"The Impact of Market Use of Consumer Generated Content on a Brand Community".
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 644
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- Publication type:
- Article
Works matching DE "JONES Soda Co."
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Processes and Outcomes of Consumer Interactions within Brand Communities.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 644
- By:
- Publication type:
- Article
3
Take it personally.
- Published in:
- Marketing Research, 2005, v. 17, n. 3, p. 5
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- Publication type:
- Article