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Pretty in Pink for the Ladies and Light Blue for the Intellectuals: The Book Jacket as a Statement Accessory.
- Published in:
- Scandinavica: An International Journal of Scandinavian Studies, 2012, v. 51, n. 2, p. 124
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- Article
Incorporating Customer Lifetime Value Into Marketing Simulation Games.
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- Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311
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- Publication type:
- Article
OTHER CUSTOMERS IN SHARED SERVICESCAPE: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA.
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- Journal of Services Research, 2021, v. 21, n. 2, p. 189
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- Publication type:
- Article
CONCEPTUALIZING RELATIONSHIP MAINTENANCE THROUGH THE RELATIONSHIP LIFE CYCLE: RELATIONSHIP ENHANCEMENT, STABILIZATION, AND REPAIR.
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- Journal of Services Research, 2020, v. 20, n. 2, p. 81
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- Publication type:
- Article
DO DEMOGRAPHICS INFLUENCE CUSTOMER SERVICE QUALITY PERCEPTIONS? A COMPARATIVE STUDY OF INDIAN AND FOREIGN BANKS.
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- Journal of Services Research, 2014, v. 14, n. 2, p. 75
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- Publication type:
- Article
CLIENT-VENDOR-END USER TRIAD: A SERVICE QUALITY MODEL FOR IS/ITES OUTSOURCING.
- Published in:
- Journal of Services Research, 2008, v. 8, n. 1, p. 123
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- Publication type:
- Article
Resource Guide.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 2, p. 63
- Publication type:
- Article
Health Care Marketing Abstracts.
- Published in:
- 1988
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- Publication type:
- Abstract
COMPETITOR ANALYSIS IN HEALTH CARE MARKETING.
- Published in:
- Journal of Health Care Marketing, 1984, v. 4, n. 4, p. 11
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- Publication type:
- Article
Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands.
- Published in:
- Central European Management Journal, 2023, v. 31, n. 2, p. 274, doi. 10.1108/CEMJ-02-2022-0019
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- Publication type:
- Article
Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review.
- Published in:
- Central European Management Journal, 2022, v. 30, n. 3, p. 112, doi. 10.7206/cemj.2658-0845.84
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- Publication type:
- Article
REVIEW OF DIGITAL MARKETING LITERATURE BY BIBLIOMETRIC AND VISUALIZATION ANALYSIS.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2021, v. 14, n. 3, p. 493, doi. 10.15659/ppad.14.3.972259
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- Publication type:
- Article
The Commodification of Care: a Critical Exploration of the Marketing Mix for Domiciliary Care at the End-of-Life.
- Published in:
- DBS Business Review, 2017, v. 1, p. 26, doi. 10.22375/dbsbr.v1.5
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- Publication type:
- Article
Exportación de textil y prendas de vestir hechas con PET y algodón reciclados para Corea del Sur.
- Published in:
- Online Journal Mundo Asia Pacífico, 2021, v. 10, n. 19, p. 44, doi. 10.17230/map.v10.i19.03
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- Publication type:
- Article
Compensating Wage Differentials with Unemployment: Evidence from China.
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- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 187, doi. 10.1007/s10640-008-9217-9
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- Publication type:
- Article
The Environmental Kuznets Curve Under a New Framework: The Role of Social Capital in Water Pollution.
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- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 265, doi. 10.1007/s10640-008-9215-y
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- Publication type:
- Article
Hurdle and Latent Class Approaches to Serial Non-Participation in Choice Models.
- Published in:
- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 211, doi. 10.1007/s10640-008-9225-9
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- Publication type:
- Article
Which Firms are More Sensitive to Public Disclosure Schemes for Pollution Control? Evidence from Indonesia’s PROPER Program.
- Published in:
- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 151, doi. 10.1007/s10640-008-9211-2
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- Publication type:
- Article
Proportionality of Willingness to Pay to Small Changes in Risk: The Impact of Attitudinal Factors in Scope Tests.
- Published in:
- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 169, doi. 10.1007/s10640-008-9214-z
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- Publication type:
- Article
Allocating Tradable Permits on the Basis of Market Price to Achieve Cost Effectiveness.
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- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 139, doi. 10.1007/s10640-008-9210-3
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- Publication type:
- Article
Meta-Analysis, Benefit Transfer, and Methodological Covariates: Implications for Transfer Error.
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- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 227, doi. 10.1007/s10640-008-9230-z
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- Publication type:
- Article
Convergent Validity of Attribute-Based, Choice Questions in Stated-Preference Studies.
- Published in:
- Environmental & Resource Economics, 2009, v. 42, n. 2, p. 247, doi. 10.1007/s10640-008-9233-9
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- Publication type:
- Article
The importance of consumer market interactions as a form of social support for elderly consumers.
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- Journal of Public Policy & Marketing, 1996, v. 15, n. 1, p. 108
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- Publication type:
- Article
A Method for Evaluating the Ethics of Fear Appeals.
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- Journal of Public Policy & Marketing, 1993, v. 12, n. 1, p. 120
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- Publication type:
- Article
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings.
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- Journal of Marketing, 2014, v. 78, n. 1, p. 127, doi. 10.1509/jm.11.0504
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- Publication type:
- Article
The Decline of Conceptual Articles and Implications for Knowledge Development.
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- Journal of Marketing, 2010, v. 74, n. 1, p. 1, doi. 10.1509/jmkg.74.1.1
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- Publication type:
- Article
Indirect Network Effects in New Product Growth.
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- Journal of Marketing, 2007, v. 71, n. 3, p. 52, doi. 10.1509/jmkg.71.3.52
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- Publication type:
- Article
Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance.
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- Journal of Marketing, 2007, v. 71, n. 1, p. 95, doi. 10.1509/jmkg.71.1.095
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- Publication type:
- Article
Uphill or Downhill? Locating the Firm on a Profit Function.
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- Journal of Marketing, 2007, v. 71, n. 2, p. 26, doi. 10.1509/jmkg.71.2.026
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- Publication type:
- Article
Cross-Functional "Coopetition": The Simultaneous Role of Cooperation and Competition Within Firms.
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- Journal of Marketing, 2006, v. 70, n. 2, p. 67, doi. 10.1509/jmkg.70.2.067
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- Publication type:
- Article
Marketing and the Bottom Line: Creating the Measures of Success, 2d ed. (Book).
- Published in:
- 2004
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- Publication type:
- Book Review
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 4, p. 30, doi. 10.1509/jmkg.67.4.30.18685
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- Publication type:
- Article
Implementing a Customer Orientation: Extension of Theory and Application.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 4, p. 67, doi. 10.1509/jmkg.67.4.67.18682
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- Publication type:
- Article
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.
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- Journal of Marketing, 2003, v. 67, n. 3, p. 63, doi. 10.1509/jmkg.67.3.63.18654
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- Publication type:
- Article
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning.
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- Journal of Marketing, 2003, v. 67, n. 3, p. 19, doi. 10.1509/jmkg.67.3.19.18657
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- Publication type:
- Article
Marketing Literature Review.
- Published in:
- 2003
- Publication type:
- Abstract
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 123, doi. 10.1509/jmkg.67.2.123.18610
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- Publication type:
- Article
To Have and To Hold: The Influence of Haptic Information on Product Judgments.
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- Journal of Marketing, 2003, v. 67, n. 2, p. 35, doi. 10.1509/jmkg.67.2.35.18612
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- Publication type:
- Article
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance.
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- Journal of Marketing, 2003, v. 67, n. 1, p. 100, doi. 10.1509/jmkg.67.1.100.18588
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- Publication type:
- Article
Psychological Implications of Customer Participation in Co-Production.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 14, doi. 10.1509/jmkg.67.1.14.18592
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- Publication type:
- Article
Marketing Literature Review.
- Published in:
- 2002
- By:
- Publication type:
- Abstract
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 4, p. 40, doi. 10.1509/jmkg.66.4.40.18519
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- Publication type:
- Article
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 18, doi. 10.1509/jmkg.66.3.18.18507
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- Publication type:
- Article
The Role of the Institutional Environment in Marketing Channels.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 82, doi. 10.1509/jmkg.66.3.82.18504
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- Publication type:
- Article
Understanding Service Convenience.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 1, doi. 10.1509/jmkg.66.3.1.18505
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- Publication type:
- Article
Marketing Literature Review.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 108, doi. 10.1509/jmkg.66.1.108.18452
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- Publication type:
- Article
Strategic Bundling of Products and Prices: A New Synthesis for Marketing.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 55, doi. 10.1509/jmkg.66.1.55.18455
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- Publication type:
- Article
The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing.
- Published in:
- Journal of Marketing, 2000, v. 64, n. 2, p. 122, doi. 10.1509/jmkg.64.2.122.18003
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- Publication type:
- Article
Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence.
- Published in:
- 2000
- By:
- Publication type:
- Editorial
The Influence of Anxiety: Ephebes, Epees, Posterity, and Preposterity in the World of Stephen Brown.
- Published in:
- 2000
- By:
- Publication type:
- Editorial