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  • 1.0 MACROMARKETING.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Barry, Thomas E.;
    • Hindersman, Charles H.;
    • Michman, Ronald D.
    Publication type:
    Abstract

  • 1.0 MACROMARKETING.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 95
    By:
    • Gross, Walter;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Lammers, H. Bruce;
    • Soldner, Helmut;
    • Freiden, Jon B.;
    • Michman, R.D.;
    • Hindersman, Charles H.;
    • Pletcher, Barbara A.;
    • Spencer, Ulrich M.
    Publication type:
    Article