Works matching DE "MARKETING education in universities %26 colleges"

Results: 103

The Potential of Student Co-Creation in Extracurricular Experiences.

Published in:

Marketing Education Review, 2018, v. 28, n. 3, p. 230, doi. 10.1080/10528008.2017.1419432

By:

Celuch, Kevin;
Bačić, Dinko;
Chen, Manfen W;
Maier-Lytle, Jeanette;
Smothers, Jack

Publication type:

Article

CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 75, doi. 10.1080/10528008.2018.1464884

By:

Magnotta, Sarah R.

Publication type:

Article

ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 120, doi. 10.1080/10528008.2018.1452035

By:

Zarzosa, Jennifer

Publication type:

Article

KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES.

Published in:

Marketing Education Review, 2018, v. 28, n. 2, p. 131, doi. 10.1080/10528008.2018.1437355

By:

Harding, Lora Mitchell

Publication type:

Article

Advancing the Art and Science of Teaching Through Innovation.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 63, doi. 10.1080/10528008.2017.1319151

By:

Edmiston, Dawn

Publication type:

Article

Sales Curation Now Available: Marketing Education Review ’s First Foray Into Curations.

Published in:: Marketing Education Review, 2017, v. 27, n. 2, p. 65, doi. 10.1080/10528008.2017.1318648
Publication type:: Article

Business News as a Source of Information Literacy in Marketing.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 97, doi. 10.1080/10528008.2017.1309980

By:

Fowler, Kendra;
Bridges, Eileen

Publication type:

Article

Creating Student Engagement: The Kickstarter Active Learning Project.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 115, doi. 10.1080/10528008.2017.1304808

By:

Manzon, Elliott

Publication type:

Article

Negotiation Skill Development Exercise.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 80, doi. 10.1080/10528008.2017.1296754

By:

Benson, Gregory E.;
Chau, Ngan N.

Publication type:

Article

Classroom Ready Teaching Moments.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 119, doi. 10.1080/10528008.2017.1278610

By:

Whalen, D. Joel;
Coker, Kesha K.

Publication type:

Article

Teaching Innovations in Marketing: A Brand-Based Student-Led Inquiry of Marketing Concepts and Practices.

Published in:

Marketing Education Review, 2017, v. 27, n. 2, p. 66, doi. 10.1080/10528008.2016.1274633

By:

Hostetter, Leonard R.

Publication type:

Article

The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method.

Published in:

Marketing Education Review, 2017, v. 27, n. 1, p. 39, doi. 10.1080/10528008.2016.1255852

By:

Aiken, K. Damon;
Heinze, Timothy C.;
Meuter, Matthew L.;
Chapman, Kenneth J.

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Education Review, 2015, v. 25, n. 3, p. 177, doi. 10.1080/10528008.2015.1044854

By:

Vander Schee, Brian A.

Publication type:

Article

FLIPPED CLASSROOMS: AN AGENDA FOR INNOVATIVE MARKETING EDUCATION IN THE DIGITAL ERA.

Published in:

Marketing Education Review, 2015, v. 25, n. 3, p. 179, doi. 10.1080/10528008.2015.1044851

By:

Green, Teegan

Publication type:

Article

Teaching Creativity in the Marketing Curriculum.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 183, doi. 10.2753/MER1052-8008240301

By:

Ramocki, Stephen P.

Publication type:

Article

The Importance of Course Design on Classroom Performance of Marketing Students.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 213, doi. 10.2753/MER1052-8008240303

By:

Black, Gregory S.;
Daughtrey, Clayton L.;
Lewis, Jeffrey S.

Publication type:

Article

Using Strengthsfinder to Identify Relationships Between Marketing Graduate Strengths and Career Outcomes.

Published in:

Marketing Education Review, 2014, v. 24, n. 3, p. 197, doi. 10.2753/MER1052-8008240302

By:

Tomkovick, Chuck;
Swanson, Scott

Publication type:

Article

From the Editor.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 103, doi. 10.1080/10528008.2013.11045581

By:

Vander Schee, Brian A.

Publication type:

Article

Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 121, doi. 10.2753/MER1052-8008230202

By:

Miller, Fred L.;
Mangold, W. Glynn;
Roach, Joy;
Holmes, Terry

Publication type:

Article

Proposing Community-Based Learning in the Marketing Curriculum.

Published in:

Marketing Education Review, 2013, v. 23, n. 2, p. 137, doi. 10.2753/MER1052-8008230203

By:

Cadwallader, Susan;
Atwong, Catherine;
Lebard, Aubrey

Publication type:

Article

A Picture is Worth a 1,000 Words: Using Collage to Explore Students Beliefs and Feelings about Marketing.

Published in:

Marketing Education Review, 2013, v. 23, n. 1, p. 11, doi. 10.2753/MER1052-8008230102

By:

Swanson, Scott R.;
Wald, Karla A.

Publication type:

Article

What Do College Students, Young Families, and Empty Nesters Want in a Car? A Market Segmentation and Marketing Mix Project for Introduction to Marketing Students.

Published in:

Marketing Education Review, 2013, v. 23, n. 1, p. 43, doi. 10.2753/MER1052-8008230107

By:

Bristow, Dennis;
Gulati, Rajesh;
Schneider, Kenneth C.

Publication type:

Article

From the Editors.

Published in:

Marketing Education Review, 2012, v. 22, n. 2, p. 95, doi. 10.1080/10528008.2012.11045554

By:

Hoffman, K. Douglas;
Shanahan, Kevin J.

Publication type:

Article

Improving Entrepreneural Marketing Learning: A Study of Business Graduates, Pakistan.

Published in:

Journal of Women's Entrepreneurship & Education, 2013, n. 1/2, p. 74

By:

Yousaf, Usman;
Altaf, Mohsin;
Rani, Zunaira;
Alam, Misbah

Publication type:

Article

Embedded Librarianship and Virtual Environments in Entrepreneurship Information Literacy: A Case Study.

Published in:

2012

By:

Kirkwood, Hal;
Evans, Kelly

Publication type:

Case Study

STUDENTS' PREFERENCES AND OPINIONS ON DESIGN OF A MOBILE MARKETING EDUCATION APPLICATION.

Published in:

Turkish Online Journal of Distance Education (TOJDE), 2014, v. 15, n. 1, p. 189, doi. 10.17718/tojde.76203

By:

OZATA, F. Zeynep;
OZDAMAR KESKIN, Nilgun

Publication type:

Article

There's No Business Like Show Business! Teaching the Business of Acting.

Published in:

Methods: A Journal of Acting Pedagogy, 2016, v. 2, p. 41

By:

Woods, Robert

Publication type:

Article

TEACHING SUSTAINABILITY IN BUSINESS SCHOOLS: THE CONTEXT OF MARKETING MANAGEMENT.

Published in:

Journal of International Management Studies, 2016, v. 16, n. 1, p. 7, doi. 10.18374/JIMS-16-1.1

By:

Paliwal, Pramod

Publication type:

Article

COMPARISON OF STUDENT PERFORMANCE UNDER TWO TEACHING METHODS: FACE TO FACE AND ONLINE.

Published in:

International Journal of Education Research, 2017, v. 12, n. 1, p. 69

By:

Bandara, Damitha;
Wijekularathna, Danush Kanchana

Publication type:

Article

Anatomy of a flipped classroom.

Published in:

Journal of Teaching in Travel & Tourism, 2016, v. 16, n. 3, p. 228, doi. 10.1080/15313220.2015.1136802

By:

Davis, Nicole L.

Publication type:

Article

The Impact of a Professional Selling Course on Student Perceptions: A Before and After Look.

Published in:

E-Journal of Business Education & Scholarship of Teaching, 2014, v. 8, n. 2, p. 1

By:

Harris, Garth;
Gulati, Rajesh;
Bristow, Dennis N.;
Schneider, Kenneth;
Amyx, Douglas

Publication type:

Article

Determinants Of Success In The Introductory Finance Course: The Role Of Major, Sex, Accounting Knowledge And Math Ability.

Published in:

B>Quest, 2012, p. 1

By:

McIntyre Jr., James E.;
Padgham, Gene

Publication type:

Article

Enhancing Student Performance in Collegiate Marketing Competitions: The ECHO Judges' Perspectives.

Published in:

Journal of Advertising Education, 2015, v. 19, n. 2, p. 30, doi. 10.1177/109804821501900205

By:

Spiller, Lisa;
Marold, Dave

Publication type:

Article

Teaching ROI Analysis in an Era of Social Media.

Published in:

Journal of Advertising Education, 2014, v. 18, n. 2, p. 28, doi. 10.1177/109804821401800205

By:

Cronin, John J.

Publication type:

Article

Rehearsing Campaign Planning at the Start of the Capstone Course: The Inverted Case Study Approach.

Published in:

Journal of Advertising Education, 2014, v. 18, n. 1, p. 36, doi. 10.1177/109804821401800106

By:

Whitlow, S. Scott

Publication type:

Article

The Use of Yammer in Higher Education: An Exploratory Study.

Published in:

Journal of Educators Online, 2014, v. 11, n. 1, p. 1, doi. 10.9743/JEO.2014.1.5

By:

Pinto, Mary Beth

Publication type:

Article

The effectiveness of a marketing virtual reality learning simulation: A quantitative survey with psychophysiological measures.

Published in:

British Journal of Educational Technology, 2021, v. 52, n. 1, p. 196, doi. 10.1111/bjet.13003

By:

Sung, Billy;
Mergelsberg, Enrique;
Teah, Min;
D'Silva, Brandon;
Phau, Ian

Publication type:

Article

One more time: Quo vadis, Marketing?

Published in:

2018

By:

Baker, Michael J.

Publication type:

Proceeding

MY WORD -- A MARKETING PEDAGOGY TACTIC THAT IMPACTS STUDENTS' AUTHENTIC LEARNING, POSITIVE EMOTION (SELF ESTEEM), AND FACULTY FEEDBACK - AN EXPERIENTIAL METHOD FROM A PRACTITIONER TURNED ACADEMIC.

Published in:

International Journal of Sales, Retailing & Marketing, 2015, v. 4, n. 3, p. 58

By:

Kandhadai, Ravi

Publication type:

Article

Integrating corporate social responsibility into the business and marketing curricula in Spanish universities.

Published in:

ESIC Market. Economic & Business Journal, 2014, v. 45, n. 1, p. 97, doi. 10.7200/esicm.147.0451.3

By:

Larrán Jorge, Manuel;
Andrades Peña, Francisco Javier;
Muriel de los Reyes, María Jose

Publication type:

Article

Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies.

Published in:

Marketing Review, 2017, v. 17, n. 1, p. 87, doi. 10.1362/146934717X14909733966128

By:

Sujchaphong, Narissara;
Bang Nguyen;
Melewar, T. C.

Publication type:

Article

Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement.

Published in:

Psychology & Marketing, 2024, v. 41, n. 8, p. 1900, doi. 10.1002/mar.22017

By:

Lim, Ga Young;
Kim, Aekyoung

Publication type:

Article

The use of a group blog to actively support learning activities.

Published in:

Active Learning in Higher Education, 2015, v. 16, n. 2, p. 103, doi. 10.1177/1469787415574051

By:

Duarte, Paulo

Publication type:

Article

A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills.

Published in:

Journal of Education for Business, 2018, v. 93, n. 2, p. 23, doi. 10.1080/08832323.2018.1425282

By:

Finch, David;
Nadeau, John;
O'Reilly, Norm

Publication type:

Article

Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.

Published in:

Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456

By:

Rosenbaum, Mark S.;
Otalora, Mauricio Losada;
Ramírez, Germán Contreras

Publication type:

Article

Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom.

Published in:

Journal of Education for Business, 2015, v. 90, n. 2, p. 96, doi. 10.1080/08832323.2014.988200

By:

Roberts, Scott D.;
Micken, Kathleen S.

Publication type:

Article

Anatomy of a Scan: Digital Market Intelligence and Economic Literacy in the MBA Curriculum.

Published in:

Journal of Education for Business, 2013, v. 88, n. 4, p. 194, doi. 10.1080/08832323.2012.668392

By:

Carter, E.Vincent

Publication type:

Article

Learner identities in the context of undergraduates: a case study.

Published in:

2014

By:

Lawson, Alison

Publication type:

Case Study

Developing a Second Life virtual field trip for university students: an action research approach.

Published in:

Educational Research, 2012, v. 54, n. 1, p. 17, doi. 10.1080/00131881.2012.658197

By:

Mathews, Shane;
Andrews, Lynda;
Luck, Edwina

Publication type:

Article

Marketing educational improvements via international partnerships under brain drain constraints.

Published in:

Education Economics, 2015, v. 23, n. 6, p. 713, doi. 10.1080/09645292.2014.944100

By:

Ashton, Weslynne;
Wagman, Liad

Publication type:

Article