Works matching DE "MARKETING management"
Results: 5000
Influencer marketing unlocked: Understanding the value chains driving the creator economy.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2
- By:
- Publication type:
- Article
Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 213, doi. 10.1007/s11747-024-01053-6
- By:
- Publication type:
- Article
Customer insights for innovation: A framework and research agenda for marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 29, doi. 10.1007/s11747-024-01051-8
- By:
- Publication type:
- Article
The idea marketplace: Diversity, social capital, and innovation.
- Published in:
- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 150, doi. 10.1007/s11747-024-01045-6
- By:
- Publication type:
- Article
How to Brand Harbin as an All-Season Destination—Exploring Online Texts from a Visitor's Perspective.
- Published in:
- Journal of Resources & Ecology, 2025, v. 16, n. 1, p. 184, doi. 10.5814/j.issn.1674-764x.2025.01.017
- By:
- Publication type:
- Article
Service Design for the Public Sector: Challenges and Opportunities to Design for the Complexity of Public Endeavour.
- Published in:
- Diid Disegno Industriale Industrial Design, 2024, n. 83, p. 10, doi. 10.30682/diid8324a
- By:
- Publication type:
- Article
Risk contagion between global commodity and financial markets based on two-layer networks and SIS model.
- Published in:
- Advances in Continuous & Discrete Models, 2025, v. 2025, n. 1, p. 1, doi. 10.1186/s13662-025-03890-3
- By:
- Publication type:
- Article
Gestión contable y financiera de las plazas de mercado de Medellín.
- Published in:
- Dictamen Libre, 2024, n. 35, p. 187, doi. 10.18041/2619-4244/dl.35.12177
- By:
- Publication type:
- Article
AVATAR AS A TOOL SUPPORTING MODERN MARKETING AND STRATEGIC MANAGEMENT PROCESSES IN LOCAL GOVERNMENT UNITS.
- Published in:
- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 211, p. 453, doi. 10.29119/1641-3466.2024.211.27
- By:
- Publication type:
- Article
Sports marketing strategy and its relationship to the competitive advantage of institutional clubs in Iraq.
- Published in:
- Journal of Physical Education (20736452), 2024, v. 36, n. 3, p. 798, doi. 10.37359/JOPE.V36(3)2024.2071
- By:
- Publication type:
- Article
Recruiting the next generation of project managers: Student interests, industry needs, and marketing messages.
- Published in:
- Industry & Higher Education, 2025, v. 39, n. 1, p. 85, doi. 10.1177/09504222241249902
- By:
- Publication type:
- Article
NGO Management and Brand Strength with Social Marketing Context: The Cide LAG.
- Published in:
- Forum Scientiae Oeconomia, 2024, v. 12, n. 4, p. 122, doi. 10.23762/FSO_VOL12_NO4_7
- By:
- Publication type:
- Article
PROPOSING MANAGERIAL MEASURES TO IMPROVE THE PORK MEAT BUSINESS TO BOOST CONSUMPTION.
- Published in:
- Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2024, v. 26, n. 3, p. 558
- By:
- Publication type:
- Article
From the Crisis of Financialization to the COVID Crisis: In Search of a Collective Action Between Market and State.
- Published in:
- Journal of Economic Issues, 2022, v. 56, n. 2, p. 584, doi. 10.1080/00213624.2022.2065859
- By:
- Publication type:
- Article
Development of a remote management system for low power gensets, UPS and PV systems (under 200kW).
- Published in:
- Dyna, 2020, v. 87, n. 214, p. 27, doi. 10.15446/dyna.v87n214.81989
- By:
- Publication type:
- Article
PROPOSTA PARA REVISÃO DOS REQUISITOS TÉCNICOS DA MEDIÇÃO DE ENERGIA ELÉTRICA: EXPANSÃO DA ABERTURA DO MERCADO LIVRE NO BRASIL.
- Published in:
- Revista Mackenzie de Engenharia e Computação, 2024, v. 24, n. 1, p. 113, doi. 10.5935/RMEC.v24n1p113-138
- By:
- Publication type:
- Article
General Strategy for Power Marketing Management of Power Supply Company.
- Published in:
- Journal of Systems Science & Information, 2005, v. 3, n. 1, p. 151
- By:
- Publication type:
- Article
Competitive Advantage in the Health and Fitness Industry: Developing Service Bundles.
- Published in:
- Sport Management Review, 2008, v. 11, n. 1, p. 51, doi. 10.1016/S1441-3523(08)70103-7
- By:
- Publication type:
- Article
A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention.
- Published in:
- Sport Management Review, 2007, v. 10, n. 3, p. 253, doi. 10.1016/S1441-3523(07)70014-1
- By:
- Publication type:
- Article
The Integration of Marketing Concepts in Strategic-Management Courses: An Empirical Analysis.
- Published in:
- SAM Advanced Management Journal (Society for Advancement of Management), 2017, v. 82, n. 1, p. 26
- By:
- Publication type:
- Article
The Forensic Marketing Case Study Methods.
- Published in:
- SAM Advanced Management Journal (Society for Advancement of Management), 2008, v. 73, n. 1, p. 4
- Publication type:
- Article
Strategic Marketing Management (Book Review).
- Published in:
- 1992
- By:
- Publication type:
- Book Review
CORPORATE RESEARCH AND VENTURE CAPITAL CAN LEARN FROM EACH OTHER.
- Published in:
- Research Technology Management, 2006, v. 49, n. 2, p. 20, doi. 10.1080/08956308.2006.11657365
- By:
- Publication type:
- Article
MANAGING THE SELECTION PROCESS FOR NEW PRODUCT IDEAS.
- Published in:
- Research Technology Management, 2004, v. 47, n. 4, p. 10, doi. 10.1080/08956308.2004.11671635
- By:
- Publication type:
- Article
MANAGING PROJECT PORTFOLIOS.
- Published in:
- Research Technology Management, 2003, v. 46, n. 3, p. 40, doi. 10.1080/08956308.2003.11671565
- By:
- Publication type:
- Article
Assessing the risks new products face.
- Published in:
- Research Technology Management, 1995, v. 38, n. 4, p. 37, doi. 10.1080/08956308.1995.11674279
- By:
- Publication type:
- Article
Tracking new products: A practitioner's guide.
- Published in:
- Research Technology Management, 1994, v. 37, n. 6, p. 36, doi. 10.1080/08956308.1994.11671009
- By:
- Publication type:
- Article
Toward a Tweet Typology: Contributory Consumer Engagement With Brand Messages by Content Type.
- Published in:
- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 157, doi. 10.1080/15252019.2016.1208125
- By:
- Publication type:
- Article
Geographical Indication and Knowledge Capital in Evidence-Based Society.
- Published in:
- DESIDOC Bulletin of Information Technology, 2007, v. 27, n. 6, p. 13
- By:
- Publication type:
- Article
THE INTERNAL ORGANIZATION OF THE FIRM AND PRICE FORMATION: AN ILLUSTRATIVE CASE.
- Published in:
- Quarterly Journal of Economics, 1949, v. 63, n. 1, p. 92, doi. 10.2307/1882735
- By:
- Publication type:
- Article
THE CONTROLLED DISTRIBUTION OF A CROP AMONG INDEPENDENT MARKETS.
- Published in:
- Quarterly Journal of Economics, 1936, v. 51, n. 1, p. 1, doi. 10.2307/1882499
- By:
- Publication type:
- Article
Marketing Management and Administrative Action (Book).
- Published in:
- 1966
- By:
- Publication type:
- Book Review
Maximizing Returns on Mail Questionnaires.
- Published in:
- Public Opinion Quarterly, 1958, v. 22, n. 4, p. 568, doi. 10.1086/266831
- By:
- Publication type:
- Article
KLM'S ENTERPRISE GOVERNANCE OF IT JOURNEY: FROM MANAGING IT COSTS TO MANAGING BUSINESS VALUE.
- Published in:
- MIS Quarterly Executive, 2011, v. 10, n. 3, p. 109
- By:
- Publication type:
- Article
The effect of marketing regulations on efficiency: LeChatelier versus coordination effects.
- Published in:
- Journal of Productivity Analysis, 2009, v. 32, n. 1, p. 41, doi. 10.1007/s11123-009-0134-x
- By:
- Publication type:
- Article
Principals' Sensemaking of Leading Under Accountability And Innovation Policies.
- Published in:
- Leadership & Policy in Schools, 2021, v. 20, n. 3, p. 522, doi. 10.1080/15700763.2020.1734207
- By:
- Publication type:
- Article
Marketing-as-practice: A framework and research agenda for value-creating marketing activity.
- Published in:
- Marketing Theory, 2023, v. 23, n. 2, p. 185, doi. 10.1177/14705931221123949
- By:
- Publication type:
- Article
The queer manifesto: Imagining new possibilities and futures for marketing and consumer research.
- Published in:
- Marketing Theory, 2022, v. 22, n. 2, p. 293, doi. 10.1177/14705931221074723
- By:
- Publication type:
- Article
Harry's Most Important Work.
- Published in:
- Marketing Theory, 2020, v. 20, n. 2, p. 211, doi. 10.1177/1470593119897777
- By:
- Publication type:
- Article
Games people play with brands.
- Published in:
- Marketing Theory, 2018, v. 18, n. 1, p. 121, doi. 10.1177/1470593117706530
- By:
- Publication type:
- Article
Against the implicit politics of service-dominant logic.
- Published in:
- Marketing Theory, 2018, v. 18, n. 1, p. 101, doi. 10.1177/1470593117692023
- By:
- Publication type:
- Article
Markets and marketing at the bottom of the pyramid.
- Published in:
- Marketing Theory, 2017, v. 17, n. 3, p. 261, doi. 10.1177/1470593117702286
- By:
- Publication type:
- Article
Hyper-power, the marketing concept and consumer as ‘boss’.
- Published in:
- Marketing Theory, 2016, v. 16, n. 4, p. 513, doi. 10.1177/1470593116666408
- By:
- Publication type:
- Article
Marketing as mystification.
- Published in:
- Marketing Theory, 2016, v. 16, n. 3, p. 401, doi. 10.1177/1470593115619971
- By:
- Publication type:
- Article
Towards a service-dominant approach to social marketing.
- Published in:
- Marketing Theory, 2016, v. 16, n. 2, p. 194, doi. 10.1177/1470593115607941
- By:
- Publication type:
- Article
Managing the politics of value propositions.
- Published in:
- Marketing Theory, 2014, v. 14, n. 4, p. 355, doi. 10.1177/1470593114523445
- By:
- Publication type:
- Article
The paradigmatic pitfalls of customer-centric marketing.
- Published in:
- Marketing Theory, 2012, v. 12, n. 2, p. 155, doi. 10.1177/1470593112441564
- By:
- Publication type:
- Article
Reflections on the history of marketing thought and theory development.
- Published in:
- Marketing Theory, 2011, v. 11, n. 4, p. 507, doi. 10.1177/1470593111418808
- By:
- Publication type:
- Article
Percival White (1887–1970): Marketing Engineer.
- Published in:
- Marketing Theory, 2011, v. 11, n. 4, p. 455, doi. 10.1177/1470593111418810
- By:
- Publication type:
- Article
Co-constructing the service experience: Exploring the role of customer emotion management.
- Published in:
- Marketing Theory, 2011, v. 11, n. 2, p. 187, doi. 10.1177/1470593111403219
- By:
- Publication type:
- Article