTOMOBILE MARKET.

Published in:

Management Science, 1992, v. 38, n. 10, p. 1371, doi. 10.1287/mnsc.38.10.1371

By:

McCarthy, Patrick S.;
Kannan, P.K.;
Chandrasekharan, Radha;
Wright, Gordon P.

Publication type:

Article

A COMPARATIVE EVALUATION OF MULTIATTRIBUTE CONSUMER PREFERENCE MODELS.

Published in:

Management Science, 1984, v. 30, n. 5, p. 543, doi. 10.1287/mnsc.30.5.543

By:

Currim, Imran S.;
Sarin, Rakesh K.

Publication type:

Article

SALES TERRITORY ALIGNMENT: A REVIEW AND MODEL.

Published in:

Management Science, 1983, v. 29, n. 11, p. 1237, doi. 10.1287/mnsc.29.11.1237

By:

Zoltners, Andris A.;
Sinha, Prabhakant

Publication type:

Article

AN ECONOMETRIC STUDY OF RECRUITMENT MARKETING IN THE U.S. NAVY.

Published in:

Management Science, 1983, v. 29, n. 10, p. 1167, doi. 10.1287/mnsc.29.10.1167

By:

Hanssens, Dominique M.;
Levien, Henry A.

Publication type:

Article

Solving the Ride-Sharing Productivity Paradox: Priority Dispatch and Optimal Priority Sets.

Published in:

INFORMS Journal on Applied Analytics, 2022, v. 52, n. 5, p. 433, doi. 10.1287/inte.2022.1134

By:

Krishnan, Varun;
Iglesias, Ramon;
Martin, Sebastien;
Wang, Su;
Pattabhiraman, Varun;
Van Ryzin, Garrett

Publication type:

Article

هرم ماسلو لالحتياجات االنسانيه: نقد من منظور إسالمي.

Published in:

Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah, 2022, v. 7, n. 2, p. 11

By:

أنكي إيمان بوزني;
برونوين ب. وود

Publication type:

Article

أساليب استلهام الدروس وعالج الحوادث في ضوء المصادر التاريخية... "األسواق وانتظامها في العصر العباسي انموذجا.

Published in:

Al-Mustansiriya Journal of Arts, 2022, v. 46, n. 98, p. 328

By:

ايناس عماد عبد ا&#1604

Publication type:

Article

LEED as a Business Model of Sustainability Commitment.

Published in:

Strategic Planning for Energy & the Environment, 2015, v. 34, n. 4, p. 10, doi. 10.1080/10485236.2015.11415542

By:

Tisak, Daniel

Publication type:

Article

The Role of External Validity in Theoretical Research.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 1, p. 109, doi. 10.1086/208949

By:

Lynch Jr., John G.

Publication type:

Article

Consumer Demand for Automobiles: A Disaggregated Market Approach.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 195, doi. 10.1086/208912

By:

Wetzel, James;
Hoffer, George

Publication type:

Article

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 2, p. 132, doi. 10.1086/208906

By:

Holbrook, Morris B.;
Hirschman, Elizabeth C.

Publication type:

Article

Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions.

Published in:

Journal of Consumer Research, 1982, v. 9, n. 1, p. 38, doi. 10.1086/208894

By:

Shimp, Terence A.;
Bearden, William O.

Publication type:

Article

Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 465, doi. 10.1086/208889

By:

Farley, John U.;
Lehmann, Donald R.;
Winer, Russell S.;
Katz, Jerrold P.

Publication type:

Article

Consumer Acquisition Patterns for Durable Goods: Australian Evidence.

Published in:

1982

By:

Clarke, Yvonne;
Soutar, Geoffrey N.

Publication type:

Industry Overview

The Impact of Enriching Case and Statistical Information on Consumer Judgments.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 398, doi. 10.1086/208880

By:

Dickson, Peter R.

Publication type:

Article

A Selective Review of Travel-Mode Choice Models.

Published in:

Journal of Consumer Research, 1982, v. 8, n. 4, p. 370, doi. 10.1086/208877

By:

Barff, Richard;
MacKay, David;
Olshavsky, Richard W.

Publication type:

Article

Television Use by Adults and Children: A Multivariate Analysis.

Published in:

Journal of Consumer Research, 1981, v. 8, n. 2, p. 154, doi. 10.1086/208851

By:

Bryant, W. Keith;
Gerner, Jennifer L.

Publication type:

Article

Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 3, p. 210, doi. 10.1086/208733

By:

Mahajan, Vijay;
Jain, Arun K.;
Ratchford, Brian T.

Publication type:

Article

The Prediction of Individual Probabilities of Brand Choice.

Published in:

Journal of Consumer Research, 1978, v. 5, n. 3, p. 163, doi. 10.1086/208727

By:

Reibstein, David J.

Publication type:

Article

Segment Congruence Analysis: A Method for Analyzing Association Among Alternative Bases for Market Segmentation.

Published in:

Journal of Consumer Research, 1977, v. 3, n. 4, p. 217, doi. 10.1086/208670

By:

Green, Paul E.;
Carmone, Frank J.

Publication type:

Article

The Socially Conscious Consumer--Another Look at the Data.

Published in:

Journal of Consumer Research, 1976, v. 3, n. 2, p. 113, doi. 10.1086/208659

By:

Mayer, Robert N.

Publication type:

Article

THE DETERMINANTS OF ADVERTISING PAGE EXPOSURE.

Published in:

Journal of Advertising, 1984, v. 13, n. 2, p. 27, doi. 10.1080/00913367.1984.10672884

By:

Houston, Franklin S.;
Scott, Diane

Publication type:

Article

HOW MANY CREATIVE ALTERNATIVES TO GENERATE?

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 46, doi. 10.1080/00913367.1983.10672863

By:

Vanden Bergh, Bruce G.;
Reid, Leonard N.;
Schorin, Gerald A.

Publication type:

Article

COMPUTER-BASED ADVERTISING BUDGETING PRACTICES OF LEADING U.S. CONSUMER ADVERTISERS.

Published in:

Journal of Advertising, 1983, v. 12, n. 4, p. 4, doi. 10.1080/00913367.1983.10672857

By:

Lancaster, Kent M.;
Stern, Judith A.

Publication type:

Article

Media Models: A Reassessment.

Published in:

Journal of Advertising, 1975, v. 4, n. 2, p. 28, doi. 10.1080/00913367.1975.10672582

By:

Bogart, Leo

Publication type:

Article

The Fallacy of Projective Techniques.

Published in:

Journal of Advertising, 1974, v. 3, n. 1, p. 33, doi. 10.1080/00913367.1974.10672511

By:

Yoell, William A.

Publication type:

Article

Latent class factor models for market segmentation: an application to pharmaceuticals.

Published in:

Statistical Methods & Applications, 2007, v. 16, n. 2, p. 279, doi. 10.1007/s10260-006-0036-2

By:

Bassi, Francesca

Publication type:

Article

A Review and Critique of the Hierarchy of Effects in Advertising.

Published in:

International Journal of Advertising, 1990, v. 9, n. 2, p. 121, doi. 10.1080/02650487.1990.11107138

By:

Barry, Thomas F.;
Howard, Daniel J.

Publication type:

Article

Appreciating Brands as Assets Through Using a Two Dimensional Model.

Published in:

International Journal of Advertising, 1990, v. 9, n. 2, p. 111, doi. 10.1080/02650487.1990.11107137

By:

de Chernatony, Leslie;
McWilliam, Gil

Publication type:

Article

Advertising Strategies and Information Content in American and Swedish Advertising.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 133, doi. 10.1080/02650487.1987.11107010

By:

Martenson, Rita

Publication type:

Article

Advertising Objectives of Industrial Marketers.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 121, doi. 10.1080/02650487.1987.11107009

By:

Abratt, Russell

Publication type:

Article

Celebrity Advertising.

Published in:

International Journal of Advertising, 1987, v. 6, n. 2, p. 93, doi. 10.1080/02650487.1987.11107007

By:

Kaikati, Jack G.

Publication type:

Article

A New Promotion Mix Appropriation Model.

Published in:

International Journal of Advertising, 1985, v. 4, n. 3, p. 209, doi. 10.1080/02650487.1985.11105064

By:

Abratt, Russell;
van der Westhuizen, Brian I. C.

Publication type:

Article

The Trading of Purchase Interest for Concept Believability.

Published in:

International Journal of Advertising, 1983, v. 2, n. 3, p. 265, doi. 10.1080/02650487.1983.11104978

By:

Moskowitz, Howard;
Rabino, Samuel

Publication type:

Article

ADVERSE SELECTION WITH HETEROGENEOUSLY INFORMED AGENTS.

Published in:

International Economic Review, 2020, v. 61, n. 3, p. 1307, doi. 10.1111/iere.12458

By:

Davoodalhosseini, Seyed Mohammadreza

Publication type:

Article