Measuring Emotional Response to Advertising: A Comment on Stout and Leckenby.
- Published in:
- Journal of Advertising, 1988, v. 17, n. 4, p. 49, doi. 10.1080/00913367.1988.10673129
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- Publication type:
- Article
Works about LECKENBY, John D.
Results: 3
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2
Advertising Management: Criteria, Analysis and Decision Making (Book).
- Published in:
- 1982
- By:
- Publication type:
- Book Review
3
PERSPECTIVES ON ADVERTISING RESEARCH.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 2, p. 117, doi. 10.1080/00913367.2005.10639192
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- Publication type:
- Article