Works matching DE "MARKETING audits"

Results: 63

USING EXPERIENTIAL LEARNING IN A PRINCIPLES OF MARKETING COURSE: AN EMPIRICAL ANALYSIS OF STUDENT MARKETING AUDITS.

Published in:

Marketing Education Review, 1997, v. 7, n. 2, p. 53, doi. 10.1080/10528008.1997.11488591

By:

Drea, John T.;
Singh, Mandeep;
Engelland, Brian T.

Publication type:

Article

Marketing Audits: Why Principles of Accountability in Marketing Are Useful in Promoting Company Growth.

Published in:

Journal of Promotion Management, 2006, v. 12, n. 2, p. 49, doi. 10.1300/J057v12n02_05

By:

Schildge, George

Publication type:

Article

Audit Quality and Equity Liquidity: Case of the Listed Tunisian Firms.

Published in:

ICFAI Journal of Audit Practice, 2009, v. 6, n. 2, p. 57

By:

Hakim, Faten;
Omri, Abdelwahed

Publication type:

Article

Development of Entrepreneurial and Marketing Capabilities in Engineering & Technology Based Firms.

Published in:

Mehran University Research Journal of Engineering & Technology, 2017, v. 36, n. 3, p. 451, doi. 10.22581/muet1982.1703.02

By:

QURESHI, SHAHID;
KRATZER, JAN

Publication type:

Article

MARKETING AUDIT OF INNOVATION ACTIVITY OF ENTERPRISES: THEORETICAL AND METHODICAL APPROACH.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 3, p. 87, doi. 10.21272/mmi.2017.3-09

By:

Balyk, Ulyana;
Kolisnyk, Mykhailo

Publication type:

Article

Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View).

Published in:

Journal of Competitiveness, 2013, v. 5, n. 4, p. 26, doi. 10.7441/joc.2013.04.02

By:

Lipnická, Denisa;
Ďaďo, Jaroslav

Publication type:

Article

Explorarea statistică a pieței de audit în scopul aprecierii independenței auditorului.

Published in:

Audit Financiar, 2011, v. 9, n. 6, p. 28

By:

JABA, Elisabeta;
ROBU, Ioan-Bogdan

Publication type:

Article

MEASUREMENT OF MARKETING EFFECTIVENESS.

Published in:

Economics & Management, 2010, p. 755

By:

Solcansky, Marek;
Simberova, Iveta

Publication type:

Article

The A Word.

Published in:

Marketing Health Services, 2009, v. 29, n. 2, p. 14

By:

Goren, Terri

Publication type:

Article

THE MARKETING AUDIT AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL PROFILING.

Published in:

Journal of Marketing Theory & Practice, 2008, v. 16, n. 4, p. 341, doi. 10.2753/MTP1069-6679160406

By:

Taghian, Mehdi;
Shaw, Robin N.

Publication type:

Article

The marketing audit: Five decades later.

Published in:

Journal of Marketing Theory & Practice, 1997, v. 5, n. 3, p. 1, doi. 10.1080/10696679.1997.11501768

By:

Rothe, James T.;
Harvey, Michael G.;
Jackson, Candice E.

Publication type:

Article

Using Experimental Asset Markets to Illustrate the Value of Auditing.

Published in:

Issues in Accounting Education, 2000, v. 15, n. 1, p. 43, doi. 10.2308/iace.2000.15.1.43

By:

Boylan, Scott J.

Publication type:

Article

THE USE OF AUDIT AS A TOOL FOR STRATEGIC CONTROL OF MARKETING ACTIVITIES OF POLISH ENTERPRISES.

Published in:

Technology Audit & Production Reserves, 2018, v. 4, n. 4(42), p. 4, doi. 10.15587/2312-8372.2018.140552

By:

Hadrian, P.

Publication type:

Article

First science and innovation ‘audits’ complete.

Published in:: Biologist, 2019, v. 66, n. 1, p. 8
Publication type:: Article

The significance of the audit of distribution and communication policy in increasing organizational performance.

Published in:

Romanian Journal of Marketing, 2013, n. 3, p. 46

By:

Rădulescu, Violeta;
Cruceru, Anca Francisca

Publication type:

Article

Assessing marketing performance: don't settle for a silver metric.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 7-8, p. 733, doi. 10.1362/026725708X345498

By:

Ambler, Tim;
Roberts, John H.

Publication type:

Article

The marketing accounting interface -- lessons and limitations.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 7-8, p. 669, doi. 10.1362/026725708X345461

By:

Sidhu, Baljit K.;
Roberts, John H.

Publication type:

Article

Improving Marketing Accountability Through Better Management of the Market Research Process.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 8, p. 857, doi. 10.1362/026725799784772585

By:

Shaw, Robert;
White, Carolyn

Publication type:

Article

Developing a Segmented Service Strategy: Improving Measurement in Relationship Marketing.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 8, p. 797, doi. 10.1362/026725799784772666

By:

Payne, Adrian;
Frow, Pennie

Publication type:

Article

Marketing Performance Measures: History and Interrelationships.

Published in:

Journal of Marketing Management, 1999, v. 15, n. 8, p. 711, doi. 10.1362/026725799784772594

By:

Clark, Bruce H.

Publication type:

Article

Marketing Audits and Auditing: Diagnosis Through Intervention.

Published in:

Journal of Marketing Management, 1996, v. 12, n. 1-3, p. 99, doi. 10.1080/0267257X.1996.9964403

By:

Brownlie, Douglas

Publication type:

Article

Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report.

Published in:

Social Marketing Quarterly, 2009, v. 15, n. 2, p. 92, doi. 10.1080/15245000902957318

By:

Hill, Anne;
Hill, Railton;
Moore, Susan

Publication type:

Article

Do Factory Audits Improve International Labor Standards? An Examination of Voluntary Corporate Labor Regulations in Global Production Networks.

Published in:

Social Sciences (2076-0760), 2018, v. 7, n. 6, p. 84, doi. 10.3390/socsci7060084

By:

Sanders, Scott R.;
Cope, Michael R.;
Pulsipher, Elizabeth R.

Publication type:

Article

International Marketing Environment Analysis.

Published in:

Marketing Review, 2005, v. 5, n. 2, p. 159, doi. 10.1362/1469347054426212

By:

Clarke, Geri

Publication type:

Article

OPPORTUNITIES AND THREATS FOR THE ROMANIAN AGRO FOOD INDUSTRY.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, v. 13, n. 2, p. 181

By:

CHIRLA, GABRIELA;
FUNAR, SABINA;
MAN, ADRIANA;
ŢUGUI, OLIMPIA

Publication type:

Article

MARKETING AUDITING OF THE ROMANIAN ECONOMIC ENVIRONMENT AND THE IMPACT FOR THE AGROFOOD ENTERPRISES.

Published in:

Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2011, v. 13, n. 2, p. 173

By:

CHIRLA, GABRIELA;
FUNAR, SABINA

Publication type:

Article

Game Analysis and Solving Model on Boycott in the Marketing Audit.

Published in:

International Review on Computers & Software, 2012, v. 7, n. 5, p. 2435

By:

Cheng Che

Publication type:

Article

The Forensic Marketing Case Study Methods.

Published in:: SAM Advanced Management Journal (Society for Advancement of Management), 2008, v. 73, n. 1, p. 4
Publication type:: Article

STRATEGIC MARKETING AND COMMUNICATIONS AUDITS.

Published in:

Journal of Health Care Marketing, 1995, v. 15, n. 4, p. 54

By:

Stone, Betsy C.

Publication type:

Article

Auditing the Health Care Enterprise.

Published in:

Journal of Health Care Marketing, 1994, v. 14, n. 4, p. 28

By:

Woodside, Arch G.;
Montelepre, Philip

Publication type:

Article

Consequences of Marketing Asset Accountability—A Natural Experiment.

Published in:

Journal of Marketing, 2024, v. 88, n. 5, p. 24, doi. 10.1177/00222429241236142

By:

Guenther, Peter;
Guenther, Miriam;
Lukas, Bryan A.;
Homburg, Christian

Publication type:

Article

A Framework for Conducting a Services Marketing Audit.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 255, doi. 10.1007/BF02726500

By:

Berry, Leonard L.;
Conant, Jeffrey S.;
Parasuraman, A.

Publication type:

Article

The Association between Audit-Partner Quality and Engagement Quality: Evidence from Financial Report Misstatements.

Published in:

Auditing: A Journal of Practice & Theory, 2015, v. 34, n. 3, p. 81, doi. 10.2308/ajpt-50954

By:

Yanyan Wang;
Lisheng Yu;
Yuping Zhao

Publication type:

Article

Between a Rock and a Hard Place: A Path Forward for Using Substantive Analytical Procedures in Auditing Large P&L Accounts: Commentary and Analysis.

Published in:

Auditing: A Journal of Practice & Theory, 2015, v. 34, n. 3, p. 161, doi. 10.2308/ajpt-50978

By:

Glover, Steven M.;
Prawitt, Douglas F.;
Drake, Michael S.

Publication type:

Article

"Academic Medical Center Features Image Analysis in Marketing Audit"

Published in:

Journal of Health Care Marketing, 1982, v. 2, n. 2, p. 56

By:

Mitchener, Calvin

Publication type:

Article

A MARKETING AUDIT USING A CONCEPTUAL MODEL OF CONSUMER BEHAVIOR: APPLICATION AND EVALUATION.

Published in:

Journal of Marketing, 1981, v. 45, n. 3, p. 82, doi. 10.1177/002224298104500307

By:

Tybout, Alice M.;
Hauser, John R.

Publication type:

Article

PRACTICAL MARKETING AUDITS.

Published in:

1979

By:

Grashop, John F.;
Peterson, Robert A.;
Kerin, Roger

Publication type:

Book Review

Intensive Competitive Marketing .

Published in:

Journal of Marketing, 1964, v. 28, n. 3, p. 10, doi. 10.2307/1249150

By:

Rothman, Frank

Publication type:

Article

Evaluation of Advertising Performance.

Published in:

Journal of Marketing, 1961, v. 25, n. 5, p. 76, doi. 10.2307/1248968

By:

Christian, Richard C.

Publication type:

Article

TRACEABLE RESPONSE AS A METHOD OF EVALUATING INDUSTRIAL ADVERTISING: A CASE STUDY.

Published in:

Journal of Marketing, 1947, v. 12, n. 2, p. 202, doi. 10.2307/1245359

By:

Margolis, Charles

Publication type:

Article

Antecedents and consequences of marketing audits: Empirical evidence from Taiwanese firms.

Published in:

Asia Pacific Management Review, 2015, v. 20, n. 3, p. 156, doi. 10.1016/j.apmrv.2014.09.001

By:

Wen-Kuei Wu;
Hui-Chiao Chen;
Yi-Xiu Huang

Publication type:

Article

Systematic Marketing Facilitates Optimal Customer Service: The Marketing Audit of a Rural Public Library System.

Published in:

Public Library Quarterly, 2014, v. 33, n. 3, p. 219, doi. 10.1080/01616846.2014.937212

By:

Phillips, Abigail Leigh

Publication type:

Article

Brand Audit for Cultural Institutions (BAC): A Validated and Holistic Brand Controlling Tool.

Published in:

International Journal of Arts Management, 2016, v. 19, n. 1, p. 54

By:

Baumgarth, Carsten;
Kaluza, Marina;
Lohrisch, Nicole

Publication type:

Article

Metamodeling to Control and Audit E-Commerce Web Applications.

Published in:

International Journal of Electronic Commerce, 2012, v. 17, n. 1, p. 83, doi. 10.2753/JEC1086-4415170104

By:

Huang, Shi-Ming;
Hua, Jing-Shiuan;
Will, Hartmut;
Wu, Jhen-Wei

Publication type:

Article

UN TABLERO DE MANDO PARA MERCADEO.

Published in:

Debates IESA, 2008, v. 13, n. 4, p. 74

By:

Puente, Raquel

Publication type:

Article

Strategic Issues as Tensions.

Published in:

Journal of Management Inquiry, 1993, v. 2, n. 1, p. 28

By:

Kotler, Philip

Publication type:

Article

Editor's Introduction (CRAIG C. LUNDBERG).

Published in:

Journal of Management Inquiry, 1993, v. 2, n. 1, p. 27

By:

Enis, Ben M.;
Garfein, Stephen J.

Publication type:

Article

Professional Women in Conversation. Where Have We Been and Where Are We Going?

Published in:

1993

By:

Greiner, Larry E.

Publication type:

Interview

MARKETING AUDIT OF CORPORATE COMMUNICATION IN BANKING SECTOR.

Published in:

Studies of Socio-Economics & Humanities / Socioekonomické a Humanitní Studie, 2015, v. 5, n. 2, p. 25

By:

Kupec, Václav

Publication type:

Article

Differential Audit Quality, Propensity Score Matching and Rosenbaum Bounds for Confounding Variables.

Published in:

Journal of Business Finance & Accounting, 2012, v. 39, n. 5/6, p. 606, doi. 10.1111/j.1468-5957.2012.02287.x

By:

Peel, Michael J.;
Makepeace, Gerald H.

Publication type:

Article