LEADERS IN MARKETING: Everett R. Smith.Published in:Journal of Marketing, 1964, v. 28, n. 2, p. 75, doi. 10.2307/1248900By:Haring, Robert C.Publication type:Article
Progress in Marketing Research: C. RESEARCH IN PRIVATE ORGANIZATIONS.Published in:Journal of Marketing, 1938, v. 2, n. 4, p. 321, doi. 10.2307/1246015By:Wheeler, Ferdinand C.Publication type:Article