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Special Section Introduction.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960
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- Article
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.
- Published in:
- Marketing Science, 2015, v. 34, n. 6, p. 815, doi. 10.1287/mksc.2015.0954
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- Publication type:
- Article