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OPTIMIZING THE ALLOCATION OF A FIXED RESOURCE: A SIMPLE MODEL AND ITS EXPERIMENTAL TEST.
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- Journal of Marketing, 1979, v. 43, n. 1, p. 51, doi. 10.1177/002224297904300106
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- Article
IN MEMORIAM: Bernard Osgood Koopman, 1900-1981.
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- Operations Research, 1982, v. 30, n. 3, p. 417, doi. 10.1287/opre.30.3.417
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- Article