Use of social media in higher education marketing activities: a systematic literature review.
- Published in:
- Journal of Management & Financial Sciences (JMFS), 2025, v. 17, n. 55, p. 59, doi. 10.33119/jmfs.2025.55.3
- By:
- Publication type:
- Article
Works matching DE "MARKETING education"
Results: 1176
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When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education.
- Published in:
- Journal of Public Policy & Marketing, 2025, v. 44, n. 3, p. 473, doi. 10.1177/07439156251328237
- By:
- Publication type:
- Article
3
The Influence of Marketing Mix Dimension on the Destination Image Dimension: A Case Study of Lake Toba, North Sumatera, Indonesia.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26, n. 4, p. 2809
- By:
- Publication type:
- Article
4
Education Markets and Schools' Mechanisms of Exclusion: The Case of Chile.
- Published in:
- Education Policy Analysis Archives / Archivos Analíticos de Políticas Educativas / Arquivos Analíticos de Políticas Educativas, 2019, v. 27, n. 129-135, p. 1, doi. 10.14507/epaa.27.4318
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- Publication type:
- Article
5
THE EFFECTS OF SYSTEMATIC CHANGES TO A BUSINESS COURSE OVER A THREE YEAR PERIOD.
- Published in:
- Delta Pi Epsilon Journal, 2009, v. 51, n. 2, p. 76
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- Publication type:
- Article
6
Scarcity and surveillance in early childhood education.
- Published in:
- Contemporary Issues in Early Childhood, 2024, v. 25, n. 4, p. 397, doi. 10.1177/14639491221128884
- By:
- Publication type:
- Article
7
Book Review: Neoliberalism and early childhood education: Markets, imaginaries and governance by Guy Roberts-Holmes and Peter Moss.
- Published in:
- 2022
- By:
- Publication type:
- Book Review
8
Agencing the digitalised marketer: Exploring the boundary workers at the cross-road of (e)merging markets.
- Published in:
- Marketing Theory, 2023, v. 23, n. 3, p. 463, doi. 10.1177/14705931231153194
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- Publication type:
- Article
9
Women entrepreneurs.
- Published in:
- Marketing Theory, 2017, v. 17, n. 3, p. 305, doi. 10.1177/1470593117704280
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- Publication type:
- Article
10
Reflections on jazz training and marketing education.
- Published in:
- Marketing Theory, 2016, v. 16, n. 4, p. 429, doi. 10.1177/1470593116652672
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- Publication type:
- Article
11
Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions.
- Published in:
- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 52, n. 2, p. 26, doi. 10.2478/minib-2024-0008
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- Publication type:
- Article
12
Role-Play... Take 1... Action: An Experiential Activity for Marketing Students.
- Published in:
- Journal of Education, 2023, v. 203, n. 2, p. 381, doi. 10.1177/00220574211038691
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- Publication type:
- Article
13
The future of the marketing department at business schools.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
14
Service-dominant logic: continuing the evolution.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 1, doi. 10.1007/s11747-007-0069-6
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- Publication type:
- Article
15
Extending the service-dominant logic: from customer centricity to balanced centricity.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 15, doi. 10.1007/s11747-007-0065-x
- By:
- Publication type:
- Article
16
Walking the Talk.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 2, p. 210, doi. 10.1177/0092070304263202
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- Publication type:
- Article
17
Putting the employment status of faculty into the quality of education: A Canadian case study.
- Published in:
- Innovations in Education & Teaching International, 2022, v. 59, n. 6, p. 658, doi. 10.1080/14703297.2021.1948887
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- Publication type:
- Article
18
Teaching undergraduate marketing students using ‘hot seating through puppetry’: an exploratory study.
- Published in:
- Innovations in Education & Teaching International, 2012, v. 49, n. 4, p. 437, doi. 10.1080/14703297.2012.728379
- By:
- Publication type:
- Article
19
Persona, relación, marketing. (Book)
- Published in:
- 2001
- By:
- Publication type:
- Book Review
20
Marketing periodístico. (Book)
- Published in:
- 2001
- By:
- Publication type:
- Book Review
21
Factors Affecting the Adoption of Social Media in Marketing of Higher Education: An Empirical Analysis.
- Published in:
- FIIB Business Review, 2022, v. 11, n. 4, p. 422, doi. 10.1177/23197145211072198
- By:
- Publication type:
- Article
22
Profissionalidade e os Fatores Didáticos Contribuintes ao Desempenho Docente em Marketing.
- Published in:
- Administração: Ensino e Pesquisa, 2023, v. 24, n. 2, p. 30, doi. 10.13058/raep.2023.v24n2.2256
- By:
- Publication type:
- Article
23
Adaptation of the Global Citizenship Scale in a Multicultural Country: Kazakhstan.
- Published in:
- Journal of Social Studies Education Research / Sosyal Bilgiler Eğitimi Araştırmaları Dergisi, 2023, v. 14, n. 3, p. 305
- By:
- Publication type:
- Article
24
Learning Modules: Preparing Work-Ready Marketing Grads (As Emerging and Frontier Market Expats).
- Published in:
- Journal of Marketing Development & Competitiveness, 2016, v. 10, n. 3, p. 63
- By:
- Publication type:
- Article
25
Data Mining Skills for Marketing Education.
- Published in:
- Business Education Innovation Journal, 2022, v. 14, n. 1, p. 93
- By:
- Publication type:
- Article
26
Digital Marketing and Marketing Education: A Review of Marketing Curriculum in AACSB-Accredited Business Schools.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
27
Teaching Technology Skills to Undergraduate Marketing Students: Infusion or Dedicated Course?
- Published in:
- Business Education Innovation Journal, 2017, v. 9, n. 2, p. 121
- By:
- Publication type:
- Article
28
Incorporating Sustainability into the Business Curricula: Ecological Footprint Analysis.
- Published in:
- Business Education Innovation Journal, 2012, v. 4, n. 1, p. 51
- By:
- Publication type:
- Article
29
The Rise, Fall, and Return of E-Marketing Curriculum: A Call for Integration.
- Published in:
- Business Education Innovation Journal, 2012, v. 4, n. 1, p. 28
- By:
- Publication type:
- Article
30
La utilización de WebQuest y de Sistemas de Respuesta Interactiva en la asignatura Investigación de Mercados.
- Published in:
- @tic.revista d'innovació educativa, 2010, n. 5, p. 40
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- Publication type:
- Article
31
The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2018, v. 12, n. 2, p. 78
- By:
- Publication type:
- Article
32
The fourth industrial revolution's potential influence on marketing education.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2018, v. 12, n. 1, p. 112
- By:
- Publication type:
- Article
33
Challenges in introducing new products: A case study on the new product development process.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2017, v. 11, n. 2, p. 95
- By:
- Publication type:
- Article
34
Content Analysis of Assessment Data in Marketing Education.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2017, v. 11, n. 1, p. 57
- By:
- Publication type:
- Article
35
Exploring the Contribution of Extra Credit in Marketing Education.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2015, v. 9, n. 1, p. 107
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- Publication type:
- Article
36
Selecting a free web-hosted survey tool for student use.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2014, v. 8, n. 2, p. 54
- By:
- Publication type:
- Article
37
The relevance of a marketing degree: Employers' perceptions of Marketing Graduates in Australia.
- Published in:
- E-Journal of Business Education & Scholarship of Teaching, 2008, v. 2, n. 1, p. 11
- By:
- Publication type:
- Article
38
Back to the Basics.
- Published in:
- Marketing Health Services, 2005, v. 25, n. 3, p. 44
- By:
- Publication type:
- Article
39
ACNielsen Burke Institute.
- Published in:
- Marketing Health Services, 2001, v. 21, n. 1, p. 40
- Publication type:
- Article
40
GEOGRAPHIC EQUITY IN VOCATIONAL EDUCATION AND TRAINING MARKETS: INTENTIONAL FAILURE OR BENIGN NEGLECT?
- Published in:
- Australasian Journal of Regional Studies, 2022, v. 28, n. 1, p. 15
- By:
- Publication type:
- Article
41
GIS Tutorial for Marketing.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
42
Creating an Effective Study Group.
- Published in:
- Journal of Financial Planning, 2007, v. 20, p. 6
- By:
- Publication type:
- Article
43
Study groups for experienced leaders.
- Published in:
- Research Technology Management, 1997, v. 40, n. 6, p. 64
- Publication type:
- Article
44
Teaching Customer Experience Quality and its Significance in Retail Management: A Role Playing Game using Chinese Puzzle ‘Tangram’.
- Published in:
- 2018
- By:
- Publication type:
- Abstract
45
Reversed polarity items in tourism scales: best practice or dimensional pitfall?
- Published in:
- Current Issues in Tourism, 2021, v. 24, n. 4, p. 466, doi. 10.1080/13683500.2020.1774517
- By:
- Publication type:
- Article
46
Socio-Demographic Factors as Antecedents to University Choice Process: A Case in One Private Higher Education Institution in Iloilo City.
- Published in:
- Asian Journal on Perspectives in Education, 2021, p. 1
- By:
- Publication type:
- Article
47
The Current Status of Outcomes Assessment in Marketing Education.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 353, doi. 10.1007/BF02726511
- By:
- Publication type:
- Article
48
The Current Status of Microcomputer Usage in the Marketing Programs of AACSB-Accredited Colleges and Universities.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 10, doi. 10.1007/BF02723397
- By:
- Publication type:
- Article
49
Marketing Journal Hierarchies: Faculty Perceptions, 1986-87.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
50
An Integrated Design for Personal Computers in the Marketing Curriculum.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 2, p. 16, doi. 10.1007/BF02723398
- By:
- Publication type:
- Article