Works matching DE "MACROMARKETING"

Results: 332

Artiﬁcial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 337, doi. 10.1177/02761467251323840

By:

Dholakia, Nikhilesh;
Repo, Petteri;
Fırat, A. Fuat;
Campos, Inês;
Timonen, Päivi

Publication type:

Article

From Microhistory to Macromarketing: Tracing the Rural Costa Rican Pulpería.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 2, p. 280, doi. 10.1177/02761467241307324

By:

Conejo, Francisco J.

Publication type:

Article

АНАЛІТИЧНЕ ОЦІНЮВАННЯ УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ АВТОСЕРВІСНИХ ПІДПРИЄМСТВ УКРАЇНИ

Published in:

Institute of Accounting, Control & Analysis in the Globalization Circumstances / Ìnstitut Buhgaltersʹkogo Oblìku, Kontrolʹ ta Analìz v Umovah Globalìzacìï, 2019, n. 3/4, p. 54, doi. 10.35774/ibo2019.03.054

By:

Микола, Городецький

Publication type:

Article

Exploring the ethical and societal implications of market segmentation and targeting: Macromarketing and distributive justice perspectives.

Published in:

Social Business, 2016, v. 6, n. 2, p. 109, doi. 10.1362/204440816X14636485175038

By:

Klein, Thomas Arnold

Publication type:

Article

Editorial.

Published in:

Social Business, 2016, v. 6, n. 2, p. 103, doi. 10.1362/204440816X14715138381586

By:

Baker, Michael J.

Publication type:

Article

ANÁLISIS DE LA CONTRIBUCIÓN DE HOLLANDER AL MACROMERCADEO.

Published in:

Estudios Gerenciales, 2008, v. 24, n. 107, p. 87, doi. 10.1016/S0123-5923(08)70038-X

By:

Molina, Yaromir Muñoz;
Arenas, Carlos Enriquevecino

Publication type:

Article

On marketing theory and service-dominant logic: Connecting some dots.

Published in:

Marketing Theory, 2011, v. 11, n. 1, p. 3, doi. 10.1177/1470593110393715

By:

Vargo, Stephen L.

Publication type:

Article

Alternatif Pazarlama Yaklaşımlarına İlişkin Karşılaştırmalı Bir Değerlendirme.

Published in:

Journal of Consumer & Consumption Research / Tüketici ve Tüketim Araştırmaları Dergisi, 2023, v. 15, n. 1, p. 245, doi. 10.15659/ttad.15.1.169

By:

AYDIN, Ali Emre

Publication type:

Article

Editorial: The post-industrial/post-capitalist citizen and marketing.

Published in:

Journal of Customer Behaviour, 2010, v. 9, n. 4, p. 317, doi. 10.1362/147539210X543529

By:

Varey, Richard J.

Publication type:

Article

From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East.

Published in:

Environmental Management, 2020, v. 66, n. 2, p. 232, doi. 10.1007/s00267-020-01300-w

By:

DeQuero-Navarro, Beatriz;
Aoun Barakat, Karine;
Shultz, Clifford J.;
Araque-Padilla, Rafael A.;
Montero-Simo, Maria Jose

Publication type:

Article

Another Look at the Question: Does Advertising Affect Values?

Published in:

Journal of Advertising, 1978, v. 7, n. 3, p. 26, doi. 10.1080/00913367.1978.10673235

By:

Sissors, Jack Z.

Publication type:

Article

BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing.

Published in:

Decision (0304-0941), 2017, v. 44, n. 1, p. 69, doi. 10.1007/s40622-016-0142-4

By:

Singh, Ramendra;
Bharadwaj, Apoorva

Publication type:

Article

A Model of Internal Marketing for Building and Sustaining a Competitive Service Advantage.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 41, doi. 10.1080/0267257X.1995.9964328

By:

Varey, Richard J.

Publication type:

Article

Serving the invisible poor: Segmenting the market.

Published in:

Journal of Global Marketing, 2021, v. 34, n. 4, p. 270, doi. 10.1080/08911762.2021.1886386

By:

Pels, Jaqueline;
Sheth, Jagdish N.

Publication type:

Article

Marketing:.

Published in:

Journal of Global Marketing, 1988, v. 1, n. 1/2, p. 145, doi. 10.1300/J042v01n01_11

By:

Ross, Christopher A.;
McTavish, Ronald

Publication type:

Article

US foreign direct investment, macro markets and labour relations: the case of enlarged Europe Bernd Brandl et al. US FDI, macro markets and labour relations.

Published in:

Industrial Relations Journal, 2010, v. 41, n. 6, p. 622, doi. 10.1111/j.1468-2338.2010.00590.x

By:

Brandl, Bernd;
Strohmer, Sonja;
Traxler, Franz

Publication type:

Article

Theories of markets: Insights from marketing and the sociology of markets.

Published in:

Marketing Review, 2012, v. 12, n. 1, p. 61

By:

Diaz Ruiz, Carlos A.

Publication type:

Article

Contradictions and Opportunities for a Green Commodity.

Published in:

Advances in Consumer Research, 1999, v. 26, n. 1, p. 272

By:

Fitchett, James A.;
Prothero, Andrea

Publication type:

Article

МАКРОМАРКЕТИНГОВО РАЗВИТИЕ НА ГРАДОВЕТЕ

Published in:

Real Estate Property & Business, 2023, v. 7, n. 3, p. 151

By:

Дуранкев, Боян;
Иванов, Кристиян

Publication type:

Article

PARADIGM OF SUSTAINABLE DEVELOPMENT IN MARKETING.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 2, p. 63

By:

Kamiński, Jacek

Publication type:

Article

Targeted Audiences in Anti-Drug Ads: Message Cues, Perceived Exposure, Perceived Effects, and Support for Funding.

Published in:

Media Psychology, 2008, v. 11, n. 2, p. 283, doi. 10.1080/15213260801893059

By:

Meirick, PatrickC.

Publication type:

Article

RECIPROCITY OR TRADING PARTNER EXPLOITATION: THE INTENT VERSUS THE REALITY OF GLOBALIZATION, A QUANTITATIVE ANALYSIS.

Published in:

Journal of Global Business & Technology, 2018, v. 14, n. 1, p. 14

By:

Vambery, Robert G.

Publication type:

Article

Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 311, doi. 10.1177/02734753221101758

By:

Kemper, Joya A.;
Moscato, Emily M.;
Kennedy, Ann-Marie

Publication type:

Article

Teaching What Society Needs: "Hacking" an Introductory Marketing Course With Sustainability and Macromarketing.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 375, doi. 10.1177/02734753211058070

By:

Watson, Forrest;
Stanton, Julie;
Beninger, Stefanie;
Domegan, Christine;
Reppel, Alexander;
Shapiro, Stanley

Publication type:

Article

Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 322, doi. 10.1177/02734753211049825

By:

Samuel, Anthony;
Thomas, Robert J.;
McGouran, Cathy;
White, Gareth R. T.

Publication type:

Article

Using Macromarketing to Teach Business Sustainability.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 3, p. 390, doi. 10.1177/02734753211048538

By:

Peterson, Mark

Publication type:

Article

Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System.

Published in:

Journal of Public Policy & Marketing, 2016, v. 35, n. 2, p. 185, doi. 10.1509/jppm.15.151

By:

Barrios, Andrés;
de Valck, Kristine;
Shultz II, Clifford J.;
Sibai, Olivier;
Husemann, Katharina C.;
Maxwell-Smith, Matthew;
Luedicke, Marius K.

Publication type:

Article

Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing.

Published in:

Journal of Public Policy & Marketing, 2012, v. 31, n. 1, p. 36, doi. 10.1509/jppm.09.035

By:

Andreasen, Alan R

Publication type:

Article

From Right to Responsibility: Sustainable Change in Water Consumption.

Published in:

Journal of Public Policy & Marketing, 2011, v. 30, n. 2, p. 203, doi. 10.1509/jppm.30.2.203

By:

Phipps, Marcus;
Brace-Govan, Jan

Publication type:

Article

Marketing as Constructive Engagement.

Published in:

Journal of Public Policy & Marketing, 2007, v. 26, n. 2, p. 293, doi. 10.1509/jppm.26.2.293

By:

Shultz, Clifford J

Publication type:

Article

Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 151, doi. 10.1080/21639159.2020.1785920

By:

Vitell, Scott J.

Publication type:

Article

Hope for a stronger discipline of marketing.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 162, doi. 10.1080/21639159.2020.1785914

By:

Peterson, Mark;
Park, Heejung

Publication type:

Article

Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and more.

Published in:

Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 142, doi. 10.1080/21639159.2020.1785913

By:

Varadarajan, Rajan

Publication type:

Article

A Macromarketing Analysis of Prescription Drugs in the U.S.

Published in:

Journal of Research for Consumers, 2008, n. 14, p. 1

By:

Wymer, Walter

Publication type:

Article

Product-Form Strategy and the Macro Structures of Service Ecosystems.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 68, doi. 10.1177/02761467241300926

By:

Frias, Kellilynn M.;
Ghosh, Mrinal

Publication type:

Article

Macromarketing Pedagogy at the 2024 Conference.

Published in:

Journal of Macromarketing, 2025, v. 45, n. 1, p. 74, doi. 10.1177/02761467241299334

By:

Stanton, Julie V.;
Shapiro, Stanley J.

Publication type:

Article

Marketing & Society in the Classroom: The Scaffolded Controversies Approach.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 679, doi. 10.1177/02761467241260406

By:

Watson, Forrest;
Beninger, Stefanie;
Stanton, Julie

Publication type:

Article

Participatory Food Provisioning via Emerging Technologies: Revisiting Prosumption and Value Creation Beyond the Anthropocene.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 582, doi. 10.1177/02761467241253992

By:

Ulusoy, Emre;
Vicdan, Handan;
Ekici, Ahmet;
Tillotson, Jack S.;
Hong, Soonkwan;
Mimoun, Laetitia

Publication type:

Article

Legitimation Processes for a Branch Museum Development in a Post-Industrial City: The Louvre-Lens Museum in France.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 602, doi. 10.1177/02761467241241236

By:

Grefils, Melvin;
Gorge, Hélène;
Özçağlar-Toulouse, Nil

Publication type:

Article

Meaningful Consumption.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 3, p. 637, doi. 10.1177/02761467241236485

By:

Gupta, Aditya;
Eilert, Meike;
Gentry, James W.

Publication type:

Article

The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 328, doi. 10.1177/02761467241244538

By:

Wooliscroft, Ben

Publication type:

Article

Towards a Sharper "Golden Anniversary" Focus for Macromarketing?

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 335, doi. 10.1177/02761467241229637

By:

Shapiro, Stanley J.

Publication type:

Article

Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 2, p. 276, doi. 10.1177/02761467231182300

By:

Brush, Gregory J.;
Guo, Xiaoling;
Hunting, Amabel;
Frethey-Bentham, Catherine

Publication type:

Article

Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 74, doi. 10.1177/02761467231222536

By:

Stanton, Julie V.;
DeQuero-Navarro, Beatriz;
Domegan, Christine;
Wooliscroft, Ben

Publication type:

Article

Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension.

Published in:

Journal of Macromarketing, 2024, v. 44, n. 1, p. 224, doi. 10.1177/02761467231210590

By:

Anderson, Kelley Cours;
Zmich, Louis J.;
Mertz, Breanne A.;
Hass, Ashley

Publication type:

Article

Macromarketing Pedagogy at the 2023 Conference.

Published in:

2023

By:

Stanton, Julie V.

Publication type:

Proceeding

Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 3, p. 403, doi. 10.1177/02761467231178550

By:

Yoon, Hyunsun;
Kelly, Aidan J.

Publication type:

Article

An Assessment of the Supreme Court's Ruling in South Dakota V. Wayfair : A Macromarketing Case Study.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 3, p. 418, doi. 10.1177/02761467231171548

By:

Adams, Ronald J.

Publication type:

Article

WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 2, p. 171, doi. 10.1177/02761467231169880

By:

Wooliscroft, Ben;
Ko, Eunju

Publication type:

Article

Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide.

Published in:

Journal of Macromarketing, 2023, v. 43, n. 1, p. 61, doi. 10.1177/02761467211054349

By:

Akaka, Melissa Archpru;
Vargo, Stephen L.;
Nariswari, Angeline;
O'Brien, Matthew

Publication type:

Article