Special Section Introduction.Published in:Marketing Science, 2015, v. 34, n. 6, p. 787, doi. 10.1287/mksc.2015.0960By:Kannan, P. K.Publication type:Article
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia.Published in:Marketing Science, 2015, v. 34, n. 6, p. 815, doi. 10.1287/mksc.2015.0954By:Roberts, Ken;Roberts, John H.;Danaher, Peter J.;Raghavan, RohanPublication type:Article