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The Influence of Marketing Mix Dimension on the Destination Image Dimension: A Case Study of Lake Toba, North Sumatera, Indonesia.
- Published in:
- Pertanika Journal of Social Sciences & Humanities, 2018, v. 26, n. 4, p. 2809
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- Publication type:
- Article
CALL FOR MIDDLE GROUND.
- Published in:
- 1983
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- Publication type:
- Editorial
EDUCAÇÃO EM MARKETING: UMA ANÁLISE BIBLIOMÉTRICA ANCORADA NO SÉCULO XXI (2001 - 2020).
- Published in:
- Journal of Management Analysis / Revista Gestão em Análise, 2022, v. 11, n. 2, p. 170, doi. 10.12662/2359-618xregea.v11i2.p170-183.2022
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- Publication type:
- Article
CRITICAL MARKETING PEDAGOGY: CAUGHT BETWEEN IDEOLOGY AND ENLIGHTENMENT.
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- Revista Interdisciplinar de Marketing (RIMAR), 2023, v. 13, n. 2, p. 173, doi. 10.4025/rimar.v13i2.67575
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- Publication type:
- Article
THE NON-MAJORITY COMMUNITIES' RIGHTS IN KOSOVO: IMPLEMENTATION OF THE RIGHT TO EMPLOYMENT AND EDUCATION.
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- Journal of Liberty & International Affairs, 2023, v. 9, n. 2, p. 531, doi. 10.47305/JLIA2392716sh
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- Publication type:
- Article
Marketing Scholarship 2.0.
- Published in:
- Journal of Marketing, 2011, v. 75, n. 4, p. 225, doi. 10.1509/jmkg.75.4.225
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- Publication type:
- Article
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 104, doi. 10.1509/jmkg.70.3.104
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- Publication type:
- Article
From the Editor: The Maturation of Marketing as an Academic Discipline.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 3, p. 1, doi. 10.1509/jmkg.70.3.1
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- Publication type:
- Article
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure.
- Published in:
- Journal of Marketing, 2005, v. 69, n. 4, p. 1, doi. 10.1509/jmkg.2005.69.4.1
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- Publication type:
- Article
Evolving to a New Dominant Logic for Marketing.
- Published in:
- Journal of Marketing, 2004, v. 68, n. 1, p. 1, doi. 10.1509/jmkg.68.1.1.24036
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- Publication type:
- Article
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 123, doi. 10.1509/jmkg.67.2.123.18610
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- Publication type:
- Article
To Have and To Hold: The Influence of Haptic Information on Product Judgments.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 35, doi. 10.1509/jmkg.67.2.35.18612
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- Publication type:
- Article
On Books and Scholarship: Reflections of a Marketing Academic.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 3, p. 141
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- Publication type:
- Article
Marketing Literature Review.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 1, p. 108, doi. 10.1509/jmkg.66.1.108.18452
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- Publication type:
- Article
Marketing and Literature: The Anxiety of Academic Influence.
- Published in:
- 1999
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- Publication type:
- Abstract
Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer...
- Published in:
- Journal of Marketing, 1994, v. 58, n. 2, p. 81, doi. 10.1177/002224299405800207
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- Publication type:
- Article
Market Information Processing and Organizational Learning.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 35, doi. 10.1177/002224299405800103
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- Publication type:
- Article
Share and Growth Are Not Good Predictors of the Advertising and Promotion/Sales Ratio.
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- Journal of Marketing, 1994, v. 58, n. 1, p. 86, doi. 10.1177/002224299405800107
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- Publication type:
- Article
Realism or Relativism for Marketing Theory and Research: A Comment on Hunt's "Scientific Realism"
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- Journal of Marketing, 1992, v. 56, n. 2, p. 72, doi. 10.1177/002224299205600206
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- Publication type:
- Article
Historical Investigation and the Practice of Marketing.
- Published in:
- Journal of Marketing, 1991, v. 55, n. 3, p. 13, doi. 10.1177/002224299105500302
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- Publication type:
- Article
Marketing and Machiavellianism.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 3, p. 30, doi. 10.1177/002224298404800304
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- Publication type:
- Article
The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 2, p. 68, doi. 10.1177/002224298404800206
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- Publication type:
- Article
A Prospectus for Theory Construction in Marketing.
- Published in:
- Journal of Marketing, 1984, v. 48, n. 1, p. 11, doi. 10.1177/002224298404800102
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- Publication type:
- Article
Is Science Marketing?
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 111, doi. 10.1177/002224298304700412
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- Publication type:
- Article
Marketing Theory.
- Published in:
- 1983
- By:
- Publication type:
- Book Review
Marketing, Scientific Progress, and Scientific Method.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 18, doi. 10.1177/002224298304700403
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- Publication type:
- Article
General Theories and the Fundamental Explananda of Marketing.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 9, doi. 10.1177/002224298304700402
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- Publication type:
- Article
Regional-Spatial Analysis in Marketing.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 36, doi. 10.1177/002224298304700405
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- Publication type:
- Article
Is Marketing Defaulting Its Responsibilities?
- Published in:
- Journal of Marketing, 1983, v. 47, n. 4, p. 32, doi. 10.1177/002224298304700404
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- Publication type:
- Article
Aesthetics, Ideologies and the Limits of the Marketing Concept.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 3, p. 45, doi. 10.1177/002224298304700306
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- Publication type:
- Article
Proposals for Improving Academic Industrial Marketing Activities.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 100, doi. 10.1177/002224298004400416
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- Publication type:
- Article
A GENERAL PARADIGM OF MARKETING.
- Published in:
- Journal of Marketing, 1978, v. 42, n. 2, p. 107, doi. 10.2307/1249892
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- Publication type:
- Article
7. MARKETING EDUCATION.
- Published in:
- 1977
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- Publication type:
- Abstract
FROM THE EDITOR.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 2, p. 1, doi. 10.1177/002224297403800201
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- Publication type:
- Article
MARKETING TERMS: DEFINITIONS, EXPLANATIONS AND/OR ASPECTS.
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- 1974
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- Publication type:
- Book Review
INTRODUCTION TO THE MARKETING SYSTEM.
- Published in:
- 1974
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- Publication type:
- Book Review
MARKETING IN THE CANADIAN ENVIRONMENT.
- Published in:
- 1974
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- Publication type:
- Book Review
Future Directions in Marketing Theory.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 2, p. 30, doi. 10.2307/1250194
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- Publication type:
- Article
IMPROVING INNER-CITY MARKETING.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
PHILLIPS AND DUNCAN'S MARKETING PRINCIPLES AND METHODS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING IN A CHANGING ENVIRONMENT.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
CURRENT MARKETING VIEWS.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
MARKETING IN ACTION.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
From the Editor.
- Published in:
- 1974
- By:
- Publication type:
- Editorial
FUNDAMENTALS OF MODERN MARKETING.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
CANADIAN MARKETING TRENDS.
- Published in:
- 1973
- By:
- Publication type:
- Book Review
Deepening the Concept of Marketing.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 57, doi. 10.1177/002224297303700409
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- Publication type:
- Article
Marketing's Coming of Age.
- Published in:
- Journal of Marketing, 1973, v. 37, n. 4, p. 34, doi. 10.1177/002224297303700406
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- Publication type:
- Article
From the Editor.
- Published in:
- 1973
- By:
- Publication type:
- Editorial
ACTION MARKETING FOR SAVING INSTITUTIONS.
- Published in:
- 1973
- By:
- Publication type:
- Book Review