Works matching DE "MARKET surveys -- Design %26 construction"

Results: 52

DETERMINING SAMPLE SIZE FOR PRETESTING COMPARATIVE EFFECTIVENESS OF ADVERTISING COPIES.

Published in:

Management Science, 1977, v. 23, n. 12, p. 1284, doi. 10.1287/mnsc.23.12.1284

By:

Dalal, Siddhartha R.;
Srinivasan, V.

Publication type:

Article

Measuring Service Quality: is SERVQUAL now Redundant?

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 257, doi. 10.1080/0267257X.1995.9964341

By:

Smith, Anne M.

Publication type:

Article

Creating a "Smart" Conditional Consensus Forecast.

Published in:

Financial Analysts Journal, 2008, v. 64, n. 6, p. 74, doi. 10.2469/faj.v64.n6.9

By:

Brown, Lawrence D.;
Gay, Gerald D.;
Turac, Marian

Publication type:

Article

Measurement of Consumer Satisfaction: An Innovation.

Published in:

1978

By:

Cadotte, Ernest R.;
Robinson, Larry M.

Publication type:

Case Study

CONSUMER RESEARCH: A State of the Art Review.

Published in:

Journal of Marketing, 1978, v. 42, n. 2, p. 87, doi. 10.2307/1249890

By:

Jacoby, Jacob

Publication type:

Article

A New Method For Studying Family Decision-Making.

Published in:

Journal of Marketing, 1978, v. 42, n. 1, p. 12, doi. 10.1177/002224297804200103

By:

Webb, Peter H.

Publication type:

Article

How to Double or Triple Mail-Survey Response Rates.

Published in:

Journal of Marketing, 1977, v. 41, n. 4, p. 78, doi. 10.2307/1250239

By:

Jolson, Marvin A.

Publication type:

Article

Three Variables in Stimulating Responses to Mailed Questionnaires.

Published in:

Journal of Marketing, 1977, v. 41, n. 4, p. 76, doi. 10.2307/1250238

By:

Vocino, Thomas

Publication type:

Article

Choosing a Remedy for Sick Sales: Product Change or Advertising Change?

Published in:: Journal of Marketing, 1975, v. 39, n. 2, p. 67, doi. 10.1177/002224297503900211
Publication type:: Article

Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys.

Published in:

Journal of Marketing, 1975, v. 39, n. 2, p. 20, doi. 10.2307/1250111

By:

Roscoe, A. Marvin;
Lang, Dorothy;
Sheth, Jagdish N.

Publication type:

Article

A Critical Evaluation of "The Problem of Self-concept in Store Image Studies"

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 71, doi. 10.2307/1250568

By:

Dolich, Ira J.;
Shilling, Ned

Publication type:

Article

The Multivariate Revolution in Marketing Research.

Published in:

Journal of Marketing, 1971, v. 35, n. 1, p. 13, doi. 10.2307/1250558

By:

Sheth, Jagdish N.

Publication type:

Article

Rating Scales and Information Recovery--How Many Scales and Response Categories to Use?

Published in:

Journal of Marketing, 1970, v. 34, n. 3, p. 33, doi. 10.2307/1249817

By:

Green, Paul E.;
Rao, Vithala R.

Publication type:

Article

The Problem of the Self-concept in Store Image Studies.

Published in:

Journal of Marketing, 1970, v. 34, n. 2, p. 67, doi. 10.2307/1250839

By:

Mason, Joseph Barry;
Mayer, Morris L.

Publication type:

Article

Attitudes of Marketing Executives Toward Ethics in Marketing Research.

Published in:

Journal of Marketing, 1970, v. 34, n. 2, p. 46, doi. 10.2307/1250834

By:

Crawford, C. Merle

Publication type:

Article

17. Research and Forecasting.

Published in:

1970

By:

Penn Jr., William S.;
Meissner, Frank;
Kahler, Ruel;
Wilemon, David L.;
Spencer, Ulric M.

Publication type:

Abstract

17. Research and Forecasting.

Published in:

1969

By:

Penn, Jr., William S.;
Smith, G.C.;
Spencer, Ulric M.;
Gross, Walter;
Wilemon, David

Publication type:

Abstract

Identifying Likely Sales Prospects.

Published in:

Journal of Marketing, 1963, v. 27, n. 1, p. 61, doi. 10.2307/1248584

By:

Lacy, Francis J.

Publication type:

Article

What About Reader Service Cards?

Published in:

Journal of Marketing, 1963, v. 27, n. 1, p. 56, doi. 10.2307/1248583

By:

Crissy, W. J. E.;
Marple, Gary A.

Publication type:

Article

24. RESEARCH TECHNIQUE.

Published in:

1952

By:

Lorie, James H.

Publication type:

Abstract

THE GROUP INTERVIEW AS A TOOL OF RESEARCH.

Published in:

Journal of Marketing, 1952, v. 16, n. 4, p. 452, doi. 10.2307/1246983

By:

Shapiro, Emory P.

Publication type:

Article

24. RESEARCH TECHNIQUE.

Published in:

1952

By:

Clewett, Richard M.;
Sevin, Charles H.;
Douglas, Edna

Publication type:

Abstract

MAIL QUESTIONNAIRES AND THE PERSONALIZED LETTER OF TRANSMITTAL.

Published in:

Journal of Marketing, 1952, v. 16, n. 3, p. 331, doi. 10.2307/1247547

By:

Weilbacher, William M.;
Walsh, H. Robert

Publication type:

Article

MARKETING RESEARCH FOR THE SMALL COMPANY.

Published in:

Journal of Marketing, 1951, v. 16, n. 2, p. 179, doi. 10.2307/1247626

By:

Mulvihill, Donald F.

Publication type:

Article

22. GENERAL MARKET STATISTICS.

Published in:

1945

By:

BREYER, RALPH F.

Publication type:

Abstract

CONDUCTING SALES TESTS.

Published in:

Journal of Marketing, 1944, v. 9, n. 2, p. 158, doi. 10.1177/002224294400900212

By:

Burgoyne Jr., John

Publication type:

Article

ON SAMPLING IN MARKET SURVEYS.

Published in:

Journal of Marketing, 1944, v. 9, n. 1, p. 26, doi. 10.2307/1245522

By:

Hauser, Philip M.;
Hansen, Morris H.

Publication type:

Article

A FLEXIBLE METHOD OF HAND TABULATION.

Published in:

Journal of Marketing, 1939, v. 3, n. 3, p. 265, doi. 10.2307/1246214

By:

Phelps, Katherine

Publication type:

Article

Predetermining the Necessary Size of a Sample in Marketing Studies.

Published in:

Journal of Marketing, 1937, v. 2, n. 1, p. 9, doi. 10.2307/1245495

By:

Vernon, Raymond

Publication type:

Article

Five Limitations of Destination Brand Image Questionnaires.

Published in:

Tourism Recreation Research, 2008, v. 33, n. 3, p. 361, doi. 10.1080/02508281.2008.11081561

By:

Pike, Steven

Publication type:

Article

Automating questionnaire design and construction.

Published in:

International Journal of Market Research, 1999, v. 42, n. 1, p. 79

By:

Jenkins, Stephen;
Solomonides, Tony

Publication type:

Article

Carryover and Backfire Effects in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 1, p. 52, doi. 10.2307/3172513

By:

Bickart, Barbara A.

Publication type:

Article

Improving rating scale measures by detecting and...

Published in:

Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 176, doi. 10.2307/3172568

By:

Greenleaf, Eric A.

Publication type:

Article

The Negative Effects of Personalization on Response Patterns in Mail Surveys.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 114, doi. 10.2307/3150671

By:

Houston, Michael J.;
Jefferson, Robert W.

Publication type:

Article

Incentives to Increase Survey Returns: Social Class Considerations.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 107, doi. 10.2307/3150669

By:

Gelb, Betsy D.

Publication type:

Article

Information Processing Capacity and Attitude Measurement.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 104, doi. 10.2307/3150668

By:

Hulbert, James

Publication type:

Article

A Consideration of Probability Estimates Provided by Respondents.

Published in:

Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 100, doi. 10.2307/3150667

By:

Roshwalb, Irving

Publication type:

Article

A Comparison of Alternative Procedures for Collecting Consumer Expenditure Data for Frequently Purchases Products.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 2, p. 128, doi. 10.2307/3150549

By:

Sudman, Seymour;
Ferber, Robert

Publication type:

Article

Statement Policy in Attitude Studies.

Published in:

Journal of Marketing Research (JMR), 1974, v. 11, n. 1, p. 102, doi. 10.2307/3151002

By:

Falthzik, Alfred M.;
Jolson, Marvin A.

Publication type:

Article

On the Analysis of Interactions in Marketing Research Data.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 410, doi. 10.2307/3149389

By:

Green, Paul E.

Publication type:

Article

Factor Interaction Effects in Mail Survey Response Rates.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 330, doi. 10.2307/3149705

By:

Wiseman, Frederick

Publication type:

Article

The Effects of Scaling on the Correlation Coefficient: A Test of Validity.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 3, p. 316, doi. 10.2307/3149702

By:

Martin, Warren S.

Publication type:

Article

CONSUMER EXPENDITURES AND INCOME.

Published in:

1973

By:

Semon, Thomas T.

Publication type:

Book Review

The Uses of Telephone Directories for Survey Sampling.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 2, p. 204, doi. 10.2307/3149830

By:

Sudman, Seymour

Publication type:

Article

Nonresponses Bias and Callbacks in Sample Surveys.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 2, p. 160, doi. 10.2307/3149821

By:

Dunkelberg, William C.;
Day, George S.

Publication type:

Article

Self-Administered Written Questionnaires or Telephone Interviews?

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 94, doi. 10.2307/3149416

By:

Wheatley, John J.

Publication type:

Article

Analyzing Free-Response Data in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 1, p. 45, doi. 10.2307/3149408

By:

Green, Paul E.;
Wind, Yoram;
Jain, Arun K.

Publication type:

Article

Overlap of Opinion Leadership: A Reply.

Published in:

Journal of Marketing Research (JMR), 1971, v. 8, n. 2, p. 259, doi. 10.2307/3149776

By:

Summers, John O.;
King, Charles W.

Publication type:

Article

Handling the Neutral Vote in Paired Comparison Product Testing.

Published in:

Journal of Marketing Research (JMR), 1967, v. 4, n. 2, p. 199, doi. 10.2307/3149367

By:

Odesky, Stanford H.

Publication type:

Article

Visiting item non-responses in internet survey data collection.

Published in:

International Journal of Market Research, 2011, v. 53, n. 5, p. 687, doi. 10.2501/IJMR-53-5-687-703

By:

Albaum, Gerald;
Wiley, James;
Roster, Catherine;
Smith, Scott M.

Publication type:

Article