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The Impact of Empowerment on Emotional Labour: A Conceptual Framework.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2012, v. 20, n. 2, p. 317
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- Publication type:
- Article
THE IMPACT OF INTERNAL COMMUNICATION AND COLLABORATION BETWEEN OPERATIONS AND MARKETING ON NEW SERVICE DEVELOPMENT.
- Published in:
- Journal of Services Research, 2011, v. 11, n. 1, p. 61
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- Publication type:
- Article
COGNITIVE DISSONANCE AND THE MARKETING OF SERVICES: SOME ISSUES.
- Published in:
- Journal of Services Research, 2008, v. 8, n. 2, p. 31
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- Publication type:
- Article
TOWARDS RELATIONAL EXCHANGE IN SERVICES MARKETING: INSIGHTS FROM HOSPITALITY INDUSTRY.
- Published in:
- Journal of Services Research, 2005, v. 5, n. 2, p. 139
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- Publication type:
- Article
Health Care Marketing Abstracts.
- Published in:
- 1994
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- Publication type:
- Abstract
Influencing Satisfaction for Dental Services.
- Published in:
- Journal of Health Care Marketing, 1993, v. 13, n. 1, p. 16
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- Publication type:
- Article
From the Editor.
- Published in:
- 1991
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- Publication type:
- Editorial
Resource Guide.
- Published in:
- Journal of Health Care Marketing, 1991, v. 11, n. 4, p. 75
- Publication type:
- Article
PHYSICIAN MARKETING IN THE RESTRUCTURED MEDICAL SERVICES FIELD.
- Published in:
- Journal of Health Care Marketing, 1987, v. 7, n. 3, p. 7
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- Publication type:
- Article
CONFERENCES.
- Published in:
- Journal of Health Care Marketing, 1985, v. 5, n. 3, p. 74
- Publication type:
- Article
Services Marketing.
- Published in:
- 1985
- By:
- Publication type:
- Book Review
FROM THE EDITOR.
- Published in:
- 1983
- By:
- Publication type:
- Editorial
THE LATVIAN AUDIT SERVICES MARKET: CURRENT ISSUES AND CHALLENGES.
- Published in:
- Forum Scientiae Oeconomia, 2018, v. 6, n. 4, p. 7, doi. 10.23762/FSO_VOL6_NO4_1
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- Publication type:
- Article
Price-Based Global Market Segmentation for Services.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 3, p. 108, doi. 10.1509/jmkg.67.3.108.18655
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- Publication type:
- Article
Going to extremes: Managing service encounters and assessing provider performance.
- Published in:
- Journal of Marketing, 1995, v. 59, n. 2, p. 83, doi. 10.1177/002224299505900207
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- Publication type:
- Article
Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 132, doi. 10.1177/002224299405800111
- By:
- Publication type:
- Article
SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 125, doi. 10.1177/002224299405800110
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- Publication type:
- Article
Sustainable competitive advantage in service industries: A conceptual model and research...
- Published in:
- Journal of Marketing, 1993, v. 57, n. 4, p. 83, doi. 10.2307/1252221
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- Publication type:
- Article
A test of services marketing theory: Consumer information acquisition activities.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 1, p. 10, doi. 10.1177/002224299105500102
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- Publication type:
- Article
Predictability and Personalization in the Service Encounter.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 2, p. 86, doi. 10.2307/1251131
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- Publication type:
- Article
Problems and Strategies in Services Marketing.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 2, p. 33, doi. 10.1177/002224298504900203
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- Publication type:
- Article
CONCEPT EVALUATION & MARKET SEGMENTATION.
- Published in:
- 1978
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- Publication type:
- Case Study
Breaking Free from Product Marketing.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 2, p. 73, doi. 10.1177/002224297704100219
- By:
- Publication type:
- Article
Marketing Professional Services.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
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- Publication type:
- Article
Benefit Structure Analysis: A New Tool for Product Planning.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 4, p. 23, doi. 10.1177/002224297604000403
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- Publication type:
- Article
Bank Selection Decisions and Market Segmentation.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 40, doi. 10.2307/1250674
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- Publication type:
- Article
Marketing Intermediaries in Channels of Distribution for Services.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 1, p. 55, doi. 10.1177/002224297604000109
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- Publication type:
- Article
MARKETING IN THE SERVICE SECTOR.
- Published in:
- 1975
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- Publication type:
- Book Review
Marketing Activities in the Service Industries.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394
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- Publication type:
- Article
What Is Meant by Services?
- Published in:
- Journal of Marketing, 1966, v. 30, n. 4, p. 32, doi. 10.2307/1249496
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- Publication type:
- Article
A Forward Step in Performance Evaluation.
- Published in:
- Journal of Marketing, 1966, v. 30, n. 3, p. 26, doi. 10.2307/1249087
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- Publication type:
- Article
THE EFFECTS OF WORD-OF-MOUTH MESSAGE ON PURCHASE DECISION IN CREDENCE-BASED SERVICES.
- Published in:
- Dumlupinar University Journal of Social Science / Dumlupinar Üniversitesi Soysyal Bilimler Dergisi, 2014, n. 41, p. 191
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- Publication type:
- Article
Entertainment services marketing.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, v. 10, n. 2, p. 57
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- Publication type:
- Article
MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2011, v. 4, n. 1, p. 23
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- Publication type:
- Article
TOURISM DISTRIBUTION MANAGEMENT.
- Published in:
- Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2010, v. 12, n. 3, p. 1
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- Publication type:
- Article
PLANNING AND SCHEDULING IN MAINTENANCE.
- Published in:
- Scientific Bulletin Series C: Fascicle Mechanics, Tribology, Machine Manufacturing Technology, 2009, v. 23, n. 100, p. 169
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- Publication type:
- Article
THE WORLD INNOVATION FOUNDATION . REASONS FOR THE OPEN RESEARCH ESTABLISHMENT : A GLOBAL PERSPECTIVE.
- Published in:
- Intellectual Economics, 2011, v. 5, n. 3, p. 492
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- Publication type:
- Article
Cross-Cultural Difference in Reactions to Facework During Service Failures.
- Published in:
- Negotiation & Conflict Management Research, 2011, v. 4, n. 4, p. 352, doi. 10.1111/j.1750-4716.2011.00086.x
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- Publication type:
- Article
Smile.
- Published in:
- Radiology Management, 2017, v. 39, n. 1, p. 23
- By:
- Publication type:
- Article
THE EFFECT OF EXPERIENTIAL AND RELATIONSHIP MARKETING ON CUSTOMER VALUE: A CASE STUDY OF INTERNATIONAL AMERICAN CASUAL DINING CHAINS IN TAIWAN.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
Thailand's Low-Cost Carrier Airline Industry: Is the Services Marketing Mix the Elixir for Economic Growth and Prosperity?
- Published in:
- Asia-Pacific Social Science Review, 2018, v. 18, p. 65
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- Publication type:
- Article
PRODUCT DIFFERENTIATION AND CENTRALIZATION OF PRODUCTION.
- Published in:
- Journal of Regional Science, 1978, v. 18, n. 3, p. 323, doi. 10.1111/j.1467-9787.1978.tb00553.x
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- Publication type:
- Article
Trump Economics Lesson.
- Published in:
- International Economy, 2018, v. 32, n. 3, p. 46
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- Publication type:
- Article
Nonverbal cues-based first impressions: Impression formation through exposure to static images.
- Published in:
- Marketing Letters, 2007, v. 18, n. 3, p. 165, doi. 10.1007/s11002-007-9010-5
- By:
- Publication type:
- Article
Factors Affecting Student Decisions to Study at Asia-Pacific International University.
- Published in:
- Catalyst, 2016, v. 13, n. 1, p. 4
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- Publication type:
- Article
Ethical Decision Making: An Investigation of Services Marketing Professionals.
- Published in:
- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
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- Publication type:
- Article
Ethics and Services Marketing.
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 10, p. 785, doi. 10.1007/BF00881311
- By:
- Publication type:
- Article
LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.
- Published in:
- Revue Française du Marketing, 2007, n. 212, p. 53
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 1, p. I
- By:
- Publication type:
- Article
FORTHCOMING EVENTS.
- Published in:
- Tourismos, 2009, v. 4, n. 1, p. 172
- Publication type:
- Article