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Optimizing Enterprise Marketing Project Portfolios Using Fuzzy Ant Colony Optimization.
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- International Journal of Computers, Communications & Control, 2024, v. 19, n. 3, p. 1, doi. 10.15837/ijccc.2024.3.6458
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- Article
Soda Taxes and Marketing Conduct.
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- Journal of Marketing Research (JMR), 2024, v. 61, n. 3, p. 393, doi. 10.1177/00222437231195551
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- Article
Correlated Cluster-Based Randomized Experiments: Robust Variance Minimization.
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- Management Science, 2024, v. 70, n. 6, p. 4069, doi. 10.1287/mnsc.2021.02741
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- Article
IMPROVING MARKETING EFFICIENCY AND EFFECTIVENESS BY OPTIMIZING PRODUCT INNOVATION THROUGH E-COMMERCE MEDIATION.
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- Interdiciplinary Journal & Hummanity (INJURITY), 2024, v. 3, n. 5, p. 315
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- Article
Language and thought: Linguistic relativity in social marketing communication.
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- International Journal of Consumer Studies, 2024, v. 48, n. 3, p. 1, doi. 10.1111/ijcs.13041
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- Article
Heuristic Simulated Annealing Modeling to Optimum Target Audience Identification in Digital Marketing: A Case Study of a Mining Industry Training Service Company.
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- International Journal of Supply & Operations Management, 2024, v. 11, n. 2, p. 188, doi. 10.22034/IJSOM.2023.109997.2805
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- Article
Quantitative Evaluation of Sustainable Marketing Effectiveness: A Polish Case Study.
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- Sustainability (2071-1050), 2024, v. 16, n. 9, p. 3877, doi. 10.3390/su16093877
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- Article
The effectiveness of emerging markets' legal structure in explaining financial development.
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- PLoS ONE, 2024, v. 19, n. 4, p. 1, doi. 10.1371/journal.pone.0299831
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- Article
Impact on species' online attention when named after celebrities.
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- Conservation Biology, 2024, v. 38, n. 2, p. 1, doi. 10.1111/cobi.14184
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- Article
Data-Driven Marketing Strategy to Reach Millennial Consumers.
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- Dinasti International Journal of Education Management & Social Science, 2024, v. 5, n. 4, p. 420, doi. 10.31933/dijemss.v5i4
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- Article
The Effectiveness of Digital Marketing Before and After the Covid-19 Pandemic in MSMEs in the Convection Sector.
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- Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 2024, v. 5, n. 1, p. 35, doi. 10.38035/dijefa.v5i1.2362
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- Article
MARKETING STRATEGY FOR FOOTBALL SCHOOLS IN THE CITY OF CIREBON (CASE STUDY OF CIREBON UNITED FOOTBALL SCHOOL).
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- Interdiciplinary Journal & Hummanity (INJURITY), 2024, v. 3, n. 3, p. 229
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- Article
Evaluating the Effects of Search Engine Optimization Techniques on the Efficacy of Digital Marketing.
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- Journal of Management & Public Policy, 2024, v. 15, n. 3, p. 58, doi. 10.47914/jmpp.2024.v15i3.004
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- Article
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
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- Marketing Letters, 2024, v. 35, n. 1, p. 59, doi. 10.1007/s11002-023-09700-8
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- Article
Unlimited Testing: Let's Test Your Emails with AI.
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- Marketing Science, 2024, v. 43, n. 2, p. 419, doi. 10.1287/mksc.2021.0126
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- Article
DIGITAL NOMADS AS RECIPIENTS AND USERS OF THE CITY'S OFFER. STATUS AND PROSPECTS OF RESEARCH.
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- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2024, n. 193, p. 633, doi. 10.29119/1641-3466.2024.193.35
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- Article
The Customer's Perception of Purpose Marketing: Results of an Empirical Study of a Company-Supported Campaign for the Covid-19 Vaccination in Germany.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 1, p. 32
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- Article
Linking Relationship Marketing to Customer Loyalty in The E-Banking Context: The Central Role of Customer Satisfaction.
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- Gadjah Mada International Journal of Business, 2024, v. 26, n. 1, p. 109
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- Article
Navigating The Digital Marketing Landscape: A Comprehensive Study On Effectiveness, Influencing Factors, And Strategic Recommendations For Businesses.
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- Journal of Advanced Zoology, 2024, v. 45, n. 1, p. 1214
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- Article
THE RISE OF DIGITAL MARKETING AGENCIES: TRANSFORMING DIGITAL BUSINESS TRENDS.
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- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 1, p. 162, doi. 10.17358/jabm.10.1.162
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- Article
Ethics and marketing responsibility: A bibliometric analysis and literature review.
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- Asia Pacific Management Review, 2023, v. 28, n. 4, p. 567, doi. 10.1016/j.apmrv.2023.04.002
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- Article
Personal and Social Skills' Impact on Marketing Effectiveness.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 50, n. 4, p. 137, doi. 10.2478/minib-2023-0026
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- Article
FINANCIAL AND MARKETING INNOVATIVE MANAGEMENT OF ECOLOGICAL AGRIBUSINESS.
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- Financial & Credit Activity: Problems of Theory & Practice, 2023, v. 6, n. 53, p. 487, doi. 10.55643/fcaptp.6.53.2023.4255
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- Article
COMPARISON OF VISITOR MOTIVES FOR FOOD & WINE EVENTS IN THE WESTERN CAPE, SOUTH AFRICA.
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- Tourism & Hospitality Management, 2023, v. 29, n. 4, p. 609, doi. 10.20867/thm.29.4.11
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- Article
Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.
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- Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 889, doi. 10.1177/00222437221140052
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- Article
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing.
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- Management Issues / Problemy Zarządzania, 2023, v. 21, n. 4, p. 4, doi. 10.7172/2956-7602.102.1
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- Article
Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?
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- Media & Communication, 2023, v. 11, n. 4, p. 140, doi. 10.17645/mac.v11i4.7050
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- Article
Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective.
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- Operations Research & Decisions, 2023, v. 33, n. 4, p. 35, doi. 10.37190/ord230103
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- Article
Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses.
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- Sustainability (2071-1050), 2023, v. 15, n. 18, p. 13379, doi. 10.3390/su151813379
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- Article
TURKEY'S 100TH ANNIVERSARY OF EXPORT MARKETING: STRATEGIES, OPPORTUNITIES, CHALLENGES AND FUTURE DIRECTIONS.
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- Visionary E-Journal / Vizyoner Dergisi, 2023, v. 14, p. 342, doi. 10.21076/vizyoner.1333994
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IMPROVING THE INNOVATIVE STRATEGY OF MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF GLOBALIZATION.
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- Financial & Credit Activity: Problems of Theory & Practice, 2023, v. 4, n. 52, p. 433, doi. 10.55643/fcaptp.5.52.2023.4136
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- Article
Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand.
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- Journal of Brand Strategy, 2023, v. 12, n. 2, p. 126
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- Article
The New Wave of Influencers: Examining College Athlete Identities and the Role of Homophily and Parasocial Relationships in Leveraging Name, Image, and Likeness.
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- Journal of Sport Management, 2023, v. 37, n. 5, p. 371, doi. 10.1123/jsm.2022-0192
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Social Marketing Research: The impact of antismoking social advertising on knowledge levels via Instagram Stories.
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- Social Medicine, 2023, v. 16, n. 3, p. 145
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- Article
ChatGPT Unveiled: Unleashing AI Magic in Online Shopping and Digital Marketing.
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- Atlantic Marketing Journal, 2023, v. 12, n. 2, p. 1
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- Article
Göz İzleme Tekniği ile Bir Siyasal Pazarlama İletişimi Araştırması: Türkiye Cumhuriyeti 2023 Cumhurbaşkanlığı Seçimi Billboardlarının Analizi.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2023, v. 15, n. 3, p. 2263, doi. 10.20491/isarder.2023.1711
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- Article
Leading Logistics Firms' Re-Engineering through the Optimization of the Customer's Social Media and Website Activity.
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- Electronics (2079-9292), 2023, v. 12, n. 11, p. 2443, doi. 10.3390/electronics12112443
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- Article
ПРОТИДІЯ РИЗИКАМ В ДІЯЛЬНОСТІ СТРАХОВИХ КОМПАНІЙ В УМОВАХ ВОЄННОГО СТАНУ ІНСТРУМЕНТАМИ СТРАХОВОГО МАРКЕТИНГУ.
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2023, v. 57, n. 29, p. 25, doi. 10.25264/2311-5149-2023-29(57)-25-29
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- Article
Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation.
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- TalTech Journal of European Studies, 2023, v. 13, n. 1, p. 226, doi. 10.2478/bjes-2023-0011
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- Article
EFFECTIVENESS OF ORGANIC FOOD MARKETING.
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- Economics & Environment / Ekonomia i Środowisko, 2023, v. 85, n. 2, p. 255, doi. 10.34659/eis.2023.85.2.548
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- Article
The Consequences of the Covid-19 Pandemic on the Ghanaian Financial Markets and the Effectiveness of Government Policy Responses.
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- Journal of Applied Business & Economics, 2023, v. 25, n. 4, p. 215, doi. 10.33423/jabe.v25i4.6365
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- Article
Relationship marketing orientation in healthcare organisations with the AHP method. Internal and external customer perspective.
- Published in:
- Operations Research & Decisions, 2023, v. 33, n. 2, p. 35, doi. 10.37190/ord230103
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- Publication type:
- Article
Wpływ zarządzania łańcuchem wartości na kształtowanie grup strategicznych w sektorze polskich banków spółdzielczych.
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- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2023, v. 67, n. 2, p. 1, doi. 10.15611/pn.2023.2.01
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- Article
VYUŽITIE NÁSTROJOV MARKETINGOVEJ KOMUNIKÁCIE V PROSTREDÍ MATERSKEJ ŠKOLY.
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- Young Science / Mladá Veda, 2023, v. 11, n. 2, p. 12
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- Article
CUSTOMER REACTION AND PURCHASE INTENTIONS AS INDICATORS OF THE EFFECTIVENESS OF DIGITAL MARKETING CHANNELS.
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- Aweshkar Research Journal, 2023, v. 30, n. 1, p. 66
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- Article
Machiavellianism in Alliance Partnerships.
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- Journal of Marketing, 2023, v. 87, n. 2, p. 168, doi. 10.1177/00222429221100186
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- Article
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 2, p. 310, doi. 10.1007/s11747-022-00877-4
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- Article
The Use of Marketing Indicators in Poland — Towards Evidence-Based Management.
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2023, v. 47, n. 1, p. 1, doi. 10.2478/minib-2023-0001
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- Article
SHORT-TERM AND SEASONAL TIME SERIES MODELS FOR ONLINE MARKETING CAMPAIGNS.
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- Marketing Science & Inspirations, 2023, v. 18, n. 1, p. 16, doi. 10.46286/msi.2023.18.1.2
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- Article
Study on the linkage between macro policy and market effectiveness in China's stock market: Based on run test of China's stock market index.
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- PLoS ONE, 2023, v. 17, n. 2, p. 1, doi. 10.1371/journal.pone.0281670
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- Article