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LEADERS IN MARKETING: Everett R. Smith.
- Published in:
- Journal of Marketing, 1964, v. 28, n. 2, p. 75, doi. 10.2307/1248900
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- Article
Progress in Marketing Research: C. RESEARCH IN PRIVATE ORGANIZATIONS.
- Published in:
- Journal of Marketing, 1938, v. 2, n. 4, p. 321, doi. 10.2307/1246015
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- Publication type:
- Article