Works matching DE "MARKETING education in universities %26 colleges"

Results: 103

Using game-based principles to empower students in non-STEM academic programmes.

Published in:

Innovations in Education & Teaching International, 2020, v. 57, n. 5, p. 511, doi. 10.1080/14703297.2020.1727352

By:

de la Torre, R.;
Berbegal-Mirabent, J.

Publication type:

Article

Guiding Principles Model: A Call to Integrate the 4 P's into a Strategic Construct.

Published in:

Journal of Marketing Development & Competitiveness, 2018, v. 12, n. 4, p. 60, doi. 10.33423/jmdc.v12i4.199

By:

Heckman, Philip E.;
Vestergaard, Alice Jacobs;
Sole, Kathleen M.

Publication type:

Article

The Determinants of Student Performance in a University Marketing Class.

Published in:

Business Education Innovation Journal, 2016, v. 8, n. 2, p. 21

By:

Brau, James C.;
Brau, Rebekah Inez;
Owen, Stephen R.;
Swenson, Michael J.

Publication type:

Article

The Impact of a Professional Selling Course on Student Perceptions: A Before and After Look.

Published in:

E-Journal of Business Education & Scholarship of Teaching, 2014, v. 8, n. 2, p. 1

By:

Harris, Garth;
Gulati, Rajesh;
Bristow, Dennis N.;
Schneider, Kenneth;
Amyx, Douglas

Publication type:

Article

Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies.

Published in:

Marketing Review, 2017, v. 17, n. 1, p. 87, doi. 10.1362/146934717X14909733966128

By:

Sujchaphong, Narissara;
Bang Nguyen;
Melewar, T. C.

Publication type:

Article

MY WORD -- A MARKETING PEDAGOGY TACTIC THAT IMPACTS STUDENTS' AUTHENTIC LEARNING, POSITIVE EMOTION (SELF ESTEEM), AND FACULTY FEEDBACK - AN EXPERIENTIAL METHOD FROM A PRACTITIONER TURNED ACADEMIC.

Published in:

International Journal of Sales, Retailing & Marketing, 2015, v. 4, n. 3, p. 58

By:

Kandhadai, Ravi

Publication type:

Article

Marketing Education in Light of Catholic Social Teaching.

Published in:

Catholic Social Science Review, 2012, v. 17, p. 123

By:

Rankin, Jeff

Publication type:

Article

Student Perceptions of and Satisfaction with Mobile Polling Technology: An Exploratory Study.

Published in:

Journal for Advancement of Marketing Education, 2018, v. 26, n. 2, p. 44

By:

Florenthal, Bela

Publication type:

Article

Monographic versus Multiple Essay Dissertations: A Comparison of Journal Publications in the Marketing Discipline.

Published in:

Journal for Advancement of Marketing Education, 2018, v. 26, n. 2, p. 33

By:

Martin, William C.;
Askim-Lovseth, Mary K.;
Bateman, Connie Rae

Publication type:

Article

Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes.

Published in:

Journal for Advancement of Marketing Education, 2018, v. 26, n. 2, p. 22

By:

Rayburn, Steven W.;
Anderson, Sidney T.;
Smith, Karen H.

Publication type:

Article

Any Questions? Questioning Skill as a Selling Tactic for Sales Students.

Published in:

Journal for Advancement of Marketing Education, 2018, v. 26, n. 2, p. 1

By:

Arndt, Aaron D.;
Rippé, Cindy B.;
Castleberry, Stephen B.

Publication type:

Article

Changing Students' Perceptions of Professional Selling Using an Online Learning Workshop.

Published in:

Journal for Advancement of Marketing Education, 2016, v. 24, p. 57

By:

Paden, Nita;
Stell, Roxanne;
Trainor, Kevin J.;
Mushro, Sara

Publication type:

Article

An Innovative Approach to Teaching Cultural Intelligence in Personal Selling.

Published in:

Journal for Advancement of Marketing Education, 2016, v. 24, p. 78

By:

Baker, David S.;
Delpechitre, Duleep

Publication type:

Article

School Ties: Social Capital and Student Performance in Individual and Group Tasks.

Published in:

Journal for Advancement of Marketing Education, 2015, v. 23, n. 2, p. 34

By:

Johnson, Bryan R.;
Seevers, Matthew T.;
Darnold, Todd C.

Publication type:

Article

What About Mutual Drop/Add? Reactions to an Idea for Dealing with Problematic Student-Customers.

Published in:

Journal for Advancement of Marketing Education, 2013, v. 21, n. 2, p. 53

By:

Smith, Brent

Publication type:

Article

CURRENT PERCEPTIONS, PROMINENCE AND PREVALENCE OF SUSTAINABILITY IN THE MARKETING CURRICULUM.

Published in:

Marketing Management Journal, 2013, v. 23, n. 2, p. 101

By:

DELONG, DEBBIE;
MCDERMOTT, MAGGIE

Publication type:

Article

Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement.

Published in:

Psychology & Marketing, 2024, v. 41, n. 8, p. 1900, doi. 10.1002/mar.22017

By:

Lim, Ga Young;
Kim, Aekyoung

Publication type:

Article

There's No Business Like Show Business! Teaching the Business of Acting.

Published in:

Methods: A Journal of Acting Pedagogy, 2016, v. 2, p. 41

By:

Woods, Robert

Publication type:

Article

Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21.

Published in:

Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 67, doi. 10.1080/1051712X.2015.1020242

By:

Hutt, Michael D.;
Walker, Beth A.

Publication type:

Article

Relevant for Whom? An Essay to Celebrate JBBM ’s 21 Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers.

Published in:

Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 47, doi. 10.1080/1051712X.2015.1020240

By:

Baker, Michael J.

Publication type:

Article

Every Future Needs a Past: A Personal View of the History of JBBM.

Published in:

Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 37, doi. 10.1080/1051712X.2015.1020239

By:

Backhaus, Klaus

Publication type:

Article

Embedded Librarianship and Virtual Environments in Entrepreneurship Information Literacy: A Case Study.

Published in:

2012

By:

Kirkwood, Hal;
Evans, Kelly

Publication type:

Case Study

Determinants Of Success In The Introductory Finance Course: The Role Of Major, Sex, Accounting Knowledge And Math Ability.

Published in:

B>Quest, 2012, p. 1

By:

McIntyre Jr., James E.;
Padgham, Gene

Publication type:

Article

One more time: Quo vadis, Marketing?

Published in:

2018

By:

Baker, Michael J.

Publication type:

Proceeding

The Potential of Student Co-Creation in Extracurricular Experiences.

Published in:

Marketing Education Review, 2018, v. 28, n. 3, p. 230, doi. 10.1080/10528008.2017.1419432

By:

Celuch, Kevin;
Bačić, Dinko;
Chen, Manfen W;
Maier-Lytle, Jeanette;
Smothers, Jack

Publication type:

Article

CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 75, doi. 10.1080/10528008.2018.1464884

By:

Magnotta, Sarah R.

Publication type:

Article

ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 120, doi. 10.1080/10528008.2018.1452035

By:

Zarzosa, Jennifer

Publication type:

Article

KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 131, doi. 10.1080/10528008.2018.1437355

By:

Harding, Lora Mitchell

Publication type:

Article

Advancing the Art and Science of Teaching Through Innovation.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 63, doi. 10.1080/10528008.2017.1319151

By:

Edmiston, Dawn

Publication type:

Article

Sales Curation Now Available: Marketing Education Review ’s First Foray Into Curations.

Published in:: Marketing Education Review, 2017, v. 27, n. 2, p. 65, doi. 10.1080/10528008.2017.1318648
Publication type:: Article

Business News as a Source of Information Literacy in Marketing.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 97, doi. 10.1080/10528008.2017.1309980

By:

Fowler, Kendra;
Bridges, Eileen

Publication type:

Article

Creating Student Engagement: The Kickstarter Active Learning Project.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 115, doi. 10.1080/10528008.2017.1304808

By:

Manzon, Elliott

Publication type:

Article

Negotiation Skill Development Exercise.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 80, doi. 10.1080/10528008.2017.1296754

By:

Benson, Gregory E.;
Chau, Ngan N.

Publication type:

Article

Classroom Ready Teaching Moments.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 119, doi. 10.1080/10528008.2017.1278610

By:

Whalen, D. Joel;
Coker, Kesha K.

Publication type:

Article

Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 66, doi. 10.1080/10528008.2016.1274633

By:

Hostetter, Leonard R.

Publication type:

Article

The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method.

Published in:

Marketing Education Review, 2017, v. 27, n. 1, p. 39, doi. 10.1080/10528008.2016.1255852

By:

Aiken, K. Damon;
Heinze, Timothy C.;
Meuter, Matthew L.;
Chapman, Kenneth J.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Education Review, 2015, v. 25, n. 3, p. 177, doi. 10.1080/10528008.2015.1044854

By:

Vander Schee, Brian A.

Publication type:

Article

FLIPPED CLASSROOMS: AN AGENDA FOR INNOVATIVE MARKETING EDUCATION IN THE DIGITAL ERA.

Published in:

Marketing Education Review, 2015, v. 25, n. 3, p. 179, doi. 10.1080/10528008.2015.1044851

By:

Green, Teegan

Publication type:

Article

Teaching Creativity in the Marketing Curriculum.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 183, doi. 10.2753/MER1052-8008240301

By:

Ramocki, Stephen P.

Publication type:

Article

The Importance of Course Design on Classroom Performance of Marketing Students.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 213, doi. 10.2753/MER1052-8008240303

By:

Black, Gregory S.;
Daughtrey, Clayton L.;
Lewis, Jeffrey S.

Publication type:

Article

Using Strengthsfinder to Identify Relationships Between Marketing Graduate Strengths and Career Outcomes.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 197, doi. 10.2753/MER1052-8008240302

By:

Tomkovick, Chuck;
Swanson, Scott

Publication type:

Article

From the Editor.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 103, doi. 10.1080/10528008.2013.11045581

By:

Vander Schee, Brian A.

Publication type:

Article

Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 121, doi. 10.2753/MER1052-8008230202

By:

Miller, Fred L.;
Mangold, W. Glynn;
Roach, Joy;
Holmes, Terry

Publication type:

Article

Proposing Community-Based Learning in the Marketing Curriculum.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 137, doi. 10.2753/MER1052-8008230203

By:

Cadwallader, Susan;
Atwong, Catherine;
Lebard, Aubrey

Publication type:

Article

A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing.

Published in:

Marketing Education Review, 2013, v. 23, n. 1, p. 11, doi. 10.2753/MER1052-8008230102

By:

Swanson, Scott R.;
Wald, Karla A.

Publication type:

Article

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students.

Published in:

Marketing Education Review, 2013, v. 23, n. 1, p. 43, doi. 10.2753/MER1052-8008230107

By:

Bristow, Dennis;
Gulati, Rajesh;
Schneider, Kenneth C.

Publication type:

Article

From the Editors.

Published in:

Marketing Education Review, 2012, v. 22, n. 2, p. 95, doi. 10.1080/10528008.2012.11045554

By:

Hoffman, K. Douglas;
Shanahan, Kevin J.

Publication type:

Article

TRENDY MAGISTERSKÉHO STUDIA MARKETINGOVÝCH KOMUNIKACÍ.

Published in:

Media4u Magazine, 2013, v. 10, n. 1, p. 26

By:

Chromý, Jan

Publication type:

Article

STUDENTS' PREFERENCES AND OPINIONS ON DESIGN OF A MOBILE MARKETING EDUCATION APPLICATION.

Published in:

Turkish Online Journal of Distance Education (TOJDE), 2014, v. 15, n. 1, p. 189, doi. 10.17718/tojde.76203

By:

OZATA, F. Zeynep;
OZDAMAR KESKIN, Nilgun

Publication type:

Article

Using income effects to market undergraduate education abroad participation in higher education.

Published in:

Journal of Marketing for Higher Education, 2018, v. 28, n. 1, p. 66, doi. 10.1080/08841241.2018.1425230

By:

Partlo, Margaret;
Ampaw, Frim

Publication type:

Article