Works about MARKETING mix

Results: 898

Proposed Business-To-Business Marketing Strategy Ffor Indibiz Ekspedisi at PT Telekomunikasi Indonesia.

Published in:

Journal Research of Social Science, Economics & Management, 2025, v. 4, n. 11, p. 1968, doi. 10.59141/jrssem.v4i11.871

By:

Amalia, Nadya

Publication type:

Article

Investigating the Effect of Marketing Mix Elements on Visitor Satisfaction in UNESCO-Recognized Tourist Attraction Places in a Developing Nation: Exploring the Mediating Role of Service Process.

Published in:

International Journal of Hospitality & Tourism Systems, 2025, v. 18, n. 2, p. 71, doi. 10.21863/ijhts/2025.18.2.007

By:

Setegn, Arega Enbiale;
Pradeep Japee, Gurudutta

Publication type:

Article

Analysis of the Effectiveness of Implementing Marketing Mix Strategy in MSMEs.

Published in:

KnE Social Sciences, 2025, p. 376, doi. 10.18502/kss.v10i13.18973

By:

Riyadi;
Supriono;
Kurniawan, Aditya

Publication type:

Article

Efficiency of Marketing Mix Elements in Achieving Competitive Advantage in Health and fitness clubs from the Customers' Perspectives: empirical study from Al-Qassim Region-KSA.

Published in:

International Journal of Islamic Marketing, 2025, v. 14, n. 2, p. 89

By:

ALWAHASHI, ABDULWAHAB S.;
MUHAMMAD, OTHMAN K.

Publication type:

Article

Advertising in the Age of TiVo: Targeting Teens and Young Adults With Film and Television Product Placements.

Published in:

Atlantic Journal of Communication, 2008, v. 16, n. 1, p. 49, doi. 10.1080/15456870701647656

By:

Pompper, Donnalyn;
Choo, Yih-Farn

Publication type:

Article

Managing Pharmaceutical Promotion Mix in the Rise of Social Media.

Published in:

Psychology & Marketing, 2025, v. 42, n. 3, p. 702, doi. 10.1002/mar.22147

By:

Chaudhuri, Malika;
Hirunyawipada, Tanawat;
Pan, Yue

Publication type:

Article

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer.

Published in:

Psychology & Marketing, 2020, v. 37, n. 7, p. 928, doi. 10.1002/mar.21331

By:

Ye, Hongjun;
Bhatt, Siddharth;
Jeong, Haeyoung;
Zhang, Jintao;
Suri, Rajneesh

Publication type:

Article

Structural Equation Model - Parsial Least Square Faktor-Faktor yang Memengaruhi Penjualan Coffee Shop Bacarito Kopi di Kota Padang.

Published in:

Indonesian Journal of Agricultural Sciences / Jurnal Ilmu Pertanian Indonesia, 2023, v. 28, n. 3, p. 433, doi. 10.18343/jipi.28.3.433

By:

Sumardi, Vilda Ayuni;
Syarfi, Ira Wahyuni;
Analia, Devi

Publication type:

Article

CAUGHT IN A STRANGLEHOLD? ADVERTISING: WHAT ELSE?

Published in:

Manchester School (1463-6786), 2011, v. 79, n. 1, p. 63, doi. 10.1111/j.1467-9957.2010.02182.x

By:

LINNEMER, LAURENT

Publication type:

Article

Variety Seeking, Purchase Timing, and the "Lightning Bolt" Brand Choice Model.

Published in:

Management Science, 1999, v. 45, n. 4, p. 486, doi. 10.1287/mnsc.45.4.486

By:

Chintagunta, Pradeep K.

Publication type:

Article

Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm.

Published in:

Management Science, 1998, v. 44, n. 11, p. S19, doi. 10.1287/mnsc.44.11.S19

By:

Desai, Preyas;
Purohit, Devavrat

Publication type:

Article

The Effects of Cross-Ruff Coupons on Sales and Profits.

Published in:

Management Science, 1998, v. 44, n. 11, p. 1501, doi. 10.1287/mnsc.44.11.1501

By:

Dhar, Sanjay K.;
Raju, Jagmbhan S.

Publication type:

Article

A Note on Multi-regional Marketing.

Published in:

Management Science, 1995, v. 41, n. 7, p. 1194, doi. 10.1287/mnsc.41.7.1194

By:

Ingene, Charles A.;
Parry, Mark E.

Publication type:

Article

An Inventory Model of Immediate and Delayed Delivery.

Published in:

Management Science, 1993, v. 39, n. 5, p. 536, doi. 10.1287/mnsc.39.5.536

By:

Moinzadeh, Kamran;
Ingene, Charles

Publication type:

Article

The Rational Effect of Price Promotions on Sales and Consumption.

Published in:

Management Science, 1993, v. 39, n. 5, p. 517

By:

Assunção, João L.;
Meyer, Robert J.

Publication type:

Article

A Modeling Framework for Coordinating Promotion and Production Decisions within a Firm.

Published in:

Management Science, 1993, v. 39, n. 2, p. 191, doi. 10.1287/mnsc.39.2.191

By:

Sogomonian, Aram G.;
Tang, Christopher S.

Publication type:

Article

Heuristics for Pricing and Positioning a Product-line Using Conjoint and Cost Data.

Published in:

Management Science, 1993, v. 39, n. 2, p. 160, doi. 10.1287/mnsc.39.2.160

By:

Dobson, Gregory;
Kalish, Shlomo

Publication type:

Article

المزيج التسويقي الإسلامي كمتغير وسيط بين جودة الخدمة المصرفية الإلكترونية ورضا العملاء في المصارف الإسلامية

Published in:

Journal of Islamic Entrepreneurship / Majallatu Riyadati Al-aamali Al-islamiati, 2018, v. 3, n. 2, p. 78

By:

منيرة المفلح;
ريم عوني المطرمي

Publication type:

Article

االلتزام بأخالقيات التسويق االسالمية لعناصر المزيج التسويقي واثرها علي اتخاذ القرارات التسويقية بالشركات االنتاجية من وجهه نظر مدراء الشركات والمسوقين: دراسة تطبيقية علي شركات انتاج الزيوت الغذائية.

Published in:

Journal of Islamic Management & Leadership / Majallatul Edarah Wal Qiyadah Al-islamiah, 2022, v. 7, n. 2, p. 67

By:

امل علي محمد سلي&#1605

Publication type:

Article

تأثير الذكاء الاصطناعي في الاتصالات التسويقية المتكاملة : دراسة نظرية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 79, p. 97, doi. 10.31272/IJES2023.79.5

By:

طارق بن أحمد قند&#1608

Publication type:

Article

العلاقة بين استراتيجية الإبداع والمزيج التسويقي للخدمة المصرفية.

Published in:

Iraqi Journal For Economic Sciences, 2023, v. 21, n. 76, p. 166, doi. 10.31272/IJES2022.76.12

By:

علي جاسم رسن;
أرادن حاتم خضير

Publication type:

Article

L'alliance de marques : facteurs de succès et effets sur les marques partenaires.

Published in:

Revue des Sciences de Gestion, 2007, n. 223, p. 121, doi. 10.1051/larsg:2007011

By:

Methamem, Rim Boudali;
Zghal, Mustapha

Publication type:

Article

AN ANALYSIS OF AWARENESS OF MARKETING MIX STRATEGIES OF HOSPITALITY INDUSTRY: A STUDY OF DELHI.

Published in:

Journal of Hospitality Application & Research, 2017, v. 12, n. 2, p. 1

By:

Kalotra, Anil

Publication type:

Article

EFFECT OF CUSTOMER LOYALTY PROGRAMMES ON CONSUMER EMOTIONAL LOYALTY IN EMERGING GROCERY RETAIL MARKET: AN EMPIRICAL ANALYSIS.

Published in:

International Journal on Customer Relations, 2023, v. 11, n. 1, p. 20

By:

Jayasankaraprasad, Cherukuri

Publication type:

Article

THE EFFECT OF MARKETING MIX STRATEGY ON SALES PERFORMANCE OF BREWERY FACTORIES IN ETHIOPIA: DOES COMPETITIVE INTENSITY MODERATES THE RELATIONSHIP?

Published in:

International Journal on Customer Relations, 2022, v. 10, n. 1, p. 19

By:

Melese, Mesfin Workineh;
Wondimkun, Haregua Teshome

Publication type:

Article

The Relevance and Utility of Market Segmentation for the International Hospitality Industry.

Published in:

ATITHYA: A Journal of Hospitality, 2019, v. 5, n. 1, p. 4

By:

Khare, Amit;
Bhagwat, Juhi

Publication type:

Article

PUBLIC RELATIONS IN THE MARKETING MIX.

Published in:

1986

By:

Chappell, Glenn;
King, Robert L.

Publication type:

Book Review

TARGETING PROMOTIONS IN LESSER-DEVELOPED COUNTRIES: A STUDY OF MULTINATIONAL CORPORATION STRATEGIES.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 39, doi. 10.1080/00913367.1984.10672915

By:

Hill, John S.

Publication type:

Article

ALTERNATE FORM CONJOINT RELIABILITY: AN EMPIRICAL ASSESSMENT.

Published in:

Journal of Advertising, 1984, v. 13, n. 4, p. 31, doi. 10.1080/00913367.1984.10672914

By:

Segal, Madhav N.

Publication type:

Article

EFFICIENT AND INEFFICIENT MEDIA FOR POLITICAL CAMPAIGN ADVERTISING.

Published in:

Journal of Advertising, 1984, v. 13, n. 3, p. 45, doi. 10.1080/00913367.1984.10672901

By:

Rust, Roland T.;
Bajaj, Mukesh;
Haley, George

Publication type:

Article

The In-House Advertising Agency.

Published in:

Journal of Advertising, 1976, v. 5, n. 1, p. 24, doi. 10.1080/00913367.1976.10672618

By:

Bursk, Edward C.;
Sethi, Baljit Singh

Publication type:

Article

The Advertising/Marketing Union.

Published in:

Journal of Advertising, 1974, v. 3, n. 2, p. 34, doi. 10.1080/00913367.1974.10672526

By:

Aver, Emma

Publication type:

Article

The Advertising/Marketing Marriage.

Published in:

Journal of Advertising, 1974, v. 3, n. 2, p. 28, doi. 10.1080/00913367.1974.10672525

By:

Wright, John S.;
Tully, John E.

Publication type:

Article

Product placement practices in prime-time television programmes in Hong Kong.

Published in:

International Journal of Advertising, 2018, v. 37, n. 6, p. 984, doi. 10.1080/02650487.2017.1353263

By:

Fong Yee Chan, Fanny;
Lowe, Ben

Publication type:

Article

Brand placement in text: the short- and long-term effects of placement modality and need for cognition.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 682, doi. 10.1080/02650487.2017.1335041

By:

Avramova, Yana R.;
De Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

Enhancing food promotion in the supermarket industry: A framework for sales promotion success.

Published in:

International Journal of Advertising, 2006, v. 25, n. 2, p. 223, doi. 10.1080/02650487.2006.11072964

By:

Simpson, Lisa S.

Publication type:

Article

The Impact of Political Marketing on Voting Behaviour of Cypriot Voters.

Published in:

Social Sciences (2076-0760), 2024, v. 13, n. 3, p. 149, doi. 10.3390/socsci13030149

By:

Sophocleous, Harry P.;
Masouras, Andreas N.;
Anastasiadou, Sofia D.

Publication type:

Article

Конкурентни предимства на курортен комплекс „Златни пясъци" на германския емитивен пазар

Published in:

Journal Business Directions / Journal Biznes Posoki, 2020, n. 1, p. 96

By:

Тодорова - Хамдан, Златка

Publication type:

Article

Firmaların Yeşil Pazarlama Karmasının Kurumsal İtibar ve Marka Evangelizmi Üzerindeki Etkisi: Cep Telefonu Sektörü ve GSM Operatörlerinde Karşılaştırmalı Bir Saha Araştırması.

Published in:

Journal of Aksaray University Faculty of Economics & Administrative Sciences / Aksaray Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2023, v. 15, n. 4, p. 341, doi. 10.52791/aksarayiibd.1251908

By:

Yaprakli, Tevfik Şükrü;
Noksan, Emine

Publication type:

Article

How does genre preference influence the importance of film marketing mix elements: evidence during the COVID-19 pandemics.

Published in:

Economic Research-Ekonomska Istrazivanja, 2023, v. 36, n. 1, p. 1, doi. 10.1080/1331677X.2022.2080734

By:

Nikolic, Dejana;
Kostic-Stankovic, Milica;
Jeremic, Veljko

Publication type:

Article

How does genre preference influence the importance of film marketing mix elements: evidence during the COVID-19 pandemics.

Published in:

Economic Research-Ekonomska Istrazivanja, 2023, v. 36, n. 1, p. 1, doi. 10.1080/1331677X.2022.2080734

By:

Nikolic, Dejana;
Kostic-Stankovic, Milica;
Jeremic, Veljko

Publication type:

Article

MARKETING MANAGEMENT OF LEISURE TOURISM SERVICES BETWEEN NEEDS AND DESIRES.

Published in:

Robotica & Management, 2023, v. 28, n. 2, p. 72, doi. 10.24193/rm.2023.2.13

By:

Popovici, Gheorghe;
Dinu, Gabriel;
Dinu, Loredana;
Ciurea, Jeanina

Publication type:

Article

Political marketing mix and the influence of social media promotion on voting decision through perceived value: a study of the 2020 South Tangerang city election.

Published in:

International Journal of Research in Business & Social Science, 2024, v. 13, n. 5, p. 160, doi. 10.20525/ijrbs.v13i5.3449

By:

Wiwoho, Prabhaswara Putra;
Rohman, Fatchur

Publication type:

Article

The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model.

Published in:

Asia-Pacific Education Researcher (Springer Science & Business Media B.V.), 2016, v. 25, n. 2, p. 315, doi. 10.1007/s40299-015-0264-z

By:

Chen, Yu-Chuan

Publication type:

Article

Lansiranje novog proizvoda na tržište: značaj karakteristika proizvoda, tržišta i marketing aktivnosti kompanije.

Published in:

Marketing (0354-3471), 2024, v. 55, n. 1, p. 27, doi. 10.5937/mkng2401027Z

By:

Zlatanović, Dejana;
Dukanac, Milica;
Nielsen, Jelena Erić

Publication type:

Article

Uloga montažera termo-tehničkih instalacija pri kupovini gasnih kotlova.

Published in:

Marketing (0354-3471), 2013, v. 44, n. 4, p. 361

By:

Jovičić, Dragoljub

Publication type:

Article

Marketing Mix metamorphoses: Between permanence and contingency.

Published in:

2022

By:

Orticoni, Frédérique;
Dufer, Jean

Publication type:

Literature Review

Le marketing à l'aune des transformations sociétales: permanence ou renouvellement?

Published in:

Journal of Marketing Trends (1961-7798), 2022, v. 8, n. 1, p. 1

By:

Moulins, Jean-Louis;
de Pechpeyrou, Pauline

Publication type:

Article

Comparison of Marketing Mix Dimensions between Local and International Hotel Customers in Malaysia.

Published in:

International Journal of Economics & Management, 2013, v. 7, n. 2, p. 297

By:

ROZIAN SANIB, NOOR IZZA;
ABDUL AZIZ, YUHANIS;
SAMDIN, ZAITON;
AB RAHIM, KHALID

Publication type:

Article

Budget Impact Analysis of Ferric Derisomaltose for the Treatment of Iron-Deficiency in Malaysia.

Published in:

Malaysian Journal of Medicine & Health Sciences, 2023, v. 19, n. 4, p. 110, doi. 10.47836/mjmhs19.4.17

By:

Huey Yi Chong;
June Wai Yee Choon;
Wei Chern Ang;
Kwing Chin Lee, Kenneth

Publication type:

Article