Deceptive Minds in Digital Spaces: The Influence of the Dark Triad on Posting Fake Online Reviews.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 7, p. 1932, doi. 10.1002/mar.22212
- By:
- Publication type:
- Article
Works matching DE "MARKETING %26 psychology"
Results: 478
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How Invoking Science in the Production Process of Geographical Indication Products Impacts Consumer's Perceived Authenticity and Product Valuation.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1848, doi. 10.1002/mar.22209
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- Publication type:
- Article
3
Sustaining the Shift: Mechanisms of Practice Continuation in Meat Analogue Consumption.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1811, doi. 10.1002/mar.22206
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- Publication type:
- Article
4
Does One Size Fit All? The Role of Extraversion in Generating Electronic Word‐of‐Mouth Through Social Media Brand Page Engagement.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1827, doi. 10.1002/mar.22205
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- Publication type:
- Article
5
Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1795, doi. 10.1002/mar.22204
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- Publication type:
- Article
6
The Impact of Regulatory Focus on the Inaction Inertia Effect.
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- Psychology & Marketing, 2025, v. 42, n. 7, p. 1779, doi. 10.1002/mar.22203
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- Publication type:
- Article
7
Mannequins vs. reality.
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- Marketing Research, 2009, v. 21, n. 2, p. 4
- Publication type:
- Article
8
Books in Brief.
- Published in:
- 2008
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- Publication type:
- Book Review
9
It all depends on how you define persuasion.
- Published in:
- 2008
- By:
- Publication type:
- Letter
10
The Persuasion Measure Fails to Persuade.
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- 2008
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- Publication type:
- Letter
11
Information in Launch Messages: Stimulating the Adoption of New High-Tech Consumer Products.
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- Journal of Product Innovation Management, 2013, v. 30, n. 4, p. 732, doi. 10.1111/jpim.12017
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- Publication type:
- Article
12
The consumer production journey: marketing to consumers as co-producers in the sharing economy.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 2, p. 238, doi. 10.1007/s11747-018-0607-4
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- Publication type:
- Article
13
What brand extensions need to fully benefit from their parental heritage.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5
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- Publication type:
- Article
14
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 813, doi. 10.1007/s11747-017-0554-5
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- Publication type:
- Article
15
Creating consumer attachment to retail service firms through sense of place.
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- Journal of the Academy of Marketing Science, 2015, v. 43, n. 2, p. 200, doi. 10.1007/s11747-014-0381-x
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- Publication type:
- Article
16
Psychological Climate, Empowerment, Leadership Style, and Customer-Oriented Selling: An Analysis of the Sales Manager-Salesperson Dyad.
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- Journal of the Academy of Marketing Science, 2006, v. 34, n. 3, p. 419, doi. 10.1177/0092070306286205
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- Publication type:
- Article
17
Psychomarketing.
- Published in:
- ITIHAS - The Journal of Indian Management, 2015, v. 5, n. 4, p. 35
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- Publication type:
- Article
18
Switching Processes in Customer Relationships.
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- Journal of Service Research, 1999, v. 2, n. 1, p. 68, doi. 10.1177/109467059921006
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- Publication type:
- Article
19
Branding Techniques and the Fashion Industry.
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- Gems & Gemology, 2006, v. 42, n. 3, p. 31
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- Publication type:
- Article
20
Ethical Correlates of Role Conflict and Ambiguity in Marketing: The Mediating Role of Cognitive Moral Development.
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- Journal of the Academy of Marketing Science, 1997, v. 25, n. 2, p. 117, doi. 10.1007/BF02894347
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- Publication type:
- Article
21
Opinion Leaders and Opinion Seekers: Two New Measurement Scales.
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- Journal of the Academy of Marketing Science, 1996, v. 24, n. 2, p. 137, doi. 10.1177/0092070396242004
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- Publication type:
- Article
22
An Assessment of Country of Origin Effects under Alternative Presentation Formats.
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- Journal of the Academy of Marketing Science, 1994, v. 22, n. 3, p. 274, doi. 10.1177/0092070394223008
- By:
- Publication type:
- Article
23
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 185, doi. 10.1080/02650487.2015.1071947
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- Publication type:
- Article
24
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States.
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- International Journal of Advertising, 2016, v. 35, n. 2, p. 362, doi. 10.1080/02650487.2015.1031205
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- Publication type:
- Article
25
Social context and advertising effectiveness: a dynamic study.
- Published in:
- International Journal of Advertising, 2016, v. 35, n. 2, p. 325, doi. 10.1080/02650487.2015.1022975
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- Publication type:
- Article
26
Marketing to Children: A Guide for Students and Practitioners -Part 1.
- Published in:
- Marketing Review, 2001, v. 1, n. 4, p. 473
- By:
- Publication type:
- Article
27
Creating Nostalgic Advertising Based on the Reminiscence Bump: Diachronic Relevance and Purchase Intent.
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- Applied Cognitive Psychology, 2016, v. 30, n. 3, p. 465, doi. 10.1002/acp.3210
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- Publication type:
- Article
28
WHAT'S IN IT FOR SHOPPERS; SHOPPER MARKETING -- AN EMPIRICAL ANALYSIS.
- Published in:
- International Journal of Sales, Retailing & Marketing, 2015, v. 4, n. 3, p. 50
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- Publication type:
- Article
29
A study of trust over time within a social network mediated environment.
- Published in:
- Journal of Marketing Management, 2013, v. 29, n. 15-16, p. 1816, doi. 10.1080/0267257X.2013.803143
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- Publication type:
- Article
30
Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan.
- Published in:
- Journal of Marketing Management, 1998, v. 14, n. 7, p. 799, doi. 10.1362/026725798784867581
- By:
- Publication type:
- Article
31
Consumers' Emotional Bonds with Foreign Countries: Does Consumer Affinity Affect Behavioral Intentions?
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 2, p. 45, doi. 10.1509/jimk.19.2.45
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- Publication type:
- Article
32
Algorithm‐Generated Identity Labeling Promotes Identity‐Consistent Product Preferences.
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- Psychology & Marketing, 2025, v. 42, n. 6, p. 1667, doi. 10.1002/mar.22195
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- Publication type:
- Article
33
The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness.
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- Psychology & Marketing, 2025, v. 42, n. 6, p. 1476, doi. 10.1002/mar.22189
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- Publication type:
- Article
34
Children Preferences for Global and Local Brands: An Empirical Study Drawing on Symbolic Self‐Completion Theory.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 6, p. 1456, doi. 10.1002/mar.22188
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- Publication type:
- Article
35
How Argument Numerosity Shapes Firm‐Generated Content Effectiveness.
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- Psychology & Marketing, 2025, v. 42, n. 6, p. 1437, doi. 10.1002/mar.22185
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- Publication type:
- Article
36
Gendered Artificial Intelligence in Marketing: Behavioral and Neural Insights Into Product Recommendations.
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- Psychology & Marketing, 2025, v. 42, n. 5, p. 1415, doi. 10.1002/mar.22186
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- Publication type:
- Article
37
Flipping the Script: Harnessing Consumer Knowledge, Message Order and Refutation for Effective Two‐Sided Green Advertising.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1361, doi. 10.1002/mar.22184
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- Publication type:
- Article
38
The Role of Serendipity in Narratives: How Serendipitous Story Promotes Product Interest.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1346, doi. 10.1002/mar.22181
- By:
- Publication type:
- Article
39
Color Inside and Outside the Lines: Evidence From Eye‐Tracking Studies on Conformity to and Differentiation From Category Color Codes.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1330, doi. 10.1002/mar.22180
- By:
- Publication type:
- Article
40
"A Contribution Shared Is a Contribution Halved": The Influence of Tie Strength‐Based Disclosure Strategy on Potential Donors' Donation Amounts.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1297, doi. 10.1002/mar.22179
- By:
- Publication type:
- Article
41
Activation or Rigidity: The Dual‐Channel Mechanism of Responsibility on Consumer Citizenship Behavior Beneficial to Community Members.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1281, doi. 10.1002/mar.22178
- By:
- Publication type:
- Article
42
Going for Equality: How Power States Influence Consumers' Preference For Advertisements With Right‐Enhancing Versus Suffering‐Reducing Appeals.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1264, doi. 10.1002/mar.22177
- By:
- Publication type:
- Article
43
The Power That Blinds: How Power and Persuasion Knowledge Affect Marketplace Interactions.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 5, p. 1233, doi. 10.1002/mar.22176
- By:
- Publication type:
- Article
44
When Did They Post It? How Temporal Markers Influence the Persuasiveness of Online Reviews.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 4, p. 1035, doi. 10.1002/mar.22163
- By:
- Publication type:
- Article
45
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 3, p. 921, doi. 10.1002/mar.22158
- By:
- Publication type:
- Article
46
Choice, Psychological Ownership, and Option Valuation.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 3, p. 767, doi. 10.1002/mar.22150
- By:
- Publication type:
- Article
47
The role of immersive spaces on the customer experience: An exploration of fashion metaverses.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 539, doi. 10.1002/mar.22140
- By:
- Publication type:
- Article
48
Typology and impact of follower responses to social media influencer "promotional crisis".
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133
- By:
- Publication type:
- Article
49
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 374, doi. 10.1002/mar.22129
- By:
- Publication type:
- Article
50
Rating with the senses: How sensory encounters are reflected on online review ratings?
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 1, p. 159, doi. 10.1002/mar.22119
- By:
- Publication type:
- Article