Works matching DE "MARKETING in service industries"

Results: 406

Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency.

Published in:

Journal of Marketing, 2025, v. 89, n. 5, p. 152, doi. 10.1177/00222429251319312

By:

Anderson, Laurel;
von Koskull, Catharina;
Mende, Martin;
Gummerus, Johanna

Publication type:

Article

Role of Gender in Conflict Handling in the Context of Outsourcing Service Marketing.

Published in:

Psychology & Marketing, 2013, v. 30, n. 1, p. 26, doi. 10.1002/mar.20586

By:

Ndubisi, Nelson Oly

Publication type:

Article

The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers.

Published in:

Management Science, 2006, v. 52, n. 12, p. 1811, doi. 10.1287/mnsc.1060.0594

By:

Bolton, Ruth N.;
Lemon, Katherine N.;
Bramlett, Matthew D.

Publication type:

Article

Interpersonal and Organizational Trust in Customer- service Provider Relationship: Case of Customer -- Bank relationship.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 14

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

La confiance interpersonnelle et la confiance organisationnelle dans la relation client-prestataire de service : cas de la relation client-banque.

Published in:

Revue des Sciences de Gestion, 2013, v. 48, n. 261/262, p. 167, doi. 10.3917/rsg.261.0167

By:

Khalifa, Ali Hadj;
Kammoun, Mohamed M.

Publication type:

Article

Management of Service Gaps by Infusion of Technology.

Published in:

Telecom Business Review, 2015, v. 8, n. 1, p. 10, doi. 10.21863/tbr/2015.8.1.001

By:

Kazi, Roshan;
Prabhu, Sandeep

Publication type:

Article

Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.

Published in:

Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456

By:

Rosenbaum, Mark S.;
Otalora, Mauricio Losada;
Ramírez, Germán Contreras

Publication type:

Article

Factors Driving Behavioural Intentions: Study of Serbian Mobile Operator Customers.

Published in:

Marketing (0354-3471), 2016, v. 47, n. 3, p. 206, doi. 10.5937/markt1603206s

By:

Senić, Vladimir;
Marinković, Veljko

Publication type:

Article

POLICY FORUM EUROPE 1992--VIEWS FROM THE OUTSIDE: EDITORIAL NOTE.

Published in:

Economic Journal, 1991, v. 101, n. 409, p. 1535, doi. 10.2307/2234902

By:

Greenaway, David

Publication type:

Article

The Object of Service Design.

Published in:

Design Issues, 2011, v. 27, n. 3, p. 20, doi. 10.1162/DESI_a_00088

By:

Secomandi, Fernando;
Snelders, Dirk

Publication type:

Article

Friedrich A. Von Hay ek: Serbest Bankacılık ve Rekabete Dayalı Özel Para Sistemi.

Published in:

Journal of Financial Politic & Economic Reviews / Finans Politik & Ekonomik Yorumlar, 2019, v. 56, n. 647, p. 165

By:

AKTAN, Coşkun Can;
EROĞLU, Merve YOLAL

Publication type:

Article

Services Marketing in Mixed Martial Arts, Developing Jiu Jitsu in Seoul, Korea.

Published in:

Journal of Marketing & Management, 2013, v. 4, n. 1, p. 31

By:

Nelson, Corey A.

Publication type:

Article

CONSIDERATIONS REGARDING THE SUPPLY AND DEMAND IN THE SERVICES MARKET IN THE ROMANIAN HIGHER EDUCATION.

Published in:

Internal Auditing & Risk Management, 2015, v. 38, n. 2, p. 99

By:

CIUREA, Maria;
MAN, Mariana

Publication type:

Article

MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2011, v. 4, n. 1, p. 23

By:

ENACHE, Ioan-Constantin

Publication type:

Article

LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.

Published in:

Revue Française du Marketing, 2007, n. 212, p. 53

By:

Bielen, Frédéric;
Sempels, Christophe

Publication type:

Article

L' INFLUENCE DE LA MUSIQUE ET SON IMPACT SUR LA GESTION DES MARQUES ET DU POINT DE VENTE UNE APPROCHE ANGLO-SAXONNE.

Published in:

Revue Française du Marketing, 2002, n. 188, p. 69

By:

Morrison, Michael

Publication type:

Article

LA CONTRIBUTION DE L'ENVIRONNEMENT PHYSIQUE À LA DIFFÉ RENCIATION DES ENTREPRISES DE SERVICE.

Published in:

Revue Française du Marketing, 2002, n. 188, p. 43

By:

Hêla, Mkhinini

Publication type:

Article

Services Marketing Text and Cases.

Published in:

2010

By:

Nair, V. Raman

Publication type:

Book Review

Elaborate Servicescapes: Spatial Dimensions.

Published in:

SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 90

By:

Paninchukunnath, Ajith

Publication type:

Article

Insurance Marketing: Waxing and Waning of Values.

Published in:

SCMS Journal of Indian Management, 2009, v. 6, n. 2, p. 82

By:

Sadri, Sorab

Publication type:

Article

Planning an entry sequence with service design: a case study.

Published in:

Public Services Quarterly, 2022, v. 18, n. 1, p. 1, doi. 10.1080/15228959.2021.1895949

By:

Harrington, Sarah;
Churchill, Veronica

Publication type:

Article

Giveaways that Give Back: Marketing with Promotional Items.

Published in:

Public Services Quarterly, 2006, v. 2, n. 4, p. 113

By:

Germain, Carol Anne

Publication type:

Article

MARKETING.

Published in:

Public Services Quarterly, 2006, v. 2, n. 4, p. 111, doi. 10.1300/J295v02n0409

By:

Germain, Carol Anne

Publication type:

Article

The Role of Patient Satisfaction in the Development of Health Care Services Marketing.

Published in:

Nosileftiki, 2009, v. 48, n. 1, p. 105

By:

Pierrakos, Giorgos;
Tomaras, Petros

Publication type:

Article

Value congruence and consumer's satisfaction towards online banking - the mediation role of affective commitment.

Published in:

Management & Marketing, 2014, v. 9, n. 3, p. 347

By:

Sabbir, Rahman Muhammad;
Nazrul, Islam

Publication type:

Article

THE WEB PAGE - MARKETING COMMUNICATION MEAN IN THE ACCOMMODATION UNITS' ACTIVITY.

Published in:

Management & Marketing, 2014, v. 9, n. 2, p. 45

By:

BĂLTESCU, Codruţa-Adina;
BOŞCOR, Dana

Publication type:

Article

Are services advertised differently? An analysis of the relationship between product and service types and the informational content of their advertisements.

Published in:

Journal of Marketing Communications, 2000, v. 6, n. 2, p. 121, doi. 10.1080/135272600345499

By:

Mortimer, Kathleen

Publication type:

Article

Do Markets Prefer Open or Proprietary Standards for XML Standardization? An Event Study.

Published in:

International Journal of Electronic Commerce, 2006, v. 11, n. 1, p. 117, doi. 10.2753/JEC1086-4415110105

By:

Aggarwa, Nitin;
Qizhi Dai;
Walden, Eric A.

Publication type:

Article

A Model of Internet Pricing Under Price Comparison Shopping: An Addendum.

Published in:

International Journal of Electronic Commerce, 2006, v. 11, n. 1, p. 137, doi. 10.2753/JEC1086-4415110106

By:

Koçaş, Cenk

Publication type:

Article

Understanding Agent-Based On-Line Persuasion and Bargaining Strategies: An Empirical Study.

Published in:

International Journal of Electronic Commerce, 2006, v. 11, n. 1, p. 85, doi. 10.2753/JEC1086-4415110104

By:

Shiu-li Huang;
Fu-ren Lin;
Yufei Yuan

Publication type:

Article

Search Strategies in Shopping Engines: An Experimental Investigation.

Published in:

International Journal of Electronic Commerce, 2006, v. 11, n. 1, p. 63, doi. 10.2753/JEC1086-4415110103

By:

Kamis, Arnold

Publication type:

Article

Mystery Shopping with Reference to Durable Goods - A Hyderabad Experience.

Published in:

Journal of Marketing & Communication, 2010, v. 5, n. 3, p. 37

By:

Ramesh, M. Anil

Publication type:

Article

Customer Satisfaction and Discontentment vis-a-vis BSNL Landline Service: A Study.

Published in:

ICFAI Journal of Consumer Behavior, 2008, v. 3, n. 1, p. 24

By:

Kumar, R. Ravi;
Reddy, Vijaya Bhaskar;
Surender, P.

Publication type:

Article

Internal Marketing in Service Organizations: Need for Reorientation.

Published in:

ICFAI Journal of Services Marketing, 2007, v. 5, n. 4, p. 28

By:

Joshi, Rajiv

Publication type:

Article

THE EFFECT OF EXPERIENTIAL AND RELATIONSHIP MARKETING ON CUSTOMER VALUE: A CASE STUDY OF INTERNATIONAL AMERICAN CASUAL DINING CHAINS IN TAIWAN.

Published in:

2009

By:

HSIU-JUNG CHOU

Publication type:

Case Study

FROM THE EDITOR.

Published in:

Marketing Health Services, 2002, v. 22, n. 1, p. 3

By:

Thomas, Richard K.

Publication type:

Article

Uso de variables mediadoras y moderadoras en la explicación de la lealtad del consumidor en ambientes de servicios.

Published in:

Estudios Gerenciales, 2015, v. 31, n. 136, p. 299, doi. 10.1016/j.estger.2015.05.002

By:

Bustamante, Juan Carlos

Publication type:

Article

An Experiential Exercise in Service Environment Design.

Published in:

Journal of Marketing Education, 2012, v. 34, n. 2, p. 156, doi. 10.1177/0273475312450386

By:

Fowler, Kendra;
Bridges, Eileen

Publication type:

Article

PERSPECTIVE: Creating a Platform-based Approach for Developing New Services.

Published in:

Journal of Product Innovation Management, 2001, v. 18, n. 3, p. 188, doi. 10.1016/S0737-6782(01)00070-4

By:

Meyer, Marc H.;
DeTore, Arthur

Publication type:

Article

Teaching quality and student satisfaction: nexus or simulacrum?

Published in:

London Review of Education, 2009, v. 7, n. 2, p. 135, doi. 10.1080/14748460902990336

By:

Beecham, Rod

Publication type:

Article

MEASURING CUSTOMERS' INTIMACY: EVIDENCE FROM INDONESIAN SERVICE-BASED COMPANIES.

Published in:

Ekonomika, 2015, v. 61, n. 2, p. 11, doi. 10.5937/ekonomika1502011A

By:

Anantadjaya, Samuel P. D.;
Nawangwulan, Irma M.;
Pramesty, Ignatia Andari;
Gunawan, Grace Aditya

Publication type:

Article

An Interaction Model of Business Service Production and Consumption.

Published in:

British Journal of Management, 1991, v. 2, n. 4, p. 205, doi. 10.1111/j.1467-8551.1991.tb00027.x

By:

O'Farrell, P. N.;
Moffat, L. A. R.

Publication type:

Article

SERVICES MARKETING: REVIEW AND SYNTHESIS OF CRITICAL DISTRIBUTION PROBLEMS.

Published in:

Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 6

By:

Oumlil, A. Ben;
Rao, C. P.

Publication type:

Article

Trend Toward Market-Sourcing rules for Sales of Services Continues.

Published in:

Journal of State Taxation, 2017, v. 35, n. 2, p. 21

By:

Schadewald, Michael S.

Publication type:

Article

Apportionment Issues.

Published in:

Journal of State Taxation, 2010, v. 28, n. 5, p. 9

By:

Schadewald, Michael S.

Publication type:

Article

The Evolution of Business Models and Marketing Strategies in the Music Industry.

Published in:

JMM: The International Journal on Media Management, 2004, v. 6, n. 1/2, p. 46, doi. 10.1080/14241277.2004.9669381

By:

Vaccaro, Valerie L.;
Cohn, Deborah Y.

Publication type:

Article

Investigating Interactive Effects in the Theory of Planned Behavior in a Service-Provider Switching Context.

Published in:

Psychology & Marketing, 2002, v. 19, n. 5, p. 407, doi. 10.1002/mar.10017

By:

Bansal, Harvir S.;
Taylor, Shirley F.

Publication type:

Article

Beyond usability: the OoBE dynamics of mobile data services markets.

Published in:

Personal & Ubiquitous Computing, 2005, v. 9, n. 4, p. 198, doi. 10.1007/s00779-004-0321-8

By:

Gilbert, A;
Sangwan, Sunanda;
Ian, Hilda

Publication type:

Article

Health Care Marketing Abstracts.

Published in:

1994

By:

Joseph, W. Benoy;
Tudor, Keith

Publication type:

Abstract

Influencing Satisfaction for Dental Services.

Published in:

Journal of Health Care Marketing, 1993, v. 13, n. 1, p. 16

By:

Gopalakrishna, Pradeep;
Mummalaneni, Venkatapparao

Publication type:

Article