O MERCADO MATRIMONIAL EM SENHORA, DE JOSÉ ALENCAR, E IAIÁ GARCIA, DE MACHADO DE ASSIS.
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- Ícone: Revista de Letras, 2025, v. 25, n. 1, p. 14
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- Article
Works matching DE "MARKETING literature"
Results: 1363
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Export market orientation and new product performance: the moderating roles of process and output controls.
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- Journal of Strategic Marketing, 2025, v. 33, n. 5, p. 606, doi. 10.1080/0965254X.2025.2493627
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- Article
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Myopic marketing management and stock performance in the short term: the moderating role of asset turnover.
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- Marketing Letters, 2025, v. 36, n. 2, p. 273, doi. 10.1007/s11002-024-09744-4
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- Article
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The influence of Scotch whisky as cultural alcoholic beverage on travel motivations.
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- European Journal of Tourism Research, 2025, n. 40, p. 1, doi. 10.54055/ejtr.v40i.3830
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- Article
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Ecosophy of Time: Can Xue, China, and Global Modernism.
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- Modernism/Modernity, 2024, v. 31, n. 4, p. 699, doi. 10.1353/mod.2024.a961641
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- Article
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Ambush Marketing by Athletes on Social Media During the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations.
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- Sport Marketing Quarterly, 2025, v. 34, n. 2, p. 173, doi. 10.32731/SMQ.342.062025.06
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- Article
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Working poverty, nonstandard employment and political inclusion.
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- West European Politics, 2022, v. 45, n. 2, p. 381, doi. 10.1080/01402382.2020.1836899
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- Article
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Incorporating Customer Lifetime Value Into Marketing Simulation Games.
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- Simulation & Gaming, 2010, v. 41, n. 3, p. 341, doi. 10.1177/1046878109341311
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The Applicability of Improvement Gap Analysis to Understand Pre‐ and Post‐Covid‐19 Foreign Tourists' Satisfaction at a Heritage Destination.
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- Tourism Review International, 2024, v. 28, n. 3, p. 163, doi. 10.3727/194344224X17065495994396
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- Article
10
Extricating the concept of linking value from its tribal gangue.
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- Marketing Theory, 2025, v. 25, n. 2, p. 167, doi. 10.1177/14705931241240199
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Making the cut: the embodiment of experience in hair salons.
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- Marketing Theory, 2024, v. 24, n. 4, p. 663, doi. 10.1177/14705931231209659
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Enacting overlapping exchanges to address market concerns: Evidence on sustainable and conventional coffee markets in Uganda.
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- Marketing Theory, 2023, v. 23, n. 3, p. 411, doi. 10.1177/14705931221139317
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- Article
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How brands mobilize status, reputation, and legitimacy cues to signal their social standing: The case of luxury watchmaking.
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- Marketing Theory, 2022, v. 22, n. 3, p. 333, doi. 10.1177/14705931221089327
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- Article
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Happiness and co-creation of value: Playing the blues.
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- Marketing Theory, 2021, v. 21, n. 4, p. 579, doi. 10.1177/14705931211032255
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- Article
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Theorizing rightist anti-consumption.
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- Marketing Theory, 2020, v. 20, n. 3, p. 385, doi. 10.1177/1470593119895792
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16
Grave Goods.
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- Marketing Theory, 2020, v. 20, n. 2, p. 219, doi. 10.1177/1470593119897782
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- Article
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Seduced by "fakes": Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective.
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- Marketing Theory, 2020, v. 20, n. 1, p. 23, doi. 10.1177/1470593119870214
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Markets and marketing research on poverty and its alleviation.
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- Marketing Theory, 2017, v. 17, n. 3, p. 323, doi. 10.1177/1470593117704281
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- Article
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Social marketing partnerships: Evolution, scope and substance.
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- Marketing Theory, 2019, v. 19, n. 2, p. 169, doi. 10.1177/1470593118799810
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- Article
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Redefining the bottom of the pyramid from a marketing perspective.
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- Marketing Theory, 2017, v. 17, n. 3, p. 289, doi. 10.1177/1470593117704265
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- Article
21
Institutional logics matter when coordinating resource integration.
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- Marketing Theory, 2014, v. 14, n. 3, p. 291, doi. 10.1177/1470593114534343
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- Article
22
Commentaries on the state of journals in marketing.
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- Marketing Theory, 2010, v. 10, n. 4, p. 437, doi. 10.1177/1470593110382827
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- Article
23
Ubiquitous Music.
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- Marketing Theory, 2011, v. 11, n. 1, p. 93, doi. 10.1177/1470593111403222
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- Article
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Position and potential of service-dominant logic - Evaluated in an ‘ism’ frame for further development.
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- Marketing Theory, 2011, v. 11, n. 1, p. 51, doi. 10.1177/1470593110393711
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- Article
25
'Don't forget the fruit gums, chum': marketing under erasure and renewal.
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- Marketing Theory, 2008, v. 8, n. 4, p. 449, doi. 10.1177/1470593108096545
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Heuristics revisited: implications for marketing research and practice.
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- Marketing Theory, 2008, v. 8, n. 2, p. 189, doi. 10.1177/1470593108089204
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- Article
27
Conceptualizing product quality: the case of wine.
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- Marketing Theory, 2006, v. 6, n. 4, p. 467, doi. 10.1177/1470593106069932
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- Article
28
Putting Us to the Test.
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- 1989
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- Publication type:
- Editorial
29
Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands.
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- Central European Management Journal, 2023, v. 31, n. 2, p. 274, doi. 10.1108/CEMJ-02-2022-0019
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- Article
30
Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review.
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- Central European Management Journal, 2022, v. 30, n. 3, p. 112, doi. 10.7206/cemj.2658-0845.84
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- Article
31
TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2023, v. 16, n. 2, p. 341
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- Article
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REVIEW OF DIGITAL MARKETING LITERATURE BY BIBLIOMETRIC AND VISUALIZATION ANALYSIS.
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- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2021, v. 14, n. 3, p. 493, doi. 10.15659/ppad.14.3.972259
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33
Clustering Social Media Data for Marketing Strategies: Literature Review Using Topic Modelling Techniques.
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- Journal of Telecommunications & the Digital Economy, 2024, v. 12, n. 1, p. 510, doi. 10.18080/jtde.v12n1.889
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- Article
34
Impact of Advertisements on Philippine Financial Service Firms' Stock Returns.
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- Philippine Management Review, 2021, v. 28, p. 25
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- Article
35
A literature review on political uncertainty and stock market behaviour.
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- Asian Journal of Comparative Politics, 2024, v. 9, n. 2, p. 291, doi. 10.1177/20578911231170436
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- Article
36
Effect of weather on stock market: A literature review and research agenda.
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- 2021
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- Publication type:
- Literature Review
37
Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers.
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- Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1645631
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38
The effect of service quality on revisit intention: The mediating role of destination image.
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- Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2250264
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- Article
39
Interconnectedness of trust-commitment-export performance dimensions: A model of the contingent effect of calculative commitment.
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- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2088461
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- Article
40
Social Media as a Promotional Tool Towards SME's Development: Evidence from the Financial Industry in a Developing Economy.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923357
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- Article
41
Understanding mediators and moderators of the effect of customer satisfaction on loyalty.
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- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1922127
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- Article
42
Towards a holistic view of customer value creation in Lean: A design science approach.
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- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1602924
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- Article
43
Brand portfolio strategy and brand architecture: A comparative study.
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- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465
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- Article
44
Analyzing research methodologies and publication trends in service marketing literature.
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- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1446265
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- Article
45
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 5, p. 966, doi. 10.1007/s11747-022-00920-4
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- Article
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The biasing effect of common method variance: some clarifications.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 221, doi. 10.1007/s11747-020-00766-8
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- Article
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Don't try harder: using customer inoculation to build resistance against service failures.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 512, doi. 10.1007/s11747-014-0398-1
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- Article
48
Resource-based theory in marketing.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 1, doi. 10.1007/s11747-013-0336-7
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- Article
49
Knowledge structure in international marketing: a multi-method bibliometric analysis.
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- Journal of the Academy of Marketing Science, 2012, v. 40, n. 2, p. 364, doi. 10.1007/s11747-011-0296-8
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50
A focus on international competitiveness.
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- 2012
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- Publication type:
- Editorial