Works matching DE "MARKETING literature"

Results: 1361

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover.

Published in:

Marketing Letters, 2025, v. 36, n. 2, p. 273, doi. 10.1007/s11002-024-09744-4

By:

Garcia, Evelini Lauri Morri;
Vieira, Valter Afonso;
Nath, Pravin

Publication type:

Article

The influence of Scotch whisky as cultural alcoholic beverage on travel motivations.

Published in:

European Journal of Tourism Research, 2025, n. 40, p. 1, doi. 10.54055/ejtr.v40i.3830

By:

Bilro, Ricardo Godinho;
MacIntyre, Amanda;
Marques, Susana Henriques;
Custódio, Cidália Morais

Publication type:

Article

Ecosophy of Time: Can Xue, China, and Global Modernism.

Published in:

Modernism/Modernity, 2024, v. 31, n. 4, p. 699, doi. 10.1353/mod.2024.a961641

By:

Chen, Fangdai

Publication type:

Article

Ambush Marketing by Athletes on Social Media During the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations.

Published in:

Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 173, doi. 10.32731/SMQ.342.062025.06

By:

Geurin, Andrea N.;
Brison, Natasha T.;
Burch, Lauren M.;
Watanabe, Nicholas M.;
Asada, Akira

Publication type:

Article

Working poverty, nonstandard employment and political inclusion.

Published in:

West European Politics, 2022, v. 45, n. 2, p. 381, doi. 10.1080/01402382.2020.1836899

By:

Marinova, Dani M.

Publication type:

Article

Incorporating Customer Lifetime Value Into Marketing Simulation Games.

Published in:

Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311

By:

Cannon, Hugh M.;
Cannon, James N.;
Schwaiger, Manfred

Publication type:

Article

The Applicability of Improvement Gap Analysis to Understand Pre‐ and Post‐Covid‐19 Foreign Tourists' Satisfaction at a Heritage Destination.

Published in:

Tourism Review International, 2024, v. 28, n. 3, p. 163, doi. 10.3727/194344224X17065495994396

By:

Ghosh, Madhu Sudan;
Rana, Pravin Singh;
P.J., Shyju;
Olsen, Daniel H.

Publication type:

Article

Extricating the concept of linking value from its tribal gangue.

Published in:

Marketing Theory, 2025, v. 25, n. 2, p. 167, doi. 10.1177/14705931241240199

By:

Cova, Bernard;
Barès, Franck

Publication type:

Article

Making the cut: the embodiment of experience in hair salons.

Published in:

Marketing Theory, 2024, v. 24, n. 4, p. 663, doi. 10.1177/14705931231209659

By:

Oshima, Sae;
Llewellyn, Nick

Publication type:

Article

Enacting overlapping exchanges to address market concerns: Evidence on sustainable and conventional coffee markets in Uganda.

Published in:

Marketing Theory, 2023, v. 23, n. 3, p. 411, doi. 10.1177/14705931221139317

By:

Onyas, Winfred I.

Publication type:

Article

How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking.

Published in:

Marketing Theory, 2022, v. 22, n. 3, p. 333, doi. 10.1177/14705931221089327

By:

Philippe, Déborah;
Debenedetti, Alain;
Chaney, Damien

Publication type:

Article

Happiness and co-creation of value: Playing the blues.

Published in:

Marketing Theory, 2021, v. 21, n. 4, p. 579, doi. 10.1177/14705931211032255

By:

Hughes, Tim;
Vafeas, Mario

Publication type:

Article

Theorizing rightist anti-consumption.

Published in:

Marketing Theory, 2020, v. 20, n. 3, p. 385, doi. 10.1177/1470593119895792

By:

Cambefort, Marine;
Pecot, Fabien

Publication type:

Article

Grave Goods.

Published in:

Marketing Theory, 2020, v. 20, n. 2, p. 219, doi. 10.1177/1470593119897782

By:

Sherry Jr, John F.

Publication type:

Article

Seduced by "fakes": Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective.

Published in:

Marketing Theory, 2020, v. 20, n. 1, p. 23, doi. 10.1177/1470593119870214

By:

Hietanen, Joel;
Murray, Jeff B.;
Sihvonen, Antti;
Tikkanen, Henrikki

Publication type:

Article

Markets and marketing research on poverty and its alleviation.

Published in:

Marketing Theory, 2017, v. 17, n. 3, p. 323, doi. 10.1177/1470593117704281

By:

Sridharan, Srinivas;
Barrington, Dani J.;
Saunders, Stephen G.

Publication type:

Article

Social marketing partnerships: Evolution, scope and substance.

Published in:

Marketing Theory, 2019, v. 19, n. 2, p. 169, doi. 10.1177/1470593118799810

By:

Duane, Sinead;
Domegan, Christine

Publication type:

Article

Redefining the bottom of the pyramid from a marketing perspective.

Published in:

Marketing Theory, 2017, v. 17, n. 3, p. 289, doi. 10.1177/1470593117704265

By:

Yurdakul, Dicle;
Atik, Deniz;
Dholakia, Nikhilesh

Publication type:

Article

Institutional logics matter when coordinating resource integration.

Published in:

Marketing Theory, 2014, v. 14, n. 3, p. 291, doi. 10.1177/1470593114534343

By:

Edvardsson, Bo;
Kleinaltenkamp, Michael;
Tronvoll, Bård;
McHugh, Patricia;
Windahl, Charlotta

Publication type:

Article

Commentaries on the state of journals in marketing.

Published in:

Marketing Theory, 2010, v. 10, n. 4, p. 437, doi. 10.1177/1470593110382827

By:

Fuat Fırat, A.

Publication type:

Article

Ubiquitous Music.

Published in:

Marketing Theory, 2011, v. 11, n. 1, p. 93, doi. 10.1177/1470593111403222

By:

Oakes, Steve;
Brownlie, Douglas;
Dennis, Noel

Publication type:

Article

Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development.

Published in:

Marketing Theory, 2011, v. 11, n. 1, p. 51, doi. 10.1177/1470593110393711

By:

Löbler, Helge

Publication type:

Article

'Don't forget the fruit gums, chum': marketing under erasure and renewal.

Published in:

Marketing Theory, 2008, v. 8, n. 4, p. 449, doi. 10.1177/1470593108096545

By:

Patterson, Anthony;
Bradshaw, Alan;
Brown, Stephen

Publication type:

Article

Heuristics revisited: implications for marketing research and practice.

Published in:

Marketing Theory, 2008, v. 8, n. 2, p. 189, doi. 10.1177/1470593108089204

By:

Merlo, Omar;
Lukas, Bryan A.;
Whitwell, Gregory J.

Publication type:

Article

Conceptualizing product quality: the case of wine.

Published in:

Marketing Theory, 2006, v. 6, n. 4, p. 467, doi. 10.1177/1470593106069932

By:

Charters, Steve;
Pettigrew, Simone

Publication type:

Article

Putting Us to the Test.

Published in:

1989

By:

Heilbrunn, Jeffrey

Publication type:

Editorial

Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands.

Published in:

Central European Management Journal, 2023, v. 31, n. 2, p. 274, doi. 10.1108/CEMJ-02-2022-0019

By:

Witek-Hajduk, Marzanna Katarzyna;
Grudecka, Anna

Publication type:

Article

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review.

Published in:

Central European Management Journal, 2022, v. 30, n. 3, p. 112, doi. 10.7206/cemj.2658-0845.84

By:

Ngoc Thi Hong Nguyen;
Rudawska, Edyta

Publication type:

Article

TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 341

By:

AYAR, Bahadır;
BURNAZ, Şebnem

Publication type:

Article

REVIEW OF DIGITAL MARKETING LITERATURE BY BIBLIOMETRIC AND VISUALIZATION ANALYSIS.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2021, v. 14, n. 3, p. 493, doi. 10.15659/ppad.14.3.972259

By:

KARAMAN, Davut;
AYKIN, Özge

Publication type:

Article

Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques.

Published in:

Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 1, p. 510, doi. 10.18080/jtde.v12n1.889

By:

Chebil, Malek;
Jallouli, Rim;
Tobji, Mohamed Anis Bach

Publication type:

Article

Impact of Advertisements on Philippine Financial Service Firms' Stock Returns.

Published in:

Philippine Management Review, 2021, v. 28, p. 25

By:

Centeno, Dave D. G.;
Yusoph, Al-Habbyel B.

Publication type:

Article

A literature review on political uncertainty and stock market behaviour.

Published in:

Asian Journal of Comparative Politics, 2024, v. 9, n. 2, p. 291, doi. 10.1177/20578911231170436

By:

Sharma, Sugandha;
Bangur, Peeyush

Publication type:

Article

Effect of weather on stock market: A literature review and research agenda.

Published in:

2021

By:

Kathiravan, Chinnadurai;
Selvam, Murugesan;
Maniam, Balasundram;
Dharani, Munusamy

Publication type:

Literature Review

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers.

Published in:

Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1645631

By:

Madhavan, Vinod;
George, Simon;
Kidiyoor, Gururaj;
Pai, Yogesh P

Publication type:

Article

The effect of service quality on revisit intention: The mediating role of destination image.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2250264

By:

Manyangara, Masimba Elvis;
Makanyeza, Charles;
Muranda, Zororo

Publication type:

Article

Interconnectedness of trust-commitment-export performance dimensions: A model of the contingent effect of calculative commitment.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2088461

By:

Ahamed, AFM Jalal;
Noboa, Fabrizio

Publication type:

Article

Social Media as a Promotional Tool Towards SME's Development: Evidence from the Financial Industry in a Developing Economy.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923357

By:

Amoah, John;
Jibril, Abdul Bashiru

Publication type:

Article

Understanding mediators and moderators of the effect of customer satisfaction on loyalty.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1922127

By:

Chikazhe, Lovemore;
Makanyeza, Charles;
Chigunhah, Blessing

Publication type:

Article

Towards a holistic view of customer value creation in Lean: A design science approach.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1602924

By:

Gülyaz, Erdoğan;
van der Veen, Jack A.A.;
Venugopal, Venu;
Solaimani, Sam;
Wu, Hung-Che

Publication type:

Article

Brand portfolio strategy and brand architecture: A comparative study.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465

By:

Carolino Sousa Santos Junior, Elisio

Publication type:

Article

Analyzing research methodologies and publication trends in service marketing literature.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1446265

By:

Umer, Mehvish;
Razi, Shama

Publication type:

Article

The role of marketing in new ventures: How marketing activities should be organized in firms' infancy.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 966, doi. 10.1007/s11747-022-00920-4

By:

Fürst, Andreas;
Gabrielsson, Mika;
Gabrielsson, Peter;
Prigge, Jana-Kristin

Publication type:

Article

The biasing effect of common method variance: some clarifications.

Published in:

Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 221, doi. 10.1007/s11747-020-00766-8

By:

Baumgartner, Hans;
Weijters, Bert;
Pieters, Rik

Publication type:

Article

Don't try harder: using customer inoculation to build resistance against service failures.

Published in:

Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 512, doi. 10.1007/s11747-014-0398-1

By:

Mikolon, Sven;
Quaiser, Benjamin;
Wieseke, Jan

Publication type:

Article

Resource-based theory in marketing.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 1, doi. 10.1007/s11747-013-0336-7

By:

Kozlenkova, Irina;
Samaha, Stephen;
Palmatier, Robert

Publication type:

Article

Knowledge structure in international marketing: a multi-method bibliometric analysis.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 364, doi. 10.1007/s11747-011-0296-8

By:

Samiee, Saeed;
Chabowski, Brian

Publication type:

Article

A focus on international competitiveness.

Published in:

2012

By:

Hult, G.

Publication type:

Editorial

Worth waiting for: increasing satisfaction by making consumers wait.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 889, doi. 10.1007/s11747-010-0222-5

By:

Giebelhausen, Michael;
Robinson, Stacey;
Cronin, J.

Publication type:

Article

Benefits and challenges of conducting multiple methods research in marketing.

Published in:

2011

By:

Davis, Donna F.;
Golicic, Susan L.;
Boerstler, Courtney N.

Publication type:

Report