Works matching DE "MANAGEMENT of brand name products"
Results: 33
Why firms make unilateral investments specific to other firms: the case of OEM suppliers.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2009, v. 30, n. 2, p. 117, doi. 10.1002/smj.730
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- Article
"E SE COLOCAR PIMENTA?": A CONSTRUÇÃO EMPREENDEDORA DA CHILLI BEANS.
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- RAE: Revista de Administração de Empresas, 2015, v. 55, n. 2, p. 209, doi. 10.1590/S0034-759020150210
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- Article
Recursos Organizacionais em Frigoríficos e sua Relação com a Implantação de Estratégias Voltadas à Susteatabilidade Ambiental: o caso do Grupo Marfrig Alimentos S.A.
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- Revista Brasileira de Gestão de Negócios, 2012, v. 14, n. 43, p. 193
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- Article
Estratégias de Marketing: marcas próprias como um diferencial competitive no setor de supermercado.
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- Revista Brasileira de Gestão de Negócios, 2009, v. 11, n. 30, p. 19
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Checks and Balances: Management's Antivenom for Poisoned Brands.
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- Proceedings of the Northeast Business & Economics Association, 2009, p. 237
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- Article
Brand and Marketing Communication.
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- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 2, p. 238
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- Article
Making Italian fashion global: Brand building and management at Gruppo Finanziario Tessile (1950s‒1990s).
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- Business History, 2020, v. 62, n. 1, p. 42, doi. 10.1080/00076791.2017.1329299
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- Article
The transformation of global luxury brands: The case of the Swiss watch company Longines, 1880–2010.
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- Business History, 2020, v. 62, n. 1, p. 26, doi. 10.1080/00076791.2017.1291632
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- Article
Brand Portfolio Prerogative: Five Challenges and Research Themes Within Brand Portfolio Management.
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- IUP Journal of Brand Management, 2012, v. 9, n. 3, p. 7
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- Article
Yeni Ürünlerde Markalama Stratejilerinin Önemi, Seçimi ve Değerlendirilmesi.
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- Journal of Accounting & Finance / Muhasebe ve Finansman Dergisi, 2009, n. 44, p. 190
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- Article
Stigmata: como as marcas são usadas para marcar os consumidores.
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- Cadernos EBAPE.BR, 2011, v. 9, n. 1, p. 22
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- Article
DOWN ON THE PHARMA: HOW GREEN-LIGHTING GENERICS CAN BE A GAME CHANGER AGAINST OFF-LABEL MARKETING BY BRAND-NAME OFFENDERS.
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- Syracuse Law Review, 2014, v. 64, n. 3, p. 517
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- Article
Does Puffery Deceive? An Empirical Investigation.
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- Journal of Consumer Policy, 2011, v. 34, n. 2, p. 249, doi. 10.1007/s10603-011-9159-4
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- Article
An approach based on the SIR epidemic model and a genetic algorithm for optimizing product feature combinations in feature fatigue analysis.
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- Journal of Intelligent Manufacturing, 2015, v. 26, n. 1, p. 199, doi. 10.1007/s10845-013-0773-7
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- Article
A COMPARATIVE STUDY OF STRATEGIC COMMUNICATION APPLICATION BY CHINESE AND FOREIGN-OWNED ENTERPRISES TO BRAND CRISIS MANAGEMENT.
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- International Journal of Arts & Sciences, 2017, v. 9, n. 4, p. 175
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- Article
Comunidade de Marcas e os Proprietários de Harley-Davidson de Belo Horizonte.
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- Revista Gestão & Tecnologia, 2013, v. 13, n. 3, p. 235
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- Article
Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
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- Revista de Comunicación, 2010, v. 9, p. 60
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- Article
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland.
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- Journal of Strategic Marketing, 2008, v. 16, n. 4, p. 283, doi. 10.1080/09652540802264124
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Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages.
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- Psychology & Marketing, 2010, v. 27, n. 6, p. 584, doi. 10.1002/mar.20346
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- Article
How Brand Community Practices Create Value.
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- Journal of Marketing, 2009, v. 73, n. 5, p. 30, doi. 10.1509/jmkg.73.5.30
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- Article
PREKĖS ŽENKLO VALDYMO ANALIZĖ.
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- Bridges / Tiltai, 2009, v. 47, n. 3, p. 151
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- Article
Fabricating celebrity brands via scandalous narrative: crafting, capering and commodifying the comedian, Russell Brand.
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- Journal of Marketing Management, 2015, v. 31, n. 5-6, p. 599, doi. 10.1080/0267257X.2015.1005116
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- Article
Aesthetics and Ephemerality: OBSERVING AND PRESERVING THE LUXURY BRAND.
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- California Management Review, 2009, v. 52, n. 1, p. 45, doi. 10.1525/cmr.2009.52.1.45
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- Article
How to Make Sure a Brand Behaves Itself.
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- Design Management Review, 2008, v. 19, n. 3, p. 74, doi. 10.1111/j.1948-7169.2008.tb00132.x
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- Article
Web Strategies and the Performing Arts: A Solution to Difficult Brands.
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- International Journal of Arts Management, 2011, v. 14, n. 1, p. 19
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- Article
It takes a marketplace community to raise brand commitment: the role of online communities.
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- Journal of Marketing Management, 2008, v. 24, n. 3-4, p. 409, doi. 10.1362/026725708X306167
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- Article
Suppliers Caught in Supermarket Price Wars: Victims or Victors? Insights from a Dutch Price War.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 6, p. 784, doi. 10.1509/jmr.13.0180
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- Article
Cultivating hope.
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- Journal of Consumer Culture, 2015, v. 15, n. 3, p. 307, doi. 10.1177/1469540513498612
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- Article
Total market: Driving strategy in a multicultural nation.
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- Journal of Brand Strategy, 2014, v. 3, n. 3, p. 206, doi. 10.69554/tdnw5913
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An Examination of the Effects of Multiple Brand Extensions on the Brand Concept.
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- Advances in Consumer Research, 1993, v. 20, n. 1, p. 607
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Line extensions : A Categorization and an Information Processing Perspective.
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- Advances in Consumer Research, 1993, v. 20, n. 1, p. 599
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- Article
The Effects of Adding Products to a Brand on Consumers' Evaluations of New Brand Extensions.
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- Advances in Consumer Research, 1993, v. 20, n. 1, p. 594
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- Article
A meta-analysis.
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- International Journal of Market Research, 2012, v. 54, n. 3, p. 407, doi. 10.2501/IJMR-54-3-407-430
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- Article