Found: 164
Select item for more details and to access through your institution.
Better Marketing for a Better World.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 3, p. 1, doi. 10.1177/00222429211003690
- By:
- Publication type:
- Article
Traveling with Companions: The Social Customer Journey.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 1, p. 68, doi. 10.1177/0022242920908227
- By:
- Publication type:
- Article
The "ins" and "outs" of product and services marketing: The influence of consonant wanderings in consumer decision‐making.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 10, p. 1352, doi. 10.1002/mar.21384
- By:
- Publication type:
- Article
Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 4, p. 376, doi. 10.1002/mar.21185
- By:
- Publication type:
- Article
Are Marketers Egoists? A Typological Explication.
- Published in:
- Journal of Business Ethics, 2019, v. 155, n. 2, p. 611, doi. 10.1007/s10551-017-3515-5
- By:
- Publication type:
- Article
Making market research work in Saudi Arabia.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 10, doi. 10.1177/1470785318754978
- By:
- Publication type:
- Article
In this Issue.
- Published in:
- Journal of Macromarketing, 2018, v. 38, n. 4, p. 353, doi. 10.1177/0276146718809593
- By:
- Publication type:
- Article
Growth, Excess and Opportunities.
- Published in:
- Journal of Macromarketing, 2018, v. 38, n. 4, p. 355, doi. 10.1177/0276146718805804
- By:
- Publication type:
- Article
“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate.
- Published in:
- Journal of Business Ethics, 2018, v. 149, n. 4, p. 769, doi. 10.1007/s10551-016-3080-3
- By:
- Publication type:
- Article
The Role of Mere Closeness: How Geographic Proximity Affects Social Influence.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 5, p. 49, doi. 10.1509/jm.16.0057
- By:
- Publication type:
- Article
UNCERTAINTIES DURING THE EVOLUTION OF MARKETING.
- Published in:
- Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2017, v. 6, n. 3, p. 37
- By:
- Publication type:
- Article
Inventing the Market: Smith, Hegel, and Political Theory.
- Published in:
- 2017
- By:
- Publication type:
- Book Review
The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk.
- Published in:
- Journal of Marketing, 2017, v. 81, n. 2, p. 83, doi. 10.1509/jm.15.0402
- By:
- Publication type:
- Article
Alcohol marketing and youth alcohol consumption: a systematic review of longitudinal studies published since 2008.
- Published in:
- Addiction, 2017, v. 112, p. 7, doi. 10.1111/add.13591
- By:
- Publication type:
- Article
The commercial use of digital media to market alcohol products: a narrative review.
- Published in:
- Addiction, 2017, v. 112, p. 21, doi. 10.1111/add.13493
- By:
- Publication type:
- Article
Networks, Markets, and Inequality<sup>†</sup>.
- Published in:
- American Economic Review, 2017, v. 107, n. 1, p. 1, doi. 10.1257/aer.20150635
- By:
- Publication type:
- Article
EVOLUTION OF THE MARKETING THEORY: GENESIS, CONCEPTION, PERIODIZATION.
- Published in:
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2016, n. 4, p. 92
- By:
- Publication type:
- Article
In this Issue.
- Published in:
- Journal of Macromarketing, 2016, v. 36, n. 3, p. 241, doi. 10.1177/0276146716656654
- By:
- Publication type:
- Article
Macro-social Marketing.
- Published in:
- Journal of Macromarketing, 2016, v. 36, n. 3, p. 354, doi. 10.1177/0276146715617509
- By:
- Publication type:
- Article
Editorial.
- Published in:
- 2016
- By:
- Publication type:
- Editorial
Editorial.
- Published in:
- 2016
- Publication type:
- Editorial
Editorial.
- Published in:
- 2016
- Publication type:
- Editorial
Organic Products in Mexico and South Korea on Twitter.
- Published in:
- Journal of Business Ethics, 2016, v. 135, n. 3, p. 587, doi. 10.1007/s10551-014-2345-y
- By:
- Publication type:
- Article
Long-Term Oriented Marketing Relationships and Ethical Conduct in Outsourcing Sector.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 5, p. 372, doi. 10.1002/mar.20881
- By:
- Publication type:
- Article
The Psychology of Corporate Social Responsibility: Strategic Implications.
- Published in:
- Global Business & Organizational Excellence, 2016, v. 35, n. 3, p. 37, doi. 10.1002/joe.21669
- By:
- Publication type:
- Article
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability.
- Published in:
- Journal of Marketing, 2016, v. 80, n. 1, p. 26, doi. 10.1509/jm.15.0013
- By:
- Publication type:
- Article
Regulating Pharmaceutical Industry Marketing: Development, Enforcement, and Outcome of Marketing Rules.
- Published in:
- Sociology Compass, 2016, v. 10, n. 1, p. 74, doi. 10.1111/soc4.12335
- By:
- Publication type:
- Article
Revisiting Attitude towards Advertising, its Antecedent and Outcome: A Two-Stage Approach using PLS-SEM.
- Published in:
- International Journal of Economics & Management, 2015, v. 9, n. 2, p. 382
- By:
- Publication type:
- Article
Does conditional approval for new oncology drugs in Europe lead to differences in health technology assessment decisions?
- Published in:
- Clinical Pharmacology & Therapeutics, 2015, v. 98, n. 5, p. 489, doi. 10.1002/cpt.198
- By:
- Publication type:
- Article
Comparing the Hungarian and Indian Experts' Opinions about the Future of Marketing Communication.
- Published in:
- International Journal of Business Insights & Transformation, 2015, v. 9, n. 1, p. 29
- By:
- Publication type:
- Article
INDUSTRIAL DESIGN ELEMENTS IN MARKETING.
- Published in:
- Journal of Industrial Design & Engineering Graphics, 2015, v. 10, p. 75
- By:
- Publication type:
- Article
Frozen Jet Set: Refrigerators, Media Technology, and Postwar Transportation.
- Published in:
- Journal of Popular Culture, 2015, v. 48, n. 1, p. 73, doi. 10.1111/jpcu.12234
- By:
- Publication type:
- Article
Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands.
- Published in:
- Psychology & Marketing, 2015, v. 32, n. 2, p. 187, doi. 10.1002/mar.20772
- By:
- Publication type:
- Article
Is there a role for marketing in community development?
- Published in:
- Community Development Journal, 2015, v. 50, n. 1, p. 153, doi. 10.1093/cdj/bsu028
- By:
- Publication type:
- Article
From CUR's Executive Officer.
- Published in:
- Council on Undergraduate Research Quarterly, 2014, v. 35, n. 1, p. 3
- By:
- Publication type:
- Article
The Role of Culture in International Relationship Marketing.
- Published in:
- Journal of Marketing, 2014, v. 78, n. 5, p. 78, doi. 10.1509/jm.13.0185
- By:
- Publication type:
- Article
Materialism, Religion, and Implications for Marketing-An Ethnographic Study of Nichiren Buddhism.
- Published in:
- Psychology & Marketing, 2014, v. 31, n. 9, p. 683, doi. 10.1002/mar.20728
- By:
- Publication type:
- Article
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing.
- Published in:
- 2014
- By:
- Publication type:
- Abstract
L'INFLUENCE DU BRAND POLITIQUE SUR LE COMPORTEMENT DE L'ELECTEUR : UNE THEORISATION DU COMPORTEMENT DU CONSOMMATEUR.
- Published in:
- SEA: Practical Application of Science, 2014, v. 2, n. 2, p. 563
- By:
- Publication type:
- Article
MODERNÉ PRÍSTUPY K MARKETINGOVÉMU RIADENIU V SÚČASNOSTI.
- Published in:
- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 2
- By:
- Publication type:
- Article
In this Issue.
- Published in:
- Journal of Macromarketing, 2014, v. 34, n. 1, p. 6, doi. 10.1177/0276146713511874
- By:
- Publication type:
- Article
Race and Masculinity: A Comparison of Asian and Western Models in Men’s Lifestyle Magazine Advertisements.
- Published in:
- Journalism & Mass Communication Quarterly, 2014, v. 91, n. 1, p. 118, doi. 10.1177/1077699013514410
- By:
- Publication type:
- Article
THE INFLUENCE OF AGE AND GENDER ON CUSTOMERS' EXPECTATIONS TOWARDS MARKETING COMMUNICATIONS.
- Published in:
- Ad Alta: Journal of Interdisciplinary Research, 2014, v. 4, n. 1, p. 25
- By:
- Publication type:
- Article
Abstracts from the 2013 Macromarketing Conference.
- Published in:
- 2013
- By:
- Publication type:
- Abstract
The Parabolic Parable.
- Published in:
- Marketing Insights, 2013, v. 25, n. 4, p. 14
- By:
- Publication type:
- Article
MARKETING DO FUTURO OU FUTURO DO MARKETING?
- Published in:
- Brazilian Journal of Scientific Administration / Revista Brasileira de Administração Científica, 2013, v. 4, n. 3, p. 41, doi. 10.6008/ESS2179-684X.2013.003.0003
- By:
- Publication type:
- Article
A dualidade da despersonalização no consumo.
- Published in:
- Ciências Sociais Unisinos, 2013, v. 49, n. 3, p. 211, doi. 10.4013/csu.2013.49.3.01
- By:
- Publication type:
- Article
Media Logic, Social Control, and Fear.
- Published in:
- Communication Theory (1050-3293), 2013, v. 23, n. 3, p. 223, doi. 10.1111/comt.12017
- By:
- Publication type:
- Article
Ethnographic Stories for Market Learning.
- Published in:
- Journal of Marketing, 2013, v. 77, n. 4, p. 1, doi. 10.1509/jm.12.0471
- By:
- Publication type:
- Article
Efectos actuales de la cultura de marcas. Una investigación documental.
- Published in:
- Revista Contexto, 2013, n. 40, p. 161
- By:
- Publication type:
- Article