Works matching DE "MARKETING %26 psychology"
Results: 456
When Language Matters.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 3, p. 634, doi. 10.1093/jcr/ucad080
- By:
- Publication type:
- Article
Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 1, p. 82, doi. 10.1093/jcr/ucy059
- By:
- Publication type:
- Article
Brand-Aid.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 3, p. 673, doi. 10.1093/jcr/ucx058
- By:
- Publication type:
- Article
Selling Pain to the Saturated Self.
- Published in:
- Journal of Consumer Research, 2017, v. 44, n. 1, p. 22, doi. 10.1093/jcr/ucw071
- By:
- Publication type:
- Article
The Dark Side of Scarcity Promotions: How Exposure to Limited-Quantity Promotions Can Induce Aggression.
- Published in:
- Journal of Consumer Research, 2017, v. 43, n. 5, p. 683, doi. 10.1093/jcr/ucw056
- By:
- Publication type:
- Article
Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 5, p. 653, doi. 10.1093/jcr/ucv054
- By:
- Publication type:
- Article
Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion.
- Published in:
- Journal of Consumer Research, 2015, v. 42, n. 2, p. 300, doi. 10.1093/jcr/ucv018
- By:
- Publication type:
- Article
Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 4, p. 1065, doi. 10.1086/678052
- By:
- Publication type:
- Article
Nostalgia Weakens the Desire for Money.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 3, p. 713, doi. 10.1086/677227
- By:
- Publication type:
- Article
The Distinct Affective Consequences of Psychological Distance and Construal Level.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1123, doi. 10.1086/674212
- By:
- Publication type:
- Article
How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1097, doi. 10.1086/674211
- By:
- Publication type:
- Article
Motivated Forgetting in Response to Social Identity Threat.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 6, p. 1017, doi. 10.1086/674198
- By:
- Publication type:
- Article
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands.
- Published in:
- Journal of Consumer Research, 2012, v. 39, n. 3, p. 644, doi. 10.1086/664972
- By:
- Publication type:
- Article
Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 4, p. 575, doi. 10.1086/600066
- By:
- Publication type:
- Article
When the Same Prime Leads to Different Effects.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 3, p. 357, doi. 10.1086/518547
- By:
- Publication type:
- Article
Ludic Agency and Retail Spectacle.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 658, doi. 10.1086/425101
- By:
- Publication type:
- Article
The Effect of Novel Attributes on Product Evaluation.
- Published in:
- Journal of Consumer Research, 2001, v. 28, n. 3, p. 462, doi. 10.1086/323733
- By:
- Publication type:
- Article
Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation.
- Published in:
- Journal of Consumer Research, 1998, v. 24, n. 4, p. 395, doi. 10.1086/209517
- By:
- Publication type:
- Article
Psychological Theories of Consumer Choice.
- Published in:
- Journal of Consumer Research, 1976, v. 3, n. 3, p. 117, doi. 10.1086/208660
- By:
- Publication type:
- Article
HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE.
- Published in:
- Journal of Advertising, 2004, v. 33, n. 4, p. 7, doi. 10.1080/00913367.2004.10639171
- By:
- Publication type:
- Article
THE MEDIUM AS A CONTEXTUAL CUE.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 3, p. 89, doi. 10.1080/00913367.2005.10639197
- By:
- Publication type:
- Article
Under the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership.
- Published in:
- American Journal of Public Health, 2008, v. 98, n. 3, p. 543, doi. 10.2105/AJPH.2006.092775
- By:
- Publication type:
- Article
Switching Processes in Customer Relationships.
- Published in:
- Journal of Service Research, 1999, v. 2, n. 1, p. 68, doi. 10.1177/109467059921006
- By:
- Publication type:
- Article
EFFECTS OF PRODUCT FAILURE SEVERITY AND LOCUS OF CAUSALITY ON CONSUMERS' BRAND EVALUATION.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 7, p. 1209, doi. 10.2224/sbp.2016.44.7.1209
- By:
- Publication type:
- Article
The Positive Influence of State Agricultural Marketing Programs on Adults' Fruit and Vegetable Consumption.
- Published in:
- American Journal of Health Promotion, 2012, v. 27, n. 1, p. 17, doi. 10.4278/ajhp.100923-ARB-316
- By:
- Publication type:
- Article
The role of immersive spaces on the customer experience: An exploration of fashion metaverses.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 539, doi. 10.1002/mar.22140
- By:
- Publication type:
- Article
Typology and impact of follower responses to social media influencer "promotional crisis".
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 412, doi. 10.1002/mar.22133
- By:
- Publication type:
- Article
Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 2, p. 374, doi. 10.1002/mar.22129
- By:
- Publication type:
- Article
Rating with the senses: How sensory encounters are reflected on online review ratings?
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 1, p. 159, doi. 10.1002/mar.22119
- By:
- Publication type:
- Article
Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 12, p. 3182, doi. 10.1002/mar.22104
- By:
- Publication type:
- Article
The double‐edged sword of generative artificial intelligence in digitalization: An affordances and constraints perspective.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2924, doi. 10.1002/mar.22094
- By:
- Publication type:
- Article
Conceptualizing sustainable consumption priming: A scoping review.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2772, doi. 10.1002/mar.22083
- By:
- Publication type:
- Article
Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2757, doi. 10.1002/mar.22082
- By:
- Publication type:
- Article
The Dark Triad of brand personality: Scale development and validation.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2728, doi. 10.1002/mar.22081
- By:
- Publication type:
- Article
Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2591, doi. 10.1002/mar.22074
- By:
- Publication type:
- Article
Power from words: The influence of brand activism message framing on consumer purchase intention.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 11, p. 2625, doi. 10.1002/mar.22073
- By:
- Publication type:
- Article
The self on display: The impact of self‐objectification on luxury consumption.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2412, doi. 10.1002/mar.22061
- By:
- Publication type:
- Article
Giver‐receiver discrepancy in decisions between probabilistic and regular gifts.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2381, doi. 10.1002/mar.22060
- By:
- Publication type:
- Article
Crafting conceptual proposition‐based contributions: The 7C framework.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2396, doi. 10.1002/mar.22055
- By:
- Publication type:
- Article
Show me the outputs! The influence of charitable outputs and charitable cause phrasing on charitable giving.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2368, doi. 10.1002/mar.22054
- By:
- Publication type:
- Article
Optionally green: The effect of hybrid product default policy on consumer response to hybrid products.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2239, doi. 10.1002/mar.22052
- By:
- Publication type:
- Article
Perceived brand transparency: A conceptualization and measurement scale.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 10, p. 2274, doi. 10.1002/mar.22048
- By:
- Publication type:
- Article
Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1574, doi. 10.1002/mar.21998
- By:
- Publication type:
- Article
Perceived economic mobility predicts evaluation of low‐fit co‐brands.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1562, doi. 10.1002/mar.21997
- By:
- Publication type:
- Article
Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1549, doi. 10.1002/mar.21996
- By:
- Publication type:
- Article
Sonic branding: A narrative review at the intersection of art and science.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1530, doi. 10.1002/mar.21995
- By:
- Publication type:
- Article
Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1514, doi. 10.1002/mar.21994
- By:
- Publication type:
- Article
Enhancing the profitability of pay what you want: A study of suggested prices.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1502, doi. 10.1002/mar.21993
- By:
- Publication type:
- Article
When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1489, doi. 10.1002/mar.21992
- By:
- Publication type:
- Article
Technology affordances and social withdrawal: The rise of hikikomori.
- Published in:
- Psychology & Marketing, 2024, v. 41, n. 7, p. 1469, doi. 10.1002/mar.21991
- By:
- Publication type:
- Article