Works matching DE "MANAGEMENT of brand name products"

Results: 33

Stigmata: como as marcas são usadas para marcar os consumidores.

Published in:

Cadernos EBAPE.BR, 2011, v. 9, n. 1, p. 22

By:

de Souza Leão, André Luiz Maranhão;
de Mello, Sérgio Carvalho Benício

Publication type:

Article

Recursos Organizacionais em Frigoríficos e sua Relação com a Implantação de Estratégias Voltadas à Susteatabilidade Ambiental: o caso do Grupo Marfrig Alimentos S.A.

Published in:

Revista Brasileira de Gestão de Negócios, 2012, v. 14, n. 43, p. 193

By:

Sehnem, Simone;
Pereira Pavão, Yeda Maria;
Marques Rossetto, Adriana;
Aparecida Leonardi, Vilsiane

Publication type:

Article

Estratégias de Marketing: marcas próprias como um diferencial competitive no setor de supermercado.

Published in:

Revista Brasileira de Gestão de Negócios, 2009, v. 11, n. 30, p. 19

By:

de Souza, Tereza;
de Queiroz, Tatiana Silva;
Campos, Domingos Fernandes;
Vieira, Ricardo Sérgio Gomez

Publication type:

Article

Total market: Driving strategy in a multicultural nation.

Published in:

Journal of Brand Strategy, 2014, v. 3, n. 3, p. 206, doi. 10.69554/tdnw5913

By:

BURGOS, DAVID

Publication type:

Article

Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

Published in:

Revista de Comunicación, 2010, v. 9, p. 60

By:

de Velásquez, Mela Salazar;
Lau Chufon, Eyleen

Publication type:

Article

Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 599, doi. 10.1080/0267257X.2015.1005116

By:

Mills, Scott;
Patterson, Anthony;
Quinn, Lee

Publication type:

Article

It takes a marketplace community to raise brand commitment: the role of online communities.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 3-4, p. 409, doi. 10.1362/026725708X306167

By:

Jae Wook Kim;
Jiho Choi;
Qualls, William;
Kyesook Han

Publication type:

Article

Web Strategies and the Performing Arts: A Solution to Difficult Brands.

Published in:

International Journal of Arts Management, 2011, v. 14, n. 1, p. 19

By:

Preece, Stephen B.;
Wiggins Johnson, Jennifer

Publication type:

Article

"E SE COLOCAR PIMENTA?": A CONSTRUÇÃO EMPREENDEDORA DA CHILLI BEANS.

Published in:

RAE: Revista de Administração de Empresas, 2015, v. 55, n. 2, p. 209, doi. 10.1590/S0034-759020150210

By:

DE SOUZA LEÃO, ANDRÉ LUIZ MARANHÃO;
MATOZO FRANCO, SUÉLEN;
DANÓBREGA COSTA, FLÁVIA ZIMMERLE;
NASCIMENTO DE OLIVEIRA, HENRIQUE CASSIANO

Publication type:

Article

Brand Portfolio Prerogative: Five Challenges and Research Themes Within Brand Portfolio Management.

Published in:

IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 7

By:

Uggla, Henrik;
Lashgari, Maryam

Publication type:

Article

Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.

Published in:

Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124

By:

Muzellec, Laurent;
Lambkin, Mary

Publication type:

Article

PREKĖS ŽENKLO VALDYMO ANALIZĖ.

Published in:

Bridges / Tiltai, 2009, v. 47, n. 3, p. 151

By:

Trakšelys, Kęstutis

Publication type:

Article

DOWN ON THE PHARMA: HOW GREEN-LIGHTING GENERICS CAN BE A GAME CHANGER AGAINST OFF-LABEL MARKETING BY BRAND-NAME OFFENDERS.

Published in:

Syracuse Law Review, 2014, v. 64, n. 3, p. 517

By:

Quinn, Sean J.

Publication type:

Article

Why firms make unilateral investments specific to other firms: the case of OEM suppliers.

Published in:

Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2009, v. 30, n. 2, p. 117, doi. 10.1002/smj.730

By:

Kang, Min-Ping;
Mahoney, Joseph T.;
Tan, Danchi

Publication type:

Article

How Brand Community Practices Create Value.

Published in:

Journal of Marketing, 2009, v. 73, n. 5, p. 30, doi. 10.1509/jmkg.73.5.30

By:

Schau, Hope Jensen;
Muñiz, Albert M;
Arnould, Eric J

Publication type:

Article

Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s‒1990s).

Published in:

Business History, 2020, v. 62, n. 1, p. 42, doi. 10.1080/00076791.2017.1329299

By:

Merlo, Elisabetta;
Perugini, Mario

Publication type:

Article

The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010.

Published in:

Business History, 2020, v. 62, n. 1, p. 26, doi. 10.1080/00076791.2017.1291632

By:

Donzé, Pierre-Yves

Publication type:

Article

Cultivating hope.

Published in:

Journal of Consumer Culture, 2015, v. 15, n. 3, p. 307, doi. 10.1177/1469540513498612

By:

Beruchashvili, Mariam;
Moisio, Risto;
Gentry, James W.

Publication type:

Article

A COMPARATIVE STUDY OF STRATEGIC COMMUNICATION APPLICATION BY CHINESE AND FOREIGN-OWNED ENTERPRISES TO BRAND CRISIS MANAGEMENT.

Published in:

International Journal of Arts & Sciences, 2017, v. 9, n. 4, p. 175

By:

Chen Xianhong;
Chen Ni

Publication type:

Article

Comunidade de Marcas e os Proprietários de Harley-Davidson de Belo Horizonte.

Published in:

Revista Gestão & Tecnologia, 2013, v. 13, n. 3, p. 235

By:

de Almeida, Luiz Osvaldo Vilar;
Tavares, Mauro Calixta;
Urdan, André Torres;
Teixeira, Dalton Jorge

Publication type:

Article

Brand and Marketing Communication.

Published in:

Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 2, p. 238

By:

Silvia, Muhcina

Publication type:

Article

An Examination of the Effects of Multiple Brand Extensions on the Brand Concept.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 607

By:

Jap, Sandy D.

Publication type:

Article

Line extensions : A Categorization and an Information Processing Perspective.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 599

By:

Desai, Kalpesh Kaushik;
Hoyer, Wayne D.

Publication type:

Article

The Effects of Adding Products to a Brand on Consumers' Evaluations of New Brand Extensions.

Published in:

Advances in Consumer Research, 1993, v. 20, n. 1, p. 594

By:

Dacin, Peter A.;
Smith, Daniel C.

Publication type:

Article

An approach based on the SIR epidemic model and a genetic algorithm for optimizing product feature combinations in feature fatigue analysis.

Published in:

Journal of Intelligent Manufacturing, 2015, v. 26, n. 1, p. 199, doi. 10.1007/s10845-013-0773-7

By:

Wu, Mingxing;
Wang, Liya;
Li, Ming;
Long, Huijun

Publication type:

Article

Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages.

Published in:

Psychology & Marketing, 2010, v. 27, n. 6, p. 584, doi. 10.1002/mar.20346

By:

Koll, Oliver;
von Wallpach, Sylvia;
Kreuzer, Maria

Publication type:

Article

Does Puffery Deceive? An Empirical Investigation.

Published in:

Journal of Consumer Policy, 2011, v. 34, n. 2, p. 249, doi. 10.1007/s10603-011-9159-4

By:

Zhihong Gao;
Scorpio, Elaine A.

Publication type:

Article

Aesthetics and Ephemerality: OBSERVING AND PRESERVING THE LUXURY BRAND.

Published in:

California Management Review, 2009, v. 52, n. 1, p. 45, doi. 10.1525/cmr.2009.52.1.45

By:

Berthon, Pierre;
Pitt, Leyland;
Parent, Michael;
Berthon, Jean-Paul

Publication type:

Article

Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War.

Published in:

Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 784, doi. 10.1509/jmr.13.0180

By:

SOTGIU, FRANCESCA;
GIELENS, KATRIJN

Publication type:

Article

Yeni Ürünlerde Markalama Stratejilerinin Önemi, Seçimi ve Değerlendirilmesi.

Published in:

Journal of Accounting & Finance / Muhasebe ve Finansman Dergisi, 2009, n. 44, p. 190

By:

Gülçubuk, Ali

Publication type:

Article

A meta-analysis.

Published in:

International Journal of Market Research, 2012, v. 54, n. 3, p. 407, doi. 10.2501/IJMR-54-3-407-430

By:

Fan, Xiaojun;
Qian, Yi;
Huang, Pei

Publication type:

Article

How to Make Sure a Brand Behaves Itself.

Published in:

Design Management Review, 2008, v. 19, n. 3, p. 74, doi. 10.1111/j.1948-7169.2008.tb00132.x

By:

Churchman, Mark;
Marzano, Thomas

Publication type:

Article

Checks and Balances: Management's Antivenom for Poisoned Brands.

Published in:

Proceedings of the Northeast Business & Economics Association, 2009, p. 237

By:

Gray, Irwin;
You Jianxin

Publication type:

Article