Works about LOCATION marketing


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    The Effectiveness of Branded Mobile Phone Apps.

    Published in:
    Journal of Interactive Marketing, 2011, v. 25, n. 4, p. 191, doi. 10.1016/j.intmar.2011.06.001
    By:
    • Bellman, Steven;
    • Potter, Robert F.;
    • Treleaven-Hassard, Shiree;
    • Robinson, Jennifer A.;
    • Varan, Duane
    Publication type:
    Article
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