Works matching DE "MARKETING literature"
Results: 1317
Combining low-volatility and mean-reversion anomalies: Better together?
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- Algorithmic Finance, 2023, v. 10, n. 3/4, p. 70, doi. 10.3233/AF-220441
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- Article
La evolución de la disciplina del marketing hasta la versión 5.0.
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- RAN - Revista Academia & Negocios, 2024, v. 10, n. 2, p. 269, doi. 10.29393/RAN10-17EDFF10017
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- Article
In the Name of Transparency: Organizing European pharmaceutical markets through struggles over transparency devices.
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- Organization Studies, 2023, v. 44, n. 11, p. 1751, doi. 10.1177/01708406231171802
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- Article
Speciation in Nascent Markets: Collective learning through cultural and material scaffolding.
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- Organization Studies, 2022, v. 43, n. 6, p. 829, doi. 10.1177/01708406211031733
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- Article
Going solo during the pandemic: a generational segmentation of solo female travellers.
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- Current Issues in Tourism, 2024, v. 27, n. 3, p. 381, doi. 10.1080/13683500.2022.2164486
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- Article
Been there, done that: quasi-experimental evidence about how, why, and for who, a previous visit might increase stopover destination loyalty.
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- Current Issues in Tourism, 2021, v. 24, n. 10, p. 1389, doi. 10.1080/13683500.2020.1792854
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- Article
Customer inspiration in a tourism context: an investigation of driving and moderating factors.
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- Current Issues in Tourism, 2020, v. 23, n. 21, p. 2699, doi. 10.1080/13683500.2019.1666092
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- Article
The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender.
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- Current Issues in Tourism, 2020, v. 23, n. 17, p. 2127, doi. 10.1080/13683500.2019.1637403
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- Article
Masstige: A Paradigm Shift in Luxury Marketing.
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- Optimization: Journal of Research in Management, 2024, v. 16, n. 2, p. 60
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- Article
Analysing K-Beauty Brands from the Consumer-Brand Relationship Perspective.
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- International Research Journal of Business Studies, 2022, v. 15, n. 1, p. 39, doi. 10.21632/irjbs.15.1.39-52
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- Publication type:
- Article
La adaptación versus la estandarización visto desde el paradigma de marketing esencial.
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- Retos, Revista de Ciencias Administrativas y Económicas, 2020, v. 10, n. 20, p. 195, doi. 10.17163/ret.n20.2020.01
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- Article
Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective.
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- Journal of Consumer Research, 1992, v. 19, n. 2, p. 282, doi. 10.1086/209302
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- Publication type:
- Article
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 172, doi. 10.1086/208547
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- Publication type:
- Article
Purchasing Behavior in Embedded Markets.
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 1, doi. 10.1086/208532
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- Publication type:
- Article
Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data.
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- Journal of Consumer Research, 1985, v. 12, n. 1, p. 47, doi. 10.1086/209034
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- Publication type:
- Article
Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 914, doi. 10.1086/209026
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- Publication type:
- Article
Trends in Consumer Behavior Literature: A Content Analysis.
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- Journal of Consumer Research, 1984, v. 10, n. 4, p. 449, doi. 10.1086/208985
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- Publication type:
- Article
The role of vending channels in marketing: A systematic review and taxonomy of studies.
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- Journal of Consumer Affairs, 2021, v. 55, n. 2, p. 654, doi. 10.1111/joca.12362
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- Publication type:
- Article
What retailers need to understand about website inaccessibility and disabled consumers: Challenges and opportunities.
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- Journal of Consumer Affairs, 2020, v. 54, n. 3, p. 854, doi. 10.1111/joca.12307
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- Publication type:
- Article
Staying in "the works of living": How older adults employ marketplace resources to age successfully.
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- Journal of Consumer Affairs, 2020, v. 54, n. 2, p. 742, doi. 10.1111/joca.12302
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- Publication type:
- Article
Religion, Spirituality, and Advertising.
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- Journal of Advertising, 2021, v. 50, n. 4, p. 349, doi. 10.1080/00913367.2021.1944936
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- Article
Daddy Dearest: The Influence of Paternal Investment on Attitude toward the Advertisement.
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- Journal of Advertising, 2020, v. 49, n. 2, p. 202, doi. 10.1080/00913367.2019.1696721
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- Publication type:
- Article
"Average-Sized" Models Do Sell, But What About in East Asia? A Cross-Cultural Investigation of U.S. and Singaporean Women.
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- Journal of Advertising, 2019, v. 48, n. 5, p. 512, doi. 10.1080/00913367.2019.1668890
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- Article
WHEN DEEP STRUCTURES SURFACE.
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- Journal of Advertising, 2008, v. 37, n. 4, p. 21, doi. 10.2753/JOA0091-3367370402
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- Publication type:
- Article
AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 55, doi. 10.1080/00913367.2005.10639209
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- Article
Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness.
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- Journal of Advertising, 2001, v. 30, n. 3, p. 51, doi. 10.1080/00913367.2001.10673645
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- Publication type:
- Article
The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.
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- Journal of Advertising, 2000, v. 29, n. 3, p. 1, doi. 10.1080/00913367.2000.10673613
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- Article
How Journal Editors View Replication Research.
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- Journal of Advertising, 1995, v. 24, n. 4, p. 77, doi. 10.1080/00913367.1995.10673490
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- Article
Early Days of International Advertising Education in the U.S.
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- Journal of Advertising, 1994, v. 23, n. 1, p. 111, doi. 10.1080/00913367.1994.10673435
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- Article
Guest Editorial: Cigarette Advertising Smoke-filled Rooms and Research: A Response to Jean J. Boddewyn's Commentary.
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- 1993
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- Publication type:
- Editorial
Guest Editorial: Cigarette Advertising Where Should Articles on the Link Between Tobacco Advertising and Consumption Be Published?
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- 1993
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- Publication type:
- Editorial
The Impact of Humor in Advertising: A Review.
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- Journal of Advertising, 1992, v. 21, n. 4, p. 35, doi. 10.1080/00913367.1992.10673384
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- Article
Distance Correlation Market Graph: The Case of S&P500 Stocks.
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- Mathematics (2227-7390), 2023, v. 11, n. 18, p. 3832, doi. 10.3390/math11183832
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- Article
How to Sell a Book? Insights from Romania.
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- Management Dynamics in the Knowledge Economy, 2019, v. 7, n. 3, p. 423, doi. 10.25019/MDKE/7.3.09
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- Publication type:
- Article
Türkiye Defteri Dergisinde Edebiyat Piyasası ve Piyasa Edebiyatı Kıskacında Türk Edebiyatının Ahvali.
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- Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2023, n. 33, p. 229, doi. 10.54600/igdirsosbilder.1245148
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- Article
Türkiye Defteri Dergisinde Edebiyat Piyasası ve Piyasa Edebiyatı Kıskacında Türk Edebiyatının Ahvali.
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- Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2023, n. 33, p. 208, doi. 10.54600/igdirsosbilder.1245034
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- Publication type:
- Article
Artificial intelligence and remote patient monitoring in US healthcare market: a literature review.
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- Journal of Market Access & Health Policy, 2023, v. 11, n. 1, p. 1, doi. 10.1080/20016689.2023.2205618
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- Article
Festival Ziyaretçilerinin Sosyal Fayda, Sosyal Maliyet ve Memnuniyet Algısının Gelecekteki Katılım Niyeti Üzerindeki Etkisi: Gönen Alışveriş Festivali Örneği.
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- Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 2021, v. 10, n. 3, p. 2443, doi. 10.15869/itobiad.912761
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- Article
Evolucija marketing koncepcije od 1.0 do 5.0.
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- Marketing (0354-3471), 2024, v. 55, n. 1, p. 52, doi. 10.5937/mkng2401052M
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- Publication type:
- Article
Dualni kvantitativno-kvalitativni model prodajnih kvota.
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- Marketing (0354-3471), 2020, v. 51, n. 3, p. 179, doi. 10.5937/markt2003179a
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- Publication type:
- Article
Uticaj elemenata kvaliteta usluga u maloprodajnim trgovinskim objektima na lojalnost potrošača.
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- Marketing (0354-3471), 2020, v. 51, n. 2, p. 121
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- Publication type:
- Article
SOSYAL KİMLİK KURAMI AÇISINDAN TÜKETİCİ - MARKA ÖZDEŞLEŞMESİ VE BİR ARAŞTIRMA.
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- Marmara University Journal of Economic & Administrative Sciences, 2020, v. 42, n. 1, p. 63, doi. 10.14780/muiibd.763919
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- Publication type:
- Article
ISSUES IN THE USE OF THE EVENT STUDY METHODOLOGY: AN ANALYSIS OF MARKETING STRATEGIES IN PRODUCT RECALL STUDIES.
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- Marmara University Journal of Economic & Administrative Sciences, 2019, v. 41, n. 1, p. 181, doi. 10.14780/muiibd.582318
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- Publication type:
- Article
GEÇMİŞTEN GÜNÜMÜZE PAZARLAMA SİSTEMİ DÜŞÜNCE OKULU.
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- Journal of Management & Economics Research, 2021, v. 19, n. 4, p. 157, doi. 10.11611/yead.988411
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- Publication type:
- Article
From principles of marketing to the capstone course: a comparison of marketing students' approaches to learning.
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- Marketing Education Review, 2025, v. 35, n. 1, p. 79, doi. 10.1080/10528008.2024.2425760
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- Publication type:
- Article
Fostering an age-friendly Marketing Education: Integrating Intergenerational Learning in Marketing Courses.
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- Marketing Education Review, 2024, v. 34, n. 4, p. 347, doi. 10.1080/10528008.2024.2422439
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- Publication type:
- Article
STUDENTS' RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE.
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- Marketing Education Review, 2023, v. 33, n. 4, p. 272, doi. 10.1080/10528008.2022.2117989
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- Article
MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES.
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- Marketing Education Review, 2023, v. 33, n. 3, p. 242, doi. 10.1080/10528008.2022.2164206
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- Publication type:
- Article
EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD.
- Published in:
- Marketing Education Review, 2020, v. 30, n. 2, p. 105, doi. 10.1080/10528008.2020.1753541
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- Publication type:
- Article
A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY.
- Published in:
- Marketing Education Review, 2019, v. 29, n. 4, p. 242, doi. 10.1080/10528008.2019.1661258
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- Publication type:
- Article