Found: 13
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Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo.
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- Psychology & Marketing, 2019, v. 36, n. 12, p. 1249, doi. 10.1002/mar.21273
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- Article
Bond laddering and bond indexing: An empirical comparison.
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- Financial Services Review, 2017, v. 26, n. 2, p. 181
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- Article
Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
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- Management International Review (MIR), 2017, v. 57, n. 3, p. 473, doi. 10.1007/s11575-016-0299-2
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- Article
Analysis of Consumer Value Using Semantic Network: The Comparison of Hierarchical and Nonhierarchical Value Structures.
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- Human Factors & Ergonomics in Manufacturing & Service Industries, 2016, v. 26, n. 3, p. 393, doi. 10.1002/hfm.20665
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- Article
A comparison of full and abbreviated formats of hard laddering.
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- Journal of Customer Behaviour, 2015, v. 14, n. 3, p. 191, doi. 10.1362/147539215X14441363630792
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- Article
A Study of Regional Brand Positioning Strategy for Linhai Orange Based on Soft Laddering.
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- Asian Agricultural Research, 2015, v. 7, n. 6, p. 41
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- Article
LADDERING: UNVEILING DATA GATHERING AN INTERPRETATION.
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- REMark: Revista Brasileira de Marketing, 2014, v. 13, n. 4, p. 49, doi. 10.5585/remark.v13i4.2726
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- Article
Internet-enabled Tourism Entrepreneurs. International Entrepreneurial Values Elicited through Repertory Test and Laddering Analysis.
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- International Journal of Tourism Research, 2014, v. 16, n. 1, p. 44, doi. 10.1002/jtr.1896
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- Article
REPERTORY GRID, LADDERING E ANÁLISE DE CONTEÚDO: UMA ABORDAGEM PSICOMÉTRICA PARA ENTENDER PROFISSIONAIS DE TECNOLOGIA DA INFORMAÇÃO.
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- Revista de Gestão da Tecnologia e Sistemas de Informação / Journal of Information Systems & Technology Management, 2014, v. 11, n. 1, p. 215, doi. 10.1590/S1807-17752014000100012
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- Article
Neden – Sonuç Zinciri Teorisi ve Basamaklama Yöntemi: Tüketici Davranışı Araştırmalarında Kullanımı.
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- Business & Economics Research Journal, 2013, v. 4, n. 2, p. 55
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- Article
The Effects of Laddering and Spinning in Underwriter Manipulation of IPOs.
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- Michigan Journal of Business, 2012, v. 5, n. 2, p. 43
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- Article
Flavor and wellbeing: relationship between product's attributes and consumers' personal values of regional coffee brands.
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- Brazilian Business Review (English Edition), 2012, v. 9, n. 3, p. 119, doi. 10.15728/bbr.2012.9.3.6
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- Article
UMA COMPARAÇÃO ENTRE AS TÉCNICAS HARD E SOFT LADDERING APLICADAS À PERCEPÇÃO DE VALOR DE ACADÊMICOS DE ADMINISTRAÇÃO EM RELAÇÃO A UMA INSTITUIÇÃO DE ENSINO SUPERIOR NA CIDADE DE RIO VERDE-GO.
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- Revista de Administração e Inovação (RAI), 2010, v. 7, n. 4, p. 113, doi. 10.5585/RAI.2010432
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- Article