Found: 309
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Using Qualitative Comparative Analysis to Identify Complex Solutions and Optimal Combinations of Conditions Influencing COVID Vaccine Acceptance: A Primer for QCA.
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- Journal of Macromarketing, 2024, v. 44, n. 2, p. 276, doi. 10.1177/02761467231182300
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- Article
The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton.
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- Journal of Macromarketing, 2024, v. 44, n. 2, p. 328, doi. 10.1177/02761467241244538
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- Article
Towards a Sharper "Golden Anniversary" Focus for Macromarketing?
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- Journal of Macromarketing, 2024, v. 44, n. 2, p. 335, doi. 10.1177/02761467241229637
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- Article
Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.
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- Journal of Macromarketing, 2024, v. 44, n. 1, p. 74, doi. 10.1177/02761467231222536
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- Article
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension.
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- Journal of Macromarketing, 2024, v. 44, n. 1, p. 224, doi. 10.1177/02761467231210590
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- Article
Macromarketing Pedagogy at the 2023 Conference.
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- 2023
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- Publication type:
- Proceeding
Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective.
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- Journal of Macromarketing, 2023, v. 43, n. 3, p. 403, doi. 10.1177/02761467231178550
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- Article
An Assessment of the Supreme Court's Ruling in South Dakota V. Wayfair : A Macromarketing Case Study.
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- Journal of Macromarketing, 2023, v. 43, n. 3, p. 418, doi. 10.1177/02761467231171548
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- Article
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries.
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- Journal of Macromarketing, 2023, v. 43, n. 2, p. 171, doi. 10.1177/02761467231169880
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- Article
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 61, doi. 10.1177/02761467211054349
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- Article
Transacting with Strangers in a Digital World.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 76, doi. 10.1177/0276146720951629
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- Article
Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater.
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- Journal of Macromarketing, 2022, v. 42, n. 4, p. 554, doi. 10.1177/02761467221134685
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- Article
Building on a Long Needed Seminal Contribution.
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- Journal of Macromarketing, 2022, v. 42, n. 4, p. 603, doi. 10.1177/02761467211073515
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- Publication type:
- Article
Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 311, doi. 10.1177/02734753221101758
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- Article
Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 322, doi. 10.1177/02734753211049825
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- Article
Teaching What Society Needs: "Hacking" an Introductory Marketing Course With Sustainability and Macromarketing.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 375, doi. 10.1177/02734753211058070
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- Article
Using Macromarketing to Teach Business Sustainability.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 390, doi. 10.1177/02734753211048538
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- Publication type:
- Article
Despair, Rigging, Anger, and Degrowth.
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- Journal of Macromarketing, 2022, v. 42, n. 3, p. 345, doi. 10.1177/02761467221086299
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- Publication type:
- Article
Macromarketing Our Way to a Zero-carbon Future.
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- Journal of Macromarketing, 2022, v. 42, n. 2, p. 262, doi. 10.1177/02761467221088254
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- Publication type:
- Article
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing.
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- Journal of Macromarketing, 2022, v. 42, n. 2, p. 326, doi. 10.1177/02761467221074002
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- Publication type:
- Article
Selling for the Social Good: A Commentary and Extension to Pedagogy Place.
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- Journal of Macromarketing, 2022, v. 42, n. 2, p. 328, doi. 10.1177/02761467211064630
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- Publication type:
- Article
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications.
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- Journal of Macromarketing, 2022, v. 42, n. 1, p. 71, doi. 10.1177/02761467211049071
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- Article
Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm.
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- Journal of Macromarketing, 2021, v. 41, n. 4, p. 531, doi. 10.1177/02761467211043074
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- Publication type:
- Article
Broadening Anti-Consumption Research: A History of Right-Wing Prohibitions, Boycotts, and Resistance to Sustainability.
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- Journal of Macromarketing, 2021, v. 41, n. 4, p. 610, doi. 10.1177/0276146720983420
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- Article
Animals in our Lives: An Interactive Well-Being Perspective.
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- Journal of Macromarketing, 2021, v. 41, n. 4, p. 646, doi. 10.1177/0276146720984815
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- Article
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription.
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- Journal of Macromarketing, 2021, v. 41, n. 3, p. 441, doi. 10.1177/0276146720979134
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- Article
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm.
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- Journal of Macromarketing, 2021, v. 41, n. 3, p. 484, doi. 10.1177/0276146721997540
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- Article
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.
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- Journal of Macromarketing, 2021, v. 41, n. 2, p. 181, doi. 10.1177/02761467211001544
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- Article
The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System.
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- Journal of Macromarketing, 2021, v. 41, n. 2, p. 332, doi. 10.1177/0276146720960282
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- Article
Macromarketing, the Indispensable Discipline.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 5, doi. 10.1177/0276146720983405
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- Article
The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987
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- Publication type:
- Article
The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 25, doi. 10.1177/0276146720966654
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- Article
A Panoramic Review of the Macromarketing Literature.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 48, doi. 10.1177/0276146720949636
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- Article
Laudato si' – A Macromarketing Manifesto for a Just and Sustainable Environment.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 75, doi. 10.1177/0276146720968321
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- Article
Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 88, doi. 10.1177/0276146720973725
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- Article
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 104, doi. 10.1177/0276146720949637
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- Article
Macromarketing and the Systems Imperative.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 116, doi. 10.1177/0276146720980521
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- Article
Macromarketing Metrics of Consumer Well-Being: An Update.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 124, doi. 10.1177/0276146720968096
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- Publication type:
- Article
A Macromarketing Call to Action—Because Black Lives Matter!
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 132, doi. 10.1177/0276146720981718
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- Article
Macro Marketing Comes of Age.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 146, doi. 10.1177/0276146720952528
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- Article
Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 166, doi. 10.1177/0276146720952527
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- Publication type:
- Article
Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 172, doi. 10.1177/0276146721994344
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- Publication type:
- Article
Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society.
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- Journal of Macromarketing, 2020, v. 40, n. 4, p. 437, doi. 10.1177/0276146720952530
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- Publication type:
- Article
Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic.
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- Journal of Macromarketing, 2020, v. 40, n. 3, p. 286, doi. 10.1177/0276146720932273
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- Publication type:
- Article
From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East.
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- Environmental Management, 2020, v. 66, n. 2, p. 232, doi. 10.1007/s00267-020-01300-w
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- Publication type:
- Article
Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach.
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- Journal of Business Ethics, 2020, v. 164, n. 2, p. 243, doi. 10.1007/s10551-019-04275-9
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- Publication type:
- Article
An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good.
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- Journal of Business Ethics, 2020, v. 164, n. 2, p. 301, doi. 10.1007/s10551-019-04277-7
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- Article
Macromarketing the Time is Now.
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- Journal of Macromarketing, 2020, v. 40, n. 2, p. 153, doi. 10.1177/0276146720920340
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- Article
Rock On, Macromarketing!
- Published in:
- 2020
- Publication type:
- Editorial
Perspectives on Macromarketing in the African Context: Introduction to the Special Issue.
- Published in:
- Journal of Macromarketing, 2020, v. 40, n. 1, p. 8, doi. 10.1177/0276146719900363
- Publication type:
- Article