Works matching DE "LINCOLN automobile"

The Brand Likeability Effect: can firms make themselves more likeable?

Published in:

Journal of General Management, 2013, v. 38, n. 3, p. 25, doi. 10.1177/030630701303800303

By:

• Bang Nguyen;
• Melewar, T. C.;
• Chen, Junsong

Publication type:

Article