M u K appa T au N ational M arketing H onor S ociety.
- Published in:
- Journal of Personal Selling & Sales Management, 2014, v. 34, n. 1, p. 88, doi. 10.1080/08853134.2014.870734
- Publication type:
- Article
Works matching DE "MARKETING education in universities %26 colleges"
Results: 103
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Two days before Friday versus 2 days from today: How future (vs. present) anchors in deadlines increase goal achievement.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 8, p. 1900, doi. 10.1002/mar.22017
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- Publication type:
- Article
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Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.
- Published in:
- Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456
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- Publication type:
- Article
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Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom.
- Published in:
- Journal of Education for Business, 2015, v. 90, n. 2, p. 96, doi. 10.1080/08832323.2014.988200
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- Publication type:
- Article
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Anatomy of a Scan: Digital Market Intelligence and Economic Literacy in the MBA Curriculum.
- Published in:
- Journal of Education for Business, 2013, v. 88, n. 4, p. 194, doi. 10.1080/08832323.2012.668392
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- Publication type:
- Article
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Integrating corporate social responsibility into the business and marketing curricula in Spanish universities.
- Published in:
- ESIC Market. Economic & Business Journal, 2014, v. 45, n. 1, p. 97, doi. 10.7200/esicm.147.0451.3
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- Publication type:
- Article
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Key Factors of the Likelihood to Study Abroad Among Marketing Majors in the United Stated and Norway: Validation of Cross-Cultural Scales.
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- Journal of the Academy of Business Education, 2015, v. 16, p. 319
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- Publication type:
- Article
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Determinants Of Success In The Introductory Finance Course: The Role Of Major, Sex, Accounting Knowledge And Math Ability.
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- B>Quest, 2012, p. 1
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- Publication type:
- Article
9
The use of a group blog to actively support learning activities.
- Published in:
- Active Learning in Higher Education, 2015, v. 16, n. 2, p. 103, doi. 10.1177/1469787415574051
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- Publication type:
- Article
10
Revisiting the Relationship Between Marketing Education and Marketing Career Success.
- Published in:
- Journal of Marketing Education, 2017, v. 39, n. 2, p. 109, doi. 10.1177/0273475317710061
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- Publication type:
- Article
11
Faculty Scholarship Has a Profound Positive Association With Student Evaluations of Teaching—Except When It Doesn’t.
- Published in:
- Journal of Marketing Education, 2016, v. 38, n. 1, p. 18, doi. 10.1177/0273475315604671
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- Publication type:
- Article
12
Engaging Students With Social Media.
- Published in:
- Journal of Marketing Education, 2015, v. 37, n. 3, p. 190, doi. 10.1177/0273475315593380
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- Publication type:
- Article
13
Students’ Perceptions and Experiences of Social Media in Higher Education.
- Published in:
- Journal of Marketing Education, 2015, v. 37, n. 3, p. 133, doi. 10.1177/0273475315583748
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- Publication type:
- Article
14
Global Benchmarking of Marketing Doctoral Program Faculty and Institutions by Subarea.
- Published in:
- Journal of Marketing Education, 2014, v. 36, n. 1, p. 45, doi. 10.1177/0273475313514234
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- Publication type:
- Article
15
The Editor’s Corner.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 3, doi. 10.1177/0273475313481160
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- Publication type:
- Article
16
A Critical Review of the Literature for Sales Educators.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 68, doi. 10.1177/0273475313481157
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- Publication type:
- Article
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An Introduction to Multitasking and Texting: Prevalence and Impact on Grades and GPA in Marketing Classes.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 26, doi. 10.1177/0273475312467339
- By:
- Publication type:
- Article
18
The Future of Marketing Education: A Practitioner’s Perspective.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 54, doi. 10.1177/0273475312465091
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- Publication type:
- Article
19
A Multicultural Service Sensitivity Exercise for Marketing Students.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 5, doi. 10.1177/0273475312461257
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- Publication type:
- Article
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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety.
- Published in:
- Journal of Marketing Education, 2013, v. 35, n. 1, p. 41, doi. 10.1177/0273475312460764
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- Publication type:
- Article
21
Call for Papers.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 2, p. 209, doi. 10.1177/0273475312456471
- Publication type:
- Article
22
Building a Metrics-Enabled Marketing Curriculum: The Cornerstone Course.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 2, p. 179, doi. 10.1177/0273475312450390
- By:
- Publication type:
- Article
23
The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students: A Case Study.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
24
Learning Why We Buy: An Experiential Project for the Consumer Behavior Course.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 2, p. 140, doi. 10.1177/0273475312450387
- By:
- Publication type:
- Article
25
An Experiential Exercise in Service Environment Design.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 2, p. 156, doi. 10.1177/0273475312450386
- By:
- Publication type:
- Article
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Using game-based principles to empower students in non-STEM academic programmes.
- Published in:
- Innovations in Education & Teaching International, 2020, v. 57, n. 5, p. 511, doi. 10.1080/14703297.2020.1727352
- By:
- Publication type:
- Article
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MY WORD -- A MARKETING PEDAGOGY TACTIC THAT IMPACTS STUDENTS' AUTHENTIC LEARNING, POSITIVE EMOTION (SELF ESTEEM), AND FACULTY FEEDBACK - AN EXPERIENTIAL METHOD FROM A PRACTITIONER TURNED ACADEMIC.
- Published in:
- International Journal of Sales, Retailing & Marketing, 2015, v. 4, n. 3, p. 58
- By:
- Publication type:
- Article
28
The Use of Yammer in Higher Education: An Exploratory Study.
- Published in:
- Journal of Educators Online, 2014, v. 11, n. 1, p. 1, doi. 10.9743/JEO.2014.1.5
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- Publication type:
- Article
29
Reflections on teaching and research: two inseparable components in higher education.
- Published in:
- Teachers & Teaching, 2014, v. 20, n. 6, p. 755, doi. 10.1080/13540602.2014.885700
- By:
- Publication type:
- Article
30
Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 87, doi. 10.1362/146934717X14909733966128
- By:
- Publication type:
- Article
31
tell me, show me, involve me.
- Published in:
- Baylor Business Review, 2015, v. 33, n. 2, p. 48
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- Publication type:
- Article
32
Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21.
- Published in:
- Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 67, doi. 10.1080/1051712X.2015.1020242
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- Publication type:
- Article
33
Relevant for Whom? An Essay to Celebrate JBBM ’s 21 Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers.
- Published in:
- Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 47, doi. 10.1080/1051712X.2015.1020240
- By:
- Publication type:
- Article
34
Every Future Needs a Past: A Personal View of the History of JBBM.
- Published in:
- Journal of Business-to-Business Marketing, 2015, v. 22, n. 1/2, p. 37, doi. 10.1080/1051712X.2015.1020239
- By:
- Publication type:
- Article
35
Processes and outcomes in student teamwork. An empirical study in a marketing subject.
- Published in:
- Studies in Higher Education, 2016, v. 41, n. 2, p. 302, doi. 10.1080/03075079.2014.926319
- By:
- Publication type:
- Article
36
COMPARISON OF STUDENT PERFORMANCE UNDER TWO TEACHING METHODS: FACE TO FACE AND ONLINE.
- Published in:
- International Journal of Education Research, 2017, v. 12, n. 1, p. 69
- By:
- Publication type:
- Article
37
Embedded Librarianship and Virtual Environments in Entrepreneurship Information Literacy: A Case Study.
- Published in:
- 2012
- By:
- Publication type:
- Case Study
38
Using New Case Studies for Evaluation of Marketing Student’s Academic Performance.
- Published in:
- Vision (09722629), 2018, v. 22, n. 1, p. 61, doi. 10.1177/0972262917750246
- By:
- Publication type:
- Article
39
The Early Identification of At-Risk Students in an Undergraduate Marketing Metrics Course.
- Published in:
- Atlantic Marketing Journal, 2015, v. 4, n. 1, p. 89
- By:
- Publication type:
- Article
40
Using Technology to Teach Pricing Concepts.
- Published in:
- Atlantic Marketing Journal, 2013, v. 2, n. 3, p. 24
- By:
- Publication type:
- Article
41
Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning.
- Published in:
- Atlantic Marketing Journal, 2013, v. 2, n. 3, p. 1
- By:
- Publication type:
- Article
42
Operating a Very Large-Section, Hybrid Principles of Marketing Class at a Public University: Lessons Learned over Ten Years.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
43
A Hybrid Course Designed to Increase Managerial Export Motivation and Export Engagement.
- Published in:
- 2013
- By:
- Publication type:
- Course Review
44
Enhancing Student Performance in Collegiate Marketing Competitions: The ECHO Judges' Perspectives.
- Published in:
- Journal of Advertising Education, 2015, v. 19, n. 2, p. 30, doi. 10.1177/109804821501900205
- By:
- Publication type:
- Article
45
Teaching ROI Analysis in an Era of Social Media.
- Published in:
- Journal of Advertising Education, 2014, v. 18, n. 2, p. 28, doi. 10.1177/109804821401800205
- By:
- Publication type:
- Article
46
Rehearsing Campaign Planning at the Start of the Capstone Course: The Inverted Case Study Approach.
- Published in:
- Journal of Advertising Education, 2014, v. 18, n. 1, p. 36, doi. 10.1177/109804821401800106
- By:
- Publication type:
- Article
47
Marketing Education in Light of Catholic Social Teaching.
- Published in:
- Catholic Social Science Review, 2012, v. 17, p. 123
- By:
- Publication type:
- Article
48
A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills.
- Published in:
- Journal of Education for Business, 2018, v. 93, n. 2, p. 23, doi. 10.1080/08832323.2018.1425282
- By:
- Publication type:
- Article
49
Student Attitudes Toward Client Sponsors and Learning: An Analysis of the Effects of Incorporating a Client-Sponsored Project in an Introductory Marketing Course.
- Published in:
- Journal of Higher Education Theory & Practice, 2013, v. 13, n. 3/4, p. 113
- By:
- Publication type:
- Article
50
Incorporating Global Competency in Marketing Classes: An Experiential Approach.
- Published in:
- Journal of Higher Education Theory & Practice, 2013, v. 13, n. 2, p. 94
- By:
- Publication type:
- Article