Some ideas about marketing a small service business.
- Published in:
- Survey Quarterly, 2010, n. 62, p. 33
- By:
- Publication type:
- Article
Works matching DE "MARKETING in service industries"
Results: 405
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SUPPLY AND DEMAND FOR STATE AND LOCAL SERVICES.
- Published in:
- Review of Economics & Statistics, 1972, v. 54, n. 4, p. 424, doi. 10.2307/1924569
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- Publication type:
- Article
3
THE LATVIAN AUDIT SERVICES MARKET: CURRENT ISSUES AND CHALLENGES.
- Published in:
- Forum Scientiae Oeconomia, 2018, v. 6, n. 4, p. 7, doi. 10.23762/FSO_VOL6_NO4_1
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- Publication type:
- Article
4
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant.
- Published in:
- Journal of Product Innovation Management, 2015, v. 32, n. 3, p. 459, doi. 10.1111/jpim.12241
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- Publication type:
- Article
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PERSPECTIVE: Creating a Platform-based Approach for Developing New Services.
- Published in:
- Journal of Product Innovation Management, 2001, v. 18, n. 3, p. 188, doi. 10.1016/S0737-6782(01)00070-4
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- Publication type:
- Article
6
Factors Driving Behavioural Intentions: Study of Serbian Mobile Operator Customers.
- Published in:
- Marketing (0354-3471), 2016, v. 47, n. 3, p. 206, doi. 10.5937/markt1603206s
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- Publication type:
- Article
7
Innovation Through Collaborative Course Development: Theory and Practice.
- Published in:
- Marketing Education Review, 2016, v. 26, n. 1, p. 57, doi. 10.1080/10528008.2015.1091679
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- Publication type:
- Article
8
PLANNING YOUR OWN FUNERAL: A HELPFUL PEDAGOGICAL TOOL.
- Published in:
- Marketing Education Review, 2007, v. 17, n. 1, p. 95, doi. 10.1080/10528008.2007.11488993
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- Publication type:
- Article
9
Factors Affecting Student Decisions to Study at Asia-Pacific International University.
- Published in:
- Catalyst, 2016, v. 13, n. 1, p. 4
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- Publication type:
- Article
10
Tο marketing υπηρεσιών υγείας Η περίπτωση του ιατρικού τουρισμού
- Published in:
- Archives of Hellenic Medicine / Arheia Ellenikes Iatrikes, 2018, v. 35, n. 6, p. 815
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- Publication type:
- Article
11
A TALE OF TWO NATIONS -- EMPIRICAL EXAMINATION OF INFLUENCE OF NATIONAL CULTURE ON PERCEIVED SERVICE QUALITY.
- Published in:
- International Journal of Management Cases, 2011, v. 13, n. 3, p. 92, doi. 10.5848/apbj.2011.00042
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- Publication type:
- Article
12
LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.
- Published in:
- Revue Française du Marketing, 2007, n. 212, p. 53
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- Publication type:
- Article
13
L' INFLUENCE DE LA MUSIQUE ET SON IMPACT SUR LA GESTION DES MARQUES ET DU POINT DE VENTE UNE APPROCHE ANGLO-SAXONNE.
- Published in:
- Revue Française du Marketing, 2002, n. 188, p. 69
- By:
- Publication type:
- Article
14
LA CONTRIBUTION DE L'ENVIRONNEMENT PHYSIQUE À LA DIFFÉ RENCIATION DES ENTREPRISES DE SERVICE.
- Published in:
- Revue Française du Marketing, 2002, n. 188, p. 43
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- Publication type:
- Article
15
Editorial.
- Published in:
- Journal of Business Market Management (Freie Universitaet Berlin), 2016, v. 9, n. 1, p. I
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- Publication type:
- Article
16
STVARANJE VREDNOSTI U MARKETINGU USLUGA.
- Published in:
- Economic Themes, 2009, v. 47, n. 3, p. 43
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- Publication type:
- Article
17
Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context.
- Published in:
- Services Marketing Quarterly, 2018, v. 39, n. 4, p. 261, doi. 10.1080/15332969.2018.1514793
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- Publication type:
- Article
18
Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India.
- Published in:
- Services Marketing Quarterly, 2018, v. 39, n. 3, p. 240, doi. 10.1080/15332969.2018.1472973
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- Publication type:
- Article
19
Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions.
- Published in:
- Services Marketing Quarterly, 2017, v. 38, n. 4, p. 213, doi. 10.1080/15332969.2017.1363586
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- Publication type:
- Article
20
Wanted: Contagious Gameday Staff. Testing the Effect of Smiling on Fan Responses.
- Published in:
- Services Marketing Quarterly, 2016, v. 37, n. 2, p. 71, doi. 10.1080/15332969.2016.1156925
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- Publication type:
- Article
21
An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans.
- Published in:
- Services Marketing Quarterly, 2015, v. 36, n. 1, p. 37, doi. 10.1080/15332969.2015.976520
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- Publication type:
- Article
22
Relationships, Roles, and Consumer Identity in Services Marketing.
- Published in:
- Services Marketing Quarterly, 2013, v. 34, n. 3, p. 231, doi. 10.1080/15332969.2013.798198
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- Publication type:
- Article
23
An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations.
- Published in:
- Services Marketing Quarterly, 2009, v. 30, n. 3, p. 195, doi. 10.1080/15332960902993460
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- Publication type:
- Article
24
Examining Employee--Service Personality Congruence: The Role of the Five-Factor Model and Influences on Job Outcomes.
- Published in:
- Services Marketing Quarterly, 2007, v. 28, n. 3, p. 97, doi. 10.1300/J396v28n03_06
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- Publication type:
- Article
25
Gender Differences in Service Quality Expectations in the Fast Food Industry.
- Published in:
- Services Marketing Quarterly, 2006, v. 27, n. 4, p. 141, doi. 10.1300/J396v27n04_08
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- Publication type:
- Article
26
Satisfaction with Optometric Services in Germany: A Dyadic Perspective.
- Published in:
- Services Marketing Quarterly, 2006, v. 27, n. 4, p. 35, doi. 10.1300/J396v27n04_03
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- Publication type:
- Article
27
An Investigation of Trust, Satisfaction, and Commitment on Repurchase Intentions in Professional Services.
- Published in:
- Services Marketing Quarterly, 2006, v. 27, n. 3, p. 115, doi. 10.1300/J396v27n03_07
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- Publication type:
- Article
28
Exploring the Implications of Market Orientation for Hospitality Employees: A Case Study Approach.
- Published in:
- Services Marketing Quarterly, 2006, v. 27, n. 3, p. 69, doi. 10.1300/J396v27n03_05
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- Publication type:
- Article
29
Marketing Accounting Services in the U.S. and Norway: How Different?
- Published in:
- Services Marketing Quarterly, 2006, v. 27, n. 3, p. 137, doi. 10.1300/J396v27n03_08
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- Publication type:
- Article
30
The Customer, Co-Worker, and Management Burnout Distinction in Service Settings: Personality Influencers and Outcomes.
- Published in:
- Services Marketing Quarterly, 2004, v. 25, n. 4, p. 13, doi. 10.1300/J396v25n04_02
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- Publication type:
- Article
31
Predictors of Successful Web Sites for Law Firms: An Exploratory Study.
- Published in:
- Services Marketing Quarterly, 2003, v. 25, n. 2, p. 11, doi. 10.1300/J396v25n02_02
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- Publication type:
- Article
32
Operationalizing the Service Quality Construct: The Case of the Lodging Industry.
- Published in:
- Services Marketing Quarterly, 2003, v. 24, n. 4, p. 57, doi. 10.1300/J396v24n04_04
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- Publication type:
- Article
33
Classifying Services by Tangibility/Intangibility of Attributes and Benefits.
- Published in:
- Services Marketing Quarterly, 2003, v. 24, n. 4, p. 35, doi. 10.1300/J396v24n04_03
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- Publication type:
- Article
34
A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods.
- Published in:
- Services Marketing Quarterly, 2002, v. 23, n. 4, p. 65, doi. 10.1300/J396v23n04_05
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- Publication type:
- Article
35
Affective States of the Consumer and Satisfaction with Services in the Airline Industry.
- Published in:
- Services Marketing Quarterly, 2002, v. 23, n. 4, p. 45, doi. 10.1300/J396v23n04_04
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- Publication type:
- Article
36
Developing a Framework for Understanding a Tourism Service Setting: An Exploratory Study.
- Published in:
- Services Marketing Quarterly, 2002, v. 23, n. 3, p. 17, doi. 10.1300/J396v23n03_02
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- Publication type:
- Article
37
Estimating Demand for Services in the Nonprofit Tourism Industry.
- Published in:
- Services Marketing Quarterly, 2001, v. 22, n. 1, p. 71, doi. 10.1300/J396v22n01_06
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- Publication type:
- Article
38
IMPLICAŢIILE EXTERNALIZĂRII ŞI SPECIALIZĂRII SERVICIILOR DE LOGISTICĂ SPECIFICE SUPPLY CHAIN MANAGEMENT.
- Published in:
- Review of Management & Economic Engineering, 2013, v. 12, n. 2, p. 45
- By:
- Publication type:
- Article
39
KATILIMA DAYALI SPOR HİZMETLERİNDE HİZMET KALİTESİ MODELLERİ.
- Published in:
- Ege Academic Review, 2009, v. 9, n. 4, p. 1213, doi. 10.21121/eab.2009419673
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- Publication type:
- Article
40
Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective.
- Published in:
- Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1537, doi. 10.1080/0267257X.2016.1240705
- By:
- Publication type:
- Article
41
Customer Satisfaction and Discontentment vis-a-vis BSNL Landline Service: A Study.
- Published in:
- ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 1, p. 24
- By:
- Publication type:
- Article
42
Internal Marketing in Service Organizations: Need for Reorientation.
- Published in:
- ICFAI Journal of Services Marketing, 2007, v. 5, n. 4, p. 28
- By:
- Publication type:
- Article
43
THE EFFECT OF EXPERIENTIAL AND RELATIONSHIP MARKETING ON CUSTOMER VALUE: A CASE STUDY OF INTERNATIONAL AMERICAN CASUAL DINING CHAINS IN TAIWAN.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
44
SERVICES MARKETING: REVIEW AND SYNTHESIS OF CRITICAL DISTRIBUTION PROBLEMS.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 6
- By:
- Publication type:
- Article
45
Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios.
- Published in:
- Estudios Gerenciales, 2015, v. 31, n. 136, p. 299, doi. 10.1016/j.estger.2015.05.002
- By:
- Publication type:
- Article
46
EVALUATION OF MUSEUMS SERVICE QUALITY A RESEARCH STUDY OF MUSEUMS AND GALLERIES VISITORS' SATISFACTION.
- Published in:
- Tourism & Hospitality Management, 2006, v. 12, n. 2, p. 37, doi. 10.20867/thm.12.2.4
- By:
- Publication type:
- Article
47
The Impact of Empowerment on Emotional Labour: A Conceptual Framework.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2012, v. 20, n. 2, p. 317
- By:
- Publication type:
- Article
48
The Frontiers in Service Conference: a 20-year retrospective.
- Published in:
- Service Industries Journal, 2014, v. 34, n. 6, p. 477, doi. 10.1080/02642069.2014.870160
- By:
- Publication type:
- Article
49
The evolution of service innovation research: a critical review and synthesis.
- Published in:
- Service Industries Journal, 2014, v. 34, n. 5, p. 373, doi. 10.1080/02642069.2013.780044
- By:
- Publication type:
- Article
50
Testing of service concepts.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 4, p. 621, doi. 10.1080/02642060903144321
- By:
- Publication type:
- Article