Hoping For The Best in Education: Globalisation, social imaginaries and young people.
- Published in:
- Social Alternatives, 2013, v. 32, n. 2, p. 31
- By:
- Publication type:
- Article
Works matching DE "MARKETING %26 society"
Results: 217
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Back to the roots! Methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages.
- Published in:
- Marketing Theory, 2017, v. 17, n. 2, p. 149, doi. 10.1177/1470593116679869
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- Publication type:
- Article
3
Placing the 'post-social' market: Identity and spatiality in the xeno-economy.
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- Marketing Theory, 2010, v. 10, n. 3, p. 299, doi. 10.1177/1470593110373182
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- Publication type:
- Article
4
Multicultural research.
- Published in:
- 2008
- Publication type:
- Excerpt
5
Chinese Children's Perception of Personal and Commercial Communication: An Urban–Rural Comparison.
- Published in:
- Asian Journal of Communication, 2007, v. 17, n. 1, p. 97, doi. 10.1080/01292980601114596
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- Publication type:
- Article
6
Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity.
- Published in:
- 2009
- Publication type:
- Book Review
7
Race and Masculinity: A Comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements.
- Published in:
- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 1, p. 118, doi. 10.1177/1077699013514410
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- Publication type:
- Article
8
Social Media Research in Advertising, Communication, Marketing, and Public Relations, 1997-2010.
- Published in:
- Journalism & Mass Communication Quarterly, 2012, v. 89, n. 2, p. 279, doi. 10.1177/1077699012439853
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- Publication type:
- Article
9
The 'Ethics of Social Ideas' Versus The 'Ethics of Marketing Social Ideas'
- Published in:
- Journal of Consumer Affairs, 1980, v. 14, n. 1, p. 156, doi. 10.1111/j.1745-6606.1980.tb00659.x
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- Publication type:
- Article
10
The Social Role of Marketing: Some Current Issues.
- Published in:
- Journal of Consumer Affairs, 1971, v. 5, n. 1, p. 70, doi. 10.1111/j.1745-6606.1971.tb00491.x
- Publication type:
- Article
11
Validation of a measure of societal marketing orientation.
- Published in:
- Journal of Public Affairs (14723891), 2006, v. 6, n. 3/4, p. 241, doi. 10.1002/pa.235
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- Publication type:
- Article
12
Social Relations in a Philippine Market (Book Review).
- Published in:
- 1974
- By:
- Publication type:
- Book Review
13
From CUR's Executive Officer.
- Published in:
- Council on Undergraduate Research Quarterly, 2014, v. 35, n. 1, p. 3
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- Publication type:
- Article
14
That's a Great Question.
- Published in:
- Marketing Health Services, 2007, v. 27, n. 4, p. 12
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- Publication type:
- Article
15
Small Firm Marketing in China: A Comparative Study.
- Published in:
- Small Business Economics, 2001, v. 16, n. 4, p. 279, doi. 10.1023/A:1011179823847
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- Publication type:
- Article
16
Marketing the library: using technology to increase visibility, impact and reader engagement.
- Published in:
- Serials, 2007, v. 20, n. 2, p. 92, doi. 10.1629/2092
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- Publication type:
- Article
17
Cross-Functional Working Relationships in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 351, doi. 10.1007/BF02893875
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- Publication type:
- Article
18
Relationship Marketing and the Consumer.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 278, doi. 10.1177/009207039502300407
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- Publication type:
- Article
19
Reflections on Relationship Marketing in Consumer Markets.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 272, doi. 10.1177/009207039502300406
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- Publication type:
- Article
20
Relationship Marketing in Consumer Markets: Antecedents and Consequences.
- Published in:
- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 255, doi. 10.1177/009207039502300405
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- Publication type:
- Article
21
The Nature of Power in a Marketing Channel.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 39, doi. 10.1007/BF02729935
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- Publication type:
- Article
22
Social Responsibility An Alternate Strategy of Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 1, p. 213, doi. 10.1007/BF02729514
- By:
- Publication type:
- Article
23
The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 3, p. 405, doi. 10.1080/02650487.2018.1536506
- By:
- Publication type:
- Article
24
Ethnography for marketers: a guide to consumer immersion.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
25
Corporate social responsibility and cause-related marketing: an overview.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 2, p. 207, doi. 10.1080/02650487.2001.11104887
- By:
- Publication type:
- Article
26
Direct marketing: a comparison of Hispanic and non-Hispanic perspectives.
- Published in:
- International Journal of Advertising, 2001, v. 20, n. 1, p. 25, doi. 10.1080/02650487.2001.11104875
- By:
- Publication type:
- Article
27
Sports sponsorship development in leading Canadian companies: issues & trends.
- Published in:
- International Journal of Advertising, 1998, v. 17, n. 1, p. 29, doi. 10.1080/02650487.1998.11104704
- By:
- Publication type:
- Article
28
Environmental Health--The Invisible Profession, Part 2.
- Published in:
- Journal of Environmental Health, 2007, v. 70, n. 2, p. 4
- By:
- Publication type:
- Article
29
'Tell me Lies, Tell me Sweet Little Lies'*: Dealing with Socially Desirable Responses in Market Research.
- Published in:
- Marketing Review, 2001, v. 2, n. 1, p. 55, doi. 10.1362/1469347012569427
- By:
- Publication type:
- Article
30
The AIDS Crisis: Unethical Marketing Leads to Negligent Homicide.
- Published in:
- Journal of Business Ethics, 1989, v. 8, n. 10, p. 773, doi. 10.1007/BF00383777
- By:
- Publication type:
- Article
31
MARKETING DO FUTURO OU FUTURO DO MARKETING?
- Published in:
- Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2013, v. 4, n. 3, p. 41, doi. 10.6008/ESS2179-684X.2013.003.0003
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- Publication type:
- Article
32
Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice.
- Published in:
- Journal of Marketing Management, 2016, v. 32, n. 17/18, p. 1513, doi. 10.1080/0267257X.2016.1244974
- By:
- Publication type:
- Article
33
Cross-cultural marketing, theory, practice and relevance.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
34
Managing market relationships – methodological and empirical insights.
- Published in:
- 2014
- By:
- Publication type:
- Book Review
35
Gender, design and marketing: How gender drives our perception of design and marketing.
- Published in:
- 2012
- By:
- Publication type:
- Book Review
36
Beyond critical marketing.
- Published in:
- Journal of Marketing Management, 2009, v. 25, n. 7-8, p. 831, doi. 10.1362/026725709X471668
- By:
- Publication type:
- Article
37
The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay/Lesbian Reactions.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 441, doi. 10.1362/0267257053779073
- By:
- Publication type:
- Article
38
Cultural Brands/ Branding Cultures.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 573, doi. 10.1362/0267257054307336
- By:
- Publication type:
- Article
39
Encoding Advertisements: The Creative Perspective.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 505, doi. 10.1362/0267257054307390
- By:
- Publication type:
- Article
40
Interpreting Motorcycling Through its Embodiment in Life Story Narratives.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 555, doi. 10.1362/0267257054307426
- By:
- Publication type:
- Article
41
Socially Constructed Realities and the Hidden Face of Market Segmentation.
- Published in:
- Journal of Marketing Management, 2005, v. 21, n. 5-6, p. 529, doi. 10.1362/0267257054307372
- By:
- Publication type:
- Article
42
The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 663
- By:
- Publication type:
- Article
43
Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 1-2, p. 67, doi. 10.1362/026725704773041131
- By:
- Publication type:
- Article
44
Jumped, Pushed or Forgotten? Approaches to Dissolution.
- Published in:
- Journal of Marketing Management, 2003, v. 19, n. 1-2, p. 131, doi. 10.1362/026725703763771999
- By:
- Publication type:
- Article
45
Leisure Futures: A Summary of a Recent Study Commissioned by McCann-Erickson Ltd from the Naisbitt Group.
- Published in:
- Journal of Marketing Management, 1987, v. 3, n. 1, p. 1, doi. 10.1080/0267257X.1987.9964023
- By:
- Publication type:
- Article
46
Buying into development? Brand Aid forms of cause-related marketing.
- Published in:
- Third World Quarterly, 2014, v. 35, n. 1, p. 65, doi. 10.1080/01436597.2014.868985
- By:
- Publication type:
- Article
47
The "ins" and "outs" of product and services marketing: The influence of consonant wanderings in consumer decision‐making.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 10, p. 1352, doi. 10.1002/mar.21384
- By:
- Publication type:
- Article
48
Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 4, p. 376, doi. 10.1002/mar.21185
- By:
- Publication type:
- Article
49
Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 5, p. 372, doi. 10.1002/mar.20881
- By:
- Publication type:
- Article
50
Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 187, doi. 10.1002/mar.20772
- By:
- Publication type:
- Article