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Marketing the library: using technology to increase visibility, impact and reader engagement.
- Published in:
- Serials, 2007, v. 20, n. 2, p. 92, doi. 10.1629/2092
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- Publication type:
- Article
The Role of Culture in International Relationship Marketing.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 78, doi. 10.1509/jm.13.0185
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- Publication type:
- Article
Ethnographic Stories for Market Learning.
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- Journal of Marketing, 2013, v. 77, n. 4, p. 1, doi. 10.1509/jm.12.0471
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- Publication type:
- Article
Marketing's Contributions to Society.
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- Journal of Marketing, 1999, v. 63, n. 4, p. 198, doi. 10.2307/1252112
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- Publication type:
- Article
The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment.
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- Journal of Marketing, 1999, v. 63, n. 3, p. 33, doi. 10.1177/002224299906300303
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- Publication type:
- Article
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising.
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- Journal of Marketing, 1986, v. 50, n. 2, p. 18, doi. 10.1177/002224298605000202
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- Publication type:
- Article
From The Editor: A POSITIVE PERSPECTIVE ON MARKETING.
- Published in:
- 1981
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- Publication type:
- Editorial
HOW BROAD SHOULD THE MARKETING CONCEPT BE?
- Published in:
- 1978
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- Publication type:
- Editorial
Macromarketing.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 4, p. 17, doi. 10.2307/1250229
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- Publication type:
- Article
Advertising in the Professions: The Critical Issues.
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- Journal of Marketing, 1977, v. 41, n. 3, p. 103, doi. 10.2307/1250945
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- Publication type:
- Article
Sex Role Portrayals in Advertising.
- Published in:
- Journal of Marketing, 1977, v. 41, n. 3, p. 72, doi. 10.2307/1250940
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- Publication type:
- Article
The First Forty Years.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 63, doi. 10.1177/002224297604000315
- Publication type:
- Article
A Business View: Forty Years and the Future.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 70, doi. 10.1177/002224297604000316
- Publication type:
- Article
Stop Killing Us with Kindness.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 3, p. 90, doi. 10.1177/002224297604000325
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- Publication type:
- Article
The Prejudice against Marketing.
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- Journal of Marketing, 1976, v. 40, n. 3, p. 2, doi. 10.2307/1249988
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- Publication type:
- Article
MARKETING, SOCIETY, AND CONFLICT.
- Published in:
- 1976
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- Publication type:
- Book Review
The Reincarnation of Barter Trade as a Marketing Tool.
- Published in:
- Journal of Marketing, 1976, v. 40, n. 2, p. 17, doi. 10.2307/1251002
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- Publication type:
- Article
OBEDIENCE TO AUTHORITY.
- Published in:
- 1975
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- Publication type:
- Book Review
SOCIAL ASPECTS OF MARKETING.
- Published in:
- 1975
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- Publication type:
- Book Review
20. SOCIAL ASPECTS OF MARKETING.
- Published in:
- 1975
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- Publication type:
- Abstract
Marketing's Challenging Role: Expanding or Contracting?
- Published in:
- Journal of Marketing, 1975, v. 39, n. 2, p. 58, doi. 10.2307/1250116
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- Publication type:
- Article
SOCIETY AND MARKETING.
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- 1973
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- Publication type:
- Book Review
MARKETING AND SOCIETY.
- Published in:
- 1972
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- Publication type:
- Book Review
Fear Appeals in Marketing--A Social Perspective.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 3, p. 39, doi. 10.2307/1251038
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- Publication type:
- Article
7. Governmental and Regulatory Aspects.
- Published in:
- 1971
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- Publication type:
- Abstract
The Image of Advertising Truth: Is Being Truthful Enough?
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 67, doi. 10.2307/1249825
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- Publication type:
- Article
Attitudes Toward Culture and Approach to International Advertising.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 60, doi. 10.1177/002224297003400312
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- Publication type:
- Article
Black Consumer Reactions to "Integrated" Advertising: An Exploratory Study.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 20, doi. 10.2307/1249815
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- Publication type:
- Article
A Guide to Consumerism.
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- Journal of Marketing, 1970, v. 34, n. 3, p. 12, doi. 10.2307/1249814
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- Publication type:
- Article
The Growing Responsibilities of Marketing.
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- Journal of Marketing, 1970, v. 34, n. 1, p. 25, doi. 10.2307/1250291
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- Publication type:
- Article
SOCIAL ISSUES IN MARKETING: READINGS FOR ANALYSIS.
- Published in:
- 1969
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- Publication type:
- Book Review
The Hallmark of a Profession.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 90, doi. 10.2307/1248752
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- Publication type:
- Article
Broadening the Concept of Marketing.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740
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- Publication type:
- Article
Marketing's Changing Social Relationships.
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- Journal of Marketing, 1969, v. 33, n. 1, p. 3, doi. 10.2307/1248739
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- Publication type:
- Article
The Marketing Dilemma of Negroes.
- Published in:
- 1965
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- Publication type:
- Industry Overview
The Group Depth Interview.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 3, p. 61, doi. 10.2307/1248305
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- Publication type:
- Article
Anthropology's Contributions to Marketing.
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- Journal of Marketing, 1961, v. 25, n. 5, p. 53, doi. 10.2307/1248962
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- Publication type:
- Article
Effective Marketing of Jewelry.
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- Journal of Marketing, 1960, v. 24, n. 3, p. 51, doi. 10.2307/1248707
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- Publication type:
- Article
UNTAPPED RURAL MARKETS.
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- Journal of Marketing, 1956, v. 21, n. 1, p. 77, doi. 10.2307/1247704
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- Publication type:
- Article
ROLAND S. VAILE.
- Published in:
- 1956
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- Publication type:
- Biography
Validation of a measure of societal marketing orientation.
- Published in:
- Journal of Public Affairs (14723891), 2006, v. 6, n. 3/4, p. 241, doi. 10.1002/pa.235
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- Publication type:
- Article
Environmental Health--The Invisible Profession, Part 2.
- Published in:
- Journal of Environmental Health, 2007, v. 70, n. 2, p. 4
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- Publication type:
- Article
IMPACT OF CULTURE ON GLOBAL MARKETING.
- Published in:
- Young Economists Journal / Revista Tinerilor Economisti, 2010, v. 8, p. 53
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- Publication type:
- Article
Editorial.
- Published in:
- 2016
- Publication type:
- Editorial
Editorial.
- Published in:
- 2016
- Publication type:
- Editorial
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
Does conditional approval for new oncology drugs in Europe lead to differences in health technology assessment decisions?
- Published in:
- Clinical Pharmacology & Therapeutics, 2015, v. 98, n. 5, p. 489, doi. 10.1002/cpt.198
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- Publication type:
- Article
Is there a role for marketing in community development?
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- Community Development Journal, 2015, v. 50, n. 1, p. 153, doi. 10.1093/cdj/bsu028
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- Publication type:
- Article
Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM.
- Published in:
- International Journal of Economics & Management, 2015, v. 9, n. 2, p. 382
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- Publication type:
- Article
Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program.
- Published in:
- Journal of Business Ethics, 2005, v. 60, n. 2, p. 147, doi. 10.1007/s10551-005-1175-3
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- Publication type:
- Article