Works matching DE "MARKET mapping"

Results: 58

A Study of Students’ Perceptions of Course Management Systems in Hospitality Programs: A Case of Blackboard System in the United States.

Published in:

Journal of Hospitality & Tourism Education, 2014, v. 26, n. 2, p. 45, doi. 10.1080/10963758.2013.850292

By:

Lee, Kwang-Ho;
Kim, Dae-Young

Publication type:

Article

Internal Market Efficiency, Market Co-movement, and Cross-Market Efficiency: The Case of Hong Kong and Shanghai Stock Markets.

Published in:

Asia-Pacific Financial Markets, 2017, v. 24, n. 4, p. 253, doi. 10.1007/s10690-017-9232-3

By:

Asem, Ebenezer;
Baulkaran, Vishaal;
Yalamova, Rossitsa;
Zhang, Xiaofei

Publication type:

Article

Factors affecting the Consumer Buying Behavior in Kidswear Market and Perceptual Mapping of the Kidswear Brands of Shopper's Stop.

Published in:

Journal of Management Research (09725814), 2014, v. 14, n. 4, p. 257

By:

Banerjee, Sougata;
Pawar, Sarwat

Publication type:

Article

Value Chain Analysis: A Brief Review.

Published in:

Asian Journal of Innovation & Policy, 2016, v. 5, n. 2, p. 116, doi. 10.7545/ajip.2016.5.2.116

By:

Zamora, Elvira A.

Publication type:

Article

Customer Perception of Services Based on the SERVQUAL Dimensions: A Study of Indian Commercial Banks.

Published in:

Services Marketing Quarterly, 2013, v. 34, n. 1, p. 49, doi. 10.1080/15332969.2013.739941

By:

Bose, Sunny;
Gupta, Nitin

Publication type:

Article

Perceptual Mapping of Chemesthetic Stimuli in Naive Assessors.

Published in:

Chemosensory Perception, 2015, v. 8, n. 1, p. 19, doi. 10.1007/s12078-015-9178-7

By:

Byrnes, Nadia;
Nestrud, Michael;
Hayes, John

Publication type:

Article

El mapa perceptual del consumidor de microcréditos para la ciudad de Bogotá.

Published in:

Revista Academia y Virtualidad, 2013, v. 6, n. 2, p. 115

By:

De La Encarnación Angulo, Ana Mileth;
Estefanía Moreno Ossa, Jessika;
Andrea arquino Ospina, Paula;
Parra Ramírez, Agustín;
García Carvajal, Santiago

Publication type:

Article

Understanding help-seeking intentions in male military cadets: An application of perceptual mapping.

Published in:

2016

By:

Bass, Sarah Bauerle;
Muñiz1, Javier;
Gordon, Thomas F.;
Maurer, Laurie;
Patterson, Freda;
Muñiz, Javier

Publication type:

journal article

Certification Drag: The Opinion Puzzle and Other Transactional Curiosities.

Published in:

Journal of Corporation Law, 2007, v. 33, n. 1, p. 95

By:

Barnett, Jonathan M.

Publication type:

Article

Mapping Perceptual Differences to Understand COVID-19 Beliefs in Those with Vaccine Hesitancy.

Published in:

Journal of Health Communication, 2022, v. 27, n. 1, p. 49, doi. 10.1080/10810730.2022.2042627

By:

Bass, Sarah Bauerle;
Kelly, Patrick J.;
Hoadley, Ariel;
Arroyo Lloret, Anamarys;
Organtini, Tarah

Publication type:

Article

Mapping the Barriers and Facilitators of HCV Treatment Initiation in Methadone Maintenance Therapy Patients: Implications for Intervention Development.

Published in:

2018

By:

Bass, Sarah Bauerle;
Jessop, Amy;
Maurer, Laurie;
Gashat, Muhamed;
Al Hajji, Mohammed;
Gutierrez, Mercedes

Publication type:

journal article

Product Positioning and Perceptual Mapping: An Empirical Study on Artvin Local Products.

Published in:

Journal of Academic Value Studies, 2023, v. 9, n. 4, p. 249, doi. 10.29228/javs.72286

By:

Kara, Adnan

Publication type:

Article

Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data.

Published in:

Marketing Science, 2016, v. 35, n. 3, p. 511, doi. 10.1287/mksc.2015.0950

By:

Ringel, Daniel M.;
Skiera, Bernd

Publication type:

Article

Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data.

Published in:

Journal of Consumer Research, 1985, v. 12, n. 1, p. 47, doi. 10.1086/209034

By:

Dillon, William R.;
Frederick, Donald G.;
Tangpanichdee, Vanchai

Publication type:

Article

Comparative Advertising: The Influence of Attitude-Toward-The-Ad on Brand Evaluation.

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 43, doi. 10.1080/00913367.1987.10673094

By:

Muehling, Darrel D.

Publication type:

Article

How Effective is Comparison Advertising for Stimulating Brand Recall?

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 20, doi. 10.1080/00913367.1978.10673233

By:

Jain, Subhash C.;
Hackleman, Edwin C.

Publication type:

Article

Advertising Myopia.

Published in:

Journal of Advertising, 1976, v. 5, n. 2, p. 29, doi. 10.1080/00913367.1976.10672633

By:

Friedman, Hershey H.;
Friedman, Linda

Publication type:

Article

Perceptual Mapping of Selected Sedan Brands in India and Discriminant Analysis Based on Parameters Influencing the Purchase of a Sedan.

Published in:

IUP Journal of Brand Management, 2017, v. 14, n. 2, p. 38

By:

Chakraborty, Oindrila;
Mazumdar, Sitanath

Publication type:

Article

Attribute-based perceptual mapping using discriminant analysis in a public sector passenger bus transport company: A case study.

Published in:

Journal of Advanced Transportation, 2014, v. 48, n. 1, p. 32, doi. 10.1002/atr.200

By:

Vetrivel Sezhian, M.;
Muralidharan, C.;
Nambirajan, T.;
Deshmukh, S. G.

Publication type:

Article

Consumer Research on Sales Promotions: A State-of-the-Art Literature Review.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 5, p. 419, doi. 10.1080/0267257X.1995.9964357

By:

Chandon, Pierre

Publication type:

Article

Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions.

Published in:

Journal of Global Marketing, 2014, v. 27, n. 2, p. 85, doi. 10.1080/08911762.2013.864371

By:

Eryigit, Canan;
Eryigit, Mehmet

Publication type:

Article

An Equitable Bandwidth Allocation Model for Video-on-Demand Networks.

Published in:

Networks & Spatial Economics, 2008, v. 8, n. 1, p. 23, doi. 10.1007/s11067-007-9041-8

By:

Luss, Hanan

Publication type:

Article

MEASURES OF THE ATTRIBUTE STRUCTURE UNDERLYING PRODUCT TYPICALITY.

Published in:

Advances in Consumer Research, 1987, v. 14, n. 1, p. 22

By:

Loken, Barbara;
Ward, James

Publication type:

Article

Perceptual Mapping Software as a Tool for Facilitating School-Based Consultation.

Published in:

Journal of Educational & Psychological Consultation, 2013, v. 23, n. 3, p. 217, doi. 10.1080/10474412.2013.813804

By:

Rush, S.Craig;
Kalish, Ashley;
Wheeler, Joanna

Publication type:

Article

THE STATE AND REGIONAL ROLE IN DEVELOPING ECOSYSTEM SERVICE.

Published in:

Duke Environmental Law & Policy Forum, 2010, v. 20, n. 2, p. 291

By:

Achterman, Gail L.;
Mauger, Robert

Publication type:

Article

Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.

Published in:

Marketing Science, 2008, v. 27, n. 4, p. 600, doi. 10.1287/mksc.1070.0307

By:

Natter, Martin;
Mild, Andreas;
Wagner, Udo;
Taudes, Alfred

Publication type:

Article

Mapping Online Consumer Search.

Published in:

Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 13, doi. 10.1509/jmkr.48.1.13

By:

Kim, Jun B;
Albuquerque, Paulo;
Bronnenberg, Bart J

Publication type:

Article

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 184, doi. 10.1509/jmkr.41.2.184.28674

By:

Chib, Siddhartha;
Seetharaman, P.B.;
Strijnev, Andrei

Publication type:

Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1989, v. 9, n. 1, p. 77
Publication type:: Article

MEDIGRAPHICS: A NEW PERSPECTIVE ON HEALTH CARE MARKETS.

Published in:

Journal of Health Care Marketing, 1989, v. 9, n. 1, p. 64

By:

O'Malley, John

Publication type:

Article

Resource Guide.

Published in:: Journal of Health Care Marketing, 1988, v. 8, n. 4, p. 74
Publication type:: Article

Using sensory and mood perceptual maps for generating new energy drink product ideas.

Published in:

International Food Research Journal, 2013, v. 20, n. 1, p. 175

By:

Khajarern, K.

Publication type:

Article

The Times (and Brands) are a Changin’.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 3, p. 391, doi. 10.1177/0276146714563543

By:

Conejo, Francisco;
Wooliscroft, Ben

Publication type:

Article

Improvisational Provisioning in Disaster.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 3, p. 334, doi. 10.1177/0276146714550994

By:

Baker, Stacey Menzel;
Hill, Ronald Paul;
Baker, Courtney Nations;
Mittelstaedt, John D.

Publication type:

Article

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets.

Published in:

Marketing Letters, 2012, v. 23, n. 3, p. 585, doi. 10.1007/s11002-012-9163-8

By:

Bijmolt, Tammo;
Velden, Michel

Publication type:

Article

Old and new approaches to LIBOR modeling.

Published in:

Statistica Neerlandica, 2010, v. 64, n. 3, p. 257, doi. 10.1111/j.1467-9574.2010.00458.x

By:

Papapantoleon, Antonis

Publication type:

Article

AN ANALYSIS OF SELECTION PROCESS OF NEWSPAPER AGENCIES IN BANGLADESH.

Published in:

Journal of Commerce (22206043), 2012, v. 4, n. 2, p. 30

By:

Islam, Md. Rifayat;
Sultana, Saida

Publication type:

Article

Natural and Built Photographic Images: Preference, Complexity, and Recall.

Published in:

Journal of Travel & Tourism Marketing, 2014, v. 31, n. 7, p. 868, doi. 10.1080/10548408.2014.890155

By:

Sparks, Beverley A.;
Wang, Ying

Publication type:

Article

PAZARLAMA ARAŞTIRMALARINDA ÇOK BOYUTLU ÖLÇEKLEME ANALİZİ: ÜNİVERSİTE ÖĞRENCİLERİNİN MARKA ALGISI ÜZERİNE BİR ARAŞTIRMA.

Published in:

Akdeniz University Faculty of Economics & Administrative Sciences Faculty Journal / Akdeniz Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2008, v. 8, n. 15, p. 138

By:

Yenıdoğan, Tuğba Gürçaylilar

Publication type:

Article

ANÁLISE DAS METAS DO CONSUMIDOR: UMA CONTRIBUIÇÃO METODOLÓGICA.

Published in:

RAE - Eletrônica, 2008, v. 7, n. 2, p. 5, doi. 10.1590/S1676-56482008000200006

By:

Escudero, Fabiana Thiele;
Muller Prado, Paulo Henrique

Publication type:

Article

Impact of a Late Entrant on the Diffusion of a New Product/Service.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 269, doi. 10.1509/jmkr.37.2.269.18730

By:

Krishnan, Trichy V.;
Bass, Frank M.;
Kumar, V.

Publication type:

Article

Consumer Choice Between Hedonic and Utilitarian Goods.

Published in:

Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 60, doi. 10.1509/jmkr.37.1.60.18718

By:

Dhar, Ravi;
Wertenbroch, Klaus

Publication type:

Article

A Comparison of Multidimensional Scaling Methods for Perceptual Mapping.

Published in:

Journal of Marketing Research (JMR), 1999, v. 36, n. 2, p. 277, doi. 10.2307/3152099

By:

Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition.

Published in:

Journal of Marketing Research (JMR), 1996, v. 33, n. 2, p. 163, doi. 10.2307/3152144

By:

Bronnenberg, Bart J.;
Vanhonacker, Wilfried R.

Publication type:

Article

Semiparametric Versus Parametric Classification Models: An Application to Direct Marketing.

Published in:

Journal of Marketing Research (JMR), 1993, v. 30, n. 3, p. 380, doi. 10.2307/3172889

By:

Bult, Jan Roelf

Publication type:

Article

Removing Perceptual Distortions in Product Space Analysis.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 184, doi. 10.2307/3151700

By:

Dillon, William R.;
Mulani, Narendra;
Frederick, Donald G.

Publication type:

Article

Reflections on "Stochastic Preference Theory: Some Unresolved Questions"

Published in:

Journal of Marketing Research (JMR), 1980, v. 17, n. 3, p. 383, doi. 10.2307/3150538

By:

Bass, Frank M.

Publication type:

Article

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness.

Published in:

Journal of Marketing Research (JMR), 1979, v. 16, n. 4, p. 495, doi. 10.2307/3150810

By:

Hauster, John R.;
Koppelman, Franks S.

Publication type:

Article

An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice.

Published in:

Journal of Marketing Research (JMR), 1973, v. 10, n. 4, p. 421, doi. 10.2307/3149390

By:

Blattberg, Robert C.;
Sen, Subrata K.

Publication type:

Article

Brand Perceptual Mapping by Text Mining Online Product Reviews.

Published in:

International Journal of Marketing & Business Communication, 2016, v. 5, n. 3, p. 26

By:

Ekhlassi, Amir;
Reshadi, Farnoush;
Anfeng Wan

Publication type:

Article